Artificial Turf Express
Artificial Turf Express is a privately held San Jose-based wholesale distributor of artificial turf, stocking about 15 SKUs across landscape, pet, and putting-green categories for DIY homeowners and contractors/landscapers across the Greater Bay Area. The company operates as a supply-only retailer and does not perform installations.
- Company typePrivate
- Founded2012
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Artificial Turf Express does
Artificial Turf Express is a privately held, supply-only wholesale distributor and retailer of synthetic turf products, headquartered in a single warehouse/showroom at 370 Umbarger Rd in San Jose, California (co-located inside the Heavenly Greens facility). Founded in 2012 and operating with 1-10 employees, the company stocks roughly 15 artificial turf SKUs across landscape, pet, and putting-green/bocce verticals, plus accessories (infill, adhesives, seam tape, tools) and discounted closeout inventory. Its product line spans a budget-tier offering (Meadow) through mid-tier SKUs (Marina, Seaside, Journey at 40-50 oz face weight) up to a premium branded SKU — Coronado Platinum at $5.15/sq ft — distinguished by anti-microbial blades, heat-reduction technology, and a 60% soy-based recyclable backing system with flow-through plus hole-punched drainage.
The company explicitly does not perform installation; instead it supplies both DIY homeowners and professional contractors/landscapers at wholesale pricing, delivers throughout the Greater Bay Area, and offers same-day project support to most delivery locations. Revenue is generated purely on a transactional, per-square-foot / per-unit basis from product sales and delivery fees, with no recurring subscription or service-revenue stream. Complementary DIY resources — installation guides, how-to videos, spec sheets, and an actively maintained blog — function as top-of-funnel content marketing, alongside SEO targeting local search terms and a 5%-off email newsletter for subscriber acquisition. The company serves four overlapping end-markets: residential DIY homeowners, contractors/landscapers (B2B wholesale), pet owners, and (to a lesser extent) sports facilities.
Operationally, the company runs on a constrained single-metro footprint and offers zero installation capture, relying on manufacturer-supplied differentiators for its premium tier and on distribution density plus content marketing for organic acquisition. Financing options are referenced for larger purchases, and all warranty, infill, and accessory adjacencies are routed through the company to maximize attach rate per project. No M&A activity, equity funding, executive team disclosures, or third-party customer references are present in the source data.
Artificial Turf Express firmographics
Firmographics- Name
- Artificial Turf Express
- Legal name
- Artificial Turf Express
- Website
- https://artificialturfexpress.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Artificial Turf Express is a privately held San Jose-based wholesale distributor of artificial turf, stocking about 15 SKUs across landscape, pet, and putting-green categories for DIY homeowners and contractors/landscapers across the Greater Bay Area. The company operates as a supply-only retailer and does not perform installations.
- Ownership category
- akta.pro rank
Artificial Turf Express industry classification
Industry- Product category
- Artificial Turf Products
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industry
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where Artificial Turf Express is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Artificial Turf Express business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Artificial Turf Product Sales: Primary revenue from selling artificial turf products including landscape turf, pet turf, putting greens, infill materials, and accessories. Products are sold by square foot or unit with per-item pricing. Revenue is one-time transactional for product purchases, though repeat business occurs through additional projects and accessory purchases.
- Delivery Services: Delivery available to customers throughout the Greater Bay Area, providing an additional service revenue stream for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coronado Platinum Turf - Premium landscape product with anti-microbial and heat reduction features |
| Unit Pricing | Pay-as-you-go | Standard Landscape Products |
| Unit Pricing | Pay-as-you-go | Professional Installation |
| Unit Pricing | Pay-as-you-go | Pet Turf Products |
| Unit Pricing | Pay-as-you-go | Putting Greens |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Artificial Turf Express product offering
Product offeringCore offering
Artificial Turf Express is a San Jose-based wholesale supplier and retailer of artificial/synthetic turf products, stocking approximately 15 landscape SKUs plus pet turf, putting greens, infill materials, and installation accessories for pickup or Greater Bay Area delivery. The company serves both DIY homeowners and professional contractors/landscapers, offering wholesale pricing, same-day project support, DIY installation guidance, and referrals to trusted contractors rather than performing installations in-house.
Product overview
Artificial Turf Express operates as a wholesale supplier and retailer of artificial/synthetic turf products serving contractors, landscapers, and DIY homeowners in the Bay Area. The product portfolio centers on artificial grass for landscaping applications and includes multiple distinct product lines: Landscape Turf products (including Marina, Seaside, Meadow, and Journey), Pet Grass/Pet Turf variants, Putting Greens including Bocce ball products, and Coronado Platinum as the premium branded offering. The company also supplies supporting products including Infill materials (silica sand, acrylic sand, zeofill, crumb rubber, pea gravel, walnut shell) and Accessories (adhesives, seam tape, tools). Products are available in-stock for same-day pickup or delivery throughout the Greater Bay Area. The company provides complementary DIY installation guidance, how-to resources, and contractor referrals, but does not perform installations directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Turf General landscaping artificial turf products designed to look like a classic lawn for residential curb appeal and play areas; the company stocks 15 different landscape SKUs at its San Jose warehouse.
- Pet Grass Artificial turf specifically designed for pet areas with enhanced drainage and odor control for easier cleanup and fresher surfaces; offered in multiple styles and colors.
- Putting Greens Synthetic turf engineered for a smooth, consistent ball roll, ranging from low-pile to professional-grade putting surfaces, plus bocce ball products.
- Infill Materials poured between turf blades to keep them standing upright, provide drainage, and add cushioning; options include silica sand, acrylic sand, zeofill, crumb rubber, pea gravel, and walnut shell.
- Accessories Supporting products for turf installation and maintenance including adhesives, seam tape, base materials, and maintenance tools (everything needed for a project except base rock).
- Coronado Platinum Turf Premium landscaping turf with anti-microbial blades, heat-reduction technology, and 60% soy-based recyclable backing; Field Green/Olive Green blend, S-shaped monofilament yarn, 100 oz face weight, 2-inch pile height, flow-through plus hole-punched backing, 15-year manufacturer's warranty, $5.15/sq ft.
- Specials / Closeout Specials Discounted and closeout artificial turf products available at reduced pricing.
- DIY Installation Support Installation guides, how-to videos, and technical support for homeowners installing turf themselves, including same-day project support for Bay Area locations.
- Professional Installation Referrals Referrals to trusted contractors for full professional turf installations for both residential and commercial needs; the company does not perform installations in-house.
Quantifiable outcome
- Saves thousands of gallons of water annually per household
- +3 more outcomes
Companies that use Artificial Turf Express
Customer profileSegments4 records
Ideal customer profiles2 records
Artificial Turf Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Artificial Turf Express partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Artificial Turf Express competitors and assessment
Company assessmentDirect peers
- EasyTurf: Artificial turf manufacturer and installer specializing in residential and commercial applications. Direct competitor with overlapping product range, target customer segments, and Bay Area service area.
- Synthetic Grass Warehouse: Artificial turf retailer and distributor with California locations. Direct competitor in same market with similar DIY-direct focus, comparable product range, and overlapping Bay Area customer base.
- Global Syn-Turf: Major artificial turf manufacturer and distributor with nationwide distribution and California operations. Offers directly comparable landscape, pet, and putting green turf products serving both DIY and contractor channels.
- Heavenly Greens: Bay Area artificial turf installer and supplier sharing the same facility location as Artificial Turf Express. Operates as both supplier and installer in the same regional market, serving overlapping DIY and contractor customer bases with comparable turf products.
- Artificial Grass Liquidators: Online artificial turf retailer specializing in discounted and closeout products. Comparable DIY-direct model competing on price, with overlapping closeout/specials category similar to Artificial Turf Express's discounted offerings.
- Purchase Green: Artificial grass retailer and installer with multiple locations across the western US including California. Direct competitor with similar DIY-direct and contractor-channel business model and comparable product range.
- SYNLawn: National manufacturer and installer of artificial turf products for residential, commercial, and sports applications. Direct competitor with similar landscape, pet, and putting green product categories and broader geographic reach.
Broad incumbents
- TigerTurf: International artificial turf manufacturer serving sports, landscape, and playground markets with broader geographic and segment reach. Comparable products but operates at larger scale across multiple verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Artificial Turf Express social profiles
Digital presenceArtificial Turf Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artificial Turf Express leadership team
Management profileNumber of profiles
Artificial Turf Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artificial Turf Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artificial Turf Express
What does Artificial Turf Express do?
Artificial Turf Express is a San Jose-based wholesale supplier and retailer of artificial/synthetic turf products, stocking approximately 15 landscape SKUs plus pet turf, putting greens, infill materials, and installation accessories for pickup or Greater Bay Area delivery. The company serves both DIY homeowners and professional contractors/landscapers, offering wholesale pricing, same-day project support, DIY installation guidance, and referrals to trusted contractors rather than performing installations in-house.
Is Artificial Turf Express a public or private company?
Artificial Turf Express is a private company. It is classified as unknown and is currently operating.
When was Artificial Turf Express founded?
Artificial Turf Express was founded in 2012. It employs 1 to 10 people.
Where is Artificial Turf Express based?
Artificial Turf Express is headquartered in San Jose, United States, in the North America region.
How does Artificial Turf Express make money?
Two revenue lines are on record. Artificial Turf Product Sales are the primary driver. The others are delivery Services.
Who are Artificial Turf Express's main competitors?
Direct peers on record are EasyTurf, Synthetic Grass Warehouse, Global Syn-Turf, Heavenly Greens, Artificial Grass Liquidators, Purchase Green and SYNLawn. TigerTurf is listed as a broad incumbent.
Does Artificial Turf Express have an API?
No public API is recorded for Artificial Turf Express.
What industry is Artificial Turf Express in?
Artificial Turf Express's product category is Artificial Turf Products. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment).