Catking
CATKing Educare is a Mumbai-based online and offline coaching platform preparing Indian students for MBA entrance exams (CAT, NMAT, SNAP, XAT) and study-abroad tests (GMAT, GRE, IELTS) through IIM alumni-led live courses, mock tests, and GDPI mentoring.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Catking does
CATKing (legally CATKing Educare) is a Mumbai-based online and offline coaching platform that prepares Indian graduates and working professionals for MBA entrance examinations. Founded by Sumit Singh Gandhi (MBA, SPJIMR; Executive Management, Harvard Business School), the company covers the full domestic MBA exam stack — CAT, NMAT, SNAP, XAT, MICAT, CMAT, CET, MAT, ATMA, IPMAT, NPAT, SRCC GBO, and CUET PG — plus international study-abroad exams (GMAT, GRE, IELTS) and IVY League application consulting. Its primary customer segment is aspirants targeting admission to premier Indian B-schools (IIMs, FMS, SPJIMR, NMIMS, JBIMS); the company reports 50,000+ mentored aspirants cumulatively and 1,200+ B-school admits in 2024-25.
The platform operates a web-based learning management system at courses.catking.in with iOS and Android mobile apps (Vocab, Math, Gamezone) and three offline training centers in Mumbai (Powai HQ, Andheri, Borivali, Thane). Course delivery combines live interactive classes, recorded content (365 days), mock test libraries (200+), and a performance analytics dashboard. The core CAT catalog is tiered — Self Study (₹9,999), Turbo (₹14,999), and Intensive (₹24,999) — with 38-50% headline discounts off MRP, EMI options, and specialized tracks for repeaters and IIT/NIT/CA scholars. Faculty is sourced from IIM-A/B/C alumni with documented personal scores (e.g., 99.9%ile in CAT, 100%ile in GMAT Quants).
The business is direct-to-consumer with a self-serve funnel: free workshops, free mock tests (12,000+ takers/year), and free handbooks (47,000+ downloads) drive top-of-funnel volume, converted to paid courses, mock test licenses, GDPI/WAT-PI modules, and premium consulting. The company is bootstrapped — no institutional funding rounds are disclosed — and founder-controlled, with internal leadership pipelines (FLP, MLP, ELP) that double as marketing assets and talent acquisition channels.
Catking firmographics
Firmographics- Name
- Catking
- Legal name
- CATKing Educare
- Website
- https://catking.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CATKing Educare is a Mumbai-based online and offline coaching platform preparing Indian students for MBA entrance exams (CAT, NMAT, SNAP, XAT) and study-abroad tests (GMAT, GRE, IELTS) through IIM alumni-led live courses, mock tests, and GDPI mentoring.
- Ownership category
- akta.pro rank
Catking industry classification
Industry- Product category
- Test Preparation & MBA Admissions Coaching
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Strategy & Prep Integrated with Admissions (EDAFAMAE)
- akta.pro secondary industries
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)
Keywords
Where Catking is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Catking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Online Course Sales: Sale of comprehensive online MBA exam preparation courses with tiered pricing (Self Study, Turbo, Intensive). Includes live lectures, recorded content, mocks, and mentorship.
- Mock Test Series: Sale of exam-specific mock test packages (CAT, SNAP, NMAT, XAT, MICAT, CET, MAT, ATMA). Offered as separate purchasable products.
- GDPI/WAT-PI Preparation: Group Discussion, Written Ability Test, and Personal Interview preparation courses for B-school admissions.
- Study Abroad Services: GMAT preparation, IELTS courses, and admission consulting including IVY League applications.
- Admission Consulting: Premium consulting services for IVY League and top B-school applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CAT Self Study 2026 - Basic self-paced course with concept videos, e-books, and 200+ mocks |
| Subscription | Annual | CAT Turbo 2026 - Live classes, mentorship, and comprehensive prep |
| Subscription | Annual | CAT Intensive 2026 - Small batch, daily targets, GD/WAT/PI included |
| Subscription | Annual | SNAP 2026 Combo |
| Subscription | Annual | MAT 2026 Turbo |
| One time/ perpetual license | Pay-as-you-go | CAT Advance Mocks |
| One time/ perpetual license | Pay-as-you-go | MAT Mock Series |
| One time/ perpetual license | Pay-as-you-go | XAT 2027 Mocks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Catking product offering
Product offeringCore offering
CATKing sells online and hybrid coaching courses for Indian MBA entrance examinations (CAT, NMAT, SNAP, XAT, MICAT, CET, MAT, ATMA, CMAT, IPMAT, NPAT, SRCC GBO, CUET PG) and international exams (GMAT, GRE, IELTS). Courses are delivered through live interactive classes, recorded video content, mock test series with analytics, sectional courses (VARC, DILR, Quants), GDPI/WAT-PI preparation, and premium IVY League application consulting. Supporting offerings include mobile learning apps (Vocab, Math, Gamezone) and offline training centers in Mumbai.
Product overview
CATKing is an online MBA entrance exam coaching platform offering a comprehensive suite of courses across multiple Indian management entrance exams (CAT, SNAP, NMAT, XAT, MICAT, CMAT, CET, MAT, ATMA, IPMAT, NPAT, SRCC GBO, CUET PG) and international exams (GMAT, GRE, IELTS). The core offering consists of tiered CAT programs (Self Study, Turbo, Intensive) designed for different proficiency levels, supplemented by non-CAT exam preparations and mock test series. Additional products include sectional courses (VARC, DILR, Quants), study abroad consulting services, mobile learning apps (Vocab, Math, Gamezone), and offline/hybrid batch options. The platform emphasizes IIM-A/B/C alumni mentorship, live interactive classes, extensive mock libraries, and GDPI (Group Discussion/Personal Interview) preparation. The platform operates multiple domains: catking.in for content and courses.catking.in for course delivery, along with dedicated profile and learning portals.
Differentiator
Problem solved
Functional benefit
Brands
- CATKing: India's #1 online MBA coaching platform for CAT and other MBA entrance exam preparation with 18+ years of guiding aspirants to IIMs and top B-schools.
- FLP - Future Leadership Program
- MLP - Management Leadership Program
- ELP - Executive Leadership Program
Products and services
- CAT 2026 Self Study Self-paced CAT 2026 preparation course with concept builder videos, e-books, 200+ mocks, 130+ LOD1 & LOD2 e-books, sectional and topic tests, and 24×7 doubt forum access for individual MBA aspirants.
- CAT 2026 Turbo Live interactive CAT 2026 course with daily live classes, IIM-A/B/C alumni mentors, full self-study library, monthly 1-on-1 mentor calls, weekend strategy sessions, and optional GD/WAT/PI add-on.
- CAT 2026 Intensive Capped small-batch CAT 2026 program with daily targets, SPJIMR-alumni profile reviews, priority doubt-solving, GD/WAT/PI included, and NMAT/SNAP/CMAT coverage.
- CAT 2026 Advance Mocks Stand-alone CAT-pattern mock test series with detailed analytics, percentile ranking, improvement tracking, and real CAT proctored mocks with live solving sessions.
- SNAP 2026 Combo SNAP and NMAT combined preparation with QA, GA, Reasoning & Verbal coverage, 12+ mocks with analytics, SIBM/SCMHRD/SIIB targeted prep, and GE-PI sessions.
- NMAT 2026 Adaptive 3-attempt NMAT simulation with sectional drills, cutoff predictors, NMIMS Mumbai calling tips, real exam-pattern mocks, and score booster strategy.
- XAT 2027 XAT preparation with decision-making module, XLRI calling strategy, 20+ XAT-pattern mocks, essay writing practice, and GK compendium.
- MICAT 2026-27 MICA admission test prep with storytelling, visual reasoning, psychometric test prep, MICA-alumni mock interviews, creative writing drills, and group exercise practice.
