What Riverview International Trucks does

Riverview International Trucks is a family-owned, full-service commercial truck dealership founded in 1981 by Lyle and Verrill Bassett and currently led by second-generation family member Eric Bassett. Headquartered in West Sacramento, California with a second location in Redding, the company serves the Northern California corridor from Galt to the Oregon border, employing nearly 100 people across sales, service, parts, body shop, leasing, and fire apparatus repair operations. It operates as an authorized International/Navistar dealer across Medium (MV), Heavy (LT, RH), and Severe Duty (HV, HX) product lines, including the proprietary International S13 Integrated Powertrain and the all-electric International eMV Class 6 truck, and is additionally an authorized Workhorse electric truck dealer (W4CC and W56) and Allison Transmission and Cummins certified service center.

The company's revenue model is multi-stream and recurring-revenue heavy. One-time revenue comes from new and pre-owned truck sales (49 pre-owned units in inventory, examples priced $37K–$103K, new trucks ~$180K), parts sales against a roughly $1.8M–$4M in-house inventory supplemented by International's nationwide parts network, and body shop/collision work. Recurring and contracted revenue comes from Idealease short- and long-term rentals (access to a 430+ location, 10,000+ vehicle national network), full-service leasing with fixed monthly maintenance, dedicated maintenance programs for multi-location fleets, and commercial financing through International Financial (straight retail, TRAC, FMV, finance, and municipal leases). Specialized services include a recently opened Fire Apparatus Shop staffed by California Fire Mechanic Certified technicians serving Type I–VI apparatus, and an EV ecosystem offering (InCharge Charging Solutions and PG&E partnerships) supporting fleet electrification.

Customer segments span mid-market commercial trucking and transportation companies, regional delivery and distribution fleets, construction and vocational operators, fire departments across Northern California, and environmentally focused fleets transitioning to electric vehicles to meet California CARB requirements. Go-to-market is direct enterprise field sales from two physical locations, supported by an Idealease channel partnership for rentals and leasing, OEM-authorized service and parts operations, and a digital presence (website, Facebook, Instagram, event calendar) that funnels into phone- and form-driven quote and service requests.

Name

Riverview International Trucks

Legal name

Riverview International Trucks

Website

https://riverviewinternational.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Riverview International Trucks is a family-owned, full-service commercial truck dealership in Northern California selling new and pre-owned International trucks, providing parts, service, body shop, Idealease leasing and rentals, fire apparatus repair, and EV fleet solutions to commercial fleets, fire departments, and vocational operators.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership and Fleet Services

NAICS

Automotive Equipment Rental and Leasing (5321), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industry

Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty) (TLABAHAB)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck leasing rentals
• Truck parts service
• Fire apparatus repair

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Truck Sales: Sales of new International trucks including LT Series, RH Series, HV Series, HX Series, MV Series, and eMV electric trucks. Heavy, Medium, and Severe duty trucks.
2. Pre-Owned Truck Sales: Sales of used trucks of all makes and models including Peterbilt, Kenworth, Volvo, Freightliner, Ford. 49 units in pre-owned inventory.
3. Parts Sales: Parts department with nearly $4 million in-house inventory plus access to International's extensive parts network. Carries Fleetrite, Fleetguard, and parts for all makes of trucks.
4. Service and Repair: Service department with certified technicians handling diagnostics, repairs, preventative maintenance, DPF cleaning, Allison and Cummins service. Over 20 bays across two locations.
5. Body Shop Services: Collision work, fleet painting, refurbishing, trailer and box van repairs, customized paint jobs, plastic repairs, welding, and fiberglass repair. Accepts insurance claims.
6. Truck Rentals (Idealease): Short and long term truck and trailer rentals through Idealease network. Includes day cabs, refrigerated trucks, stake beds, dry box trucks. Over 430 locations, 10,000+ vehicles in rental fleet.
7. Full Service Leasing (Idealease): Full service truck leasing as alternative to ownership. Includes fixed maintenance costs, priority service, 24/7 roadside assistance (Idealnet). Options include full service equity lease and ownership transition programs.
8. Dedicated Maintenance (Idealease): Dedicated maintenance programs for multi-location fleets. Includes preventive maintenance, predictable maintenance, tire and brake replacements, state and federal inspections. Billed as fixed monthly cost.
9. Financing: Financing through International Financial offering straight retail financing, TRAC leases, FMV leases, finance lease, municipal leases. Also offers in-house Convenience Account for parts and service billing.
10. Fire Apparatus Repair: Full-service fire apparatus repair shop for Northern CA area. Certified California Fire Mechanic techs. Services include pump testing, Allison transmission service, Cummins warranty center, DOT inspections, HVAC, and equipment dealer services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Riverview International Trucks is a family-owned, authorized International Truck dealership operating from West Sacramento and Redding, CA, selling new medium, heavy, and severe duty International trucks (MV, LT, RH, HV, HX series), pre-owned trucks of all makes, and electric trucks (International eMV, Workhorse W4CC/W56). The company complements truck sales with an Idealease franchise offering full-service leasing, daily/short-term rentals, and dedicated maintenance; a parts department with nearly $4 million in in-house inventory; a 20+ bay service department with 30+ certified technicians; a body and collision shop; a dedicated Fire Apparatus repair shop for Northern California first responders; and commercial vehicle financing through International Financial.

