Bertsch Innovation Group
Bertsch Innovation GmbH develops and sells mediacockpit, a unified PIM and DAM SaaS platform serving enterprise manufacturers and retailers—primarily in the DACH region—with native support for industry classification standards and an extensive integration marketplace for e-commerce, publishing, and creative workflows.
- Company typePrivate
- Founded1999
- HeadquartersStuttgart, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bertsch Innovation Group does
Bertsch Innovation GmbH is a privately held German software company founded in 1999 and headquartered in Stuttgart, operating across three German offices (Stuttgart, Friedrichshafen, Freiburg) and an international office in Tunis. The company develops and sells mediacockpit, a unified Product Content Management platform that combines Product Information Management (PIM) and Digital Asset Management (DAM) on a single configuration-ready stack, with a Channel Management module (mediapublisher) for distributing product content to online marketplaces, webshops, apps, print catalogs, and social media. The platform is differentiated by native support for industry classification standards (ETIM, ECLASS, BMEcat, TecAlliance, Proficlass, BIM) and an integration marketplace spanning Adobe Creative Cloud, AWS, Azure, Microsoft Gold Partner status, IBM, SAP, Red Hat, and specialized e-commerce, print-publishing, and DAM partners.
The company monetizes mediacockpit through subscription-based SaaS (delivered both cloud and on-premise), license/connector revenue for e-commerce and Adobe Creative Cloud integrations, and professional services for implementation, customization, integration, and training delivered via a certified partner network. Go-to-market combines a direct German-based field sales organization (Account Managers, Pre-Sales Engineers, Sales Development Representatives) with a three-tier partner channel covering creative/marketing agencies, e-commerce and PIM consultants, and IT resellers such as Bechtle media. Pricing is quote-based on multi-year contracts and not publicly disclosed.
Bertsch serves a primarily enterprise customer base spanning automotive aftermarket (Bosch, Knorr Bremse, Bremi, Ufi Filters, intercable, Louis), industrial manufacturing (Siemens, Krones, Stübbe), consumer goods and retail (Hornbach, Kärcher, Cybex, Compo, Bette), specialty chemicals (Evonik, Schomburg, Axalta), construction/building materials (Bauder, Helukabel, Hahn + Kolb), and HVAC/home automation (Buderus, Somfy). Wolfgang Zingler serves as the sole managing director (Geschäftsführer) of the GmbH, and no external venture or private equity ownership has been disclosed.
Bertsch Innovation Group firmographics
Firmographics- Name
- Bertsch Innovation Group
- Legal name
- Bertsch Innovation GmbH
- Website
- https://bertschinnovation.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bertsch Innovation GmbH develops and sells mediacockpit, a unified PIM and DAM SaaS platform serving enterprise manufacturers and retailers—primarily in the DACH region—with native support for industry classification standards and an extensive integration marketplace for e-commerce, publishing, and creative workflows.
- Ownership category
- akta.pro rank
Bertsch Innovation Group industry classification
Industry- Product category
- Product Information Management (PIM) Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Asset Management (DAM) (HDAEAGAE)
- akta.pro secondary industries
- Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)
Keywords
Where Bertsch Innovation Group is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Bertsch Innovation Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- SaaS Subscription (PIM & DAM Software): Web-based software subscription model for Product Information Management and Digital Asset Management. Can be operated on-premise or in the cloud. Software-as-a-Service delivery with configure-to-play capability.
- Professional Services: Implementation, integration, customization, and training services through certified partner network. Includes local and international support for system integration and customizing.
- E-Commerce Connectors & Cloud Integrations: Connectors to standard software for e-commerce and electronic catalogs, Adobe Creative Cloud integration, database-publishing connectors for Adobe InDesign
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Bertsch Innovation Group product offering
Product offeringCore offering
Bertsch Innovation sells mediacockpit, a unified Product Information Management (PIM) and Digital Asset Management (DAM) software platform that serves as a Single Source of Truth for product data and media assets. The platform enables enterprises to structure, classify, manage, and publish product content across online marketplaces, webshops, apps, print catalogs, and social media. It is sold as SaaS (cloud) or on-premise software with configure-to-play deployment, supported by professional services delivered through direct enterprise sales and a certified partner network.
Product overview
Bertsch Innovation offers mediacockpit as a unified Product Content Management platform that combines Product Information Management (PIM) and Digital Asset Management (DAM) into a single system. The core mediacockpit platform is augmented by specialized modules: the PIM module for product data structuring and master data management, the DAM module for media asset management, Channel Management (with mediapublisher) for multi-channel publishing, and Configure-to-play for rapid deployment. The company also provides a Marketplace ecosystem of integrations covering e-commerce platforms, creative tools (Adobe Creative Cloud, InDesign), cloud infrastructure, and industry-specific solutions. The product targets industries including Automotive Aftermarket, Construction/Machinery, Consumer Goods, Manufacturing, Retail, and Publishing.
Differentiator
Problem solved
Functional benefit
Brands
- mediacockpit: The company's PIM and DAM software platform that combines Product Information Management and Digital Asset Management on a single platform for effective creation, management, and delivery of product content.
Products and services
- mediacockpit Central SaaS/on-premise platform combining Product Information Management (PIM) and Digital Asset Management (DAM) into a single unified system that serves as a Single Source of Truth for product content lifecycle management, from data onboarding to channel distribution. Targeted at enterprise manufacturers, retailers, and brands.
- Product Information Management (PIM) Capability within mediacockpit for structuring product data, managing master data, ensuring data quality, and supporting standard classifications such as ETIM, ECLASS, and BMEcat across the enterprise. Sold as part of the mediacockpit subscription.
- Digital Asset Management (DAM) Capability within mediacockpit for managing images, videos, graphics, and presentations, linking them with related product information to create marketing content and customer experiences. Sold as part of the mediacockpit subscription.
- Channel Management (mediapublisher) Component within mediacockpit for publishing product content context-dependently across online marketplaces, webshops, apps, print catalogs, and social media channels. Sold as part of the mediacockpit subscription.
- Configure-to-play Deployment Deployment model within mediacockpit that enables immediate configuration to a customer's business model in just a few clicks, minimizing time-to-value versus traditional lengthy implementations.
- mediacockpit Marketplace (Integration Ecosystem) Digital ecosystem of pre-built integrations and connectors for PIM, DAM, e-commerce, and publishing, including Adobe Creative Cloud, Microsoft, AWS, Azure, SAP, IBM, and e-commerce platforms. Enables customers to extend mediacockpit into their existing IT stack.
- Professional Services for mediacockpit Implementation, integration, customization, and training services delivered by Bertsch Innovation and its certified partner network, including local and international support for system integration and customizing.
- E-Commerce Connectors and Cloud Integrations Pre-built connectors for e-commerce platforms and electronic catalogs, Adobe Creative Cloud integrations, and database-publishing connectors for Adobe InDesign, available through the mediacockpit Marketplace.
Quantifiable outcome
- Breaking data silos for unified enterprise view
- +4 more outcomes
Companies that use Bertsch Innovation Group
Customer profileNamed customers22 records
Segments10 records
Ideal customer profiles2 records
Bertsch Innovation Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature5 records
Bertsch Innovation Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreCloud infrastructure partnership providing AWS hosting capabilities for mediacockpit platform deployment.
- Microsoft AzurecoreCloud infrastructure partnership offering Azure hosting options for mediacockpit deployments.
- Microsoft Gold PartnercoreMicrosoft Gold partnership indicating certified competencies and deep integration with Microsoft ecosystem.
- Adobe Creative CloudcoreIntegration with Adobe Photoshop and Adobe InDesign for creative workflows. Database-publishing connectors for InDesign enable seamless product content publishing.
- Speed4TradecoreIntegration partner for e-commerce and automotive aftermarket solutions enabling connected commerce.
- Bechtle mediaminorIT reseller partner for software distribution in German market.
- ETIM DeutschlandcoreStandardization partnership for ETIM classification system - industry standard for technical product classification in automotive, construction, and industrial sectors.
- ECLASScoreStandardization partnership for ECLASS classification system - cross-industry standard for product and service classification.
- BMEcatcoreStandardization partnership for BMEcat format - standard for electronic catalog exchange in B2B e-commerce.
- TecAlliancecoreStandardization partnership for TecAlliance data formats - essential for automotive aftermarket data management and vehicle-to-part matching.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Bertsch Innovation Group competitors and assessment
Company assessmentDirect peers
- Pimcore: Austrian-based PIM/MDM/DAM/CMS vendor offering an open-source and commercial platform for product data, digital assets and content management. Closely comparable to Bertsch on unified PIM+DAM architecture, DACH-centric enterprise customer base, and standards support (ETIM, ECLASS).
- Aprimo: Enterprise Digital Asset Management and marketing-operations platform with strong DAM and content workflow capabilities. Comparable on the DAM half of Bertsch's unified offering, particularly for marketing-led brand asset use cases.
- Contentserv: Swiss-headquartered Product Experience Management (PIM/DAM) vendor serving mid-market and enterprise manufacturers and retailers. Highly comparable on product scope, European mid-market focus, and vertical coverage including industrial and consumer goods.
- Riversand: Cloud-native PIM and master data platform for manufacturers, retailers and distributors. Comparable on enterprise PIM, master-data management and channel-publishing capabilities.
- Censhare: German PIM/DAM/CMS vendor with a strong DACH enterprise customer base across manufacturing, retail and brand-centric use cases. Directly comparable as a home-market competitor with overlapping verticals and enterprise sales motion.
- Stibo Systems: Enterprise PIM/MDM vendor serving large global manufacturers and retailers with a SaaS platform. Comparable on the PIM + master data focus and large-enterprise sales motion, though it skews toward larger deals than Bertsch.
- Bynder: DAM specialist serving mid-market and enterprise marketing teams with a SaaS content workflow platform. Comparable on the DAM and brand-asset management side of mediacockpit, though without the PIM depth.
- Salsify: US-headquartered PIM/commerce product experience platform serving brand manufacturers and retailers. Comparable on the PIM + syndication value proposition and multi-channel publishing (analogous to mediapublisher).
- Akeneo: French PIM SaaS leader serving global brands and manufacturers. Comparable as a packaged PIM platform targeting manufacturers and retailers, with overlapping PIM focus but a broader international footprint and more VC funding.
Broad incumbents
- Informatica: Large enterprise data integration and master-data management vendor offering Product 360 PIM as part of a broader data management portfolio. Comparable PIM capability but positioned as a broad incumbent rather than a focused mid-market PIM specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bertsch Innovation Group social profiles
Digital presenceBertsch Innovation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bertsch Innovation Group leadership team
Management profileNumber of profiles
Profiles3 records
Bertsch Innovation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bertsch Innovation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bertsch Innovation Group
What does Bertsch Innovation Group do?
Bertsch Innovation sells mediacockpit, a unified Product Information Management (PIM) and Digital Asset Management (DAM) software platform that serves as a Single Source of Truth for product data and media assets. The platform enables enterprises to structure, classify, manage, and publish product content across online marketplaces, webshops, apps, print catalogs, and social media. It is sold as SaaS (cloud) or on-premise software with configure-to-play deployment, supported by professional services delivered through direct enterprise sales and a certified partner network.
Is Bertsch Innovation Group a public or private company?
Bertsch Innovation Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bertsch Innovation Group founded?
Bertsch Innovation Group was founded in 1999. It employs 51 to 100 people.
Where is Bertsch Innovation Group based?
Bertsch Innovation Group is headquartered in Stuttgart, Germany, in the Europe region.
How does Bertsch Innovation Group make money?
Three revenue lines are on record. SaaS Subscription (PIM & DAM Software) is the primary driver. The others are professional Services and E-Commerce Connectors & Cloud Integrations.
Who are Bertsch Innovation Group's main competitors?
Direct peers on record are Pimcore, Aprimo, Contentserv, Riversand, Censhare, Stibo Systems, Bynder, Salsify and Akeneo. Informatica is listed as a broad incumbent.
Does Bertsch Innovation Group have an API?
No public API is recorded for Bertsch Innovation Group.
What industry is Bertsch Innovation Group in?
Bertsch Innovation Group's product category is Product Information Management (PIM) Software. Its primary akta.pro industry code is HDAEAGAE, Digital Asset Management (DAM), with a secondary code of MPAHAGAG, Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging). Its NAICS code is 51321 and its SIC code is 7372.