What Synthetic Grass Warehouse does

Synthetic Grass Warehouse (SGW), founded in 2004 and headquartered in Anaheim, California, is the self-described largest distributor of artificial grass in North America. The company holds exclusive North American distribution rights for TigerTurf products manufactured by TenCate Grass and supplements that anchor line with proprietary Everlast and Emerald Artificial Greenery brands. Its product portfolio spans landscape turf, pet systems, putting greens, IPEMA-certified playground turf, installation accessories (seaming, infill, bases, edging, deodorizers, the Tiger CombiFlex Grid), and decorative vertical-garden panels. Technical differentiation centers on patented/proprietary features including TigerCool heat-reflective pigments (reducing surface temperatures by up to 15%), the K-29 Quadruple-Layered Non-Expansive Backing (drainage exceeding 400 inches per hour per square yard), and the Super Seamer Tool; products carry up to 15-year warranties and are certified lead-free with no intentionally added PFAS.

The company operates a B2B-first, sales-led distribution model: primary customers are professional installers, contractors, and landscapers who purchase via sales representatives, partner order forms, and a toll-free contact center; secondary customers are homeowners purchasing direct through the website and free sample program. SGW runs 11 warehouse locations across five states (California, Nevada, Arizona, Colorado, Texas, Georgia, Florida) enabling same-day order processing and nationwide factory-direct shipping that bypasses traditional distribution intermediaries. Revenue is generated primarily through one-time transactional product sales (landscape, pet, putting green, playground turf and accessories), with volume and installer repeat orders driving economics. Marketing relies on the Install of the Month program (combining PR Newswire press releases, a tens-of-thousands-strong newsletter, and social media amplification), content marketing, free sample distribution, and direct sales rep engagement; no public funding, ownership structure, or financial disclosure is available.

Name

Synthetic Grass Warehouse

Legal name

Synthetic Grass Warehouse

Website

https://syntheticgrasswarehouse.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Synthetic Grass Warehouse is the largest artificial-grass distributor in North America, holding exclusive TigerTurf rights and operating 11 warehouses across five states. It supplies landscape, pet, putting-green, and playground turf plus installation accessories primarily to professional installers and contractors.

Ownership category

akta.pro rank

Product category

Artificial Turf Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industries

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Artificial grass distribution
• Synthetic turf products
• Landscape turf systems
• Putting green turf
• Playground turf surfaces

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Synthetic Turf Product Sales: Direct sale of artificial grass products (landscape, pet, putting greens, playground turf), installation accessories (infill, seaming, bases, deodorizers), and artificial greenery panels. Sold to installers, contractors, landscapers, and homeowners at factory-direct prices. Same-day shipping from 11 warehouse locations nationwide. Revenue is primarily one-time transactional (product sale), with the business model relying on volume and repeat orders from a network of installer partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Synthetic Grass Warehouse distributes and sells artificial grass, synthetic turf, artificial greenery, and installation accessories for landscape, pet, playground, and putting green applications. It sells proprietary and exclusive brands including TigerTurf, Everlast, and Emerald Artificial Greenery through sales representatives, warehouse fulfillment, and direct website channels.

Product overview

Synthetic Grass Warehouse is the largest distributor of artificial grass in North America, offering a comprehensive portfolio of synthetic turf products across multiple brands and applications. The product lineup includes TigerTurf products (exclusive North American distributor), Everlast products, and Emerald Artificial Greenery. Core product categories span landscape turf (Cascade Series, Catalina Series, Diamond Series, Everglade Series, Lush Series, Emerald Series, Malibu Series, Sequoia Series, Venice Series, Tacoma Series, Platinum Series, Majestic, Marquee Pro Natural, Nylon Premier Lawn, Riviera Pro, Multipurpose, Nature's Best, Clover, Designer Color Turf), pet systems (Everlast Pet Turf, Pet Turf, VersaPlay), putting greens (Nylon Putt 2-Tone, Nylon Tee Line 1-Tone, Poly Putt 2-Tone Dark, Tiger Putt Series, True Putt), playground turf (Playground Series, AllPlay XP), and installation accessories (Tiger CombiFlex Grid, Bases & Liners, Borders & Edging, Golf Accessories, Seaming Products, Turf Infills & Additives, Turf Deodorizer). The company also offers Emerald Artificial Greenery including 2-Tone Ficus, Fern, Purple Buxus, Sequoia, and Yellow Boxwood. All products are manufactured with UV inhibitors, feature rapid drainage (30+ inches per hour per square yard), and are backed by up to 15-year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• TigerTurf: Premium artificial turf product line distributed exclusively by SGW in North America, featuring products like Lush, Diamond Series, Everglade Series, Sierra Series, Playground Series, Pet Turf, and putting greens.
• Everlast
• Emerald Artificial Greenery

Products and services

• Cascade Series
• Catalina Series
• Clover
• Diamond Series
• Emerald Series
• Everglade Series
• Lush Series
• Majestic
• Malibu Series
• Marquee Pro Natural
• Multipurpose
• Nature's Best
• Nylon Premier Lawn
• Platinum Series
• Riviera Pro
• Sequoia Series
• Sierra Series
• Tacoma Series
• Venice Series
• Designer Color Turf Series
• Everlast Pet Turf
• Pet Turf
• VersaPlay
• Playground Series
• AllPlay XP
• Nylon Putt 2-Tone
• Nylon Tee Line 1-Tone
• Poly Putt 2-Tone Dark
• Tiger Putt Series
• True Putt
• Tiger CombiFlex Grid
• Bases & Liners
• Borders & Edging
• Golf Accessories
• Seaming Products
• Turf Infills & Additives
• Turf Deodorizer
• Emerald Artificial Greenery
• 2-Tone Ficus
• Fern
• Purple Buxus
• Sequoia
• Yellow Boxwood

Quantifiable outcome

• Drainage rate of more than 30 inches of water per hour per square yard across all turf products
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TenCate GrasscoreStrategic or Co-development PartnerTenCate Grass is the world's leading producer of high-quality synthetic grass fibers, developing and manufacturing synthetic grass fibers, primary backing, and infill materials. They develop products featuring 'Cool Yarn' technology and UV inhibitors. Their grass products are featured under the TigerTurf brand and distributed across continents. Synthetic Grass Warehouse is the exclusive North American distributor of TenCate/TigerTurf products. The partnership combines decades of experience to create products that are durable for everyday use but gentle on the planet.
• TigerTurfcoreOEM/ Whitelabel/ Licensing PartnerTigerTurf is the premium synthetic turf brand manufactured by TenCate Grass. Synthetic Grass Warehouse holds exclusive North American distribution rights for TigerTurf products. TigerTurf products feature ultra-thin synthetic yarn fibers, advanced UV-resistant technology, and proprietary backing systems capable of resisting thousands of pounds of resistance per square inch.
• IPEMA (International Play Equipment Manufacturers Association)coreStrategic or Co-development PartnerSGW playground turf products are IPEMA-certified, meeting or exceeding ASTM F1292 standards for impact attenuation in playground use zones. This certification is critical for daycare, school, and municipal playground installations, providing third-party safety validation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purchase Green Artificial Grass: One of the largest direct competitors to SGW in the US artificial turf distribution market, operating multiple regional locations and serving installers, contractors, and homeowners with comparable synthetic turf product lines.
• Global Syn-Turf: National artificial turf distributor and installer with manufacturing capability, competing directly with SGW across residential, commercial, pet, and putting green applications.
• Artificial Turf Supply: Online-focused artificial turf distributor selling direct to homeowners and installers nationwide, competing with SGW on price and product breadth in the same residential and commercial segments.
• EasyTurf: Artificial turf distributor and installer serving residential and commercial customers across multiple US markets, overlapping directly with SGW's landscape, pet, and putting green categories.
• SYNLawn: Manufacturer-distributor of artificial turf with a large national dealer/installer network, competing head-to-head with SGW in landscape, pet, playground, and golf applications.
• ForeverLawn: Synthetic turf manufacturer-distributor with a national dealer network serving residential, commercial, pet, and playground markets; comparable to SGW in product mix and go-to-market model.

Broad incumbents

• FieldTurf: Major synthetic turf manufacturer best known for athletic field installations but increasingly active in landscape and commercial segments, representing a much larger incumbent with broader product scope than SGW.
• AstroTurf: Historic synthetic turf brand and manufacturer serving athletic, landscape, and commercial markets; a broad incumbent with brand recognition far exceeding SGW but overlapping product categories.
• SiteOne Landscape Supply: Publicly traded wholesale distributor of landscape supplies including hardscapes, irrigation, and turf-related products to professional contractors; comparable to SGW as a broad landscape distribution channel with much greater scale and product breadth.
• Ewing Outdoor Supply: Wholesale distributor of irrigation, landscape, and outdoor living products to contractors in the western and southern US; relevant peer given SGW's overlap with landscape contractors and Sun Belt geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sgwcorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthetic Grass Warehouse