GuildSuper
GuildSuper is an Australian industry superannuation fund serving pharmacy professionals and their employers, offering MySuper accumulation, pension, insurance via MetLife, and digital self-service across 63,000+ members.
- Company typePrivate
- Founded1994
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What GuildSuper does
GuildSuper is an Australian industry superannuation fund, established in 1994 and headquartered in Melbourne, that provides retirement savings, insurance and wellbeing products specifically for pharmacy professionals and their employers. The fund operates as part of the Guild Retirement Fund (ABN 22 599 554 834), promoted by Guild Super Services Pty Ltd under the AFSL of Future Group Financial Services, with Equity Trustees Superannuation Limited acting as trustee. Its core products are GuildSuper (accumulation phase), GuildPension (retirement/drawdown phase), and Child Care Super (adjacent vertical), together with a MySuper lifecycle investment strategy spanning Building, Growing and Consolidating stages and insurance cover (death, TPD, income protection) underwritten by MetLife.
The underlying technology is a digital-first platform: members interact through a website and a mobile app (iOS/Android) for balance viewing, contribution alerts, account consolidation, investment switches and rewards access; employers process super contributions via the proprietary SuperConnector platform, which is SuperStream-compliant and integrates with payroll systems. Administration is delivered through IRESS Limited, while non-super benefits are layered via partnerships with Teladoc Health Australasia (360Health virtual medical, mental health, nutrition, fitness and menopause support) and a third-party SUPERSUPER retail rewards program.
Revenue is generated through management and administration fees on member account balances (a recurring, AUM-linked model) supplemented by returns from investment of member superannuation assets across the MySuper lifecycle options. Go-to-market operates through two complementary channels: employer default partnerships across 22,000+ pharmacy employers (B2B enterprise motion with SuperConnector as the onboarding and contribution layer), and direct-to-consumer member self-service via digital platforms. Members join either through employer default arrangements under the super stapling regime (in effect since November 2021) or by personal choice of fund. Pricing is unit-based with daily unit pricing across the three lifestage options; specific fee amounts are disclosed in the Product Disclosure Statement rather than on the public website.
GuildSuper firmographics
Firmographics- Name
- GuildSuper
- Legal name
- Guild Super Services Pty Ltd
- Website
- https://guildsuper.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GuildSuper is an Australian industry superannuation fund serving pharmacy professionals and their employers, offering MySuper accumulation, pension, insurance via MetLife, and digital self-service across 63,000+ members.
- Ownership category
- akta.pro rank
GuildSuper industry classification
Industry- Product category
- Superannuation and Retirement Savings
- NAICS
- Pension Funds (525110), Pension Funds (52511), Insurance and Employee Benefit Funds (5251)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
- akta.pro secondary industries
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)
Keywords
Where GuildSuper is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GuildSuper business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Superannuation Management Fees: GuildSuper generates revenue through management fees charged on member account balances. These fees cover administration costs and fund operations. Superannuation funds in Australia are regulated entities where fees are disclosed in Product Disclosure Statements.
- Investment Management: Returns from investment of member superannuation assets across various investment options including MySuper lifecycle strategy
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MySuper lifecycle investment options with three life stages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GuildSuper product offering
Product offeringCore offering
GuildSuper is an industry superannuation fund providing accumulation-phase superannuation, a retirement-phase pension (GuildPension), and insurance cover (death, TPD, income protection) underwritten by MetLife, all purpose-built for pharmacy professionals in Australia. The default offering is a MySuper lifecycle investment strategy that automatically shifts risk across Building (up to age 25), Growing (25-59) and Consolidating (60+) stages. Members access accounts via an online portal and mobile app, while employers use the SuperConnector platform to make SuperStream-compliant contributions; bundled benefits include 360Health virtual health services (Teladoc Health) and the SUPERSUPER retail rewards program.
Product overview
GuildSuper is a superannuation fund for pharmacy professionals, operating as part of the Guild Retirement Fund. The core offering includes GuildSuper (accumulation phase) and GuildPension (retirement phase). The MySuper lifecycle investment strategy automatically adjusts risk based on member age across three life stages. Members access accounts via online portal and mobile app. Additional services include insurance through MetLife, SUPERSUPER rewards, 360Health wellness support, coaching, and calculators. Employers use SuperConnector platform for contributions. The fund was recognized with a 2026 Mozo Experts Choice Award.
Differentiator
Problem solved
Functional benefit
Products and services
- GuildSuper Superannuation
- GuildPension
Quantifiable outcome
- Over 63,000 pharmacy professionals trust GuildSuper with their retirement savings
- +1 more outcomes
Companies that use GuildSuper
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GuildSuper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GuildSuper partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Teladoc Health AustralasiacoreTeladoc Health Australasia provides 360Health virtual health services to GuildSuper members. This partnership offers members and their families access to medical and health services including mental health support, nutrition advice, fitness help, and menopause support at no extra cost. The service is available to members, their children, partners, parents, and parents-in-law.
