SBC Events
SBC Events is a London-based B2B events and media company that organizes global summits, exhibitions, and awards for the sports betting, iGaming, and gaming industries, serving operators, affiliates, suppliers, and regulators across 150+ countries.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SBC Events does
SBC Events is a London-headquartered, founder-led B2B events and media company that organizes large-scale conferences, exhibitions, and award ceremonies for the global sports betting, iGaming, and gaming industries. Founded in 2009 by Rasmus Sojmark and operating from offices in London and Bethesda, Maryland, the company serves gaming operators, affiliates, suppliers, regulators, and sportsbook professionals across more than 150 countries, with named enterprise participants including Caesars Entertainment, DraftKings, Bet365, and Yggdrasil Gaming.
The core product is the SBC Summit franchise, anchored by the flagship SBC Summit in Lisbon, which drew 40,000+ delegates, 800+ exhibitors, and 600+ speakers across six themed conference stages. The portfolio extends across regional summits in Tbilisi (Eastern Europe/Central Asia), Rio de Janeiro (Brazil), Amsterdam (Europe, launching April 2027), Canada, and the Americas (Fort Lauderdale), plus the specialized Affiliate Leaders Summit, SBC Awards, Affiliate Leaders Awards, and SBC Awards Americas ceremonies. The proprietary SBC Connect mobile and web application provides attendee networking, meeting scheduling, and event planning, while SBC Media operates a portfolio of more than twelve industry publications (including SBC News, SlotBeats, SBC Americas, and GamblingTV) that drive year-round content distribution.
SBC Events generates revenue through four streams: tiered event ticket sales (from Expo Only to VIP, with complimentary operator, affiliate, and regulator passes), corporate sponsorship and exhibition fees, awards ceremony table bookings, and advertising on its media properties. The go-to-market is event-driven and vertically specialized, with no disclosed institutional funding, suggesting the business has scaled organically over its 16-year operating history. Strategic positioning is being deepened through a three-year tripartite partnership with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL), which cements SBC's role as the primary education platform for the global regulatory community.
SBC Events firmographics
Firmographics- Name
- SBC Events
- Legal name
- SBC Events
- Website
- https://sbcevents.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SBC Events is a London-based B2B events and media company that organizes global summits, exhibitions, and awards for the sports betting, iGaming, and gaming industries, serving operators, affiliates, suppliers, and regulators across 150+ countries.
- Ownership category
- akta.pro rank
SBC Events industry classification
Industry- Product category
- B2B iGaming and Sports Betting Event Management
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where SBC Events is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SBC Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Ticket Sales: Revenue generated from selling conference passes and tickets to the SBC Summit events across multiple regions, with tiered pricing from Expo Only to VIP passes.
- Sponsorship and Exhibition: Corporate sponsors and exhibitors pay fees to showcase products and services at the gaming industry summits.
- Awards Ceremony Revenue: Revenue from awards dinners and table bookings during SBC Awards ceremonies.
- Media Properties: Digital media assets including industry publications, podcasts, and content that generate revenue through industry coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Expo Only Pass |
| Unit Pricing | Pay-as-you-go | Conference Pass |
| Unit Pricing | Pay-as-you-go | Business Pass |
| Unit Pricing | Pay-as-you-go | VIP Pass |
| Freemium | Pay-as-you-go | Operator/Affiliate/Regulator Pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SBC Events product offering
Product offeringCore offering
SBC Events organizes and operates international B2B conferences, exhibitions, summits, and awards ceremonies for the global iGaming, sports betting, and gaming industries. Its flagship SBC Summit in Lisbon and regional summits across Europe, the Americas, Canada, and Eastern Europe connect gaming operators, affiliates, suppliers, and regulators through ticketed events, sponsorship packages, exhibition booths, and the SBC Connect mobile networking application.
