Montelle Winery
Montelle Winery is a single-location, direct-to-consumer winery and distillery in Augusta, Missouri, producing award-winning wines and small-batch fruit brandies for wine enthusiasts, tourists, and private event clients, and operating tasting rooms, a café, and event space under Hoffmann Family of Companies ownership.
- Company typePrivate
- Founded1970
- HeadquartersAugusta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Montelle Winery does
Montelle Winery is a single-location, direct-to-consumer winery and distillery founded in 1970 by Clayton Byers in Augusta, Missouri, within the Augusta AVA, the first American Viticultural Area ever federally designated. The company produces award-winning wines from French hybrid grape varieties — including Seyval Blanc, Vignoles, Chambourcin, and Norton — alongside specialty offerings such as Vidal Blanc Icewine, dessert wines, and port-style wines. Montelle also operates Missouri's first winery-affiliated distillery, producing grape brandies and small-batch fruit brandies from peach, pear, plum, and cherry. Beyond production, the business operates as a destination hospitality venue with an on-site tasting room (offering $10 wine flights and $15 spirits tastings), the Klondike Café serving gourmet wraps, salads, sandwiches, and pizzas, the Parliament Room event venue accommodating up to 100 guests, and weekend live music programming on the deck overlooking the Missouri River Valley. A Wine Club membership and a Square-based online wine shop extend the model beyond on-premise visitors. Pricing is transactional across all channels, with no subscription software or recurring SaaS mechanics.
The company serves two primary customer segments: wine enthusiasts and tourists seeking an authentic tasting experience and scenic views in America's first AVA, and event planners seeking private venues with catering and bar service. Distribution is exclusively domestic, delivered through the physical tasting room, café, event venue, and online store. Since 2021, Montelle has been owned by the Hoffmann Family of Companies as part of a multi-winery Augusta-area portfolio, with Colin Pennington serving as Head Wine Maker across all four of the parent's Augusta wineries. The business model is fundamentally a destination-experience model, where revenue is generated by converting visitor foot traffic into wine sales, tasting fees, F&B spend, and event bookings, rather than by wholesale or large-account distribution.
Montelle Winery firmographics
Firmographics- Name
- Montelle Winery
- Legal name
- Montelle Winery
- Website
- https://montelle.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Montelle Winery is a single-location, direct-to-consumer winery and distillery in Augusta, Missouri, producing award-winning wines and small-batch fruit brandies for wine enthusiasts, tourists, and private event clients, and operating tasting rooms, a café, and event space under Hoffmann Family of Companies ownership.
- Ownership category
- akta.pro rank
Montelle Winery industry classification
Industry- Product category
- Winery and Vineyard Products
- NAICS
- Wineries (312130), Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (CRANACAE)
Keywords
Where Montelle Winery is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Montelle Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct bottle sales of award-winning wines including dry whites, reds, semi-dry wines, dessert wines, port-style wines, and Icewine
- Wine Tastings: Tasting room fees: $10 for 4 wine samples, $15 for spirits tasting
- Food and Beverage: On-site Klondike Café serving gourmet wraps, salads, sandwiches, pizzas, and catering platters
- Event Hosting: Private event bookings for the Parliament Room (up to 100 guests), with catering and bar service options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine tasting - 4 samples |
| Unit Pricing | Pay-as-you-go | Spirits tasting |
| Unit Pricing | Pay-as-you-go | Cajun Shrimp Boil event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Montelle Winery product offering
Product offeringCore offering
Montelle Winery is a destination winery in Augusta, Missouri producing award-winning wines from French hybrid grapes, including dry whites, reds, dessert wines, port-style wines, and Vidal Blanc Icewine. It also operates the first winery distillery in Missouri producing grape and fruit brandies, an on-site Klondike Café offering wine-pairing cuisine, guided wine tastings, the Parliament Room private event space, and live music events on weekends.
Product overview
Montelle Winery is a single-location hospitality venue offering a portfolio of products centered around wine production, tasting, and culinary experiences. The core offering consists of award-winning wines produced in Augusta, Missouri's America's First AVA, including dry whites, reds, dessert wines, and Icewine. Supporting products include the Klondike Cafe dining service, guided wine tastings, a distillery producing fruit brandies, live music events on weekends, and the Parliament Room event space for private gatherings. The winery operates year-round with seasonal variations in hours and programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Award-Winning Wines
Quantifiable outcome
- Winner of numerous awards in international competitions
Companies that use Montelle Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Montelle Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Montelle Winery partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Montelle Winery competitors and assessment
Company assessmentDirect peers
- Pirtle Winery: Family-owned Missouri winery in Weston, MO operating a tasting room and small-batch wine and brandy production in a historic building. Comparable scale, French-American hybrid portfolio, and direct-to-consumer tasting room model.
- Noboleis Vineyards: Missouri winery in Defiance, MO offering estate wines, a tasting room, and event space. Operates in a similar mid-size, on-site-experience model serving the St. Louis metro tourist and wine club audience.
- Stone Hill Winery: One of Missouri's oldest and largest wineries, located in Hermann, MO. Produces a broad range of award-winning wines with on-site tasting, dining, and event experiences targeting a similar tourist and wine enthusiast demographic.
- Les Bourgeois Vineyards: River bluff winery in Rocheport, MO with on-site restaurant, tasting room, and live music programming. Closely mirrors Montelle's combination of estate wines, scenic venue, food service, and event hosting.
- Hermannhof Winery: Historic Hermann, MO winery operating a tasting room and gift shop on the Missouri wine trail. Comparable product range (Norton, hybrids) and reliance on tourism and on-premise sales to drive revenue.
- St. James Winery: Missouri's largest winery, operating tasting rooms and a wine club across the state. Comparable in producing Norton, Chambourcin, and other French-American hybrids with on-site retail and events aimed at the same Midwestern wine tourist.
- Chaumette Vineyards & Winery: Missouri winery in Ste. Genevieve offering estate wines, a tasting room, on-site restaurant, and event venue. Closely comparable combination of wine production, F&B, and scenic destination hospitality.
- Augusta Winery: Sister winery in the same Augusta AVA, co-acquired by Hoffmann Family of Companies in 2021. Directly comparable on location, product mix (wine, tasting room, events), parent ownership, and customer base, sharing winemaking and vineyard operations with Montelle.
- Adam Puchta Winery: Missouri's oldest continuously operating winery in Hermann, MO. Produces traditional French-American hybrid wines with on-site tasting and retail, serving the same Midwestern wine tourism segment as Montelle.
- Defiance Ridge Vineyards: Small Missouri winery in Defiance, MO with on-site tasting, food pairings, and live music. Matches Montelle's boutique scale, hybrid grape portfolio, and experiential direct-to-consumer business model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Montelle Winery social profiles
Digital presenceMontelle Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montelle Winery leadership team
Management profileNumber of profiles
Profiles3 records
Montelle Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montelle Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montelle Winery
What does Montelle Winery do?
Montelle Winery is a destination winery in Augusta, Missouri producing award-winning wines from French hybrid grapes, including dry whites, reds, dessert wines, port-style wines, and Vidal Blanc Icewine. It also operates the first winery distillery in Missouri producing grape and fruit brandies, an on-site Klondike Café offering wine-pairing cuisine, guided wine tastings, the Parliament Room private event space, and live music events on weekends.
Is Montelle Winery a public or private company?
Montelle Winery is a private company. It is classified as corporate owned and is currently operating.
When was Montelle Winery founded?
Montelle Winery was founded in 1970. It employs 11 to 50 people.
Where is Montelle Winery based?
Montelle Winery is headquartered in Augusta, United States, in the North America region.
How does Montelle Winery make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are wine Tastings, food and Beverage and event Hosting.
Who are Montelle Winery's main competitors?
Direct peers on record are Pirtle Winery, Noboleis Vineyards, Stone Hill Winery, Les Bourgeois Vineyards, Hermannhof Winery, St. James Winery, Chaumette Vineyards & Winery, Augusta Winery, Adam Puchta Winery and Defiance Ridge Vineyards.
Does Montelle Winery have an API?
No public API is recorded for Montelle Winery.
What industry is Montelle Winery in?
Montelle Winery's product category is Winery and Vineyard Products. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.