Inesdi

What Inesdi does

Inesdi Business Techschool (Instituto Digital de las Profesiones S.L.) is a Barcelona-headquartered business school operating since approximately 2010/2012 as a member of Planeta Formación y Universidades, the education network of Grupo Planeta. It positions itself as the first business school in the Spanish-speaking market specialized in digital innovation and artificial intelligence, and delivers three core Master's programs — Master in Digital Transformation and Business Innovation, Master in AI Applied to Business, and Master in Digital Marketing and Generative AI — through a hybrid online and in-person model with campuses in Barcelona (Carrer de Mallorca) and Madrid (Príncipe de Vergara), plus a virtual campus powered by Blackboard Learn LMS integrated with Office 365 single sign-on.

The school's revenue model rests on three streams: tuition from the three Master's programs (the primary B2C revenue line), customized corporate training delivered through its In Company channel for enterprise workforce upskilling, and ancillary services tied to a Comunidad Alumni of more than 8,000 members across 30+ promotions, including an employability platform, mentorship program, and recruitment partnerships with Microsoft, Google, Pinterest, and Salesforce via the BeWanted job portal. Distribution combines SEO-driven inbound, content marketing through its Expertos Inesdi blog and original research (Think Digital Report, Employment Report), events such as the Premio al Emprendimiento and Talent Arena, and scholarship pipelines with the Ecuador and Colombia embassies.

Inesdi is led by co-founder Elena Gómez Pozuelo, holds academic recognition including Forbes España Top 11 Executive Programs 2026, QS Stars recognition for its Marketing Master's, and Ranking Innovatec Top 5 Business Schools in Spain, and reports alumni outcomes of 94% labor market activity, 40% in managerial/executive roles, and 83%+ rating the Master's as career-decisive. There is no disclosed revenue, no external funding history, and headcount sits in the 51-100 band, with all financial inputs treated as inferred.

Name

Inesdi

Legal name

INSTITUTO DIGITAL DE LAS PROFESIONES S.L.

Website

https://inesdi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Inesdi Business Techschool is a Barcelona-based business school, part of Planeta Formación y Universidades (Grupo Planeta), offering specialized Master's programs in digital transformation, AI, and digital marketing to mid-career professionals and corporate clients across Spain and Latin America.

Ownership category

akta.pro rank

Product category

Professional and Executive Education

NAICS

Colleges, Universities, and Professional Schools (6113), Computer Training (611420), Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

akta.pro secondary industries

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Technical Universities with Computing, Data & AI Focus (EDAHAEAK), Technical & Digital Skills Training (BPACANAB), Emerging Tech & Specialized Computing (IoT, Edge, AR/VR, Blockchain, HPC) (EDABAFAO)

Keywords

• Digital business school
• Executive education programs
• Ai masters degrees
• Digital transformation training
• Professional upskilling

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Master's Degree Programs: Revenue generated from tuition fees for specialized Master's programs in Digital Marketing and Generative AI, Artificial Intelligence Applied to Business, and Digital Transformation and Business Innovation. Programs are offered in online, Madrid, and Barcelona modalities.
2. In Company Corporate Training: Customized corporate training services delivered to enterprise clients, targeting organizational digital transformation needs for business clients.
3. Alumni Community Services: Ongoing engagement with alumni through career services, mentorship programs, and professional development offerings that maintain the community ecosystem.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Inesdi Business Techschool delivers specialized postgraduate master's degree programs in digital transformation, artificial intelligence applied to business, and digital marketing with generative AI, aimed at working professionals seeking career advancement. Programs are delivered online via the Blackboard Learn campus and at in-person campuses in Madrid and Barcelona, supported by an alumni community, employability services, and customized corporate training (In Company) for enterprise clients.

Product overview

Inesdi Business Techschool is the first business school specialized in digital innovation and artificial intelligence, part of Planeta Formación y Universidades (Grupo Planeta). The institution offers a portfolio of three flagship master's programs focused on digital transformation: the Master in Digital Transformation and Business Innovation, the Master in AI Applied to Business, and the Master in Marketing Digital and Generative AI. These programs are delivered through the Blackboard Learn campus platform with Office 365 integration, utilizing a Learning by Doing methodology taught by active industry practitioners. Supporting services include an alumni network of over 8,000 members, employment services connecting students with major technology companies, research publications (Think Digital Report, Employment Report), and entrepreneurship initiatives. The school has received recognition in Forbes rankings and QS STAR ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• Master in Digital Marketing and Generative AI (Máster en Marketing Digital e Inteligencia Artificial Generativa)

Quantifiable outcome

• 94% of alumni are active in the labor market
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Embajada de Ecuador en EspañaminorStrategic or Co-development Partner · 22 May 2026Collaboration between Planeta Formación y Universidades and Ecuador's Embassy in Spain to offer study aid programs for Ecuadorian residents in Spain, covering 148 programs across 13 knowledge areas including Inesdi offerings.
• Planeta Formación y Universidades (Grupo Planeta)coreOthersInesdi is a member institution of Planeta Formación y Universidades, an international education network of Grupo Planeta comprising 22 educational institutions (business schools, professional training centers) with over 160,000 students. This parent relationship provides institutional backing, international reach, and cross-school collaboration opportunities.
• UNIE UniversidadcoreStrategic or Co-development PartnerAcademic partner university headquartered in Madrid, promoted by Grupo Planeta. Created from a business-oriented perspective, UNIE provides theoretical-practical orientation to Inesdi's programs and issues official qualifications.
• OBS Business SchoolcoreStrategic or Co-development PartnerPartner business school within Planeta Formación y Universidades. Collaborates on the Premio al Emprendimiento (Entrepreneurship Award) and ecosystem events. Both schools form part of the shared educational network.
• ESDESIGN Escuela Superior de Diseño de BarcelonacoreStrategic or Co-development PartnerPartner design school within Planeta Formación y Universidades. Co-participates in entrepreneurship awards and ecosystem events with Inesdi and OBS Business School.
• Madrid Foro EmpresarialminorStrategic or Co-development PartnerCommitment to revitalizing economic activity of member companies through networking spaces, sharing relevant reports, and working groups featuring industry speakers including Inesdi's academic director.
• AMETIC (Asociación Multisectorial de Empresas de las TIC)minorStrategic or Co-development PartnerSpanish ICT industry association representing the digital technology sector with over 40 years of experience and more than 3,000 member companies of all sizes.
• Barcelona Digital TalentminorStrategic or Co-development PartnerInitiative that drives competitiveness in an environment of digital skills imbalance and talent scarcity, generating space and opportunities for new actors in the Barcelona digital ecosystem.
• BeWantedminorGTM or Marketing PartnerGlobal job portal integrated with Inesdi's employability services, connecting students with recruiters and enabling career placement opportunities for alumni.
• Corporate Hiring Partners (Microsoft, Google, Pinterest, Salesforce)minorGTM or Marketing PartnerMajor technology companies referenced as part of Inesdi's employer network, providing students with access to career opportunities and validating the school's industry relevance.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• EAE Business School: Barcelona/Madrid-based business school offering master's programs in digital marketing, big data, and business intelligence. Competes with Inesdi for the same mid-career Spanish professional cohort seeking digital transformation credentials.
• IEBS Digital School: Madrid-based digital business school focused on innovation, digital marketing, and technology programs for professionals. Closely comparable in niche positioning around digital skills for the Spanish-speaking market.
• ESIC Business & Marketing School: Spanish business school with strong marketing and digital programs targeting similar working professionals. Direct competitor in digital marketing master's space and recognized in the same Forbes rankings Inesdi competes in.
• OBS Business School: Sister online business school within Planeta Formación y Universidades. Targets Spanish-speaking professionals seeking MBAs and master's in digital business, competing directly with Inesdi for the same customer base while co-hosting the Premio al Emprendimiento.
• Three Points Business School: Direct peer operating the Digital Innovation Learning Hub together with Inesdi under Planeta Formación y Universidades. Offers overlapping master's programs (AI for Business Transformation, Fintech, Big Data & Analytics) with comparable target audience of working professionals seeking digital skills.

Regional players

• UNIE Universidad: Madrid-based university promoted by Grupo Planeta that issues official qualifications for Inesdi's programs. While a partner rather than direct competitor, it represents the formal degree-granting arm of the same ecosystem and could emerge as a competing credential provider.

Emerging players

• Ironhack: Madrid-based tech bootcamp with strong presence in Spain and Latin America. Addresses the same digital upskilling demand for mid-career professionals with shorter, more intensive formats competing on price and time-to-outcome.
• Le Wagon: Global coding and data science bootcamp operating in Spain and Latin America. Competes for the same career-transitioning professionals seeking digital skills, though with a more technical/dev-focused curriculum rather than business leadership framing.

Broad incumbents

• ESADE Business School: Top-tier Spanish business school with broader executive education portfolio. Overlaps with Inesdi in executive digital transformation programs but serves a higher-end, more established professional segment with a wider program catalog.
• IE University / IE Business School: Major international business school headquartered in Madrid/Barcelona offering master's in digital business, AI, and transformation. Competes for top-tier talent but with significantly broader program portfolio and global brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InstitutoInesdi
• Facebookfacebook.com/InstitutoInesdi
• LinkedInlinkedin.com/company/inesdi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inesdi