What Dixeno does

DIXENO GmbH is a Paderborn-headquartered, full-service German digital agency and software manufacturer focused on complex B2B E-Commerce. The firm employs 40+ interdisciplinary experts across offices in Paderborn, Hamburg and Arnsberg-Neheim, and has completed more than 500 projects over 15+ years for enterprise and mid-market clients in industrial manufacturing, machinery, healthcare/medical technology, bathroom equipment, automotive spare parts, logistics and consumer goods. It is the only agency that simultaneously holds OXID Platform Partner and OXID Development Partner certifications, giving it preferred status inside the OXID ecosystem.

The core technical stack is OXID eShop (primarily Enterprise Edition) extended by the proprietary DIXENO Suite, a B2B framework comprising pre-built modules such as the Bestellmengenmanager (minimum order quantities), Erweiterte Suche (auto-suggest and synonym search), Bestell-Listen (reorder lists), Chefeinkäufer & Budgets (buyer hierarchies and budgets) and DIXENO Analytics (server-side tracking). Solution-layer offerings include Multishop architectures supporting up to 1,500 tenants, an Ersatzteilshop template for industrial spare parts, marketplace software, a 3D Product Configurator built around the PROTIQ/Materialise/Trinckle stack, a CPQ system, and a dedicated Healthcare E-Commerce suite with MDR/HWG compliance, KIS/HL7/FHIR integration and DocCheck access control. The firm also packages AI Automation covering generative content, search and process automation on top of OXID. Service revenue streams span E-Commerce consulting, UX/UI design, custom development, online marketing (SEO, SEA, social, content, affiliate), and recurring hosting/server subscriptions; integrations span SAP, JTL Wawi, BüroWare, mediacockpit PIM, Klaviyo, Mautic, Matomo, HubSpot, Microsoft Clarity, Unzer, PayPal, Amazon and eBay.

Commercially, DIXENO operates a sales-led, consulting-driven GTM with inside-sales inbound (website contact form, non-binding Erstgespräch) feeding enterprise field-sales engagement and named account coverage via regional offices. Pricing is quote-based on professional services plus recurring hosting; no public rate card exists. Customer logos include Phoenix Contact/PROTIQ, Bette, Hartmann, Co-Med, Dachser, Bartscher, Conatex, ONERGYS and CUP&CINO. The company is privately held under managing directors Christoph Schmidt, Matthias Eggert and Fabian Heinberg, with no disclosed external funding, no parent company, and no subsidiaries.

Name

Dixeno

Legal name

DIXENO GmbH

Website

https://dixeno.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

DIXENO GmbH is a German full-service digital agency and OXID eShop specialist providing B2B e-commerce consulting, development, and the proprietary DIXENO Suite framework. It serves enterprise and mid-market industrial, healthcare, and manufacturing clients primarily across Germany and select European markets.

Ownership category

akta.pro rank

Product category

B2B E-Commerce Agency Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• B2B e-commerce solutions
• OXID eShop development
• Digital commerce consulting
• E-commerce integration services
• Marketing automation services

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-Commerce Consulting & Strategy: Strategic consulting for digital commerce including market analysis, E-Commerce roadmap development, and process optimization advice.
2. UX/UI Design Services: User experience and interface design for online shops and digital platforms.
3. Development & Programming: Custom development services for OXID eShop implementations, module development, and integration work.
4. Online Marketing Services: Performance marketing, SEO, SEA, social media marketing, marketing automation implementation and management.
5. OXID Agentur Services: Specialized OXID eShop agency services including new shop setup, shop optimization, marketplace development, and ongoing support.
6. Hosting & Server Services: Server hosting services as documented in AGB, including domain registration, SSL certificates, and server management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

DIXENO is a full-service B2B e-commerce digital agency that designs, develops, and operates complex online shops and marketplaces primarily on the OXID eShop platform. The company delivers consulting, UX/UI design, custom development including proprietary DIXENO Suite modules, ERP/PIM integrations, multi-shop architectures, online marketing (SEO, SEA, content, social), marketing automation via Klaviyo and Mautic, and server-side analytics — sold as professional services to enterprise and mid-market B2B clients in industrial, manufacturing, healthcare, and spare-parts sectors.

Product overview

DIXENO is a full-service B2B e-commerce agency and software provider offering a platform-plus-modules architecture built primarily on OXID eShop. Their core proprietary product is the DIXENO Suite, a B2B framework providing pre-packaged modules for complex ordering requirements (Bestellmengenmanager, Erweiterte Suche, Bestell-Listen, B2B Framework). They deliver specialized industry solutions including Ersatzteilshop for industrial spare parts, Multishop-Lösung for multi-tenant platforms, Healthcare E-Commerce for medical/pharma sectors, and 3D Product Configurators for additive manufacturing. Services encompass OXID development, Online-Marketing with Klaviyo/Mautic automation, DIXENO Analytics, and Social Recruiting. With over 500 projects and 40+ experts, they serve B2B clients across machinery, healthcare, food & beverage, and bathroom manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• DIXENO Suite: A proprietary B2B framework for OXID eShop that extends the standard functionality with pre-built modules for complex B2B requirements including multi-shop capabilities, customer-specific pricing, order management, and market integration.

