What Magline does

Magline Inc. is a privately held agricultural fertilizer manufacturer that designs, produces, and sells foliar micronutrient and soil enhancement products to farmers and agricultural dealers. Founded in 2000 as a research and consulting company and operating from a manufacturing facility in Plainview, Texas, the company sells an 11-product portfolio organized around the full crop cycle: pre-planting (Popup Fertilizer, 0-30-0), mid-season nutrition (Ultra Trace, Triple 6, Zinc), soil health (A.C.E., Breakdown, Ag Magic), flowering and maturity (Bio Burst, Finisher), and crop recovery (Restore). The portfolio is supported by crop-specific application guides for 14 crops spanning commodity row crops (corn, wheat, cotton, soybeans, milo) and specialty produce (watermelon, tomato, pepper, peanuts, pecans, grapes).

The company's technological foundation is a Proprietary Carrier Molecule (PCM), developed in partnership with Gro Wonders, Inc. beginning in 2005 and commercially produced from 2006. PCM is claimed to deliver micronutrients to plant foliage more rapidly and with greater translocation than chelate-based alternatives, backed by plant dry mass weight tests. Adjacent proprietary processes include the Bio-Bond process used in the A.C.E. activated carbon enzyme product and sequestration technology in the Zinc product line for phosphate compatibility. No patents, trademarks, certifications, or regulatory registrations are publicly disclosed.

Magline operates a direct-to-farmer go-to-market model: sales are made via phone (806-577-9778) and an online contact form, with no disclosed pricing, no resellers, no formal distribution network, and no public customer logos. Marketing is conducted through the company website, an educational blog, and an SMS opt-in channel. The company is privately held with no disclosed investors, no funding rounds, no parent company, and no publicly available financial data. Geographic reach is concentrated in the Texas region, though the website frames the mission as serving the "global agricultural community."

Name

Magline

Legal name

Magline Inc.

Website

https://magline-tech.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Magline Inc. is a privately held Texas-based manufacturer of foliar micronutrient and soil enhancement fertilizers, selling an 11-product crop nutrition portfolio directly to farmers and agricultural dealers via proprietary carrier molecule (PCM) technology developed with Gro Wonders, Inc.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312)

akta.pro primary industry

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

akta.pro secondary industries

Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

Keywords

• Agricultural fertilizers
• Foliar micronutrients
• Crop nutrition products
• Fertilizer manufacturing
• Agricultural specialty chemicals

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fertilizer Product Sales: Magline generates revenue through the manufacture and sale of proprietary foliar fertilizers and micronutrient products to farmers and agricultural dealers. Products include Popup Fertilizer, Ultra Trace, Triple 6, A.C.E., Breakdown, Ag Magic, Bio Burst, Finisher, 0-30-0, Zinc, and Restore. Sales are made directly to customers with products applied at various crop growth stages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magline Inc. manufactures and sells foliar micronutrient fertilizers and specialty crop nutrition products, producing approximately 11 distinct fertilizer formulations based on its proprietary Plant Cell Membrane (PCM) technology. The products are physical agricultural inputs applied directly to plant foliage to correct micronutrient deficiencies and support crop growth, sold to farmers and agricultural dealers.

Product overview

Magline Inc. is a manufacturer and distributor of foliar plant micronutrients and nutrients for agricultural crops, established in 2000. The product portfolio consists of 11 distinct fertilizer and micronutrient products: Popup Fertilizer for early seedbed treatment; Ultra Trace as the flagship micronutrient package (Fe, Zn, Mn, S, B, Mo); Triple 6 providing N-P-K with calcium, magnesium and sulfur; A.C.E. activated carbon enzyme system for soil enhancement; Breakdown for soil aeration and residue decomposition; Ag Magic agricultural surfactant; Bio Burst for flowering and bud development; Finisher for crop maturity; 0-30-0 phosphate concentrate; Zinc supplement; and Restore for crop recovery. These products can be applied individually or as a complete nutritional program, with detailed foliar application guides for corn, wheat, milo, cotton, soybeans, alfalfa, watermelon, tomato, pepper, pinto beans, black eyed peas, peanuts, pecans and grapes. The company also developed humic acid-based products including Magline Humic Acid Powder, Magline Liquid Humic Acid and Magline Potassium Humate specifically marketed for cotton production.

Differentiator

Problem solved

Functional benefit

Products and services

• PCM Foliar Micronutrient Fertilizer Line

Quantifiable outcome

• Full crop recovery in 14 days average when at least 33% of plant leaf surface remains after damage
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gro Wonders, Inc.coreStrategic or Co-development Partner · 1 January 2005In 2005, Magline partnered with Gro Wonders, Inc. to develop leading-edge technology to deliver micronutrients directly to the foliage of agricultural crops. This partnership resulted in the proprietary carrier molecule (PCM) technology that forms the foundation of Magline's products including Ultra Trace, their flagship product. The combined technology has been proven successful in lab and pilot plant research and outperforms traditional chelate-based products.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Sound Agriculture: Sound Agriculture develops nutrient efficiency and plant health products for row crops, intersecting with Magline in the foliar/plant nutrition space but with a biotechnology focus and growing retail footprint.

Broad incumbents

• ICL Group: ICL produces specialty plant nutrition products including foliar-applied and water-soluble fertilizers with micronutrient formulations. Comparable in specialty fertilizer manufacturing but at much greater scale and geographic reach.
• Yara International: Yara is a global specialty fertilizer leader with foliar, micronutrient, and complete crop nutrition programs. Comparable in product category and target customers but operates globally with vastly larger R&D and distribution.
• Nutrien Ag Solutions: Nutrien is the world's largest crop input retailer with extensive fertilizer, micronutrient, and specialty product lines. Overlaps with Magline in foliar crop nutrition but operates a much broader portfolio and dealer network.

Direct peers

• Nachurs Alpine Solutions: Nachurs produces liquid specialty fertilizers including NPK and micronutrient products for foliar and in-furrow application. Comparable in liquid specialty fertilizer manufacturing and direct-to-grower sales strategy.
• Haifa Group: Haifa manufactures specialty water-soluble and foliar fertilizers for agriculture, including micronutrient and NPK formulations. Comparable in foliar specialty fertilizer manufacturing, formulation expertise, and crop nutrition focus.
• Stoller USA: Stoller produces specialty plant nutrition and crop physiology products, including foliar-applied nutrient and bio-stimulant formulations. Comparable in foliar application mode, specialty crop focus, and physiological/yield enhancement claims.
• Brandt Consolidated: Brandt manufactures foliar nutrient products and specialty crop inputs sold through agricultural retailers. Comparable product mix (foliar micronutrients, NPK blends, adjuvants), customer base (row and specialty crop growers), and direct channel strategy.
• Loveland Products (Nutrien Ag Solutions): Loveland offers foliar nutrition, micronutrients, and adjuvant products through Nutrien's retail network. Comparable in foliar product category, target customers, and crop nutrition positioning, with broader distribution.
• Verdesian Life Sciences: Verdesian develops specialty foliar nutrition, micronutrient, and biological products for row and specialty crops. Highly comparable to Magline's foliar micronutrient positioning, target farmer customers, and direct-to-grower go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magline