What Miraflora does

Miraflora (operating as Miraflora Wagyu) is a privately held, direct-to-consumer e-commerce company founded in 2019 and headquartered in Longmont, Colorado, that breeds and sells premium American Wagyu beef to U.S. consumers. The company's cattle are descended from 100% Kuroge Wagyu genetics imported from Japan and are raised in Colorado on grass and open pastures without hormones or antibiotics; it grades carcasses on the Beef Marbling Scale (BMS) and claims its beef consistently surpasses industry standards.

The product portfolio is organized into two branded tiers — Miraflora Gold (purebred Wagyu crossed with Angus) and Miraflora Platinum (100% pure Wagyu, positioned as the highest grade available in the U.S.) — and is merchandised across four collections: Steaks (e.g., New York Strip, Filet Mignon, Denver Steak), Ribs & Roasts, Burgers & Bites, and Bundles & Boxes, plus a discounted On Sale category. The company runs a Shopify-based storefront with pay-as-you-go unit pricing ($20 for 1 lb steakburgers, $50–$65 for premium steaks), free shipping on orders over $300, and a Give $20 / Get $20 referral program through ReferralCandy. Marketing is organic and content-led via the Wagyu Knowledge Hub blog, an email newsletter, and Instagram and Facebook pages, targeting a "Premium Consumer" persona of high-income buyers preparing Wagyu at home.

Miraflora's revenue model is one-time direct product sales to individual consumers with no disclosed wholesale, foodservice, or enterprise contracts, and there are no public revenue figures, funding rounds, or institutional investors in the source data. Operations are domestic U.S. only, with cattle production in Colorado and shipping nationwide. Leadership disclosed in the data is limited to a CMO (Albert Piechotta), and the overall headcount sits between 11 and 50 employees.

Name

Miraflora

Legal name

Miraflora Wagyu

Website

https://miraflora.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Miraflora (Miraflora Wagyu) is a Colorado-based, DTC e-commerce company founded in 2019 that breeds Wagyu cattle descended from 100% Kuroge Wagyu genetics and sells premium American Wagyu beef — including a Miraflora Gold purebred tier and Miraflora Platinum 100% pure Wagyu line — directly to U.S. consumers via a Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of Wagyu beef products including steaks, ribs, roasts, burgers, and bundled boxes. One-time transaction model with free shipping on orders over $300.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Miraflora (operating as Miraflora Wagyu) raises and sells premium Wagyu beef descended from 100% Kuroge Wagyu genetics imported from Japan. The company sells individual cuts and bundles — including steaks, ribs and roasts, burgers and bites, and curated boxes — directly to consumers through its Shopify e-commerce website, with cattle raised in Colorado under no-hormone, no-antibiotic practices.

Product overview

Miraflora Wagyu is a direct-to-consumer e-commerce platform selling premium Wagyu beef products. The product portfolio centers on two branded tiers: Miraflora Gold (purebred Wagyu crossed with Angus) and Miraflora Platinum (100% pure Wagyu). Core products span four main categories—Steaks (including NY Strip, Filet Mignon, Denver Steak), Ribs & Roasts, Burgers & Bites, and Bundles & Boxes—plus a discounted On Sale category. Featured products include individual cuts like Wagyu Steakburgers ($20), Wagyu New York Strip Steak ($65), Wagyu Filet Mignon Steak ($50), and Wagyu Denver Steak. The company differentiates on superior marbling (Beef Marbling Scale grades exceeding industry standards), Colorado-raised cattle descended from 100% Kuroge Wagyu genetics, and a no-hormones/no-antibiotics claim. All products are available for direct purchase with free shipping on orders over $300.

Differentiator

Problem solved

Functional benefit

Brands

• Miraflora Gold: A purebred Wagyu crossed with Angus, surpassing industry standards on the Beef Marbling Scale.
• Miraflora Platinum

Products and services

• Wagyu Steakburgers Ground Wagyu burger patties made from highly marbled Wagyu cattle, sold in a 1 lb package priced at $20 per pound, for home cooking and grilling by premium-beef consumers.
• Wagyu New York Strip Steak Premium Wagyu New York Strip cut, 12 oz portion, priced at $65 per steak, targeted at consumers seeking restaurant-quality steak at home.
• Wagyu Filet Mignon Steak Tender Wagyu Filet Mignon cut, 6 oz portion priced at $50 per steak, marketed to premium-beef consumers.
• Wagyu Denver Steak Wagyu Denver cut, 10 oz portion priced at $50 per steak, marketed to consumers seeking premium steakhouse cuts at home.
• Steaks collection Collection of whole Wagyu steak cuts from the carcass for consumers shopping by cut type.
• Ribs & Roasts collection Wagyu rib cuts and larger roast portions intended for slow cooking, roasting, and special-occasion meals.
• Burgers & Bites collection Ground Wagyu and thin-cut portions including burger patties and smaller Wagyu portions for everyday premium meals.
• Bundles & Boxes collection Pre-curated multi-product bundles and boxes of various Wagyu cuts packaged for gifting, entertaining, or sampling multiple cuts.
• On Sale collection Discounted Wagyu beef products available at reduced prices for price-sensitive premium-beef shoppers.
• Miraflora Gold (Purebred Wagyu) Purebred Wagyu crossed with Angus, producing high-marbling beef that surpasses industry Beef Marbling Scale standards, sold under the Miraflora Gold sub-brand.
• Miraflora Platinum (100% Pure Wagyu) 100% pure Wagyu beef positioned as the highest grade available in the U.S. market, sold under the Miraflora Platinum sub-brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Holy Grail Steak Co. Online retailer specializing in rare and premium Wagyu and steak cuts shipped direct to consumer. Directly comparable to Miraflora on Wagyu specialization, premium pricing, and DTC e-commerce distribution.
• Crowd Cow: D2C online marketplace and brand for premium and Wagyu beef with farm-level transparency. Comparable to Miraflora in the premium D2C meat category, overlapping Wagyu assortment, and consumer target of high-AOV home-cooking enthusiasts.
• ButcherBox: Subscription-based D2C premium meat company featuring grass-fed beef, organic chicken, and Wagyu options. Comparable to Miraflora on the D2C premium meat category, grass-fed/no-additive claims, and online subscription/bundle purchasing.
• Snake River Farms: American Wagyu beef brand selling premium steaks, burgers, and American Kobe directly to consumers online. Directly comparable to Miraflora on product category (American Wagyu), D2C motion, and premium-price positioning.
• Rastelli's: Direct-to-consumer and B2B purveyor of premium meats and seafood, including Wagyu cuts, with curated gift boxes. Comparable to Miraflora on premium D2C meat, gift/bundle SKUs, and online storefront.
• Lone Mountain Wagyu: 100% Fullblood Wagyu ranch selling premium Wagyu cuts direct to consumer. Closely comparable to Miraflora's Miraflora Platinum tier on genetic purity (fullblood/100% Wagyu), Colorado-adjacent ranching, and DTC e-commerce model.
• The Wagyu Shop: Online retailer specializing in Japanese and American Wagyu beef shipped directly to consumers. Comparable to Miraflora on Wagyu-only assortment, DTC e-commerce model, and premium cut offerings.
• Porter Road: D2C premium meat brand selling beef, pork, lamb, and chicken online with a 'no antibiotics, no hormones' positioning. Comparable to Miraflora on direct-to-consumer premium protein, regenerative/no-additive narrative, and curated e-commerce storefront.

Broad incumbents

• Omaha Steaks: Long-established, large-scale D2C and mail-order premium meat brand offering beef, seafood, and gifts. Comparable as a broader incumbent in the same premium-meat-DTC category, though Miraflora is more narrowly focused on Wagyu and is far smaller.

Others

• Goldbelly: Online marketplace aggregating artisanal and premium food brands (including several Wagyu producers) for nationwide shipping. Comparable to Miraflora as a DTC channel for premium proteins and giftable food, though Goldbelly is a marketplace/enabler rather than a single brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Miraflora-Wagyu-61556403424714
• Instagraminstagram.com/miraflorawagyu
• LinkedInlinkedin.com/company/miraflora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miraflora