Recognition Plus

What Recognition Plus does

Recognition Plus is a privately held e-commerce retailer specializing in awards, trophies, plaques, medals, and related recognition products, operating from Independence, Missouri. The company sells directly to consumers and businesses through its website, rpawards.com, which is powered by the BizWizard ShopKart e-commerce platform licensed from NetSoft Studio, LLC. Its product catalog spans 28+ award categories and 10+ theme categories, covering acrylic, crystal, glass, wood, cast, and ceramic awards; traditional, cup, and resin trophies; corporate, perpetual, and recognition plaques; medals; gift awards; promotional items including custom lanyards, patches, lapel pins, and drinkware; and signage products such as aluminum signs, garden stakes, and yard signs.

The company offers customization services including laser engraving, logo integration (with a $8.95 logo fee), and plate imprinting with multiple color combinations ($6.00 premium plate upcharge). A proof approval workflow allows customers to verify personalization accuracy before production begins. Production lead times range from 5 to 10 days depending on product complexity, with free shipping offered on select items such as wall plaques. Pricing follows a volume-based tiered model with six quantity tiers (1-9, 10-24, 25-49, 50-99, 100-249, 250+) that automatically apply discounts as order quantities increase.

Recognition Plus serves four primary customer segments: corporate and business organizations purchasing employee recognition and achievement awards; sports organizations and leagues buying trophies and medals; small businesses needing custom signage and promotional items; and individual consumers purchasing personalized gifts and decor. The business relies on organic search traffic and a single Facebook page for customer acquisition, with no paid advertising, marketplace presence, or B2B outbound sales infrastructure. Founded circa 2007, the company employs 1-10 people and operates exclusively within the United States, with no disclosed external investment or institutional ownership.

Name

Recognition Plus

Legal name

Recognition Plus

Website

https://rpawards.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Recognition Plus is a private e-commerce retailer selling trophies, awards, plaques, medals, signage, and promotional products to corporate, sports, small business, and individual consumer customers across the United States through its website rpawards.com.

Ownership category

akta.pro rank

Product category

Awards and Recognition Products

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Awards and trophies
• Recognition products
• Custom engraving
• Promotional products
• Corporate plaques

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of physical recognition products including trophies, awards, plaques, medals, promotional items, and signs. Revenue generated per transaction with volume-based pricing tiers.
2. Customization Services: Additional fees for logo inclusion ($8.95), premium plate imprinting options, and personalization services on awards and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Recognition Plus operates an e-commerce storefront at rpawards.com that sells physical recognition products including trophies, awards, plaques, medals, promotional items, and custom signs. Customers can personalize items with laser engraving, logo inclusion, and plate imprinting, with a proof approval workflow confirming accuracy before production. Volume-based tiered pricing supports bulk orders, and production lead times typically range from 5 to 10 days.

