Terryberry
Terryberry offers an integrated SaaS employee engagement platform covering recognition, wellness, surveys, and physical awards, serving 44,000+ organizations worldwide. The Grand Rapids, Michigan-based company targets enterprise and mid-market customers in automotive, healthcare, manufacturing, retail, and other verticals.
- Company typePrivate
- Founded1918
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Terryberry does
Terryberry is a privately held employee engagement company founded in 1918 and headquartered in Grand Rapids, Michigan, with additional offices in Sherbrooke, Quebec (operating as Williams Recognition) and Macclesfield, UK. The company delivers an integrated software platform called Be Engaged™ that unifies four functional modules—social and service award recognition, employee rewards (including merchandise, gift cards, experiences, and charitable donations via Amazon Business integration), employee well-being tools (activity tracking, challenges, wellness plans), and an employee listening/survey solution built on a proprietary six-pillar engagement framework validated across 1,000+ organizations. The platform is complemented by an in-house Symbolic Awards team that produces custom-designed physical awards and milestone service programs, creating tangible recognition deliverables alongside the digital product.
Terryberry's go-to-market combines direct enterprise field sales targeting HR leaders and C-suite buyers with channel distribution through ADP Marketplace, plus integration partnerships with Workday, Microsoft Teams, and UKG that allow recognition workflows to live inside customers' existing HRIS and collaboration environments. The company reports serving 44,000+ organizations globally, with named enterprise customers including Unilever, Ford, Little Caesars, Land Rover, American Eagle, and Conagra Brands spanning automotive, food & beverage, retail, and consumer goods. Pricing is quote-based and not publicly disclosed; revenue is generated through SaaS subscription (recurring), one-time purchases of physical awards and milestone programs, and transaction-based fees on the rewards catalog. Recognized enterprise and mid-market segments and deskless/frontline workforces in healthcare, manufacturing, construction, retail, and hospitality are the primary buyer profiles.
The company has expanded its capabilities through acquisitions—MeritShare in December 2013 and Kelleher Enterprises in August 2016—both targeting recognition technology and program capabilities. Terryberry has accumulated third-party validation including FeaturedCustomers Market Leader (2024 and Winter 2026), G2 Leader awards in Small Business and Mid-Market categories (2025), SHRM and HRCI recertification provider status, and NABR Best and Brightest recognition (2025). Operating geographies span North America and EMEA, and the leadership team includes CEO Mike Byam, CFO Chris Lovett, and VP of Product and Technology Brian Snodgrass.
Terryberry firmographics
Firmographics- Name
- Terryberry
- Legal name
- Terryberry
- Website
- https://terryberry.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Terryberry offers an integrated SaaS employee engagement platform covering recognition, wellness, surveys, and physical awards, serving 44,000+ organizations worldwide. The Grand Rapids, Michigan-based company targets enterprise and mid-market customers in automotive, healthcare, manufacturing, retail, and other verticals.
- Ownership category
- akta.pro rank
Terryberry industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industry
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where Terryberry is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Terryberry business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Employee Engagement Platform Subscription: SaaS-based employee engagement platform subscription covering recognition, wellness, surveys, and analytics. Pricing is quote-based and tailored to organization size and scope.
- Symbolic Awards and Physical Recognition Products: Custom-designed physical awards, milestone service programs, and career recognition experiences sold as one-time purchases or part of ongoing recognition programs.
- Employee Rewards and Recognition Catalog: Flexible reward options including company branded merchandise, gift cards, experiences, charitable donations, and ecommerce integrations offered through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise engagement programs with full platform access including recognition, wellness, surveys, and symbolic awards. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Terryberry product offering
Product offeringCore offering
Terryberry sells the Be Engaged™ all-in-one employee engagement platform that unifies peer-to-peer and manager-led social recognition, flexible rewards, employee well-being tools, and employee listening/surveys into one SaaS subscription. The company also designs and delivers custom physical Symbolic Awards (milestone and career recognition) as standalone or bundled offerings to enterprise and mid-market organizations seeking to improve retention, eNPS, and performance.
Product overview
Terryberry offers a unified employee engagement platform called Be Engaged™ that combines multiple modules—Employee Recognition (peer-to-peer and manager-led social recognition), Employee Rewards (flexible rewards including merchandise, gift cards, experiences, and charitable donations), Employee Well-Being (activity tracking, challenges, and wellness plans), and Employee Survey & Analytics (real-time sentiment, eNPS, and retention risk measurement built on a six-pillar engagement framework)—alongside Symbolic Awards (custom-designed physical awards and milestone service programs). The platform is designed for hybrid, deskless, and frontline workforces across industries including hospitality, healthcare, manufacturing, construction, and retail, serving over 44,000 organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Be Engaged: An all-in-one employee engagement program connecting recognition, well-being, employee listening, and symbolic awards
- Williams Recognition
Products and services
- Be Engaged™ Employee Engagement Platform
Quantifiable outcome
- Recognition participation increases employee engagement for civil construction contractors
- +2 more outcomes
Companies that use Terryberry
Customer profileNamed customers8 records
Segments6 records
Terryberry technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature8 records
Terryberry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ADP MarketplacecoreTerryberry is available on ADP Marketplace, allowing the platform to be discovered and distributed to ADP's existing customer base of HR and payroll users. This marketplace partnership provides a significant distribution channel for reaching mid-market organizations seeking employee engagement solutions.
- WorkdaycoreSeamless integration with Workday HRIS system allowing customers to access Terryberry's engagement platform within their existing Workday environment. No new logins for employees, no manual data entry for HR.
- Microsoft TeamscoreIntegration with Microsoft Teams enabling employees to access recognition and engagement features directly within their communication platform. Connects engagement tools to daily workflow.
- UKGcoreIntegration with UKG HR and workforce management solutions, allowing seamless data connectivity between UKG systems and Terryberry's engagement platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Terryberry competitors and assessment
Company assessmentDirect peers
- Reward Gateway: UK-headquartered employee engagement platform combining recognition, rewards, wellbeing, and communications. Direct competitor in the UK/EMEA market and overlapping feature set with Terryberry's Be Engaged platform.
- O.C. Tanner: Long-established employee recognition company with strong symbolic/service awards heritage (parallels Terryberry's Symbolic Awards) plus a software platform for culture and recognition. Closely comparable in combining physical awards with a digital recognition platform.
- Kudos: Employee recognition and engagement platform with analytics, peer recognition, and service anniversary tools. Comparable feature set to Terryberry's recognition + surveys modules.
- Bonusly: Peer-to-peer recognition and rewards platform focused on continuous employee engagement, particularly strong in tech and mid-market segments. Comparable to Terryberry's social recognition module and reward catalog.
- Guusto: Employee recognition and rewards platform with a flexible gift card and charitable donation catalog, named alongside Terryberry in the FeaturedCustomers Market Leader list. Comparable reward delivery and recognition mechanics.
- Awardco: Employee recognition platform with deep Amazon Business integration and global reward catalog, targeting enterprise and mid-market. Named alongside Terryberry in FeaturedCustomers Market Leader report — overlapping product and customer profile.
- Achievers: Employee recognition and rewards platform with global enterprise clients, strong in social recognition and rewards marketplace. Specifically named alongside Terryberry in FeaturedCustomers Market Leader report — direct head-to-head competitor.
- Workhuman: Global employee recognition platform offering Social Recognition, service awards, and analytics to enterprise clients. Most directly comparable competitor to Terryberry's recognition + awards offering, including large enterprise customer overlap and similar GTM.
- Motivosity: Employee engagement and recognition platform emphasizing peer-to-peer recognition and culture tools. Named in the same FeaturedCustomers Market Leader report category, targeting similar mid-market and enterprise buyers.
Broad incumbents
- CultureAmp: Broad employee engagement platform spanning surveys, performance, and development, with overlapping employee listening/survey capabilities to Terryberry's Six-Pillar framework. Wider scope than Terryberry but competes for the same HR buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Terryberry social profiles
Digital presenceTerryberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terryberry leadership team
Management profileNumber of profiles
Terryberry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terryberry M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terryberry
What does Terryberry do?
Terryberry sells the Be Engaged™ all-in-one employee engagement platform that unifies peer-to-peer and manager-led social recognition, flexible rewards, employee well-being tools, and employee listening/surveys into one SaaS subscription. The company also designs and delivers custom physical Symbolic Awards (milestone and career recognition) as standalone or bundled offerings to enterprise and mid-market organizations seeking to improve retention, eNPS, and performance.
Is Terryberry a public or private company?
Terryberry is a private company. It is classified as family owned and is currently operating.
When was Terryberry founded?
Terryberry was founded in 1918. It employs 51 to 100 people.
Where is Terryberry based?
Terryberry is headquartered in Grand Rapids, United States, in the North America region.
How does Terryberry make money?
Three revenue lines are on record. Employee Engagement Platform Subscription is the primary driver. The others are symbolic Awards and Physical Recognition Products and employee Rewards and Recognition Catalog.
Who are Terryberry's main competitors?
Direct peers on record are Reward Gateway, O.C. Tanner, Kudos, Bonusly, Guusto, Awardco, Achievers, Workhuman and Motivosity. CultureAmp is listed as a broad incumbent.
Does Terryberry have an API?
No public API is recorded for Terryberry.
What industry is Terryberry in?
Terryberry's product category is Employee Engagement Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts). Its NAICS code is 5132 and its SIC code is 7371.