figure it
figure it ag is a Swiss software company that develops 'steel it,' calculation and quotation software for the metal processing and textile industries, replacing manual Excel-based workflows and integrating with customer ERP systems. It serves enterprise and mid-market industrial customers primarily across Switzerland and the broader DACH region via a consultation-based, subscription sales model.
- Company typePrivate
- Founded2019
- HeadquartersHerisau, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What figure it does
figure it ag is a privately held Swiss software company founded in 2019 and headquartered in Herisau, in the Appenzellerland region of Switzerland. The company develops and markets 'steel it,' a calculation and quotation software platform purpose-built for the metal processing (sheet metal, steel beams, fabrication) and textile industries. The product automates and optimizes industrial quotation workflows that have historically been executed in Excel, and integrates with customers' existing ERP systems to enable data exchange across the quoting-to-production pipeline. Documented capabilities include specialized quote calculators for steel beams and configuration tools that replace manual Excel-based costing in sheet metal operations.
The company operates a sales-led, consultation-based go-to-market model: prospective customers book a free consultation via a public calendar link, and the figure it team works directly with the customer's team to develop tailored workflow solutions. Pricing is not publicly disclosed and is delivered through custom enterprise proposals, consistent with a B2B subscription or licensing model targeting mid-market and enterprise industrial buyers. Its customer base includes Fraisa SA, Lantal Textiles AG, Filtex AG, Liebherr, and a roster of Swiss and European metal fabrication specialists, all cited via published testimonials and case studies. Marketing activity combines direct outreach with content-led demand generation, including an industry blog, newsletter (powered by HubSpot), and CEO appearances on industry podcasts such as Code Blech.
figure it ag is a small specialist firm, with reported headcount in the 1-10 range and no disclosed institutional or venture funding, suggesting a bootstrapped, founder-led ownership structure. CEO Isabel Koller is the named executive and public-facing spokesperson. The company holds no disclosed patents, certifications, or partnerships, and operates with a single core product line (steel it) extended through feature-level offerings such as ERP integration and the steel beam quote calculator.
figure it firmographics
Firmographics- Name
- figure it
- Legal name
- figure it ag
- Website
- https://figureit.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- figure it ag is a Swiss software company that develops 'steel it,' calculation and quotation software for the metal processing and textile industries, replacing manual Excel-based workflows and integrating with customer ERP systems. It serves enterprise and mid-market industrial customers primarily across Switzerland and the broader DACH region via a consultation-based, subscription sales model.
- Ownership category
- akta.pro rank
figure it industry classification
Industry- Product category
- Industrial Calculation Software
- akta.pro primary industry
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
Keywords
Where figure it is headquartered
LocationHeadquarters
- HQ city
- Herisau
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
figure it business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing/Subscription: SaaS-style calculation software for metal and textile industries. Likely subscription or license-based model given B2B enterprise focus and consultation-based sales motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing through consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
figure it product offering
Product offeringCore offering
figure it ag develops and licenses "steel it", calculation and quotation software purpose-built for the metal processing, sheet metal fabrication, steel beam, and textile industries. The software replaces manual Excel-based workflows with structured quotation calculators, supports ERP integration for seamless data exchange, and is delivered as tailored solutions co-developed with each customer's team. Customers include industrial firms such as Liebherr, Fraisa SA, Lantal Textiles AG, Filtex AG, Büchel Blech AG, GYSI, and Stoppani Metal Systems.
Product overview
figure it ag offers a single unified product called 'steel it' — calculation software designed for the metal and textile industries. The core offering centers on quotation calculation and workflow optimization, with documented case studies showing ERP integration capabilities and specialized quote calculators for steel beams. The company provides tailored solutions for optimizing sales processes and reducing operational costs in sheet metal processing and textile businesses.
Differentiator
Problem solved
Functional benefit
Brands
- steel it: Calculation and quotation software for the metal and sheet metal processing industry.
Products and services
- steel it Calculation and quotation software for the metal (sheet metal, steel beams) and textile industries that optimizes quotation workflows, integrates with customers' ERP systems, and replaces Excel-based processes for industrial professionals.
Quantifiable outcome
- Significant time savings for customers
Companies that use figure it
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
figure it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
figure it partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
figure it competitors and assessment
Company assessmentDirect peers
- Configure One: CPQ software purpose-built for complex manufacturing, enabling engineers and sales teams to configure and quote custom products. Comparable in CPQ product category and manufacturer customer base, though Configure One typically serves larger enterprises than figure it's SME metal/textile niche.
- STRUMIS: Steel and metal fabrication management software used by structural steelwork contractors and fabricators. Directly comparable to figure it in the steel/metal processing vertical with overlapping quotation, project management, and production workflow capabilities.
- abas ERP: Manufacturing ERP platform focused on SME industrial companies in metal processing, fabrication, and related verticals. Serves the same target customer profile as figure it and competes directly via ERP-native costing modules — the very substitution risk figure it addresses in its own content.
- Sofon: Dutch provider of CPQ and guided selling software focused on manufacturers of complex industrial products. Directly comparable product category (configure-price-quote) and customer base (industrial manufacturers needing structured quotation workflows), though Sofon operates across more verticals than figure it's metal/textile focus.
- Lantek: Spanish software company providing CAD/CAM, nesting, and ERP solutions purpose-built for the sheet metal industry. The closest direct comparable to figure it: same vertical (sheet metal fabricators), overlapping product scope (calculation/quotation workflows), and similar European SME customer base.
Broad incumbents
- Salesforce CPQ: CPQ offering from the Salesforce platform serving broad B2B use cases across industries. Comparable as a CPQ competitor but with significantly broader scope, deeper ecosystem integration, and global enterprise scale that figure it does not approach.
- Bystronic: Swiss sheet metal processing machinery manufacturer with associated software solutions for fabrication workflow and quoting. Comparable customer base (Swiss and European sheet metal processors) and software offerings targeting the same vertical, though Bystronic's core business is capital equipment.
- Conga: Quote-to-revenue and CPQ software suite (formerly Apttus) serving broad B2B markets. Comparable in CPQ/quote generation product category but serves a much wider range of industries beyond industrial manufacturing.
- PROS: AI-powered CPQ and pricing optimization software serving multiple industries globally. Comparable in CPQ product category but with much broader horizontal scope than figure it's vertical specialization in metal and textile.
- TRUMPF: German machine tool giant whose Oseon software targets sheet metal fabricators with ERP and production management capabilities. Comparable customer base (sheet metal manufacturers) and partial software portfolio overlap, though TRUMPF primarily sells machinery with software as an add-on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
figure it social profiles
Digital presencefigure it financial estimates
Financial estimateRevenue estimate
Valuation estimate
figure it leadership team
Management profileNumber of profiles
Profiles1 record
figure it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
figure it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about figure it
What does figure it do?
figure it ag develops and licenses "steel it", calculation and quotation software purpose-built for the metal processing, sheet metal fabrication, steel beam, and textile industries. The software replaces manual Excel-based workflows with structured quotation calculators, supports ERP integration for seamless data exchange, and is delivered as tailored solutions co-developed with each customer's team. Customers include industrial firms such as Liebherr, Fraisa SA, Lantal Textiles AG, Filtex AG, Büchel Blech AG, GYSI, and Stoppani Metal Systems.
Is figure it a public or private company?
figure it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was figure it founded?
figure it was founded in 2019. It employs 1 to 10 people.
Where is figure it based?
figure it is headquartered in Herisau, Switzerland, in the Europe region.
How does figure it make money?
One revenue line is on record: software Licensing/Subscription.
Who are figure it's main competitors?
Direct peers on record are Configure One, STRUMIS, abas ERP, Sofon and Lantek. Broad incumbents are Salesforce CPQ, Bystronic, Conga, PROS and TRUMPF.
Does figure it have an API?
No public API is recorded for figure it.
What industry is figure it in?
figure it's product category is Industrial Calculation Software. Its primary akta.pro industry code is HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch).