First in Print

What First in Print does

First in Print is a privately held, Jacksonville, Florida-based commercial printing company founded in 2003 that specializes in point-of-sale (POS) and retail marketing materials for the wine, spirits, food, beverage, and adjacent retail industries. Its catalog centers on bottle neckers (die-cut, cone, string-tied), shelf talkers (classic, pop-up, padded, floating, wobblers, danglers, aisle flags, shelf strips), case cards and medallion case cards, freestanding and counter displays, custom boxes and packaging, coupons, and on-premise marketing items such as coasters, table tents, and wall/window/floor graphics. Production is built around in-house digital and offset printing with specialty finishing capabilities including UV coating, soft-touch coating, spot-UV, foil stamping, and custom die-cutting, supplemented by quick-ship SKUs for time-sensitive orders. The company states it has produced "tens of millions" of bottle neckers cumulatively for customers worldwide, and recent product activity (premium case cards, custom boxes, pop-up and floating shelf talkers) signals ongoing category extension.

The business operates a hybrid go-to-market combining a self-serve e-commerce website for SMB and craft customers with an inside-sales account coordinator function handling complex quotes, design services, and mid-market accounts. Revenue is generated through one-time custom print orders priced per unit (with volume discounts) and ancillary professional graphic design services, including a $99 design add-on. There is no evidence of subscription, SaaS, or recurring revenue. Customer segments are organized vertically, with primary focus on beverage (wine, spirits, beer, RTD) and food/retail, and secondary focus on hospitality and marketing agencies; the website also lists cannabis/hemp/THC as a served vertical. Named customers include Rutherford Wine Company, Radouga Distilleries, Desert Door Distillery, and Happi Foodi, with multi-year relationship evidence supporting modest retention.

The firm is independently owned with no disclosed external funding, no subsidiaries, no parent company, no M&A activity, no patents or trademarks, and no recognized awards. Headcount is in the 1-10 to 10-50 range across sources, with named roles spanning store management, operations, marketing, and account coordination/graphic design. Marketing channels emphasize content (blog, newsletter), social sharing, and industry event participation, and the company participates in tasting competitions such as the San Francisco International Wine Competition and WSWA. Geographic footprint is concentrated in North America (United States and Canada) with no global delivery claim.

Name

First in Print

Legal name

First in Print

Website

https://firstinprint.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

First in Print is a Jacksonville, Florida-based commercial printer founded in 2003 that designs and produces point-of-sale marketing materials — including bottle neckers, shelf talkers, case cards, counter displays, and custom packaging — for wine, spirits, food, beverage, and retail brands, sold primarily through a self-serve e-commerce platform with inside-sales support.

Ownership category

akta.pro rank

Product category

Commercial Printing & Point-of-Sale Marketing Materials

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Commercial printing services
• Point-of-sale marketing
• Shelf marketing materials
• Beverage marketing print
• Custom packaging printing

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Print Product Sales: One-time sale of custom printed marketing materials including bottle neckers, shelf talkers, case cards, counter displays, banners, and other point-of-sale products. Orders are custom-printed based on customer artwork and specifications.
2. Graphic Design Services: Professional graphic design services for customers who need assistance creating artwork for their print materials. Design services include custom design briefs and professional design execution.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

First in Print is a commercial printing company that designs, prints, and ships custom point-of-sale and point-of-purchase marketing materials (bottle neckers, shelf talkers, case cards, counter displays, freestanding displays, packaging, coasters, table tents, wall/window/floor graphics, and trade show displays) primarily for the wine, spirits, food & beverage, and retail industries. Customers configure and order products through the company's self-serve e-commerce website, with optional paid graphic design services and quick-ship production options.

Product overview

First in Print is a specialized print marketing company serving the wine, spirits, food & beverage, and retail industries. The company offers a comprehensive portfolio of point-of-sale (POS) marketing products and print materials designed to help brands increase retail visibility and drive sales. The core product offering centers on Bottle Neckers (including Die-Cut, Cone, and String-Tied variants), Shelf Talkers (with Classic, Pop-Up, Padded, and Floating styles), and Point of Purchase displays including Case Cards, Counter Displays, and Freestanding Displays. The product lineup extends to on-premise marketing materials (Coasters, Table Tents, Wall/Window/Floor Graphics), packaging solutions (Custom Boxes, Case Stickers, Labels), and trade show displays (Retractable Banners, Expo Displays). Additional offerings include graphic design services and specialized products for displaying tasting scores and medals. The company operates primarily as an e-commerce platform with online ordering, digital file upload, and design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bottle Neckers Point-of-purchase hang tags designed to attach to bottle necks for wine, spirits, beer, and other beverage brands, including die-cut, cone, string-tied, and standard formats with various finishing options.
• Shelf Talkers Point-of-sale signage that attaches to retail shelves to communicate product information, pricing, and promotions to shoppers, available in classic, pop-up, padded, floating, wobbler, dangler, and aisle flag variants.
• Case Cards Mini billboard displays that transform product cases into point-of-sale displays, including standard, premium, medallion, and custom-shaped variants.
• Freestanding Displays Stand-alone point-of-purchase displays for retail environments that attract shopper attention independent of shelf placement, including case stacker displays, case tuckers, and pallet base wraps.
• Counter Displays Countertop point-of-sale displays for retail counters, including cardboard counter displays, easel-back signs, and tabletop retractable banners.
• Custom Boxes & Packaging Custom-printed boxes for product packaging, printed on durable, thick, bright white stocks with optional Spot-UV finishing for enhanced visual appeal.
• Case Stickers Stickers designed for application to product cases that can display tasting scores, buzz words, and promotional information.
• Labels, Decals & Stickers General labeling products for bottles, packages, and shipping, including shipping labels, decals, and custom stickers.
• Coupons Promotional coupon printing including on-pack coupons, Instant Redeemable Coupons (IRCs), and Mail-In Rebates for shopper engagement.
• Coasters Promotional coasters for bars, restaurants, and hospitality venues, available in circles, squares, and custom shapes.
• Table Tents Tent-shaped promotional cards for table placement in restaurants, bars, and hospitality venues.
• Wall & Window Graphics Large-format printed graphics for walls and windows used for on-premise branding and promotional messaging.
• Floor Graphics Durable printed graphics designed for floor application to direct shopper traffic and create in-store promotional zones.
• Expo & Event Displays Trade show and event display materials including retractable banners, pop-up displays, and promotional signage.
• Graphic Design Services Professional graphic design services for creating artwork and layout for printed marketing materials, including file preparation and pre-press checks, available as an add-on to product orders.

Quantifiable outcome

• Tens of millions of bottle neckers produced for companies worldwide

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartpress: Premium online commercial printing company offering custom business cards, brochures, posters, and signage with high-quality finishes and white-glove service. Directly comparable in target market and product specialization.
• MOO: Premium online printing company offering business cards, postcards, flyers, and branded marketing materials with high-quality finishes. Comparable in custom finishing and design-centric offerings for SMB brands.
• PSPrint: Online commercial printing service offering business cards, brochures, banners, and other marketing materials with self-serve ordering. Directly comparable in target customer and product overlap with First in Print.
• UPrinting: Online commercial printer offering brochures, business cards, banners, signs, labels, and packaging products with self-serve ordering. Directly competes in commercial print e-commerce with overlapping categories and pricing.
• PrintingForLess: Commercial printing company offering custom printing of marketing materials including brochures, business cards, signage, and packaging. Competes in the same SMB direct online printing space with similar product breadth.
• GotPrint: Online commercial printer offering business cards, marketing materials, signage, labels, and packaging with self-serve ordering and quick turnaround. Direct peer for SMB/custom commercial printing e-commerce.
• 4over: Online commercial printing marketplace offering business cards, brochures, banners, labels, and a wide range of printed marketing materials with similar self-serve ordering. Directly comparable in product breadth and target SMB/mid-market customer base.

Emerging players

• Discount Labels: Specialty online printer focused on custom labels, including bottle labels and product labels for small to mid-sized CPG brands. Partial overlap with First in Print's bottle stickers and label categories for beverage customers.
• Sticker Mule: Direct-to-consumer custom sticker and label company popular with beverage and CPG brands. Overlaps with First in Print's bottle stickers, case stickers, and labels product line, with a similar self-serve e-commerce model.

Broad incumbents

• Vistaprint (Cimpress): Large-scale online printing and marketing services platform under Cimpress, offering business cards, signage, apparel, promo products, and design services. Operates at far greater scale and breadth than First in Print but overlaps in commercial printing for SMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/firstinprint
• Facebookfacebook.com/firstinprint
• LinkedInlinkedin.com/company/first-in-print

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First in Print