William Osler Health System Foundation

What William Osler Health System Foundation does

William Osler Health System Foundation is a registered Canadian charitable organization (Business #12996 5133 RR0001), founded in 1972 and headquartered in Brampton, Ontario, that operates as the sole fundraising entity for the William Osler Health System. The Foundation raises community donations to fund 100% of hospital equipment and 10% of construction costs across three facilities: Brampton Civic Hospital, Etobicoke General Hospital, and Peel Memorial Centre for Integrated Health and Wellness, collectively serving a catchment of more than 1.3 million residents in one of Canada's fastest-growing and most diverse communities. The Foundation's core technology is a standard nonprofit donation platform (oslerfoundation.org) supporting one-time gifts, monthly giving, tribute donations, and targeted campaigns; there are no proprietary technology products.

The Foundation operates six primary revenue streams: individual donations (one-time and monthly), major gifts (leadership giving starting at $10,000 with naming and plaque recognition opportunities starting at $25,000), planned giving (wills, bequests, and life insurance), gifts of appreciated stock, corporate partnerships (sponsorships, matching gifts, cause marketing), and employee giving (payroll deduction for Osler staff and partners such as Ellis Don, Honeywell, and Sodexo). Signature events including Osler Open golf tournaments, Holi Gala, Ski Day, Hockey Night in Brampton, Kipp Walk, and Osler Plate drive community engagement and peer-to-peer fundraising, complemented by direct-response channels (online, phone, mail, and in-person at hospital foundation offices). The go-to-market motion is hybrid: direct-to-consumer for mass-market giving, event-driven for major-donor cultivation, and inside/field sales for corporate partnerships and major gifts.

Strategic activity is dominated by multi-year capital campaigns: Peel Memorial Phase 2 to create Brampton's second hospital, a new four-storey patient tower at Etobicoke General, a third cardiac catheterization laboratory at Brampton Civic (Cath Lab Campaign), a comprehensive cancer care centre, and the recurring Wheelchair Campaign ($500 per chair). The Foundation is led by Interim President & CEO Shelagh Barry, with a named executive team across Philanthropy, Finance & Operations, Campaign, Community Giving, and Foundation Marketing, and is governed by a community Board of Directors. It does not have a parent company, is not publicly traded, and does not publicly disclose revenue or fundraising totals.

Name

William Osler Health System Foundation

Legal name

William Osler Health System Foundation

Website

https://oslerfoundation.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

William Osler Health System Foundation is a Canadian charitable foundation that raises community donations to fund 100% of equipment and 10% of construction costs for three hospitals serving more than 1.3 million residents in Brampton, Etobicoke, and surrounding communities.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Maternal, Child & Family Health Program Funding (HLAJALAG), Chronic Disease & Health Promotion Program Funding (HLAJALAJ), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Hospital fundraising
• Healthcare philanthropy
• Charitable donations
• Corporate partnerships
• Planned giving

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individual donors supporting hospital equipment and programs. The foundation raises funds for 100% of hospital equipment and 10% of construction costs.
2. Major Gifts: Leadership-level giving program beginning at $10,000, with naming and dedication opportunities for donors. Includes plaque recognition opportunities beginning at $25,000 with multi-year payment options.
3. Planned Giving: Charitable bequests through wills, life insurance gifts, and other planned giving instruments allowing donors to leave legacy gifts.
4. Gifts of Stock: Donations of publicly traded securities offering tax advantages to donors by eliminating capital gains tax on appreciated stocks.
5. Corporate Partnerships: Sponsorships, cause marketing campaigns, matching gift programs, and milestone celebrations from corporate partners supporting local healthcare.
6. Employee Giving: Workplace giving programs including payroll deduction for Osler staff and employees of partner companies (Ellis Don, Honeywell, Sodexo).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

William Osler Health System Foundation is a Canadian registered charity that raises funds to support William Osler Health System's three hospitals (Brampton Civic Hospital, Etobicoke General Hospital, and Peel Memorial Centre for Integrated Health and Wellness). The foundation funds 100% of hospital equipment and 10% of construction costs through individual donations, major gifts, planned giving, gifts of securities, corporate partnerships, employee giving programs, and signature fundraising events.

