Rolfe East

What Rolfe East does

Rolfe East is a privately held, independent UK estate agency founded in 1983 by Ashley Rolfe and the late Simon East, operating across West London and North Dorset. The company runs an eight-branch network anchored in Ealing (headquarters) and extending to Acton, Northfields, and Sherborne, with additional dedicated service divisions for Lettings, New Homes, Commercial, International, Property Management, and Land advisory. Service offerings span residential sales and lettings, new-build developer origination, commercial sales and investment advisory, cross-border property services for international buyers and relocators, and ongoing landlord property management, supplemented by a mortgage referral partnership with Hawke Financial Services. Revenue is generated through four streams: property sales commissions, lettings and tenant-find fees, recurring property management fees, and affiliate referral income from mortgage services, with pricing negotiated transactionally and not publicly disclosed. Listed property prices range from £190,000 to £5,250,000 for sales and £1,200 to £3,950 per calendar month for lettings, indicating a mid-to-upper market West London focus alongside a rural/lifestyle Dorset book.

The underlying technology stack is standard off-the-shelf estate agency listing, CRM, and property management tooling with no proprietary platforms, APIs, or AI/ML capabilities disclosed. The company holds sector memberships across Propertymark, NAEA, ARLA, The Property Ombudsman, TDS, and AIPP, with Client Money Protection certification through March 2027, and is GDPR-compliant under UK data protection law. The operating entity is Rolfe East (Lettings & Management) Ltd., a UK private limited company with no disclosed subsidiaries, parent company, external funding, or M&A activity. Distribution is predominantly direct through physical branches, supplemented by a website property portal, email newsletter, and social media presence; there is no native mobile app. Customer acquisition is sales-led and relationship-driven, leveraging 40+ years of local market presence, long-tenured staff, and seven consecutive years of British Property Awards Gold recognition.

Name

Rolfe East

Legal name

Rolfe East (Lettings & Management) Ltd.

Website

https://rolfe-east.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolfe East is an independent UK estate agency founded in 1983, operating 8 branches across West London and Dorset. It provides residential sales, lettings, new homes, commercial, international, and property management services to individual buyers, sellers, landlords, tenants, and investors.

Ownership category

akta.pro rank

Product category

Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential estate agency
• Property lettings services
• Commercial property sales
• Property management services
• New homes marketing

Headquarters

HQ city

Ealing

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Sales Commission: Commission-based fees from residential and commercial property sales transactions.
2. Lettings Fees: Letting fees from finding tenants for landlords and rental management services.
3. Property Management: Ongoing property management services for landlords.
4. Mortgage Services: Referral fees from mortgage partner Hawke Financial Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rolfe East is an independent estate agency delivering residential sales, lettings, new homes, commercial property, and international property services alongside property management and land services. The firm operates eight offices in West London and Dorset, supported by partnered agencies (Gibbs Gillespie, Kerball, Keith Joseph) that extend geographic reach. Mortgage services are offered via a referral arrangement with Hawke Financial Services.

Product overview

Rolfe East operates as a traditional estate agency offering a unified service portfolio of interconnected property services. The core offerings are Sales and Lettings, supported by specialized divisions for New Homes, Commercial properties, and International property services. Additional services include Property Management for landlords, Land advisory services, and Mortgages through a partnership with Hawke Financial Services. The company has operated since 1983 with eight office locations across West London (Acton, Ealing, Northfields) and Dorset (Sherborne), serving the residential and commercial property markets.

Differentiator

Problem solved

Functional benefit

Brands

• Rolfe East International: International property services covering countries and territories globally
• Rolfe East Commercial
• Hawke Financial Services

Products and services

• Sales
• Lettings
• New Homes
• Commercial
• International
• Property Management
• Land
• Mortgages (Hawke Financial Services referral)
• Residential Sales Full listing, marketing, viewings, negotiation, and sales progression service for residential property across Rolfe East's London and Dorset branch network.
• Residential Lettings Tenant sourcing, viewings, referencing, and tenancy setup for landlords letting residential property through Rolfe East branches.
• New Homes Sales and Marketing Sales and marketing service for residential developers launching new-build homes, providing site-specific sales representation across Rolfe East's territory.
• Commercial Property Sales and Lettings Sales, letting, and advisory service for commercial premises including offices, retail, and industrial property within Rolfe East's catchment.
• International Property Services International property sales, lettings, and marketing service connecting buyers and sellers across borders through Rolfe East and its partner network.
• Property Management Managed lettings service covering rent collection, maintenance coordination, inspections, compliance, and tenancy renewals for landlords.
• Land Services Sales, valuation, and disposal service for development land and plots across Rolfe East's London and Dorset territory.
• Mortgages and Financial Services Mortgage and protection referrals to Hawke Financial Services, providing buyers and landlords with intermediary access to lending and insurance products.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hawke Financial ServicesminorOthersMortgage referral partnership providing professional, unbiased mortgage services to clients across the UK and overseas. Rolfe East recommends Hawke Financial Services to property buyers requiring mortgage financing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foxtons: London-centric estate agency with a heavy branch network concentrated in premium West and Central London postcodes; highly comparable to Rolfe East's West London focus, sales-led model, and reliance on commission-based revenue from residential sales and lettings.
• Chancellors: Regional UK estate agency group with a network of branches across southern England offering sales, lettings, and management services; operates on a comparable branch-and-service-line model to Rolfe East and serves similar suburban and commuter-belt markets.
• Hamptons: UK estate agency with strong coverage of prime London and the Home Counties offering sales, lettings, and property management; comparable in focus on higher-value residential stock and full-service offering similar to Rolfe East's premium West London listings.
• Chestertons: London-headquartered estate agency with a branch network across prime and surrounding London postcodes and an international desk; mirrors Rolfe East's combination of sales, lettings, property management, and cross-border services in the same micro-markets.
• Winkworth: UK franchise-based estate agency operating a multi-office network selling, letting, and managing residential property; comparable to Rolfe East's branch-led residential model and multi-service offering, particularly in suburban London markets.
• Hunters: National UK estate agency franchise network providing sales, lettings, and property management across multiple regions; shares Rolfe East's reliance on branch-level execution and a similar mix of residential services across multiple UK geographies.

Broad incumbents

• Savills: Global real estate advisory firm offering residential sales, lettings, and property management including in prime central and West London; competes directly in the premium end of Rolfe East's market with broader international reach and a wider portfolio of services.
• Knight Frank: Global real estate advisory firm operating in prime London and key UK regional markets including Dorset, offering residential sales, lettings, and investment services; overlaps directly with Rolfe East's West London and Dorset footprint at higher price points.
• Connells Group: One of the largest UK estate agency networks operating multiple brands across sales, lettings, and mortgage services; competes with Rolfe East at scale across many of the same UK geographies with a broader service mix and centralised infrastructure.

Emerging players

• Purplebricks: Online/hybrid UK estate agency using a fixed-fee model that disrupts traditional branch-based commission pricing; competes with Rolfe East for the same residential seller and landlord pool with a fundamentally different cost and service structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RolfeEast
• Facebookfacebook.com/rolfe.east
• LinkedInlinkedin.com/company/rolfe-east

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolfe East