Lonpac Insurance
Lonpac Insurance is a privately held Malaysian general insurer, founded in 1962 and headquartered in Kuala Lumpur, underwriting multi-line coverage including motor, travel, health, and business insurance for individual consumers and enterprises through intermediary networks and digital self-service platforms.
- Company typePrivate
- Founded1962
- HeadquartersKuala Lumpur, Malaysia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Lonpac Insurance does
Lonpac Insurance is a privately held Malaysian general insurance company headquartered in Kuala Lumpur, in operation since 1962. The firm underwrites and distributes a multi-line insurance portfolio covering car/motor, travel, health, business/commercial, personal accident, property, and employee benefit insurance, serving both individual consumers and enterprise buyers through the Lonpac brand. The company's short description also references personal and group accident products, indicating a horizontal coverage strategy across consumer and commercial lines rather than specialization in a single vertical.
Lonpac distributes through a multi-channel model: an intermediary network accesses the company's products via the dedicated Lonpac Payment Gateway for Intermediaries, while individual customers and agents use the eDocuments/eMotor digital self-service platform hosted at elonpac.com.sg. The Fee Protection Scheme, also served from elonpac.com.sg, targets enterprise and structured client needs. The underlying technology is described as a digital insurance platform supporting online policy issuance, renewal, and electronic document management, complemented by a payment-processing layer for intermediary transactions.
The firm generates revenue through recurring insurance premiums collected at policy inception and renewal across its motor, travel, health, and commercial lines, following a standard annual billing cadence. Pricing is quote-based and varies by product type, coverage, and individual risk assessment rather than being publicly disclosed. The company is active and operating, with a headcount in the 501-1000 range, and participates in digital distribution partnerships (notably with BJAK Malaysia's online insurance platform) to extend reach beyond its traditional agency channel. No subsidiaries, no disclosed funding rounds, no parent company, and no public ownership are recorded in the available sources.
Lonpac Insurance firmographics
Firmographics- Name
- Lonpac Insurance
- Legal name
- Lonpac Insurance
- Website
- https://lonpac.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lonpac Insurance is a privately held Malaysian general insurer, founded in 1962 and headquartered in Kuala Lumpur, underwriting multi-line coverage including motor, travel, health, and business insurance for individual consumers and enterprises through intermediary networks and digital self-service platforms.
- Ownership category
- akta.pro rank
Lonpac Insurance industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- General Liability Insurance (FSAJAMAE)
- akta.pro secondary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Lonpac Insurance is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Lonpac Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Lonpac Insurance generates revenue through insurance premiums collected from policyholders across motor, travel, health, and business insurance categories. Premiums are collected at policy inception and renewal, following standard insurance premium collection mechanisms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Insurance coverage tiers based on product type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Lonpac Insurance product offering
Product offeringCore offering
Lonpac Insurance underwrites and distributes multi-line general insurance products in Malaysia, including Car (motor), Travel, Health, and Business Insurance, underwritten for individual consumers and commercial clients. The company also operates digital service portals — eDocuments/eMotor for electronic policy management and the Lonpac Payment Gateway for Intermediaries — to support both direct customer servicing and intermediary-led sales across its product portfolio.
Product overview
Lonpac Insurance offers a portfolio of insurance products including Car, Travel, Health, and Business Insurance. The company provides digital service portals including eDocuments/eMotor for electronic policy management and a dedicated Payment Gateway for intermediaries. The product offering consists of core insurance products complemented by digital service tools for document management and payment processing, serving both individual consumers and business clients through online platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Motor vehicle insurance coverage offered as part of Lonpac Insurance's portfolio, enabling individual vehicle owners and intermediaries to compare, purchase, and renew policies online for protection including third-party liability and accident coverage.
- Travel Insurance Travel insurance coverage for individuals traveling domestically or internationally, distributed through Lonpac Insurance's digital platform to address trip cancellation, overseas medical emergencies, and lost baggage.
- Health Insurance Health insurance coverage providing medical expense and hospitalization protection for individuals and families, available through Lonpac Insurance's product portfolio.
- Business Insurance Commercial insurance coverage designed for business owners and enterprises, offering protection against operational risks, liabilities, and asset exposures.
