Coaching Institute Of Technology

What Coaching Institute Of Technology does

Coaching Institute Of Technology (CiT) is a Seoul-based, for-profit coaching education provider founded in 2014 that designs and delivers structured coach-training curricula to individual learners and corporate buyers in South Korea. Its core product is the proprietary 3Cs curriculum — a tiered program ladder comprising 3Cs I Basic, 3Cs II Plus, and 3Cs III Coaching Technology — supplemented by the FFUM methodology and prep courses for the Korea Association of Coaching (KAC) credential and the ICF Core Competencies program. The 3Cs curriculum has been ICF ACTP-accredited since 2015 and the institution became the first in Korea to receive ICF AATC team-coaching certification in 2024; CiT claims 1,878+ KAC-certified coaches produced and 200+ cohorts of the foundational course as cumulative throughput.

CiT generates revenue through four mechanisms: (1) individual course fees ranging from ₩330,000 (ICF Core Competency) to ₩1,100,000 (3Cs III) per seat, sold direct and via the CiT Store; (2) corporate coaching engagements at unnamed contract values, with a stated 91% renewal rate; (3) HR seminars and case-study sessions; and (4) an e-commerce line branded CiT Store. The 11–50 employee organization distributes through owned channels (citkorea.co.kr, CiT Store), the Frip experience-class marketplace (partnership since 2020), institutional channels (Dongguk University partnership since 2018, ICF Korea sponsorship since 2019), and an alumni/community layer via the Coasis platform launched in 2022. Named enterprise customers span automotive, public sector, manufacturing, finance, food, and IT — anonymized in parts of the source as "H Company," "M Company," and "C Company."

Name

Coaching Institute Of Technology

Legal name

(주)씨아이티코칭연구소

Website

https://citkorea.co.kr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Coaching Institute Of Technology (CiT) is a Seoul-based coaching education provider founded in 2014 that delivers the proprietary 3Cs curriculum and supporting coach-training programs to individual learners and corporate clients across South Korea, holding ICF ACTP and AATC accreditations.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Corporate Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Professional coaching education
• Executive coaching services
• Coaching certification programs
• Corporate leadership coaching
• Team coaching programs

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Coach Education Programs: Revenue from coaching education programs including 3Cs Basic (₩473,000), Plus (₩880,000), Process & Marketing, Coaching Technology (₩1,100,000), Group Coaching, and FFUM workshop (₩385,000). Programs are delivered in-person at CiT classroom or via Zoom online. Additional add-ons include certification prep courses (KAC prep at ₩605,000, PCC prep CiTCPC, MCC prep CiTMCC) and mentor coaching.
2. Corporate Coaching Services: Customized coaching solutions for corporate clients including executive coaching (임원코칭), new team leader onboarding group coaching, team coaching, coaching leadership workshops, 1on1 workshops, feedback dialogue, performance management, conflict management, mentoring, and internal coach training. Offered as project-based engagements to enterprise HR departments.
3. Coaching Store (CiT스토어): E-commerce sales of coaching-related books and stationery products through the CiT store on the website.
4. HR Seminars and Corporate Case Briefings: Free and paid HR seminars (HR세미나) and corporate coaching case study sessions (기업코칭 사례 설명회) held online via Zoom, serving as a demand generation and lead conversion channel for corporate coaching engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Coaching Institute Of Technology (CiT) is a Seoul-based coaching education and research institute that delivers the 3Cs (Core Coaching Competencies) 156-hour professional coaching certification program, the FFUM® uniqueness discovery workshop, certification preparation courses (KAC, KPC, ICF PCC/MCC), and customized corporate coaching solutions including executive coaching, team coaching, leadership workshops, 1on1 management training, and internal coach training programs. The company serves both individual aspiring professional coaches and corporate HR departments through in-person training in Seoul and online delivery via Zoom.

Product overview

CiT코칭연구소는 전문코치 교육과 기업코칭 솔루션을 제공하는 종합 코칭 교육 기관입니다. 3Cs(5개 워크숍 + 인증과정) 핵심 프로그램을 중심으로 코칭 기초(Basic), 심화(Plus), 프로세스&마케팅(P&M), 코칭테크놀로지(CT), 그룹코칭(GC) 단계적 교육 체계를 갖추고 있으며, KAC, KPC, PCC, MCC 등 국내·국제 자격증 준비 과정을 함께 제공합니다. FFUM®(뿜:) 고유함 워크숍, ICF 핵심역량모델 과정, 팀코칭, 코칭 슈퍼비전 등 Skill-up 프로그램을 운영하며, 기업 대상 임원코칭, 팀코칭, 1on1 워크숍, 사내코치양성과정 등 맞춤형 기업코칭 솔루션도 제공하고 있습니다. 포춘 500대 기업 대상 HR 세미나 및 설명회도 정기적으로 개최합니다.

Differentiator

Problem solved

Functional benefit

Brands

• 3Cs (Core Coaching Competencies): A comprehensive professional coaching education program consisting of 5 workshops (115 hours) and 1 certification process (39 hours), totaling 156 hours, certified by ICF ACTP.
• FFUM (뿜:)
• CiT 스토어 (CiT Store)

Products and services

• 3Cs I Basic (Core Coaching Competencies Foundation) A foundational professional coaching education course for beginners entering the coaching profession. KAC (Korea Coach Association) certified (20 hours) and ICF Level 2 certified. Delivered in-person at the Seoul training center and online via Zoom.
• 3Cs II Plus (Advanced Coaching Skills) Intermediate coaching program deepening skills for immediate practical application, with FEN (Fact, Emotion, Needs) model study and diverse practice opportunities. Prerequisite: 3Cs I Basic or equivalent.
• 3Cs III Coaching Technology (Advanced Coaching Tools) Advanced coaching program teaching diverse coaching tools and skills for active use in coaching settings. KAC advanced certified (24 hours) and ICF Level 2 certified. Prerequisite: KAC certification or above.
• 3Cs III Group Coaching Systematic training in group coaching methodology for coaches. For candidates who hold KAC certification or above.
• FFUM® [뿜:] (Find & Fun the Unique Me) Uniqueness Workshop A uniqueness discovery workshop program that helps individuals discover their unique identity and pursue their life direction. Uses CiT's proprietary Self-AIR model. KAC accredited (18 hours) and ICF Level 3 certified.
• ICF Core Competency Model Course A program that systematically teaches the 11 ICF core coaching competencies. Provides CCE hours (16 hours) for ICF credential maintenance. For coaches seeking to deepen skills and earn continuing education credits.
• Powerful Dynamic Team Coaching (팀 코칭) An ICF AATC-certified team coaching program defining the unique structure and effectiveness of group coaching based on global team coaching frameworks. The first Korean-developed program to receive ICF AATC certification.
• KAC Certification Preparation Course (KAC 준비반) A preparation course for the Korea Coach Association KAC certification exam, offered as a bundled add-on with 3Cs I Basic for a 10% discount.
• KPC Certification Preparation Course (KPC 준비반) A preparation course for the Korea Professional Coach Association KPC certification exam.
• PCC Preparation Course (CiTCPC) An ICF Professional Certified Coach (PCC) credential preparation course, offered as a 100% practical process. Available bundled with the 3Cs workshop as a PCC package.
• MCC Preparation Course (CiTMCC) An ICF Master Certified Coach (MCC) credential preparation course for the highest level of ICF certification.
• Mentor Coaching Course (CiTMCS) ICF Mentor Coach Specialization (MCS) preparation course for professional mentor coach training.
• Reflective Coaching Supervision (RCS) An advanced supervision course conducted under the principle that the essence of coaching supervision is to strengthen coaching competencies.
• Executive Coaching (임원코칭) One-on-one executive coaching service for senior leaders. Helps executives clearly define and focus on goals to achieve performance goals. Delivered on-site at client companies or via Zoom.
• New Team Leader Onboarding Group Coaching (신임 팀장 그룹코칭) A group coaching program that supports new team leaders' organizational adaptation and leadership growth.
• Corporate Team Coaching (팀코칭 - 기업) A team-level coaching service within corporate organizations to develop intra-team coaching capabilities.
• Coaching Leadership Workshop A workshop that grows leadership capability for employee development through a coaching approach.
• Feedback Dialogue Workshop A workshop that strengthens skills for providing effective feedback within organizations.
• 1on1 (원온원) Workshop A program that supports the growth of employees at the heart of the organization through one-on-one development with key employees.
• Performance Management Workshop A workshop to strengthen skills for goal setting and performance management.
• Conflict Management Workshop A workshop for capability strengthening to resolve and manage conflict within organizations.
• Internal Coach Training Program (사내코치양성과정) A training course to cultivate talent to plan and operate corporate internal coaching systems. Issued in-house completion certificates.
• Internal Coaching System Design Consulting A consulting service for designing, building, and operating corporate internal coaching systems.
• CiT Store (Coaching Books and Stationery E-commerce) An online store selling coaching-related books and stationery products, integrated into the main website.
• 3Cs I Basic FT (Facilitator Training) Professional facilitator training course that enables direct delivery of the 3Cs I Basic curriculum by certified facilitators.

Quantifiable outcome

• 1,878+ KAC certified coaches produced — the highest in Korea
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Frip (와이즐리)minorGTM or Marketing Partner · 1 February 2020CiT partnered with Frip, a major Korean leisure activity platform with 800,000+ members, to create an independent 'coaching' category on the platform. Only CiT-verified coaches (KPC+ certified, 3Cs-certified, 80+ score on demo) can list coaching sessions. Frip charges 30% commission and remits the remainder directly to coaches. This extends CiT-trained coaches' reach to mass market consumers.
• ICF Korea (International Coach Federation Korea Chapter)coreStrategic or Co-development Partner · 1 July 2019CiT became an official sponsor of ICF Korea, supporting the professional coaching community in Korea and gaining recognition as a premier coaching education institution. CEO Park Jung-young holds the ICF MCC credential and participates in ICF Korea activities.
• 동국대학교 교육대학원 (Dongguk University Graduate School of Education)coreStrategic or Co-development Partner · 1 December 2018CiT's 3Cs international certification program was adopted as a course within Dongguk University's Graduate School of Education HRD and Performance Coaching major. Students can simultaneously earn an international coaching credential and a master's degree. A memorandum of understanding was signed between Dongguk University, the Korea Coach Association, and CiT in December 2018. Association full members can receive a 30% scholarship on entrance fees.
• (사)한국코치협회 (Korea Coach Association, KAC)coreStrategic or Co-development PartnerCiT is a KAC-certified training institution, authorized to offer KAC certification preparation programs. Multiple CiT programs are certified by KAC, and CiT holds the distinction of having produced the most KAC-certified coaches in Korea (1,878+).
• CJ대한통운 (CJ Korea Express)minorOthersA third-party logistics provider for product delivery services, used for shipping CiT store merchandise (books, stationery). Personal information shared includes name, address, and phone number, retained only for shipment processing.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Center for Creative Leadership (CCL): Global leadership development powerhouse offering executive coaching, leadership programs, and coaching skill training. Comparable to CiT's corporate coaching offerings as a broader, well-funded incumbent in leadership/executive coaching education.
• Dale Carnegie Training: Iconic global leadership and professional development training brand offering courses in leadership, communication, and coaching-related skills. Comparable to CiT as an established corporate training provider with overlapping content on interpersonal/leadership skills.
• Marshall Goldsmith Stakeholder Centered Coaching: One of the most recognized executive coaching certification programs globally, with strong brand among Fortune 500 leadership development buyers. Comparable to CiT for executive/corporate coach training, with greater global brand recognition.
• FranklinCovey: Global leadership and organizational performance training company with established enterprise sales motion and packaged leadership curricula. Comparable to CiT's corporate coaching and 1on1/feedback workshop offerings, but with much broader portfolio.

Emerging players

• CoachHub: Digital-first global coaching platform that scales enterprise coaching via technology-enabled matching and analytics. Comparable to CiT's corporate coaching business through an emerging tech-enabled model that could disrupt traditional in-person coaching engagements.

Direct peers

• New Ventures West: ICF-accredited coach training institute offering the Integral Coaching program plus executive and team coaching certifications. Comparable to CiT in serving both individual coach candidates and corporate coaching culture programs.
• iPEC (Institute for Professional Excellence in Coaching): ICF-accredited coach training school offering ACSTH/ACTP programs plus the COR.E Dynamics Performance Coaching specialty. Comparable to CiT for delivering ICF-approved coach certifications and corporate leadership coaching solutions.
• MentorCoach: ICF-accredited coach training program offering CCE hours, PCC/MCC preparation, and corporate coach training tracks. Comparable to CiT for providing multi-tier certification pathways and certification exam prep.
• CTI (Coaches Training Institute) / Co-Active Training Institute: One of the largest ICF-accredited coach training organizations globally, offering multi-level professional coach certification programs. Directly comparable to CiT as both deliver ICF-approved coach education pathways from beginner to advanced (MCC-equivalent) credentials.
• Korea Professional Coach Association (KPCA, 한국프로코치협회): Korea's professional coach certifying body that issues KPC credentials (referenced in CiT's curriculum). Comparable as a Korean-market peer competing for advanced coach credentialing and continuing education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSfqS2SlsPxC0p9uqJZKqEw
• Facebookfacebook.com/coachsalon
• LinkedInlinkedin.com/company/citcoaching
• Instagraminstagram.com/cit_coaching

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching Institute Of Technology