Product overview

Recognition Plus is an e-commerce awards and recognition products company offering a comprehensive portfolio of trophies, awards, plaques, gifts, and promotional items. The product lineup includes multiple award types (Acrylic, Cast, Crystal, Economy, Glass, Medal, Wood, Artistic), trophy styles (Cup, Resin, Traditional, Ceramic), and plaque options (Corporate, Perpetual, Recognition). The company also provides gift products (Gift Awards, Boss' Gifts, Executive Gifts, Clocks), promotional items (Custom Lanyards, Patches, Lapel Pins, Drinkware, Promotional Give Aways), and signage products (Hardboard Signs, Full Color Aluminum Signs, Garden Stakes). Key customization services include laser engraving, logo inclusion, plate imprinting (Black Plate/Gold Text, Black Plate/Silver Text, Gold Plate/Black Text, Silver Plate/Black Text), and personalization options. The company is powered by BizWizard ShopKart shopping cart software by NetSoft Studio, LLC and offers free shipping on select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrylic Awards Crystal-clear acrylic awards available in various styles and sizes for recognition and achievement ceremonies. Sold to corporate, sports, and individual buyers.
• Cast Awards Cast metal awards featuring traditional and contemporary designs for recognition occasions across corporate, sports, and individual use cases.
• Crystal Awards Premium crystal awards offering elegant presentation for corporate recognition and achievement ceremonies.
• Cup Trophy Awards Traditional cup-style trophies available in various sizes for sporting events, competitive tournaments, and league recognition.
• Resin Trophies Resin-based trophies offering durability and detailed designs at various price points for sports and competitive events.
• Traditional Trophies Classic trophy designs in traditional styles for sports, academics, and corporate recognition.
• Ceramic Trophies Ceramic trophies featuring elegant black and white designs, including the Ceramic Golf Cup with 10-14 inch sizes. Volume tiered pricing. 10-day production lead time.
• Corporate Plaques Professional plaques suitable for corporate recognition and achievement displays. Available in various styles including walnut, rosewood piano finish, black piano finish, glass, and acrylic.
• Perpetual Plaques Plaques designed for tracking ongoing achievements or multiple recipient recognition over time.
• Recognition Wall Plaques Wall plaques in walnut, rosewood, black piano, glass, and acrylic finishes. Includes free laser engraving and free shipping. Plate imprinting options include Black/Gold, Black/Silver, Gold/Black, Silver/Black (+$6.00 for premium plates). Logo inclusion available. 5-day production lead time.
• Gift Awards Gift items suitable for employee recognition, boss gifts, and executive gift awards. Sold to both organizations and individual consumers.
• Boss Gifts Specialized gift selections designed for recognizing supervisors and management, including personalized items and executive gifts.
• Executive Gift Awards Premium gift items appropriate for executive-level recognition and appreciation.
• Custom Lanyards Custom-printed lanyards for name badges, events, conferences, and promotional purposes. Sold to organizations and event coordinators.
• Name Badges and Plates Name badges and plates for identification in corporate, organizational, retail, and event settings.
• Lapel Pins Custom lapel pins for recognition, achievement, branding, and promotional use.
• Promotional Giveaways Promotional product items including pens, mouse pads, clocks, USB drives, coffee mugs, bags, and personalized drinkware. Volume tiered pricing available. Sold to organizations for marketing and events.
• Personalized Drinkware Promotional drinkware items including the Polar Camel 12 oz. Stemless Wine Glass (stainless steel, double wall insulated, 14 powder-coated colors, clear plastic lid). Volume tiered pricing from $27.40 down to $20.55 at 250+ units. 6-day production lead time.
• Custom Signs and Banners Personalized signs and banners including Hardboard Signs (Display Shape Glossy, Traditional Shape, Full Color Aluminum Signs, Full Color Aluminum Street Signs, Benelux and Berlin Custom Garden Stakes, Full Color Rectangle Custom Yard Signs) and ADA Signs. UV-resistant options available. Volume tiered pricing.
• Laser Engraving and Custom Personalization Service Customization service adding laser engraving, logo inclusion ($8.95 add-on), and plate imprinting (Black Plate/Gold Text, Black Plate/Silver Text, Gold Plate/Black Text, Silver Plate/Black Text; +$6.00 for premium plates) to awards, plaques, trophies, and promotional items. Includes a proof approval workflow so customers review and approve the personalization before production begins. Free on wall plaques and recognition products.

Quantifiable outcome

• Free shipping offered on wall plaques and recognition products
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Award Concepts: Specialty awards and recognition products retailer offering trophies, plaques, glass and crystal awards with engraving and customization. Operates in the same recognition/awards niche with comparable product categories and personalization services.
• Trophies.com (Trophy Awards): Specialty e-commerce retailer of trophies, awards, plaques, medals, and engraving products, focused on sports, corporate, and academic recognition. Closely comparable to Recognition Plus in assortment, customization services, and direct-to-consumer online buying experience.
• Crown Awards: Long-standing online retailer of trophies, plaques, medals, glassware, and corporate recognition products with engraving and personalization services. Directly competes with Recognition Plus in the same product categories (acrylic, crystal, wood awards, perpetual plaques) serving corporate, sports, and individual customers.
• St. Regis Crystal: Specialty retailer of crystal and glass awards, trophies, and corporate recognition gifts, often positioned at the premium end of the awards category. Overlaps with Recognition Plus's Crystal and Glass award lines on product type and target buyers.
• Discount Mugs: Online promotional drinkware and gifts specialist offering customized mugs, tumblers, and stemless wine glasses at volume-tier pricing. Directly comparable to Recognition Plus's Polar Camel drinkware line and other promotional gift items with similar customization workflows.
• Awards.com: Online awards and trophies retailer offering acrylic, crystal, glass, marble, and wood awards with engraving. Targets similar B2B (corporate, sports leagues, schools) and individual customers and competes on catalog breadth and personalization.

Broad incumbents

• Terryberry: Larger employee recognition platform that combines recognition program software with branded merchandise, awards, and trophies. Serves the same corporate recognition use cases as Recognition Plus but bundles program management and analytics around the physical product.
• Quality Logo Products: Established online promotional products retailer offering customizable drinkware, awards, signs, and corporate gifts. Comparable to Recognition Plus on promotional items, signs, and engraved gifts but with a much broader SKU catalog and stronger digital marketing investment.
• 4imprint: Larger, established publicly-traded promotional products company offering thousands of customizable items including drinkware, bags, lanyards, and recognition gifts. Overlaps with Recognition Plus's promotional products and drinkware lines (e.g., Polar Camel stemless wine glasses) but operates at far greater scale and assortment breadth.

Regional players

• Carrot-Top Industries: Long-running US retailer of American flags, banners, and signage products with customization services. Comparable to Recognition Plus's signs and banners product line (hardboard signs, aluminum signs, garden stakes) but focused on patriotic and outdoor display signage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Independence-MO/Recognition-Plus/161606153255?ref=ts
• Xx.com/gazorsky

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recognition Plus