Products and services

• DIXENO Suite Proprietary B2B e-commerce framework built on OXID eShop, comprising pre-packaged modules for complex B2B requirements including customer-specific pricing, ordering workflows, and multi-shop management. Offers time and cost savings over custom development.
• OXID eShop Development Services Full OXID eShop implementation services including strategy, design, development, integration, and ongoing support; delivered as official OXID Platform and Development Partner with enterprise-grade expertise.
• AI Automation for E-Commerce AI-powered automation services for e-commerce including content generation, process optimization, and intelligent product recommendations; integrated into OXID-based platforms.
• Ersatzteilshop (Spare Parts Shop) Solution Industry-specific spare parts e-commerce solution featuring intelligent product search, interactive 2D/3D exploded views, variant logic, OCI/EDI punchout interfaces, and real-time inventory display; designed for machinery, automotive, and industrial applications.
• Multishop-Lösung (Multi-Shop Solution) Mandantenfähige (multi-tenant) E-commerce architecture supporting up to 1,500 tenants per main shop; enables international expansion, multi-brand strategies, and B2B/B2C platform separation with centralized control.
• Marktplatz-Software (Marketplace Software) OXID-based marketplace solution enabling multiple vendors to sell on a unified platform; supports supplier onboarding, product listings, and commission management.
• Healthcare E-Commerce Solutions Specialized e-commerce solutions for the healthcare sector including MDR-compliant B2B portals, HWG-compliant pharma portals with DocCheck access, clinic procurement platforms with KIS integration, and pharmacy digitisation solutions.
• 3D Product Configurator Visual product configuration system integrated with Materialise for 3D printing validation and generation; enables customers to upload, configure, preview, and order customized 3D-printed products with real-time pricing.
• CPQ System (Configure, Price, Quote) Configure-Price-Quote solution for complex B2B products; enables visual product configuration with real-time price calculation, dependency management, and automated proposal generation; used in healthcare and industrial machinery sectors.
• Online-Marketing & Marketing Automation Services Performance marketing services including SEO, SEA, social media, content marketing, affiliate marketing, and marketing automation via Klaviyo/Mautic; focuses on measurable ROI and automated customer communication flows.
• DIXENO Analytics (Server-Side Tracking) Server-side tracking and web analytics service; privacy-compliant (GDPR) data collection, custom dashboards, KPI reporting, and user behavior analysis.
• Social Recruiting Service Social media-based employee recruitment service; leverages LinkedIn, XING, and other platforms for targeted talent acquisition.

Quantifiable outcome

• 600+ completed projects with namhaften Partnern (renowned partners)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• OXID eSalescoreTechnology or IntegrationDIXENO is the only agency that is simultaneously an official OXID Platform Partner AND Development Partner. This dual partnership status provides unparalleled expertise in OXID eShop implementation, customization, and module development.
• MaterialisecoreTechnology or Integration3D printing service partner for PROTIQ project. Materialise provides algorithms for 3D file validation, printability checking, and image generation for the 3D configurator.
• TrincklecoreTechnology or Integration3D configurator integration partner for PROTIQ's gear, inductor, ICS-cover, and personalized products configurators.
• Bertsch (mediacockpit)coreTechnology or IntegrationPIM system integration for Bette project. mediacockpit provides product information management with daily automated data synchronization to the shop.
• SAPcoreTechnology or IntegrationERP system integration for client projects. SAP integration enables seamless data exchange between E-Commerce platforms and SAP systems.
• KlaviyocoreTechnology or IntegrationEmail/SMS marketing automation platform partner. DIXENO operates as Klaviyo Agency offering implementation and optimization services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Valtech SE: Global digital experience agency with a strong DACH practice, building enterprise e-commerce platforms, customer experience solutions, and digital marketing programs. Competes for the same enterprise e-commerce transformation mandates that Dixeno targets.
• ARITHNEA GmbH: German digital agency (part of FIS) delivering e-commerce, CMS, and customer experience solutions to enterprise clients. Comparable in target customer (DACH enterprise) and breadth of digital commerce services, though at larger scale than Dixeno.
• SYZYGY Group: Frankfurt-based digital agency group (publicly listed) covering digital strategy, experience design and marketing technology. Overlaps with Dixeno on UX/UI design, SEO/SEA, marketing automation, and analytics implementation for German enterprise and mid-market accounts.
• DotSource GmbH: German digital commerce agency specializing in enterprise e-commerce platforms (Shopware, Spryker, commercetools). Competes against Dixeno for enterprise B2B e-commerce RFPs in DACH, but with broader platform coverage rather than OXID specialization.
• Accenture Interactive / Song: Global digital transformation arm of Accenture with extensive capabilities in commerce platform implementation, customer experience design, and marketing operations. Represents the large-system-integrator competitor that can bundle OXID/B2B commerce work into broader transformation contracts.
• Capgemini Invent: Global consulting/tech services firm with digital commerce and customer experience practices serving enterprise clients in DACH and globally. Comparable to Dixeno at the enterprise transformation level, though operating at vastly greater scale.
• diva-e Digital Value Enterprise: Larger Stuttgart-based digital commerce agency with deep e-commerce platform expertise and enterprise clients across DACH. Competes for the same enterprise B2B e-commerce RFPs and multi-shop transformation mandates, but at materially greater scale and breadth than Dixeno.
• TWT Reality Studios: Düsseldorf-based digital agency with a digital commerce and experience design practice. Comparable to Dixeno in serving German enterprise customers on integrated digital experience, e-commerce, and online marketing engagements.

Direct peers

• netz98 GmbH: Mainz-based digital agency that is also a long-standing official OXID partner. Like Dixeno, netz98 sells OXID eShop implementation, custom modules, and enterprise e-commerce projects into DACH B2B customers, making it the closest head-to-head peer.

Regional players

• Limesoda GmbH: Vienna-based e-commerce and digital agency operating in Austria and DACH. Comparable offering (e-commerce strategy, UX/UI, development, digital marketing) but with primary geographic focus on Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dixeno_gmbh
• YouTubeyoutube.com/@dixeno
• Facebookfacebook.com/dixeno
• LinkedInlinkedin.com/company/dixeno
• Instagraminstagram.com/dixeno

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dixeno