- MetLife Insurance LimitedcoreMetLife Insurance Limited provides life insurance cover to eligible GuildSuper members. Insurance cover is automatically provided to eligible members through the super fund. MetLife also partners with GuildSuper to offer 360Health services.
- IRESS LimitedcoreIRESS Limited administers the Guild Retirement Fund. IRESS provides the technology platform used for superannuation administration, member accounts, and fund operations.
- Future Group Financial ServicescoreFuture Group Financial Services (ABN 90 167 800 580, AFSL 482684) is the AFSL holder that Guild Super Services Pty Ltd operates as a Corporate Authorised Representative of. Future Group provides promotional and administration activities for GuildSuper as part of the Future Super Group.
- Equity Trustees Superannuation LimitedcoreEquity Trustees Superannuation Limited is the Trustee of the Guild Retirement Fund (ABN 22 599 554 834). The trustee is responsible for governing the fund, ensuring compliance with superannuation law, and acting in the best interests of members.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GuildSuper competitors and assessment
Company assessmentDirect peers
- HESTA: Industry super fund for health and community services workers, offering MySuper products, insurance, and member benefits. Directly comparable vertical-specialization model targeting healthcare professionals.
- REST Industry Fund: Australian industry super fund historically serving retail and pharmacy workers, providing accumulation, pension, and insurance products. Closest direct competitor given the pharmacy and retail workforce overlap.
- NGS Super: Industry super fund for non-government schools and education, with a similar vertical specialization model and member count scale. Directly comparable in product mix and member demographics.
- TelstraSuper: Industry super fund originally for telecom workers, structurally similar corporate/industry-vertical model with comparable member count and product offerings including accumulation and pension.
Broad incumbents
- Hostplus: Major industry super fund, originally serving hospitality workers but now broadly available. Competes with GuildSuper in the MySuper default and accumulation phase product set.
- MLC Super: Retail super fund offering MySuper and choice products, serving similar accumulation and retirement income needs. Broader market reach but less vertical specialization.
- CBUS: Industry super fund for construction and related industries, operating a similar vertical-specialization model. Comparable in product structure (MySuper, pension, insurance) and member engagement approach.
- AustralianSuper: Australia's largest superannuation fund, serving members across all industries. Dominant incumbent with broad MySuper offering, scale advantages in fees and investment options.
- Australian Retirement Trust: Merger of Sunsuper and QSuper, creating one of Australia's largest super funds. Competes broadly across MySuper and industry segments, with comparable product offerings and scale.
- Aware Super: Industry super fund serving public sector and community workers, with strong MySuper product and comparable member benefits. Similar growth trajectory and vertical-specialization heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GuildSuper social profiles
Digital presenceGuildSuper compliance and trust
Trust signalCompliance4 records
GuildSuper financial estimates
Financial estimateRevenue estimate
Valuation estimate
GuildSuper leadership team
Management profileNumber of profiles
GuildSuper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GuildSuper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GuildSuper
What does GuildSuper do?
GuildSuper is an industry superannuation fund providing accumulation-phase superannuation, a retirement-phase pension (GuildPension), and insurance cover (death, TPD, income protection) underwritten by MetLife, all purpose-built for pharmacy professionals in Australia. The default offering is a MySuper lifecycle investment strategy that automatically shifts risk across Building (up to age 25), Growing (25-59) and Consolidating (60+) stages. Members access accounts via an online portal and mobile app, while employers use the SuperConnector platform to make SuperStream-compliant contributions; bundled benefits include 360Health virtual health services (Teladoc Health) and the SUPERSUPER retail rewards program.
Is GuildSuper a public or private company?
GuildSuper is a private company. It is classified as unknown and is currently operating.
When was GuildSuper founded?
GuildSuper was founded in 1994. It employs 101 to 250 people.
Where is GuildSuper based?
GuildSuper is headquartered in Melbourne, Australia, in the Oceania region.
How does GuildSuper make money?
Two revenue lines are on record. Superannuation Management Fees are the primary driver. The others are investment Management.
Who are GuildSuper's main competitors?
Direct peers on record are HESTA, REST Industry Fund, NGS Super and TelstraSuper. Broad incumbents are Hostplus, MLC Super, CBUS, AustralianSuper, Australian Retirement Trust and Aware Super.
Does GuildSuper have an API?
No public API is recorded for GuildSuper.
What industry is GuildSuper in?
GuildSuper's product category is Superannuation and Retirement Savings. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds, with a secondary code of FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 525110 and its SIC code is 6311.