- CMAT 2027
Quantifiable outcome
- 1,200+ aspirants admitted to top B-Schools in one year (2024-25)
- +3 more outcomes
Companies that use Catking
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Catking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Catking partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights6 records
Catking competitors and assessment
Company assessmentBroad incumbents
- Unacademy: Unacademy is a large, well-funded Indian edtech platform offering CAT, GMAT, GRE, and other management entrance prep alongside a broad K-12 and professional curriculum. As a broad incumbent with significant capital, it competes with CATKing for CAT aspirants through subscription-based live classes and mock tests.
Direct peers
- Career Launcher: Career Launcher provides online and offline MBA coaching for CAT and other Indian MBA entrance exams, alongside test prep for GMAT, GRE, and IELTS, plus admissions consulting. Its product breadth and target audience directly overlap with CATKing's CAT + non-CAT + study abroad portfolio.
- IMS Learning Resources: IMS is a long-standing Indian MBA test prep player offering classroom and online programs for CAT, XAT, SNAP, NMAT, and other management entrance exams, with a strong mock-test series and admissions consulting. It overlaps with CATKing in core CAT offerings and the IIM admissions focus.
- TIME (Triumphant Institute of Management Education): TIME is one of India's largest MBA entrance coaching chains with both offline classrooms and an online platform covering CAT, XAT, SNAP, NMAT, and other exams. It competes directly with CATKing in CAT prep with comparable mock-test libraries, mentorship, and GDPI offerings.
- 2IIM: 2IIM is an online-first CAT preparation platform founded by an IIM Calcutta alumnus. Like CATKing, it focuses on quantitative aptitude and data interpretation/lR sections, offers video lessons, mock tests, and study material targeting CAT aspirants preparing for IIM admissions.
- HitBullsEye: HitBullsEye is an online CAT and MBA entrance exam preparation platform offering free and paid mock tests, video lessons, and sectional prep. It targets the same CAT aspirant persona as CATKing with a comparable self-serve + premium model.
Emerging players
- Testbook: Testbook is an India-based online test prep platform covering government, banking, engineering, and MBA entrance exams (including CAT) with mock tests and live classes. While broader in scope, its CAT prep offerings overlap with CATKing's core CAT and non-CAT coverage.
- Leverage Edu: Leverage Edu is an Indian study-abroad and career consulting platform offering GMAT/GRE/IELTS prep and admissions consulting for international universities. It overlaps with CATKing's study abroad and IVY League admissions consulting offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Catking social profiles
Digital presenceCatking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catking leadership team
Management profileNumber of profiles
Profiles15 records
Catking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catking
What does Catking do?
CATKing sells online and hybrid coaching courses for Indian MBA entrance examinations (CAT, NMAT, SNAP, XAT, MICAT, CET, MAT, ATMA, CMAT, IPMAT, NPAT, SRCC GBO, CUET PG) and international exams (GMAT, GRE, IELTS). Courses are delivered through live interactive classes, recorded video content, mock test series with analytics, sectional courses (VARC, DILR, Quants), GDPI/WAT-PI preparation, and premium IVY League application consulting. Supporting offerings include mobile learning apps (Vocab, Math, Gamezone) and offline training centers in Mumbai.
Is Catking a public or private company?
Catking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catking founded?
Catking was founded in 2014. It employs 11 to 50 people.
Where is Catking based?
Catking is headquartered in Mumbai, India, in the Asia region.
How does Catking make money?
Five revenue lines are on record. Online Course Sales are the primary driver. The others are mock Test Series, GDPI/WAT-PI Preparation, study Abroad Services and admission Consulting.
Who are Catking's main competitors?
Unacademy is listed as a broad incumbent. Direct peers are Career Launcher, IMS Learning Resources, TIME (Triumphant Institute of Management Education), 2IIM and HitBullsEye. Emerging players are Testbook and Leverage Edu.
Does Catking have an API?
No public API is recorded for Catking.
What industry is Catking in?
Catking's product category is Test Preparation & MBA Admissions Coaching. Its primary akta.pro industry code is EDAFAMAE, Test Strategy & Prep Integrated with Admissions, with a secondary code of EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.