Valley Films

What Valley Films does

Valley Films is a Washington, US-based professional video production and creative direction studio founded in 2013, operating as a founder-led practice with 1-10 employees. The company, effectively run through Jordan P. Anderson, delivers cinema-quality video services — including launch films, customer documentary series, brand films, and commercials — to AI companies, software companies, and founder-led businesses. The service offering spans creative direction, production management, on-camera hosting, and the building of in-house video functions for clients (workflows, teams, and creative standards).

The studio's core technology is creative and editorial craft rather than proprietary software; there are no patents, proprietary platforms, or AI/ML models. Production is supported by an on-demand network of contractors — evidenced by a 20-person crew for the Circle Times Square campaign and a 3-person core team plus 25+ contractors that Jordan built for Circle's in-house video department. Notable deliverables include a Times Square campaign delivered with 8 social cuts in 48 hours on a low-five-figure budget, a customer documentary series of 10 films in year one, and SamCart YouTube growth from 12K to 30K subscribers in 15 months.

Valley Films makes money through custom, quote-based professional service engagements. The primary revenue stream is senior video leadership — Head of Video and Creative Director roles — sold direct to enterprise software and AI-native companies, supplemented by mid-market customer story work and small-business commercial projects. Pricing is not publicly disclosed; client acquisition runs through direct outreach, referrals, and personal brand building via the portfolio website, published thinking articles, and LinkedIn. There are no disclosed funding rounds, investors, or recurring product revenue; the business model is services-only.

Name

Valley Films

Website

https://jordanpanderson.com

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Valley Films is a Washington, US-based video production and creative direction studio serving AI companies, software firms, and founder-led businesses with launch films, customer documentaries, and in-house video team building under a senior professional services model.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Video production services
• Creative direction services
• Launch film production
• Customer documentary films
• Brand video production

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Professional Video Services: Jordan P. Anderson provides senior in-house video leadership services to companies, functioning as Head of Video, Creative Director, or senior creative leadership. Revenue is generated through professional service engagements with AI-native and software companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Valley Films is the professional services vehicle for founder Jordan P. Anderson, providing senior in-house video leadership, creative direction, and hands-on production for AI companies, software companies, and founder-led businesses. Engagements typically take the form of Head of Video or Creative Director roles and deliver launch films, product storytelling, customer documentaries, brand films, feature explainers, and in-house video team build-outs for clients such as Circle and SamCart.

Product overview

Jordan P. Anderson offers video production and creative direction services for AI companies and modern software companies. The service offering includes launch films, product storytelling, customer documentary series, and the systems/standards behind strong in-house video teams. Work is delivered through projects for clients including Circle, SamCart, and various local businesses (Mimosa Handcrafted, Iron Tribe, Fullness Farm).

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production and Creative Direction Services End-to-end senior video leadership for AI and software companies, covering strategy, creative direction, directing, on-camera hosting, editing, and in-house video team build-out. Engagements are typically delivered as embedded Head of Video or Creative Director roles and produce launch films, product storytelling, customer documentaries, brand films, feature explainers, and commercial spots for clients such as Circle and SamCart.

Quantifiable outcome

• YouTube subscriber growth: 150% increase (12K to 30K) in 15 months
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tommy's TVminorStrategic or Co-development PartnerCollaborative production partnership for documentary work. Jordan directed and edited episodes for the 'Digital Craftsmen' series while working with Tommy's TV production company. Projects included Fullness Farm documentary and Chad Schoonmaker documentary portraits.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yum Yum Videos: Specialty explainer video and animation studio for SaaS, startups, and tech brands. Overlaps with Valley Films on software-company video production, though more animation-led.
• Switch Video: Video production studio focused on SaaS and B2B tech explainer videos and customer story content. Directly competes in the same niche — launch, brand, and product storytelling for software companies.
• Thinkmojo: Boutique video production studio specializing in explainer, brand, and product videos for SaaS and tech companies. Closest comparable in customer base (software/AI) and deliverable mix (launch films, product storytelling).
• Lemonlight: Video production company producing brand videos, customer testimonials, and product stories for brands and tech companies. Comparable production-shop model with similar customer mix.
• Demo Duck: Specialty explainer and product video production company serving B2B tech, SaaS, and software brands. Comparable scale and customer profile to Valley Films.
• Casual Films: Global video production agency producing brand stories, customer testimonials, and explainer videos for tech and enterprise clients. Similar creative-direction-plus-production model.

Broad incumbents

• Vidyard: Video platform for business with tools and services for creating, hosting, and analyzing video content. Broad incumbent addressing similar software and B2B buyer needs around launch and product video.
• Wistia: Video hosting, creation, and analytics platform for businesses, including production services. Broad incumbent in the video-for-business space with overlapping customer base in software/SaaS.

Emerging players

• KIND Snacks / brand-content studios (in-house): Indicative of the in-house brand-content teams that software companies are increasingly building — the alternative to outsourcing embedded video leadership to a shop like Valley Films.
• Pencil: AI-powered ad and video creative generation platform for brands. Emerging substitute that pressures the lower-margin tier of boutique video production services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jordanpanderson
• Facebookfacebook.com/jordanpandersonfilm
• LinkedInlinkedin.com/company/jordanpanderson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Films