Product overview
SBC Events is a conference and event management company specializing in the global iGaming and sports betting industry. The company operates a platform of regional and specialized events, with the flagship SBC Summit in Lisbon serving as the central hub. The product portfolio includes regional summits (SBC Summit Tbilisi, SBC Summit Rio, SBC Summit Europe, SBC Summit Canada, SBC Summit Americas), specialized events (Affiliate Leaders Summit, SBC Awards, SBC Awards Americas, Affiliate Leaders Awards), a mobile networking application (SBC Connect), and a network of industry media publications. The events integrate exhibition floors, conference stages, networking programs, and award ceremonies to serve operators, affiliates, suppliers, regulators, and other gaming industry stakeholders.
Differentiator
Problem solved
Functional benefit
Brands
- Affiliate Leaders: Dedicated editorial platform for the global affiliate and performance marketing industry, launched as a standalone platform by SBC Media.
- SBC Summit
- SBC Awards
- Affiliate Leaders Summit
- SBC Media
Products and services
- SBC Summit Flagship annual global conference and exhibition for the iGaming and sports betting industry held in Lisbon, featuring six themed conference stages, 800+ exhibitors, 600+ speakers, and large-scale networking programs for operators, affiliates, suppliers, and regulators.
- SBC Summit Tbilisi Regional iGaming and sports betting conference for Eastern Europe and Central Asia, held in Tbilisi, Georgia, covering approximately 2,500 delegates, 60 speakers, and 50 exhibitors.
- Affiliate Leaders Summit Dedicated three-day summit focused on acquisition, traffic growth, and commercial performance in the affiliate marketing ecosystem, co-located with SBC Summit in Lisbon with 10,000+ delegates from 150+ countries and 150+ exhibitors across 15,000 sqm of show floor.
- Affiliate Leaders Awards Awards ceremony celebrating outstanding contributions in the iGaming affiliate and operator communities, featuring 20 categories recognizing affiliates, operators, and suppliers, held at MEO Arena in Lisbon.
- SBC Awards Annual industry awards recognizing and celebrating achievements of operators and suppliers in the betting and gaming industry across payments, marketing, platform providers, and data categories, now in its thirteenth year at MEO Arena in Lisbon with 1,000 attendees.
- SBC Awards Americas Second edition awards honoring outstanding companies representing the gaming and betting industry in the Americas, recognizing operators, affiliates, and suppliers across payments, marketing, platform providers, and data disciplines.
- SBC Summit Rio Brazil's premier sports betting and gaming event held at Riocentro in Rio de Janeiro, connecting licensed operators with regulators, acquisition specialists, and suppliers for market insight and networking.
- SBC Summit Europe iGaming conference for the European market, held at RAI Amsterdam, designed to connect stakeholders across the European iGaming ecosystem.
- SBC Summit Canada Canada's premier gaming and betting event, fully dedicated to the Canadian market, bringing together international operators, Crown corporations, regulators, First Nations-run businesses, affiliates, and suppliers.
- SBC Summit Americas The only event designed to unite North and Latin America under one roof, providing a platform where operators, affiliates, suppliers, regulators, investors, and other stakeholders can build relationships across borders, held at Broward County Convention Center in Fort Lauderdale, Florida.
- SBC Connect 360-degree event networking solution and official event app enabling attendees to network, plan schedules, and manage meetings, available on iOS, Android, and web platforms for registered SBC event attendees.
- Affiliate Leaders Platform Standalone editorial platform launched by SBC Media dedicated to the global affiliate and performance marketing industry, expanding SBC's media presence beyond its previous magazine and newsletter format.
- SBC Media Network Portfolio of industry media brands including SBC News, SlotBeats, SBC Americas, SBC Noticias, iGaming Expert, Payment Expert, Canadian Gaming Business, SBC Eurasia, SlotBeats Brasil, Lottery Daily, Insider Sport, and GamblingTV, covering sportsbook, iGaming, retail, casino, and regulation topics.
Companies that use SBC Events
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
SBC Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SBC Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IAGR (International Association of Gaming Regulators)coreThree-year regulatory education project partnership focused on providing educational content and training for gaming regulators worldwide. The collaboration leverages SBC Events' platform and IAGR's regulatory expertise to advance regulatory compliance knowledge across the gaming industry.
- IMGL (International Masters of Gaming Law)coreThree-year regulatory education project partnership providing legal education and compliance training for gaming industry professionals. The partnership combines IMGL's legal expertise with SBC Events' event platform to deliver specialized regulatory education programs.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SBC Events competitors and assessment
Company assessmentDirect peers
- SiGMA Group: Direct competitor organizing large-scale iGaming and gambling industry events globally (SiGMA Europe, Asia, Americas, Africa, Eurasia). Closely comparable in product, target audience, and global expansion strategy to SBC Events.
- iGaming Business (Clarion): B2B media and events brand covering iGaming, comparable to SBC's combination of media publications (SBC News) and event organizing. Operates adjacent to Clarion Gaming's event portfolio.
- Clarion Gaming: Organizer of ICE London, iGB Affiliate, and other leading gambling industry events. A direct peer competing for operator, affiliate, and supplier attendance with a longer-running flagship show.
Broad incumbents
- Informa Markets: Large-scale B2B events group that operates multiple industry trade shows. Represents the broad incumbent model against which SBC's vertical iGaming focus is differentiated.
- RX (Reed Exhibitions): One of the world's largest event organizers with a portfolio spanning many verticals. Comparable in scale and event-management capability but not specialized in gaming.
Others
- Gambling Insider: B2B gaming industry publication and events organizer. Comparable as an iGaming media brand and event adjunct, overlapping with SBC Media and SBC Awards in audience.
- Eventbrite: Self-serve event ticketing and registration platform. While not a direct competitor, it is an enabling technology provider that SBC competes against for smaller client events and ticketing workflows.
- Catena Media: iGaming affiliate and performance marketing company. Thematically adjacent as a buyer and attendee of SBC's affiliate events rather than a direct events competitor.
Emerging players
- AffPapa: iGaming affiliate-focused events and media platform. Directly comparable to SBC's Affiliate Leaders Summit and Awards, though smaller in scale and more narrowly focused on the affiliate segment.
- HIPTHER / European Gaming: Organizer of European Gaming and other regional iGaming events, plus media properties. A smaller but comparable events/media operator targeting similar operator and supplier audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SBC Events social profiles
Digital presenceSBC Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBC Events leadership team
Management profileNumber of profiles
Profiles1 record
SBC Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBC Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBC Events
What does SBC Events do?
SBC Events organizes and operates international B2B conferences, exhibitions, summits, and awards ceremonies for the global iGaming, sports betting, and gaming industries. Its flagship SBC Summit in Lisbon and regional summits across Europe, the Americas, Canada, and Eastern Europe connect gaming operators, affiliates, suppliers, and regulators through ticketed events, sponsorship packages, exhibition booths, and the SBC Connect mobile networking application.
Is SBC Events a public or private company?
SBC Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SBC Events founded?
SBC Events was founded in 2009. It employs 1 to 10 people.
Where is SBC Events based?
SBC Events is headquartered in London, United Kingdom, in the Europe region.
How does SBC Events make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are sponsorship and Exhibition, awards Ceremony Revenue and media Properties.
Who are SBC Events's main competitors?
Direct peers on record are SiGMA Group, iGaming Business (Clarion) and Clarion Gaming. Broad incumbents are Informa Markets and RX (Reed Exhibitions). Others are Gambling Insider, Eventbrite and Catena Media. Emerging players are AffPapa and HIPTHER / European Gaming.
Does SBC Events have an API?
No public API is recorded for SBC Events.
What industry is SBC Events in?
SBC Events's product category is B2B iGaming and Sports Betting Event Management. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 56192 and its SIC code is 7900.