Richmond Wellbeing
Richmind WA is Western Australia's largest non-profit mental health services provider, delivering supported accommodation (135 beds), community outreach, NDIS support coordination, and specialised programs across Perth and regional WA. It serves people with psychosocial disabilities, including youth, Aboriginal, LGBTIQA+, and culturally diverse populations.
- Company typePrivate
- Founded1974
- HeadquartersBentley, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Richmond Wellbeing does
Richmind WA (formerly Richmond Wellbeing), founded in 1974 and headquartered at 29 Manning Road, Cannington, Western Australia, is a private non-profit and registered NDIS provider operating as Western Australia's largest mental health services provider. Its service portfolio spans supported accommodation (135 beds), community-based outreach (approximately 1,300 participants annually and 72,375 service delivery hours), and NDIS services covering Support Coordination (Levels 2 and 3) and Psychosocial Recovery Coaching, alongside specialised programs for youth (Momentum QP), Aboriginal communities (Moorditj Djerpin Wirrin, Koomba Moort), LGBTIQA+ people, and culturally diverse populations. Distinct sub-brands include MH Connext, Hearing Voices Network WA, Commonwealth Psychosocial Support, Albany Fellowship House, Individualised Community Living Strategy, the HeART & Soul art therapy program, and the Yellow Bench Project community initiative.
The organisation derives revenue from four streams: NDIS plan-managed services (the primary funding mechanism for support coordination and recovery coaching), government contracts and grants from the WA Mental Health Commission, WA Primary Health Alliance (PHN Program), Department of Communities Housing Authority, and LARU; tax-deductible donations processed via Stripe; and quote-based professional training (Trauma-informed De-escalation, Demystifying Mental Health, Bouncing Back, LGBTIQA+ Inclusive Practice, Hearing Voices Network Approach). Its technology stack consists of standard healthcare/NDIS management systems, with Elmo for HR, Stripe for payments, and Mapbox for maps; the only proprietary-style component is the Yellow Bench QR code linking physical bench locations to digital wellbeing resources.
Distribution combines sales-led referrals from GPs and mental health clinicians, self-service intake (1800 742 466, [email protected]), and community-led engagement through partnerships with Aboriginal Elders (Uncle Albert and Aunty Irene McNamara since 2012; Uncle Peter and Aunty Sandra Wilkes since 2018), local councils (City of Canning), and community organisations. The organisation holds a dense compliance profile — NDIS, NSMHS, QIC, QIP, LARU, Tier 3 Community Housing, and Rainbow Tick (first in WA, 2017) — and is led by CEO Adrian Munro and CFO Kate Dunne under Board Chair Stephanie Buckland, with no disclosed external ownership, venture funding, or M&A activity.
Richmond Wellbeing firmographics
Firmographics- Name
- Richmond Wellbeing
- Legal name
- Richmind WA
- Website
- https://rw.org.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Richmind WA is Western Australia's largest non-profit mental health services provider, delivering supported accommodation (135 beds), community outreach, NDIS support coordination, and specialised programs across Perth and regional WA. It serves people with psychosocial disabilities, including youth, Aboriginal, LGBTIQA+, and culturally diverse populations.
- Ownership category
- akta.pro rank
Richmond Wellbeing industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Emergency and Other Relief Services (62423)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Disability Services & Independent Living Support (BPAGACAG), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Richmond Wellbeing is headquartered
LocationHeadquarters
- HQ city
- Bentley
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Richmond Wellbeing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- NDIS Funded Services: Richmind WA operates as a registered NDIS provider delivering support coordination, specialist support coordination, and psychosocial recovery coaching services funded through participant NDIS plans. Services are delivered across Perth metropolitan area to NDIS participants with psychosocial disabilities.
- Government Contracts and Grants: Funded by government bodies including the Mental Health Commission, Department of Communities Housing Authority, Australian Government PHN Program (commissioned by WA Primary Health Alliance), and Licensing and Accreditation Regulatory Unit (LARU). Services include supported accommodation, community-based outreach, and specific programs like Momentum QP.
- Donations and Philanthropic Support: The organisation accepts tax-deductible donations (all donations over $2 are tax deductible) to support mental health services and programs. Donations help fund transformative, person-centred mental health services and specific initiatives like the HeART & Soul art therapy program.
- Training Services: Professional training programs offered to organisations and workplaces including trauma-informed de-escalation, mental health first aid, LGBTIQA+ inclusive practice, and Hearing Voices Network approach training. Programs are offered as customisable courses with pricing provided upon enquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Momentum QP supported accommodation for homeless youth aged 16-24 |
| Other | Multi-year contract | Mental health training programs for organisations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Richmond Wellbeing product offering
Product offeringCore offering
Richmind WA provides mental health and wellbeing services across Western Australia, including recovery-focused supported accommodation, community-based outreach programs, NDIS-funded support coordination and psychosocial recovery coaching, and specialist programs for youth, Aboriginal, and LGBTIQA+ communities. Services are delivered through in-person residential and outreach settings, complemented by fee-for-service professional training programs and philanthropic fundraising for community initiatives such as the Yellow Bench Project and HeART & Soul art therapy.
Product overview
Richmind WA is Western Australia's largest mental health services provider offering a comprehensive portfolio of mental health and wellbeing services. The organization operates as a multi-service platform consisting of: core residential services (Supported Accommodation including Momentum QP for youth); community-based outreach services (MH Connext, Hearing Voices Network WA, Individualised Community Living Strategy, Commonwealth Psychosocial Support, Moorditj Djerpin Wirrin for Aboriginal community members); NDIS services (Support Coordination, Specialist Support Coordination, and Psychosocial Recovery Coaching); professional training programs (Trauma-informed De-escalation, Demystifying Mental Health, Bouncing Back, LGBTIQA+ Inclusive Practice, Hearing Voices Network training); and community initiatives (The Yellow Bench Project and HeART & Soul art therapy program). The organization serves diverse populations including Aboriginal and Torres Strait Islander peoples, culturally diverse communities, and LGBTIQA+ individuals, with services delivered across Perth metro and regional Western Australia.
Differentiator
Problem solved
Functional benefit
Brands
- HeART & Soul: A creative art therapy program for participants accessing Richmind WA services, including workshops led by professional artists and exhibitions
- Momentum QP
- Moorditj Djerpin Wirrin
- MH Connext
- Commonwealth Psychosocial Support
- Hearing Voices Network WA
- Koomba Moort
- Albany Fellowship House
- Individualised Community Living Strategy
- The Yellow Bench Project
Products and services
- Supported Accommodation
Quantifiable outcome
- 135 beds provided across supported accommodation services
- +4 more outcomes
Companies that use Richmond Wellbeing
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
Richmond Wellbeing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Richmond Wellbeing partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Anglicare WAcorePartnership with Anglicare WA for delivery of Momentum QP Youth Mental Health and AOD Homelessness Service. Multi-partner collaboration providing comprehensive support for young people experiencing mental health challenges and homelessness.
- Cyrenian HousecorePartnership with Cyrenian House for delivery of Momentum QP Youth Mental Health and AOD Homelessness Service. Collaboration addresses alcohol and other drug concerns alongside mental health support.
- Royal Perth Bentley GroupcorePartnership with Royal Perth Bentley Group for delivery of Momentum QP Youth Mental Health and AOD Homelessness Service. Multi-disciplinary collaboration for youth mental health support.
- City of CanningmajorCity of Canning provided generous support instrumental in making the HeART & Soul 2026 Art and Wellbeing Exhibition possible. Hosts exhibition venue at Richmind WA Cannington offices.
- C&C ConveyancingminorLocal Bunbury business hosting HeART & Soul artwork as part of the Roaming Hearts Exhibition Artwork Trail.
- Solstice FinanceminorFamily-owned finance brokerage hosting HeART & Soul artwork as part of the Roaming Hearts Exhibition Artwork Trail in Bunbury.
- HHG Legal GroupminorLong-established WA law firm with 100+ year history hosting HeART & Soul artwork as exhibition partner.
- Jem's Hair StudiominorBunbury hair studio with 30+ years experience hosting HeART & Soul artwork as part of exhibition.
- Office of Don Punch MLAminorMember of Parliament for Bunbury supporting the HeART & Soul Roaming Hearts Exhibition as venue host.
- The Lord Forrest HotelminorBest Western Plus Hotel in Bunbury hosting HeART & Soul artwork for the exhibition.
- Bunbury Geographe Chamber of Commerce and IndustryminorChamber supporting the HeART & Soul exhibition and promoting local business community engagement.
- LJ Hooker BunburyminorReal estate agency in Bunbury supporting the HeART & Soul exhibition as artwork host.
- Uncle Albert and Aunty Irene McNamara (Elders)coreFour Whadjuk Nyoongar-based Elders providing cultural guidance and support for over a decade (since 2012). They were the first Elders to work with Richmind WA and have transformed the organisation's cultural knowledge and practices.
- Uncle Peter and Aunty Sandra Wilkes (Elders)coreElders working with Richmind WA since 2018 through the Looking Forward project. Provide cultural guidance, mentoring, and support across metropolitan service sites.
- Aboriginal Community Controlled Organisations (ACCOs)majorCollaboration with local Aboriginal Community Controlled Organisations to provide integrated, connected care. Part of the Working Together Walking Together reconciliation framework.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Richmond Wellbeing competitors and assessment
Company assessmentDirect peers
- Ruah Community Services: Western Australian community services organisation offering integrated mental health, housing, and homelessness services with peer-led recovery models. Operates across Perth and regional WA, mirroring Richmind WA's integrated supported-accommodation-plus-outreach model and competing for overlapping government and NDIS contracts.
- Cyrenian House: Western Australian non-profit delivering mental health, alcohol and other drug (AOD), and homelessness services. Direct delivery partner with Richmind WA on the Momentum QP Youth Mental Health and AOD Homelessness Service, sharing the same target population, funding channels (Mental Health Commission, PHN), and operating geography.
- Anglicare WA: Major Western Australian community services non-profit providing mental health, housing, and family support services across the same metro and regional WA footprint. Co-delivers the Momentum QP program alongside Richmind WA and competes for the same NDIS and state-funded contracts.
- Neami National: National community mental health non-profit delivering psychosocial rehabilitation, supported accommodation, and peer support across Australia. Closely comparable to Richmind WA in service mix, recovery-led philosophy, and NDIS service offering, but with a national rather than single-state footprint.
Broad incumbents
- Mind Australia: Australia's largest community-managed mental health service provider, offering psychosocial support, NDIS services, and supported accommodation nationally. Overlaps directly with Richmind WA's psychosocial recovery and supported accommodation lines but at substantially greater scale and geographic reach.
- Mission Australia: National community services non-profit delivering mental health, homelessness, and housing support across Australia. Comparable to Richmind WA's supported accommodation and community-based service lines, with overlapping NDIS and government funding sources but a multi-state operating model.
- Life Without Barriers: Large national NDIS-registered provider delivering disability, mental health, and community services across Australia. Competes with Richmind WA in NDIS psychosocial recovery coaching, support coordination, and community-based mental health delivery but operates at much broader scale.
- Salvation Army Western Australia: Major national non-profit delivering homelessness, mental health, AOD, and community support services with a significant Western Australian footprint. Comparable to Richmind WA across supported accommodation, AOD, and community mental health but at substantially larger national scale.
- St Vincent de Paul Society WA: Western Australian arm of a national community services network delivering homelessness support, housing, and welfare assistance. Competes with Richmind WA's community-based outreach and supported accommodation services for overlapping client cohorts and government funding.
Emerging players
- Wungening Aboriginal Corporation: Western Australian Aboriginal community-controlled organisation delivering culturally safe mental health, AOD, and family services. Directly comparable to Richmind WA's Moorditj Djerpin Wirrin program and an increasingly strong competitor for Aboriginal-specific mental health commissioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Richmond Wellbeing social profiles
Digital presenceRichmond Wellbeing compliance and trust
Trust signalCompliance9 records
Richmond Wellbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richmond Wellbeing leadership team
Management profileNumber of profiles
Profiles14 records
Richmond Wellbeing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richmond Wellbeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richmond Wellbeing
What does Richmond Wellbeing do?
Richmind WA provides mental health and wellbeing services across Western Australia, including recovery-focused supported accommodation, community-based outreach programs, NDIS-funded support coordination and psychosocial recovery coaching, and specialist programs for youth, Aboriginal, and LGBTIQA+ communities. Services are delivered through in-person residential and outreach settings, complemented by fee-for-service professional training programs and philanthropic fundraising for community initiatives such as the Yellow Bench Project and HeART & Soul art therapy.
Is Richmond Wellbeing a public or private company?
Richmond Wellbeing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Richmond Wellbeing founded?
Richmond Wellbeing was founded in 1974. It employs 101 to 250 people.
Where is Richmond Wellbeing based?
Richmond Wellbeing is headquartered in Bentley, Australia, in the Oceania region.
How does Richmond Wellbeing make money?
Four revenue lines are on record. NDIS Funded Services are the primary driver. The others are government Contracts and Grants, donations and Philanthropic Support and training Services.
Who are Richmond Wellbeing's main competitors?
Direct peers on record are Ruah Community Services, Cyrenian House, Anglicare WA and Neami National. Broad incumbents are Mind Australia, Mission Australia, Life Without Barriers, Salvation Army Western Australia and St Vincent de Paul Society WA. Wungening Aboriginal Corporation is listed as an emerging player.
Does Richmond Wellbeing have an API?
No public API is recorded for Richmond Wellbeing.
What industry is Richmond Wellbeing in?
Richmond Wellbeing's product category is Mental Health Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624190 and its SIC code is 8000.