InYoga

What InYoga does

InYoga is an Australian yoga education and wellness operator that delivers in-person and online yoga teacher training, retreats, classes, and personalized wellbeing services. Founded in 2014 by Nicole Walsh and Rod Galbraith and headquartered at a residential retreat venue in Bouddi National Park on the NSW Central Coast, the company runs a flagship 200-hour Yoga Alliance RYS200 / Yoga Australia-accredited teacher training, advanced 350hr and 500hr continuing-education modules (Art of Sequencing, Alignment/Anatomy, Meditation) priced at $1,445-$1,595, multi-day retreats in NSW and at a private Bali estate, and a portfolio of wellbeing services covering Ayurvedic consultations, therapeutic yoga, breathwork, and holistic menopause care. The technology layer consists of the proprietary InYoga.Online streaming platform (livestream plus a 200+ class on-demand library), the planned 2026 InYoga Academy online education hub, and Zoom-delivered live courses — payments are processed through Stripe and there is no native mobile app.

The revenue model blends a recurring InYoga+ subscription ($35 fortnightly, ~$910/yr) with a heavy one-time component: 200hr and advanced module tuition, retreats, online course purchases (e.g., Everyday Ayurveda 9-week course at $595), drop-in classes ($35), corporate program contracts, and bespoke wellbeing service fees. Customers fall into three primary segments — yoga practitioners (individuals deepening daily practice), aspiring and certified yoga teachers seeking accreditation and CPD, and corporate/enterprise buyers of workplace wellness — with a long tail of individual consumers. Distribution is direct-to-consumer across Sydney (Surry Hills special event classes), regional NSW (MacMasters Beach retreats), Bali (international retreats), and a global online audience; corporate programs are sold via inbound inquiries and direct outreach.

Name

InYoga

Legal name

InYoga Pty Ltd

Website

https://inyoga.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

InYoga is an Australian yoga education and wellness company founded in 2014 that delivers accredited yoga teacher training, residential retreats in NSW and Bali, online livestream and on-demand classes, and personalized Ayurvedic and wellbeing services to individual practitioners, certified teachers, and corporate clients.

Ownership category

akta.pro rank

Product category

Yoga Education and Wellness Services

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Ayurveda & Traditional Medicine Retreats (THAGAMAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Yoga teacher training
• Yoga retreat programs
• Online yoga classes
• Corporate yoga programs
• Ayurveda wellness services

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. InYoga+ Membership Subscription: Recurring membership subscription providing unlimited access to online class library and daily livestream classes. Billed fortnightly ($35), monthly, or annually. Includes Free tier with limited content access and paid Online/Online Plus tiers.
2. One-Time Online Course Purchases: Individual course purchases for specific topics (e.g., Ayurveda course $595) with 12-month viewing access from purchase date. Members can purchase courses in addition to their subscription.
3. 200hr Teacher Training: Comprehensive yoga teacher certification program combining online foundational learning, pre-retreat mentoring, and 9-night immersive residential retreat. Includes certification, manuals, and complimentary membership. Price varies by intake.
4. 50hr Advanced Training Modules: Specialized intensives for continuing education including Art of Sequencing ($1595), Alignment/Anatomy ($1595), Meditation Training (Early Bird $1445), and others. Includes accommodation, meals, and certification.
5. Wellbeing Services: Personalized services including Ayurvedic wellness consultations, therapeutic yoga sessions, meditation and breathwork sessions, and holistic menopause care consultations.
6. Corporate Yoga Programs: Tailored workplace yoga programs sold to businesses including classes (8-week blocks), day retreats, brainstorming workshops, and bespoke wellness events.
7. Retreat Packages: In-person retreat experiences including accommodation, meals, yoga/meditation sessions. Bush and Beach retreats at Bouddi National Park and Bali villa retreats. Pricing includes twin-share accommodation and all meals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

InYoga provides accredited yoga teacher training programs (200hr, 350hr, 500hr), residential retreats in Australia and Bali, daily livestream and on-demand yoga classes through the InYoga.Online membership platform, and personalized wellbeing services such as Ayurvedic consultations, therapeutic yoga, and holistic menopause care. Offerings are delivered via a hybrid in-person and online model to both individual practitioners and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• InYoga Academy: Online hub for yoga education and inspiration for yoga teachers and curious students, blending training, philosophy, and lifestyle for modern yogis. Launching 2026.
• InYoga Bush and Beach Retreat

Products and services

• InYoga+ Membership Subscription membership giving individual practitioners unlimited access to the InYoga.Online on-demand yoga, meditation, and wellbeing library plus daily livestream classes; members also receive one free in-person special event class per month.
• 200hr Yoga Teacher Training Accredited foundational yoga teacher certification program combining online foundational learning, pre-retreat mentoring, and a 9-night immersive residential retreat. Graduates receive certification, manuals, and 6 months of complimentary InYoga+ membership.
• 350hr / 500hr Advanced Teaching Modules Advanced continuing education modules for certified yoga teachers progressing toward 350hr and 500hr pathways; each module includes accommodation, meals, manual, certification, and online resources.
• InYoga Retreats (Bush and Beach, NSW + Bali) Multi-day yoga and meditation retreat experiences combining daily practice, workshops, nourishing meals, and community; locations include the Bush and Beach Retreat venue at Bouddi National Park (NSW) and the Dea Villas estate in Bali.
• Corporate and Private Yoga Programs Bespoke workplace yoga and wellbeing programs for businesses, including on-site yoga classes, day retreats, brainstorming and ideas workshops, and customized wellness events aimed at enhancing employee focus, productivity, and morale.
• Everyday Ayurveda Online Course A 9-week guided online course teaching yoga teachers and practitioners how to apply Ayurvedic principles (doshas, digestion, daily routines, seasonal living) to their practice and daily life, delivered via weekly live Zoom sessions.
• Personalised Wellbeing Services (Ayurvedic, Therapeutic Yoga, Breathwork, Menopause Care) Suite of personalized one-to-one wellbeing services including Ayurvedic wellness consultations, therapeutic yoga adapted to specific conditions, guided meditation and breathwork sessions, and holistic menopause care combining Ayurvedic and yoga-based practices.
• Surry Hills Special Event Drop-in Classes In-person special event yoga classes held monthly in Sydney (Surry Hills), drop-in priced at $35 per class and complimentary for InYoga+ members.
• InYoga Academy Online hub for yoga education and inspiration blending training, philosophy, and lifestyle content for modern yogis, positioned as the go-to destination for both yoga teachers and curious students; launching 2026.

Quantifiable outcome

• Yoga Alliance and Yoga Australia certified programs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Yoga AustraliacoreStrategic or Co-development PartnerInYoga's teacher training programs are registered with and recognized by Yoga Australia for 200-hour and 350-hour certifications. This accreditation is essential for teachers seeking professional registration in Australia.
• Yoga AlliancecoreStrategic or Co-development PartnerInYoga is a Yoga Alliance Registered Yoga School (RYS) offering RYS200 and RYS300 certifications. Their 50-hour modules qualify for YACEP (Yoga Alliance Continuing Education Provider) certification.
• Lorin Roche PhD and Camille MaurineminorStrategic or Co-development PartnerRod Galbraith is an authorized teacher with Lorin Roche PhD and Camille Maurine, global innovators in meditation. Nicole Walsh also credits them as main teachers for ongoing wisdom and support.
• Shiva ReaminorStrategic or Co-development PartnerNicole Walsh and Rod Galbraith are dedicated students of Shiva Rea, described as a global movement alchemist and yogini. Shiva Rea has influenced their teaching methodology.
• The Radiance SutrasminorOthersRecommended reading for meditation training. Lorin Roche PhD's book The Radiance Sutras is suggested for students in the 50-hour Meditation Teacher Training course.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aesmid Kula Yoga School: Bali-based yoga teacher training provider offering residential 200hr and 300hr programs with retreat-style accommodation. Comparable to InYoga's Bali retreat and YTT offering, targeting international students seeking immersive certifications.
• Glo: Leading online-only yoga and meditation platform offering livestream and on-demand classes via subscription. Competes directly with InYoga.Online for global digital subscribers with substantially larger content library and production scale.
• Yogaia: Live online yoga and meditation subscription service offering live classes and personal coaching. Competes with InYoga.Online for the digital yoga membership consumer with a similar livestream-first model.
• Sattva Yoga Academy: International yoga teacher training school offering 200hr, 300hr, and 500hr certifications in Bali and online. Directly comparable as RYS-accredited YTT in Bali competing for global trainees interested in residential/immersive teacher training.

Direct peers

• Power Living Australia: Australian yoga studio and teacher training provider operating yoga teacher certification (200hr/350hr) and class programming nationwide. Comparable through shared Yoga Australia-accredited teacher training, retreat offerings, and corporate wellness focus across Sydney/major Australian metros.
• BodyMindLife: Australia's largest yoga studio chain offering classes, teacher training, and online content. Founded by Nicole Walsh (InYoga's co-founder) in 2002, making it the most directly comparable peer given shared founder DNA and overlapping teacher training offerings in the Sydney market.
• Akasha Yoga: Sydney-based yoga and meditation studio plus teacher training school with residential retreat programs. Directly comparable to InYoga given shared geography, accredited YTT, retreat format, and strong meditation/Ayurveda-adjacent positioning targeting similar practitioner demographics.

Others

• Drishti Beats / Spiritfest organisers: Australian wellness festival and retreat organizer that complements rather than directly competes with InYoga. Useful as a comparative benchmark for Australian wellness event pricing, attendance scale, and retreat program economics.

Regional players

• The Happy Yogi: Australian family/kids yoga school offering accredited teacher training in children's yoga. Tangentially comparable via Yoga Australia alliance and online YTT format, focusing on the kids and family niche (HSADACAK) adjacent to InYoga's scope.

Broad incumbents

• Alo Moves: Premium online yoga and wellness platform from global activewear brand Alo Yoga. Competes with InYoga.Online on subscription streaming yoga while benefiting from parent brand marketing budgets — a broader incumbent combining apparel and digital content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inyogalife
• Instagraminstagram.com/inyogalife
• Xx.com/inyogalife
• LinkedInlinkedin.com/company/inyoga

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InYoga