Product overview

William Osler Health System Foundation is a healthcare philanthropy organization that operates as a unified fundraising entity supporting three hospitals (Brampton Civic Hospital, Etobicoke General Hospital, and Peel Memorial Centre for Integrated Health and Wellness). The foundation offers a portfolio of giving programs including online donations, major gifts, planned giving, gifts of securities, corporate partnerships, and employee giving. Signature fundraising events include the annual Hockey Night in Brampton, Osler Open golf tournaments, Holi Gala, Ski Day, and Osler Plate. Current capital campaigns focus on building a third cardiac catheterization lab at Brampton Civic and supporting the Peel Memorial Phase 2 development to create Brampton's second hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform

Quantifiable outcome

• 7,953 babies born, 300,962 emergency visits, 560,777 outpatient visits in 2023-2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Hockey Night In BramptonminorGTM or Marketing PartnerAnnual signature event partnership for community fundraising and awareness.
• Kipp WalkminorGTM or Marketing PartnerAnnual community walk event raising funds for Osler hospitals.
• Indo Canadian Golf AllianceminorGTM or Marketing PartnerGolf tournament partnership for community fundraising.
• Humber PolytechnicminorStrategic or Co-development PartnerEducational partnership supporting nursing education and workforce development at Osler hospitals.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• SickKids Foundation: Fundraising foundation for The Hospital for Sick Children in Toronto. Directly comparable as a Canadian hospital foundation running major-gift, planned-giving, and capital campaign programs in a similar Ontario healthcare philanthropy market.
• Sinai Health Foundation: Philanthropic foundation supporting Sinai Health System in Toronto. Closely comparable as a multi-site hospital foundation running signature events, major gifts, and capital campaigns within the Greater Toronto Area healthcare philanthropy ecosystem.
• Hamilton Health Sciences Foundation: Foundation supporting Hamilton Health Sciences, a multi-site hospital network in Ontario. Comparable as a multi-hospital foundation running regional capital campaigns and community-driven fundraising.
• London Health Sciences Foundation: Foundation supporting London Health Sciences Centre in Ontario. Comparable as a regional Ontario hospital foundation with capital campaigns, signature events, and corporate partnerships supporting multi-site hospital operations.
• Toronto General & Western Hospital Foundation (UHN Foundation): Fundraising foundation for University Health Network in Toronto. Comparable as a major Canadian hospital foundation supporting multi-site academic medicine with similar major-gift, planned-giving, and event-driven fundraising programs.
• St. Michael's Hospital Foundation: Fundraising foundation for St. Michael's Hospital (Unity Health Toronto). Comparable as an Ontario hospital foundation with overlapping donor base in the GTA and similar multi-channel fundraising programs.
• Trillium Health Partners Foundation: Foundation supporting Trillium Health Partners in Mississauga. Highly comparable as a GTA-area multi-site hospital foundation serving a fast-growing, diverse community similar to Osler's catchment.
• Sunnybrook Foundation: Foundation supporting Sunnybrook Health Sciences Centre, one of Canada's largest hospitals. Comparable as an Ontario hospital foundation running signature events, major gift programs, and capital campaigns for tertiary care.
• Mackenzie Health Foundation: Fundraising foundation for Mackenzie Health in Richmond Hill. Comparable as a York Region hospital foundation supporting a rapidly growing catchment with major capital campaigns and signature events.
• The Ottawa Hospital Foundation: Philanthropic foundation for The Ottawa Hospital. Comparable as an Ontario hospital foundation supporting tertiary care with similar signature event, major gift, and planned giving programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Oslerfoundation
• YouTubeyoutube.com/user/WilliamOslerTV
• Facebookfacebook.com/OslerFoundation
• LinkedInlinkedin.com/company/william-osler-health-system
• Instagraminstagram.com/oslerhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William Osler Health System Foundation