- eDocuments / eMotor Electronic document and motor insurance service portal enabling intermediaries and customers to access policy documents and manage motor insurance electronically.
- Lonpac Payment Gateway for Intermediaries Online payment processing system specifically designed for insurance intermediaries to process transactions securely.
- Fee Protection Scheme Fee Protection Scheme services delivered through the elonpac.com.sg platform for enterprise and structured customer needs.
Companies that use Lonpac Insurance
Customer profileSegments4 records
Ideal customer profiles4 records
Lonpac Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lonpac Insurance partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Lonpac Insurance competitors and assessment
Company assessmentEmerging players
- BJAK: Malaysia-based digital insurance aggregator and direct insurer partnered with Lonpac. Comparable as it operates in the same product categories (motor, travel, health) and represents the digital-first competitive threat to traditional carriers like Lonpac.
Direct peers
- MSIG Malaysia: General insurance carrier in Malaysia specializing in motor, fire, and commercial lines with strong intermediary distribution. Directly comparable P&C focus and channel strategy.
- Tune Insurance Malaysia: Malaysian general insurer with strong motor and travel insurance presence, particularly known for direct digital distribution. Comparable in product mix and target market.
- Allianz Malaysia: Major general insurer in Malaysia offering motor, fire, marine, engineering, and commercial lines. Closely comparable in product breadth and distribution through agents and digital channels.
- Syarikat Takaful Malaysia: Leading Malaysian takaful and general insurance provider offering motor, health, and commercial coverage. Comparable in multi-line offering and Malaysia market focus.
- Zurich General Insurance Malaysia: Global insurer's Malaysian general insurance arm offering motor, commercial, and specialty lines. Comparable in P&C product portfolio and intermediary-driven distribution.
- AXA Affin Life Insurance / AXA Affin General Insurance: Multi-line insurer in Malaysia offering motor, health, and commercial coverage with significant intermediary and bancassurance distribution. Closely comparable in product mix and channel strategy.
- Liberty Insurance Malaysia: General insurer in Malaysia offering motor, fire, and personal lines through agent and digital channels. Comparable mid-sized multi-line P&C carrier targeting similar customer segments.
- Etiqa Insurance & Takaful: One of Malaysia's largest multi-line insurance and takaful providers, offering motor, health, travel, and commercial lines through a similar intermediary and direct digital model. Directly competes with Lonpac across all four product categories.
Broad incumbents
- Great Eastern Life Malaysia: Large established insurer in Malaysia with strong motor and general insurance presence alongside a dominant life business. Comparable in motor and general lines though broader in life.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lonpac Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lonpac Insurance leadership team
Management profileNumber of profiles
Lonpac Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lonpac Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lonpac Insurance
What does Lonpac Insurance do?
Lonpac Insurance underwrites and distributes multi-line general insurance products in Malaysia, including Car (motor), Travel, Health, and Business Insurance, underwritten for individual consumers and commercial clients. The company also operates digital service portals — eDocuments/eMotor for electronic policy management and the Lonpac Payment Gateway for Intermediaries — to support both direct customer servicing and intermediary-led sales across its product portfolio.
Is Lonpac Insurance a public or private company?
Lonpac Insurance is a private company. It is classified as unknown and is currently operating.
When was Lonpac Insurance founded?
Lonpac Insurance was founded in 1962. It employs 501 to 1,000 people.
Where is Lonpac Insurance based?
Lonpac Insurance is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Lonpac Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Lonpac Insurance's main competitors?
BJAK is listed as an emerging player. Direct peers are MSIG Malaysia, Tune Insurance Malaysia, Allianz Malaysia, Syarikat Takaful Malaysia, Zurich General Insurance Malaysia, AXA Affin Life Insurance / AXA Affin General Insurance, Liberty Insurance Malaysia and Etiqa Insurance & Takaful. Great Eastern Life Malaysia is listed as a broad incumbent.
Does Lonpac Insurance have an API?
No public API is recorded for Lonpac Insurance.
What industry is Lonpac Insurance in?
Lonpac Insurance's product category is General Insurance. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52412 and its SIC code is 6331.