Product overview

Riverview International Trucks is a family-owned full-service heavy-duty truck dealership serving Northern California from locations in West Sacramento and Redding. The company sells new and pre-owned International trucks across multiple series (MV for medium duty, LT and RH for heavy duty on-highway, HV and HX for severe duty), as well as electric trucks including the International eMV and Workhorse W4CC/W56. Idealease-branded services include full-service leasing, short- and long-term rentals, and dedicated maintenance programs. Supporting services encompass an in-house parts department with $1.8M+ inventory, a 20+ bay service department with certified technicians, a full collision body shop, and a dedicated fire apparatus repair shop. The company also offers commercial financing through International Financial and provides electrification consultation for EV fleet adoption. The S13 Integrated Powertrain is offered as a proprietary integrated engine-transmission-aftertreatment system across LT, RH, HX, and HV series.

Differentiator

Problem solved

Functional benefit

Brands

• Riverview Idealease: Full-service truck leasing, rental, fleet services, and dedicated maintenance solutions.

Products and services

• International MV Series Medium Duty Trucks Medium duty truck lineup in Class C and Class 6 configurations powered by Cummins B6.7 engines (250-325 hp) paired with Allison 2500RDS or 3500 RDS transmissions. Configurations include day cab, cab and chassis, box truck, and reefer, with GVWR options up to 25,999-33,000 lbs. Sold to commercial fleets and delivery operators in Northern California.
• International LT Series Heavy Duty On-Highway Tractors Heavy duty on-highway tractor series in day cab and Sky-Rise/Hi-rise sleeper configurations, powered by Cummins X15 (450-500 hp), Cummins L9, or International S13 (450-515 hp) engines. Features Eaton Endurant 12-speed, International T14 14-speed automated, or Eaton Fuller 10-speed transmissions, available in 6x4 and 4x2 configurations. Sold to long-haul trucking operators.
• International RH Series Heavy Duty Vocational Trucks Heavy duty vocational truck series designed for severe on-highway and regional haul applications. Sold to commercial and vocational fleet operators.
• International HV Series Severe Duty Vocational Trucks Severe duty vocational truck series with configurations such as the HV607 (Cummins L9 370 hp, Allison 3000 RDS 6-speed transmission, 40k tandem rear axle on Hendrickson HMX EX with locking differentials, 16k front axle, 6x4 configurations). Sold to construction, dump body, water truck, and heavy vocational operators.
• International HX Series Severe Duty Trucks Severe duty truck series designed for the most demanding vocational applications including fire and rescue, construction, and heavy haul. Sold to vocational and specialty fleet operators.
• International eMV Electric Medium Duty Truck First all-electric Class 6 vehicle built fully in-house by an OEM. Features a 210 kWh Lithium Iron Phosphate battery, 135-mile range loaded to max payload, GVWRs from 26,999 lbs to 33,000 lbs, 335 hp via Dana TM4 SUMO MD motor, disc brakes, and regenerative braking with customizable settings from 'drives like a diesel' to one-pedal driving. Supports 5+ tons of payload while reducing maintenance and fuel costs by up to 60%. Sold to urban and regional delivery fleets transitioning to electric.
• Workhorse W4CC Electric Medium Duty Truck Workhorse Class C electric medium duty cab and chassis truck sold through Riverview for urban delivery and last-mile applications.
• Workhorse W56 Electric Medium Duty Truck Workhorse electric medium duty truck model sold through Riverview for commercial electric fleet applications.
• Pre-Owned Truck Sales Sales of used trucks of all makes and models including Peterbilt, Kenworth, Volvo, Freightliner, and Ford, with an inventory of approximately 49 pre-owned units priced from approximately $36,900 to $102,500. Sold to commercial buyers and owner-operators seeking value-priced alternatives.
• International S13 Integrated Powertrain Integrated powertrain combining engine, transmission, and aftertreatment designed together to maximize system integration. Delivers up to 515 hp and 1,850 lb-ft of torque, available in LT, RH, HX, and HV series. Leads on-highway aero category by at least 5% in fuel economy per TMC Type IV testing, featuring DOHC high-compression design, no EGR cooler, fixed geometry turbo, dual-stage aftertreatment, and T14 14-speed automated transmission with 2 crawler gears. Sold through Riverview as part of new truck configurations.
• Parts Department Parts department offering $1.8 million in-house inventory plus access to International's nationwide parts network. Carries Fleetrite, Fleetguard, and parts for all makes of trucks. Services include weekday parts delivery, direct shipping, DPF cleaning, flywheel turning, key cutting, one-year unlimited mileage warranty on all OEM parts, and fleet pricing. Served to commercial fleet and service customers.
• Service Department Service department with 20+ bays and certified technicians handling diagnostics, repairs, and preventative maintenance for all makes of medium and heavy duty trucks. Services include accelerated service, after-hours service, air conditioning, Allison Transmission, Caterpillar, Cummins, DPF cleaning, fleet charge, mobile service, pickup and delivery, towing, trailer repair, and service partner programs. Serves commercial fleets and truck owners.
• Body Shop and Collision Body and paint shop specializing in major and minor collision work, fleet painting, refurbishing, trailer repairs, box van repairs, and customized paint jobs. Technicians trained in plastic repairs, paint matching, steel and aluminum welding, fiberglass repair, body reconstruction, dent and scratch repair, fabrication, and modifications. Accepts and works with all insurance claims.
• Fire Apparatus Repair Shop Full-service fire apparatus repair shop serving Northern California with California Fire Mechanic Certified technicians. Services include pump testing and maintenance, Allison Transmission factory-certified service, Cummins factory service and warranty, DPF inspection, Darley pump authorized dealer, FRC and Elkhart Brass authorized dealer, DOT safety inspections, foam system authorized dealer, HVAC diagnostics, Kussmaul electronics authorized dealer, and body/electrical/mechanical/hydraulic/pneumatic repair for Type I to Type VI apparatus. Served to fire departments and first responders.
• Idealease Short and Long Term Truck Rentals Short- and long-term truck and trailer rental programs through the Idealease network of over 430 locations and 10,000+ vehicles across the U.S., Canada, and Mexico. Covers single axle day cabs (65,000 GCW), tandem axle day cabs (80,000 GCW), refrigerated trucks (26,000 GCW), stake bed trucks (26,000 GCW Class C), dry box trucks, day cabs with wet kit, and refrigerated trailers (36' and 48'). Includes over-the-road breakdown support. Served to commercial fleets with peak or replacement vehicle needs.
• Idealease Full Service Leasing Full-service truck leasing as an alternative to ownership, combining fixed maintenance costs, priority service, and vehicle uptime with optional full-service equity lease retaining ownership benefits. Includes Idealnet 24/7 roadside emergency assistance. Standardizes transportation costs and improves cash flow for commercial fleet customers.
• Idealease Dedicated Maintenance Dedicated maintenance program with preventive and predictable maintenance billed at fixed monthly cost. Includes all state and federal vehicle inspections, tire and brake replacements, daily driver write-ups, and over-the-road breakdowns at over 430 Idealease locations. Served to multi-location fleet customers seeking predictable maintenance spend.
• Idealsafe Safety and Compliance Safety and compliance training and programs helping fleets assess risk profiles, develop loss prevention policies, and meet state, provincial, and federal regulations. Includes heavy-duty driver training and pre/post-trip inspection videos. Served to commercial fleets needing compliance programs.
• Commercial Vehicle Financing Financing through International Financial offering straight retail financing, TRAC leases, FMV leases, finance leases, and municipal leases. Also offers in-house Convenience Account for parts and service billing. Served to commercial buyers acquiring trucks through Riverview.

Quantifiable outcome

• Up to 5% better fuel economy with International S13 Integrated Powertrain compared to competitive on-highway aero models
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• IdealeasecoreChannel Partner/ Reseller/ DistributorIdealease is a vertically aligned distribution network of more than 430 community-based locations offering truck leasing, rental, fleet services, and dedicated maintenance. Riverview operates as an Idealease franchise providing full-service lease, contract maintenance, and daily truck and trailer rentals. Idealease supports a fleet of 45,000+ trucks with manufacturer-certified technicians.
• InCharge Charging SolutionscoreStrategic or Co-development PartnerPartnership for complete zero-emission vehicle (ZEV) charging solutions including AC and DC charger installations, site management, certification, and vehicle/infrastructure financing. InCharge provides proper site planning and engineering to guarantee vehicle uptime, efficiency, and longevity for electric truck deployments.
• PG&EsupportingTechnology or IntegrationUtility partnership supporting electric truck deployments with charging infrastructure. Part of Riverview's electric vehicle ecosystem for California fleets.
• International (Navistar)coreOEM/ Whitelabel/ Licensing PartnerAuthorized International Truck dealership for new Medium Duty, Heavy Duty, and Severe Duty trucks. Access to International's extensive nationwide parts network. Financing arranged through International Financial. Electric eMV trucks available.
• WorkhorsesupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for Workhorse electric trucks including W4CC and W56 models. Provides electric medium duty truck options beyond International eMV line.
• Allison TransmissioncoreTechnology or IntegrationCertified Allison Transmission service center. Factory-certified technicians for Allison transmissions with access to genuine Allison parts and diagnostic equipment.
• CumminscoreTechnology or IntegrationCummins certified service center and warranty center. Factory service capability for all Cummins engine models with certified technicians.
• Darley PumpsupportingTechnology or IntegrationDarley Pump Authorized Dealer for fire apparatus equipment and parts.
• FRC (Fire Research Corp)supportingTechnology or IntegrationFRC Authorized Dealer for fire apparatus equipment.
• Elkhart BrasssupportingTechnology or IntegrationElkhart Brass Authorized Dealer for fire apparatus equipment.
• Foam ProsupportingTechnology or IntegrationFoam Pro Authorized Dealer for fire suppression systems.
• DOORSsupportingTechnology or IntegrationDOORS Authorized Dealer for fire apparatus components.
• Kussmaul ElectronicssupportingTechnology or IntegrationKussmaul Electronics Authorized Dealer for fire apparatus electronic systems.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• MHC Kenworth: One of the largest Kenworth dealer networks in North America with 100+ locations across 16 states. Comparable full-service model with sales, leasing (now part of PacLease), parts, service, and collision centers. Represents the scale and full-service operating model Riverview aspires to within the International brand ecosystem.
• Rush Enterprises: The largest commercial truck dealer network in North America (NASDAQ: RUSHA), operating Rush Truck Centers across the U.S. with multiple OEM franchises including International, Peterbilt, Ford, and Hino. Directly comparable business model — full-service dealership with sales, parts, service, body shop, and Idealease-equivalent leasing/rental operations. Riverview is essentially a single-region microcosm of Rush's strategy.
• Velocity Vehicle Group: Western U.S. commercial truck dealer group (formerly Velocity Vehicle Development, part of the Alterman family of businesses) operating multiple dealership brands across multiple states including California. Comparable full-service heavy/medium duty truck sales, parts, service, and Idealease/Daimler Truck Rental offerings — Riverview competes in overlapping Northern California geographies.

Direct peers

• Premier Truck Group: Multi-state commercial truck dealer group operating Freightliner, Western Star, and Hino dealerships across Texas, Oklahoma, and other regions. Highly comparable full-service model with sales, parts, service, collision, and rental/leasing. While not in NorCal, the operational and revenue mix parallels Riverview closely.
• TEC Equipment: Volvo Trucks and Mack Trucks dealer group with locations across the Western U.S. including Northern California (West Sacramento, other NorCal sites). Directly comparable as a multi-location full-service heavy-duty truck dealership in the same Northern California market, selling competing Class 6-8 OEMs.
• Roberts Truck Center: Commercial truck dealer in Northern California with locations near Redding (same as Riverview) and other Northern California cities. Directly comparable International/Isuzu/Volvo dealer with full-service parts, service, body shop, and Idealease offerings — a head-to-head local competitor in the same geographies.
• Western Truck Center: International truck dealership serving Northern California and surrounding regions. Same OEM franchise (International), comparable full-service operations including parts, service, leasing, and rentals. Direct competitor for both sales and Idealease lease customers in overlapping markets.
• Cit Trucks: International (Navistar) truck dealership with multiple locations across the Midwest. Closest direct OEM analog as an International-focused multi-location dealer group. Same OEM dependence, similar parts/service/rental/lease offering structure — directly relevant for understanding Riverview's growth and operating benchmark.
• Ballard Truck Center: Western U.S. International/Navistar truck dealer with locations in Washington and Oregon. Same OEM franchise, full-service model with Idealease partnership, parts, service, and body shop capabilities. Relevant North Coast peer given Riverview's reach to the Oregon border.

Others

• InCharge Energy: Riverview's charging infrastructure partner for ZEV deployments; a turnkey EV charging solutions provider serving fleets and dealerships. While not a direct competitor, InCharge's growth directly enables Riverview's electrification strategy, making it a strategic ecosystem peer worth monitoring for cross-sell and partnership economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RiverviewInternationalTrucks
• Instagraminstagram.com/riverviewinternationaltrucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverview International Trucks