What Nashua Silver Knights does

The Nashua Silver Knights is a privately held summer collegiate baseball franchise founded in 2011 that competes in the Futures Collegiate Baseball League (FCBL) and plays its home games at Historic Holman Stadium, a 1937-vintage ballpark in Nashua, New Hampshire. The team is owned by John Creedon Jr. and has won six FCBL championships — the most in league history — including back-to-back titles in the league's first two seasons (2011, 2012) and a fifth title during the COVID-shortened 2020 season. The 2025 season introduced Nick Guarino as manager, succeeding Kyle Jackson, who had led the team to four championships.

The franchise operates a multi-product, event-driven business built around the live game experience. Core offerings include single-game tickets, multi-game ticket packages, group outings, Bullpen Buffet outings, luxury suites, party tent rentals, and full stadium rentals for corporate events, weddings, and community gatherings. The team sells branded merchandise through an online form, runs youth development programs (Knoble's Kids Club, a reading program, summer baseball camp, and off-season clinics at MVP Training Facility), and hosts Education Days for local school groups. Mascot appearances are offered at a $70 unit price.

The go-to-market model is direct-to-consumer and event-driven, targeting families, corporate and group organizations, youth and school groups, and community organizations across southern New Hampshire and the broader New England region. Marketing is executed primarily through organic social media (Facebook, Instagram, X), a Constant Contact email newsletter, themed promotional nights, and earned broadcast coverage on NESN (New England Sports Network). Sponsorship revenue is a meaningful line item, with a portfolio spanning healthcare (Harvard Pilgrim Health Care, Delta Dental), gaming (Gate City Casino), education (Rivier University), and municipal partners (City of Nashua), typically structured as presenting or event sponsorships with cause-marketing components. The underlying technology stack is conventional third-party SaaS — a hosted ticketing platform, email service provider, and social channels — with no proprietary software or AI/ML components.

Name

Nashua Silver Knights

Legal name

Nashua Silver Knights

Website

https://nashuasilverknights.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Nashua Silver Knights is a privately owned summer collegiate baseball team in the Futures Collegiate Baseball League, playing at Historic Holman Stadium in Nashua, NH. The franchise sells tickets, sponsorships, venue rentals, and youth programs to families, corporate groups, and schools across southern New England.

Ownership category

akta.pro rank

Product category

Minor League / Summer Collegiate Baseball Entertainment

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Summer collegiate baseball
• Live sports entertainment
• Stadium event hosting
• Youth baseball programs
• Minor league operations

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, ticket packages, group outings, luxury suites, and party tent rentals at Historic Holman Stadium
2. Merchandise Sales: Sales of team merchandise through merchandise form
3. Sponsorships and Partnerships: Sponsorship revenue from partners like Harvard Pilgrim Health Care, Gate City Casino, Delta Dental, and Rivier University for various initiatives and events
4. Stadium Rentals and Group Experiences: Revenue from stadium rentals and special group experiences including Bullpen Buffet Outings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Nashua Silver Knights are a summer collegiate baseball team competing in the Futures Collegiate Baseball League (FCBL), playing home games at Historic Holman Stadium in Nashua, NH. Their core business is live baseball entertainment sold through single-game tickets, multi-game ticket packages, group outings, luxury suites, party tents, and stadium rentals, supplemented by team merchandise, youth development programs (Knoble's Kids Club, reading program, baseball camps, off-season clinics), Education Days for school groups, and corporate sponsorship activations.

Product overview

The Nashua Silver Knights operate as a summer collegiate baseball team competing in the Futures Collegiate Baseball League (FCBL). Their product offering centers on live entertainment through single-game tickets and ticket packages for games at Historic Holman Stadium. The organization also provides venue-based services including group outings, luxury suite rentals, party tent reservations, and stadium rental for private events. Youth development products include Knoble's Kids Club membership, a reading program, summer baseball camps, and off-season clinics. Additional offerings include Education Days for school groups, special theme nights (such as Firework Fridays, Half-Price Beers promotions), and merchandise sales. The team does not operate a unified software platform but functions as a sports entertainment and community events organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets for home games at Historic Holman Stadium, sold through the team's Glitnir ticketing platform and at the box office.
• Ticket Packages Multi-game ticket bundles that provide discounted or premium access to a set of home games at Historic Holman Stadium.
• Group Outings Private or semi-private group seating arrangements at Holman Stadium for corporate events, birthdays, and celebrations, sold at group rates.
• Bullpen Buffet Outings All-inclusive dining experience in the bullpen area of Holman Stadium with food and beverage service bundled with game admission.
• Luxury Suites Premium enclosed viewing areas with amenities at Holman Stadium for groups seeking an elevated game-watching experience, sold on multi-year subscription-style contracts.
• Party Tent Reserved outdoor tent area adjacent to the field at Holman Stadium for private celebrations and group events.
• Stadium Rental Full rental of Historic Holman Stadium for private functions including corporate events, weddings, and community gatherings.
• Knoble's Kids Club Free membership club for children offering exclusive perks, giveaways, and experiences at Silver Knights home games.
• Reading Program Educational incentive program that rewards youth participants for completing reading goals with team-related recognition.
• Silver Knights Summer Baseball Camp Annual youth baseball instruction camp led by Silver Knights coaches and players at Holman Stadium.
• Off Season Clinics Winter baseball training clinics focused on pitching, fielding, and hitting skill development, held at MVP Training Facility.
• Education Days Special game day events hosting school groups with admission, food, and on-field experiences for students, sponsored in partnership with Rivier University.
• Merchandise Official team merchandise including jerseys, apparel, and memorabilia ordered through the team's merchandise form.

Quantifiable outcome

• More than 2 million fans attracted since league founding in 2011
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Rivier UniversitycoreStrategic or Co-development Partner · 21 May 2026Season-opening Education Days sponsor. Rivier University partners with the Silver Knights to bring local students to Historic Holman Stadium. Custom jerseys are auctioned post-game with proceeds benefiting the Rivier University Fund for scholarships and academic programs.
• Harvard Pilgrim Health CarecoreStrategic or Co-development Partner · 1 May 2026Presenting sponsor of "Home Runs for Mental Health" initiative for the 2026 season. For every home run hit by the Silver Knights, Harvard Pilgrim Health Care donates $100 to Greater Nashua Mental Health. Partnership extends to the Futures League All-Star Game and Home Run Derby.
• Delta DentalminorGTM or Marketing Partner · 1 April 2026Presenting sponsor of the 2026 Futures League All-Star Game at Historic Holman Stadium on July 21, 2026.
• Gate City CasinominorGTM or Marketing Partner · 1 May 2025Event sponsor for Brock Holt appearance night on June 6th. Gate City Casino provides fan engagement opportunities including meet-and-greet sessions with the MLB All-Star and World Series Champion.
• City of NashuacoreGTM or Marketing PartnerCity of Nashua provides sponsorship for the annual 4th of July celebration, providing free tickets (first 500 adults) and supporting community events at Holman Stadium.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Worcester Bravehearts: FCBL franchise playing a comparable schedule of collegiate summer baseball in New England. Competes with the Silver Knights for league standings, sponsors, and regional fan attention under the same league structure.
• Hyannis Harbor Hawks: Member of the Cape Cod Baseball League, the most established summer collegiate league in New England. Comparable in product (wood-bat college summer baseball), ticket-and-sponsorship revenue model, and youth-development positioning, though it operates in a different league.
• Brockton Rox: Fellow Futures Collegiate Baseball League franchise sharing the same summer collegiate league schedule, governance, and player pool in New England. Most directly comparable in business model, venue economics, and target audience to the Nashua Silver Knights.
• Pittsfield Suns: FCBL franchise playing collegiate summer baseball in western Massachusetts. Mirrors the Silver Knights' small-market, community-ticketed, sponsor-supported operating model in the same league.
• Norwich Sea Unicorns: FCBL franchise operating on the same collegiate summer baseball business model in Connecticut. Directly comparable in venue scale, ticket-and-sponsorship revenue mix, and youth programming.
• Westfield Starfires: FCBL team that competes head-to-head with Nashua in the same league schedule. Comparable in scale, ticket pricing structure, and reliance on community sponsorships in a smaller New England market.
• New Britain Bees: Futures Collegiate Baseball League team that plays the Silver Knights on a regular schedule. Shares the same league economics, collegiate-roster model, and New England community-entertainment positioning.
• Vermont Lake Monsters: New England-based summer collegiate baseball franchise that joined the Futures Collegiate Baseball League after operating as a minor league affiliate. Highly comparable as a community-driven collegiate summer team in the same league footprint.

Broad incumbents

• Portland Sea Dogs: Double-A affiliate (Boston Red Sox) playing in the same New England region as the Silver Knights. Relevant broader incumbent that overlaps in family entertainment, group outings, and regional sponsorship competition, though at a much larger professional scale.
• New Hampshire Fisher Cats: Double-A Minor League Baseball team (Toronto Blue Jays affiliate) based in Manchester, NH, that competes for the same New England baseball fan dollar and regional corporate sponsors as the Silver Knights. A larger incumbent offering a longer professional season with overlapping entertainment product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SilverKnightsNH
• Facebookfacebook.com/NashuaSilverKnights
• Instagraminstagram.com/nashuasilverknights
• LinkedInlinkedin.com/company/nashua-silver-knights

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashua Silver Knights