New Avenues

What New Avenues does

New Avenues is a behavioral health management company headquartered in South Bend, Indiana, founded in 1978. It offers employee assistance programs (EAPs), work-life support, stress management, and coaching services — services that map closely to the AllOne Health-branded offering documented in the source material, including a 24/7 confidential support line staffed by Master's-level clinicians for in-the-moment counseling and crisis intervention. The company serves employer organizations and their employees, positioning itself as a partner in the HR/benefits stack rather than a direct-to-consumer provider.

The technology platform comprises a web-based portal (portal.allonehealth.com) gated by organization-specific access codes, plus a mobile application available on both Google Play and Apple App Store that delivers counseling access, live chat, self-assessments, and curated real-world resources. Supporting engagement assets include a recurring insights newsletter, live expert webinars on stress, parenting, leadership and finances, and an orientation video for new users. There is no disclosed AI, machine-learning, or API layer; the stack is a standard human-staffed clinical delivery platform.

The business model is B2B2C and subscription-based: organizations contract with New Avenues (under the AllOne Health brand) to provide confidential mental health and work-life support as an employee benefit, with annual billing cycles and pricing that is not publicly disclosed. The go-to-market relies on direct enterprise/B2B sales to HR and benefits buyers rather than self-serve acquisition. Headcount is in the 11-50 range, consistent with a small specialist EAP operator rather than a scaled national platform. No funding rounds, M&A activity, named enterprise customers, or product patents are documented in the available data, which materially limits visibility into growth rate and competitive positioning.

Name

New Avenues

Legal name

AllOne Health

Website

https://newavenuesonline.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

New Avenues, operating as AllOne Health, is a small employee assistance program (EAP) provider offering confidential mental health counseling, work-life support, and coaching to employer organizations and their employees via a subscription B2B2C model with a mobile app and web portal.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Human Resources Consulting Services (541612)

SIC

Services-Social Services (8300)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programs
• Behavioral health services
• Stress management coaching
• Mental health support
• Work life balance

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Organizational EAP Subscriptions: Organizations partner with AllOne Health to provide confidential mental health and work-life support to their employees. The service is offered as an employee benefit program where organizations provide access codes to employees.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

New Avenues is a behavioral health management company that provides employee assistance programs (EAP), business solutions, stress management, and coaching services to organizations and their workforces. The offering centers on confidential mental health and work-life support delivered through a partner service platform (AllOne Health), giving employees 24/7 access to Master's-level clinicians, counseling, live chat, self-assessments, and work-life resources via a web portal and mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP)

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Modern Health: Modern Health is a global mental health platform offering therapy, coaching, and EAP-style services through employer benefits, with a comparable member-facing app and 24/7 access model to New Avenues.
• Spring Health: Spring Health provides precision mental health benefits to employers, combining EAP, therapy, and coaching on a single platform — directly competing with New Avenues' integrated behavioral health management positioning.
• CuraLinc Healthcare: CuraLinc Healthcare is a similarly sized EAP and mental wellness provider offering counseling, coaching, and resilience programs to employers — closely matching New Avenues' mid-sized, specialized EAP positioning.
• Lyra Health: Lyra Health is a digital mental health benefits platform sold to employers and health plans, providing therapy, coaching, and on-demand support through a member app — directly comparable to New Avenues' mobile-delivered, employer-sponsored EAP model.

Emerging players

• Talkiatry: Talkiatry provides in-network psychiatric care through employer and health plan partnerships, addressing mental health access — comparable to New Avenues as an employer-channel behavioral health provider, albeit more clinical and higher-acuity.
• Calm Business: Calm Business offers employer-sponsored mental wellness via meditation, sleep, and coaching content — a partial-overlap peer that competes for the same employer benefits budget as New Avenues, focused on self-service rather than clinical EAP.
• EAP Holdings / Alliant / ESI: Alliant and similar mid-market benefits consultancies bundle EAP and behavioral health support into employer benefits packages — comparable to New Avenues as a B2B2C distribution channel for mental health services.

Broad incumbents

• ComPsych: ComPsych is the largest independent EAP and behavioral health provider in the US, offering 24/7 support, counseling, and work-life resources to employers — directly overlapping New Avenues' core EAP offering with a far broader scale and brand presence.
• Magellan Health: Magellan Health (now part of Evernorth/Centene) is a major managed behavioral health organization serving employers and health plans — comparable to New Avenues as a broad behavioral health management player with EAP and clinical capabilities.
• Optum Behavioral Health: Optum (UnitedHealth Group) operates one of the largest US behavioral health and EAP networks, delivering employer-sponsored mental health and work-life support services comparable to New Avenues' core offerings, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewAvenuesInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Avenues