Greenreb

What Greenreb does

Greenreb is the exclusive licensee of Topgolf (a Topgolf Callaway Brands Corp. brand) for continental Europe, holding rights for Germany, Switzerland, Austria, and Italy. Founded in 2019 and headquartered in Küsnacht, Switzerland, the company develops and operates large-format Topgolf entertainment venues combining microchip-equipped golf balls, Toptracer high-speed camera ball-tracking, and digital games (including Angry Birds and Block Party) with full hospitality offerings. Each venue integrates 102 heated hitting bays across three floors, restaurant, bars, lounges, large LED screens for sports broadcasting, and combinable event rooms.

The business operates on a multi-stream transaction-based revenue model: usage-based bay rental (€30-65/hour depending on day/time), on-site food and beverage (American cuisine and local specialties), corporate event packages with full-day buyouts up to 1,200 guests, pro shop sales, and sports broadcasting viewership. Pricing is standardized across the parent network, with free admission for non-players and a 5-click online booking flow. Customers span three primary segments: non-golfers (70%+ of guests, primarily aged 18-35 with no prior golf experience), corporate event clients (~one-third of event business), and traditional golf enthusiasts (~30%). The company also engages three B2B stakeholder segments - landowners (30,000+ sqm parcels), local/regional authorities (jobs, tax revenue), and debt/equity investors (real-asset investment vehicles).

Two venues are currently operational: Topgolf Oberhausen (Germany, 2022/2023) and Topgolf Wien (Austria, January 2025). Expansion is actively underway with a Milan-area project (building permit obtained), plus Munich and Berlin discussions. Leadership is led by former McKinsey partners David Speiser (CEO) and Eric Grob (CFO), with Claudio Feser as Chairman, Patrick Davis as COO (formerly Cosmopolitan Las Vegas and Mandarin Oriental), and Phillip Fu as CTO.

Name

Greenreb

Legal name

Greenreb Ltd

Website

https://greenreb.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Greenreb is the exclusive continental European licensee of Topgolf, developing and operating large-format Topgolf entertainment venues in Germany, Switzerland, Austria, and Italy, with two operational locations (Oberhausen, Wien) and additional sites planned in Milan, Munich, and Berlin.

Ownership category

akta.pro rank

Product category

Sports Entertainment Venues

NAICS

Golf Courses and Country Clubs (71391), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Entertainment venues
• Golf entertainment
• Hospitality services
• Corporate event hosting
• Sports entertainment

Headquarters

HQ city

Kusnacht

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bay/Hitting Bay Rental: Hourly rental of heated hitting bays with golf clubs and microchip balls; pricing varies by day and time
2. Food & Beverage: On-site restaurant, two bars, and lounge serving American cuisine (burgers, flatbreads) and local Austrian specialties; food delivered directly to bays; 150+ drink options including cocktails and wine
3. Corporate Events & Venue Rental: Event spaces including four combinable meeting rooms with capacity for 300+ persons; full-day venue buyouts for corporate events up to 1,200 guests; includes catering and concert capabilities
4. Pro Shop Sales: On-site Pro Shop selling golf equipment and merchandise
5. Public Viewing & Sports Broadcasting: Large-screen sports broadcasting (Champions League, Super Bowl, Formula 1, golf tournaments); 34 sqm LED mega-screen spanning two floors plus 350 additional screens throughout venue

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Greenreb develops and operates Topgolf entertainment venues in continental Europe under an exclusive license covering Germany, Switzerland, Austria, and Italy. Each venue features 102 heated hitting bays with microchip-equipped golf balls tracked by Toptracer technology, digital games, restaurants and bars, and event spaces. The company serves both consumer guests seeking entertainment and corporate clients hosting events, with venues designed to attract primarily non-golfers.

Product overview

Greenreb operates Topgolf entertainment venues as the official licensee for continental Europe (Germany, Switzerland, Austria, and Italy). The portfolio consists of Topgolf venues—high-tech entertainment facilities combining interactive golf gaming with Toptracer ball-tracking technology, digital games, and full-service hospitality (restaurants, bars, lounges). Each venue features 102 heated bays, multiple dining options, and extensive event facilities. Current venues include Topgolf Oberhausen (Germany, 2022) and Topgolf Wien (Austria, January 2025), with expansion planned for Italy (Milan area), Munich, and Berlin. The company also provides corporate event hosting services at its venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Topgolf Wien Topgolf entertainment venue in Brunn am Gebirge, near Vienna, Austria. Three-story facility with 7,500 sqm total area and 20,000 sqm outdoor field featuring 102 heated hitting bays, microchip-equipped golf balls tracked by Toptracer technology, digital games, restaurant, two bars, lounge, and a 34 sqm LED mega-screen spanning two floors plus 350 additional screens throughout the venue. Serves individual consumers, groups, and corporate event clients seeking entertainment, gaming, food and beverage, and event hosting.
• Topgolf Oberhausen First Topgolf venue in continental Europe, located in Oberhausen, Germany. Operated by Greenreb as the exclusive licensee, offering the full Topgolf entertainment experience including interactive golf gaming with Toptracer technology, digital games, food and beverage service, and corporate event hosting.
• Corporate Event Hosting Corporate event packages at Topgolf venues including four combinable event rooms with capacity for 300+ persons, team-building activities, seminars, private celebrations, and full-day venue buyouts accommodating up to 1,200 guests with catering and concert capabilities on the outdoor field. Targets companies seeking unique event venues for corporate entertainment, team building, and client hospitality.

Quantifiable outcome

• 400,000+ yearly visitors per venue
• +8 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Topgolf (Topgolf Callaway Brands Corp.)coreOEM/ Whitelabel/ Licensing PartnerGreenreb is the exclusive partner and official licensee for Germany, Switzerland, Austria, and Italy. Greenreb brings Topgolf to continental Europe for the first time. Topgolf is a brand of Topgolf Callaway Brands Corp. with over 100 locations worldwide and 50+ million annual visitors.
• MurhofgruppecoreStrategic or Co-development PartnerPartnership with Murhofgruppe, a golf club group in Austria. The partnership is symbiotic: Topgolf introduces new players to golf who may join traditional clubs, while golf enthusiasts support Topgolf as both early adopters and ongoing visitors, especially during winter training and celebrations.
• Local Golf Clubs (Germany)minorStrategic or Co-development PartnerCooperation with golf clubs in Germany for referral of potential golfers. Golfers receive instruction with in-house pros, with additional pros invited from partner clubs as needed.
• LandownerscoreChannel Partner/ Reseller/ DistributorGreenreb purchases parcels or leases them long-term to build Topgolf venues. Requirements include single buyer for large parcels (30,000+ sqm) with efficient all-cash transactions. Greenreb provides support in dealing with authorities for rezoning.

Scale indicators14 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Puttshack: Tech-enabled indoor golf entertainment venue operator with locations in the US and UK. Combines tracking technology, F&B, and social entertainment — same high-tech golf entertainment thesis as Greenreb but with indoor mini-golf rather than outdoor Toptracer bays.
• Drive Shack: US-listed operator of golf entertainment venues (under both the Drive Shack and Puttery brands). Closest publicly traded comparable for a venue-based, tech-enabled golf entertainment business with multi-location expansion strategy.
• Swingers: UK-based 'competitive socializing' operator combining mini-golf with craft cocktails, street food, and DJ programming. Closest European analog to the Topgolf entertainment-and-hospitality proposition, particularly relevant as Greenreb expands into Milan/Berlin.
• Puttery: Indoor putting-centric entertainment concept combining themed putting courses, craft cocktails, and event programming. Operated within Drive Shack; addresses a similar share-the-experience, non-traditional-golfer audience as Topgolf.
• BigShots Golf: US-based competitor to Topgolf operating golf entertainment venues with ball-tracking technology, F&B, and event hosting. Operates across multiple US states with a similar multi-venue, multi-revenue-stream model.
• PopStroke: Tiger Woods-designed golf entertainment concept combining putting courses, F&B, and family entertainment with multiple US locations. Targets a similar non-golfer social demographic but with a putting rather than full-swing approach.
• Five Iron Golf: Indoor golf entertainment venue combining TrackMan golf simulators, full-service bars and restaurants, lessons, and event space. Targets a similar corporate-event and urban-entertainment demographic, with multi-city US footprint.
• Topgolf Entertainment Group: The originator of the Topgolf concept and Greenreb's licensor. Operates 100+ venues worldwide using identical Toptracer and microchip ball technology. Direct comparison is unavoidable as Greenreb is effectively a regional franchisee of this concept.

Emerging players

• Junkyard Golf Club: UK-based themed crazy-golf entertainment operator with multiple venues and an F&B-led social proposition. Less tech-centric than Topgolf but addresses a comparable urban social/entertainment demographic in Europe.

Others

• SMG (Sports & Management Group): Venue management and operating partner for large sports and entertainment venues. Not a direct competitive peer but a relevant comparable on the operating-partner side, illustrating how venue-based entertainment concepts are operated at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Topgolf_OB
• YouTubeyoutube.com/watch?v=3ASwq5caYWw
• Facebookfacebook.com/topgolfoberhausen
• LinkedInlinkedin.com/company/greenreb-com
• Instagraminstagram.com/topgolfoberhausen

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenreb