Rome Is More

What Rome Is More does

Rome Is More (legal entity Italian Says Srls) is a Rome-based direct-to-consumer retailer specializing in merchandise featuring authentic Roman dialect expressions (romanesco). The company sells a broad assortment across 15+ product categories — including stickers, magnets, enamel pins, embroidered socks and keychains, ceramic mugs, cotton tote bags, clothing and baby items, candles, stationery, posters, board games, and books — all designed in Rome and manufactured in Italy. Prices range from €1.00 for promotional stickers up to €49.90 for board games, with most SKUs clustered between €2.90 and €22.90. A standout product line is the board games category (including 'CHI', 'Tombola Romana', 'Er Giro de Peppe', and 'Il Romano in Fiera'), and the brand has also published books such as 'Roma Mania' and 'VENI VIDI DAJE'. The underlying platform is a standard e-commerce storefront with wishlist, customer accounts, and free shipping in Italy over €50.

The business operates an omnichannel go-to-market: the romeismore.com DTC e-commerce site serves consumers nationwide in Italy, complemented by a single physical flagship store at Via Mastro Giorgio 31 in Rome's Trastevere/Testaccio area, which also acts as a free in-store return point for online orders. A separate store-locator page references a network of official resellers/stockists, indicating a modest wholesale channel. Customer segments are primarily consumer gift buyers seeking culturally authentic Roman souvenirs, with a secondary corporate/event buyer segment served via a customization service for bulk and bespoke orders. Marketing is driven by organic Instagram and Facebook content (using hashtags such as #RomanSays, #Sapevatelo, #OroscopoRomano), an email newsletter with a 10% first-order incentive, and a co-branded partnership program featuring 20+ major brands including AS Roma, Adidas, Valentino, Bvlgari, Uniqlo, Sony, Tommy Hilfiger, TEDx, Uber, Deliveroo, and Mini.

The revenue model is one-time product sales with unit pricing and no subscription component; the legal entity is a privately held Italian Società a responsabilità limitata semplificata (Srls) — the smallest Italian corporate form, typically used by micro-businesses — domiciled at Piazza Antonio Baldini 33, 00141 Roma. No external funding, headcount, or revenue figures are publicly disclosed, and there is no app, no API, no proprietary technology stack, and no AI/ML capabilities indicated. The brand's competitive position rests on its proprietary library of Roman dialect expressions with cultural context, a recognizable local brand identity, and an unusually broad portfolio of co-branded collaborations for a company of its apparent scale.

Name

Rome Is More

Legal name

Italian Says Srls

Website

https://romeismore.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rome Is More (Italian Says Srls) is a Rome-based direct-to-consumer retailer of made-in-Italy merchandise featuring authentic Roman dialect expressions, sold via its e-commerce site, a Rome flagship store, and reseller stockists to Italian consumer gift buyers and corporate event clients.

Ownership category

akta.pro rank

Product category

Branded Cultural Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960), Pottery & Related Products (3260)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Cultural merchandise retail
• Themed souvenir products
• Branded apparel goods
• Italian gift ecommerce
• Lifestyle brand merchandise

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time sale of physical merchandise including stickers, magnets, socks, mugs, tote bags, pins, clothing, books, posters, stationery, and baby items. Products feature Roman dialect expressions and phrases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rome Is More is a Rome-based retailer that designs, brands, and sells a wide range of physical merchandise featuring authentic Roman dialect expressions (romanesco) and cultural references. The product line spans stickers, magnets, socks, mugs, tote bags, enamel pins, embroidered keychains, clothing (including baby items), candles, board games, books, posters, notebooks, and stationery. Products are designed in Rome and made in Italy, and the company also offers customization services for corporate events and special requests.

Product overview

Rome Is More is a Roman-themed merchandise e-commerce retailer selling a diverse portfolio of products featuring Roman dialect expressions and cultural references. The product line includes stickers/adhesives, refrigerator magnets, embroidered socks, board games, embroidered keychains, enamel pins, clothing (t-shirts, baby items), ceramic mugs, cotton tote bags, books about Roman dialect, stationery (notebooks, greeting cards, to-do lists), posters, candles, and miscellaneous items like bottle holders. All products are designed in Rome and made in Italy, featuring authentic Roman expressions (detti romani) such as 'Daje', 'Sti cazzi', 'Scialla', and 'Se Lallero'. The company operates an online store with free shipping over €50 in Italy and maintains a flagship store in Rome.

Differentiator

Problem solved

Functional benefit

Products and services

• ADESIVI (Vinyl Stickers and Car Decals)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered major, core and minor.

• AS RomamajorStrategic or Co-development PartnerMajor Italian football club collaboration, one of the flagship partnerships visible on the website homepage.
• AdidasmajorStrategic or Co-development PartnerGlobal sportswear brand collaboration, indicating significant brand partnership reach.
• ValentinomajorStrategic or Co-development PartnerLuxury fashion brand collaboration demonstrating high-end brand partnerships.
• BvlgarimajorStrategic or Co-development PartnerItalian luxury jewelry and lifestyle brand collaboration.
• UniqlocoreStrategic or Co-development PartnerJapanese casual wear retailer collaboration.
• SonycoreStrategic or Co-development PartnerElectronics and entertainment company partnership.
• UberminorStrategic or Co-development PartnerRide-hailing and delivery platform partnership.
• TEDxcoreStrategic or Co-development PartnerIntellectual and cultural event organization collaboration.
• Tommy HilfigercoreStrategic or Co-development PartnerAmerican premium fashion brand collaboration.
• DeliveroominorStrategic or Co-development PartnerFood delivery platform partnership.
• 24BottlesminorStrategic or Co-development PartnerItalian sustainable water bottle brand collaboration.
• Too Good To GominorStrategic or Co-development PartnerFood waste reduction app partnership.
• TrapizzinominorStrategic or Co-development PartnerRoman street food brand collaboration.
• MiniminorStrategic or Co-development PartnerBMW Group automotive brand partnership.
• LUISSminorStrategic or Co-development PartnerItalian private university partnership.
• BernabeiminorStrategic or Co-development PartnerRoman food/brand partnership.
• ClipperminorStrategic or Co-development PartnerTea brand partnership.
• TV8minorStrategic or Co-development PartnerItalian television channel partnership.
• RefromaminorStrategic or Co-development PartnerRoman sustainability initiative partnership.
• LynkminorStrategic or Co-development PartnerUrban mobility platform partnership.
• BirdminorStrategic or Co-development PartnerElectric scooter sharing company partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global marketplace for handmade and cultural/regional goods including city-themed souvenirs, artisan stationery and apparel. Comparable as a channel competitor and as a destination where small cultural-identity brands (and their copycats) compete for souvenir/gift wallet share.
• Disney Store (lifestyle/character merchandise): Global character/IP-driven merchandise retailer across apparel, mugs, pins, plush, stationery and homeware. Comparable in SKU architecture (pin, mug, magnet, apparel, plush as repeatable character-merch items) and omnichannel retail, though anchored to a globally licensed IP rather than dialect.
• MoMA Design Store: Operates a global DTC + physical retail chain selling design-led, culturally curated gifts, accessories, stationery, and homeware. Comparable in omnichannel (e-commerce + flagship) mix, gift/category breadth, and curated cultural-brand positioning, though at far greater scale and global reach.
• Hard Rock Cafe Retail: Global lifestyle-merchandise program selling city/venue-themed apparel, pins, mugs, magnets and collectibles via retail + e-commerce. Directly comparable in SKU architecture (pins, magnets, mugs, apparel as cultural-identity merchandise) and category mix, though anchored to a global brand rather than a single city.

Direct peers

• Il Papiro: Florence-based Italian artisan stationery and gift brand producing Made-in-Italy decorated paper goods, notebooks, and lifestyle accessories. Directly comparable as a regional-Italian cultural-identity DTC + retail brand with similar category mix (stationery, gifts, decorative items) and Made-in-Italy premium positioning.
• Venice Pavilion / Venice-themed souvenir brands: Venice-themed DTC and retail merchandise brands selling city-identity apparel, magnets, mugs, stationery and accessories. Most direct comparable in business model: another Italian city-identity themed gift brand using cultural IP as the merchandising engine.
• I Love NY Store: City-identity branded merchandise program (state-sponsored). Closely analogous in that it monetises a regional cultural identity through apparel, mugs, stickers, stationery and other souvenir categories - the same SKU architecture Rome Is More uses for romanesco expressions.
• Mudec - Museo delle Culture Shop: Milan museum/cultural shop and similar Italian museum gift shops (Uffizi, Castel Sant'Angelo, Vatican Museums) selling city- and culture-themed merchandise, books, and accessories. Same urban-Italian cultural-merchandise model with comparable price ladder and tourist/consumer customer base.

Regional players

• Cardin / Carthusia (Italian artisan fragrances and lifestyle): Capri-based Italian artisan fragrance and lifestyle brand sold via boutique + DTC e-commerce with Made-in-Italy positioning. Comparable as a small Italian luxury-lifestyle heritage brand using cultural provenance and limited-edition positioning to support premium unit pricing.
• Cavalli Class (and other Italian lifestyle brands): Italian luxury/Made-in-Italy lifestyle brands extending into accessories, gifts and lifestyle SKUs. Comparable as Made-in-Italy premium lifestyle-merchandise peers with similar distribution style (boutique + DTC) and partnership-led growth, though at substantially higher price points and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/romeismore
• Instagraminstagram.com/romeismore
• LinkedInlinkedin.com/company/rome-is-more

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rome Is More