El Novillo Restaurant
El Novillo Restaurant is a privately-held Nicaraguan restaurant founded in 1984, operating two dine-in locations in Miami and Miami Lakes that serve churrasco steaks, seafood, soups, salads, desserts, and host private events for up to 150 guests.
- Company typePrivate
- Founded1984
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Novillo Restaurant does
El Novillo Restaurant is a privately-held, founder-operated Nicaraguan restaurant founded in Miami in 1984, operating two dine-in locations at Bird Road in Miami (6830 SW 40 Street) and Miami Lakes (15450 New Barn Road). The restaurant serves traditional Nicaraguan cuisine centered on churrasco steak cut from grass-fed lean tenderloin, alongside seafood, soups, salads, starters, kids' menu, and house-made desserts such as tres leches and caramel flan. Pricing is positioned in the mid-market full-service range, with grill entrées from $24.50-$42.50, executive lunch specials from $22.50-$25.50, and a tiered party/event hosting program ($31.99-$48.50 per person) accommodating groups up to 150.
The business model is direct-to-consumer dine-in only, with revenue generated entirely from on-premises food and beverage sales and bundled party packages. Customer acquisition relies on long-tenured local reputation (30+ years), word-of-mouth, earned media coverage in local and international press, and a content website supplemented by social media profiles. The restaurant employs 11-50 staff, has no parent company, no subsidiaries, no disclosed investors, and no proprietary technology platform. There is no mobile app, no delivery infrastructure, no online ordering, and no disclosed financial data. Both locations are actively operating with published hours, and Miami Lakes has extended Friday-Saturday hours (12:00-10:00) relative to Bird Road.
El Novillo Restaurant firmographics
Firmographics- Name
- El Novillo Restaurant
- Legal name
- El Novillo Restaurant
- Website
- https://elnovillorestaurant.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Novillo Restaurant is a privately-held Nicaraguan restaurant founded in 1984, operating two dine-in locations in Miami and Miami Lakes that serve churrasco steaks, seafood, soups, salads, desserts, and host private events for up to 150 guests.
- Ownership category
- akta.pro rank
El Novillo Restaurant industry classification
Industry- Product category
- Nicaraguan Restaurant / Latin Steakhouse
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where El Novillo Restaurant is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
El Novillo Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Traditional dine-in restaurant generating revenue through à la carte menu sales including appetizers, entrées, desserts, and beverages. Additional revenue from event/party hosting with bundled packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plan 1 - Basic Party Package |
| Unit Pricing | Pay-as-you-go | Plan 2 - Premium Party Package |
| Unit Pricing | Pay-as-you-go | Plan 3 - Deluxe Party Package |
| Unit Pricing | Pay-as-you-go | Premium Party Package |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Unit Pricing | Pay-as-you-go | Grill Entrées |
| Unit Pricing | Pay-as-you-go | Seafood Entrées |
| Unit Pricing | Pay-as-you-go | Executive Lunch Specials |
| Unit Pricing | Pay-as-you-go | Starters and Appetizers |
| Unit Pricing | Pay-as-you-go | Soups & Salads |
| Unit Pricing | Pay-as-you-go | Coffee & Desserts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
El Novillo Restaurant product offering
Product offeringCore offering
El Novillo Restaurant is a traditional Nicaraguan dine-in restaurant operating two physical locations in Miami (Bird Road) and Miami Lakes, Florida. It sells à la carte Nicaraguan cuisine — most notably signature churrasco steak made from grass-fed lean tenderloin, plus seafood, soups, salads, starters, kids' menu items, coffee, and house-made desserts — and separately offers all-inclusive event/party hosting packages for groups up to 150 people at per-person price points.
Product overview
El Novillo Restaurant is a traditional Nicaraguan cuisine venue operating two locations in Miami (Bird Road and Miami Lakes). The restaurant offers two core service offerings: dine-in restaurant services featuring à la carte menus across categories including grilled meats, seafood, soups, salads, starters, kids' menu, and desserts; and party/event hosting services with all-inclusive packages for groups up to 150 people, ranging from $31.99 to $48.50 per person.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Traditional Nicaraguan dine-in restaurant service at two Miami-area locations (Bird Road and Miami Lakes) offering à la carte menu items including churrasco and grilled meats, seafood, soups, salads, appetizers, kids' menu, and desserts, served in a Spanish colonial-style casual setting for individual diners, families, and casual celebrations.
- Party and Event Hosting Service Event hosting service for groups of up to 150 people offering all-inclusive bundled party packages (Plan 1 at $31.99/person, Plan 2 at $37.50/person, Plan 3 at $41.99/person, and Premium at $48.50/person) that include beverages, salads and garlic bread, choice of entrées (churrasco, chicken, seafood, pork tenderloin, portobello, salmon, etc.), and dessert. Requires a minimum of 20 adults; not available on holidays.
Companies that use El Novillo Restaurant
Customer profileSegments2 records
El Novillo Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Novillo Restaurant partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
El Novillo Restaurant competitors and assessment
Company assessmentDirect peers
- Versailles Restaurant: Iconic Cuban restaurant in Miami's Little Havana serving full-service Latin cuisine with a strong dine-in and event/catering presence. Directly comparable to El Novillo as a long-standing, family-rooted Miami Latin full-service restaurant targeting diaspora diners and group events.
- Columbia Restaurant: Florida-based, family-owned Spanish/Cuban restaurant founded in 1905, recognized as the state's oldest Spanish restaurant, with locations across Tampa and St. Augustine. Comparable to El Novillo as a heritage Florida Latin full-service restaurant with strong brand recognition and event capabilities.
- Pampas Grill Churrascaria: Brazilian-style churrascaria concept offering grilled meats in a full-service Latin steakhouse format. Directly comparable to El Novillo on core product (churrasco/grilled meats) and full-service Latin dining experience.
- The Knife Restaurant: Latin American all-you-can-eat churrasco/grill restaurant with multiple South Florida locations. Directly comparable to El Novillo's churrasco focus and South Florida full-service Latin dining positioning.
- La Carreta Restaurant: Cuban full-service restaurant chain in Miami with multiple locations, casual family dining, and party/event hosting. Comparable to El Novillo as a multi-unit South Florida Latin restaurant serving a similar family and group-event customer base.
- Texas de Brazil: Brazilian-American churrasco steakhouse chain offering all-you-can-eat grilled meats carved tableside. Directly comparable to El Novillo's signature churrasco positioning, with overlap in the premium Latin steakhouse niche and similar occasion-based dining use cases.
Broad incumbents
- Fogo de Chão: Large publicly-traded Brazilian steakhouse chain operating globally with a broader portfolio and significantly larger scale. Comparable to El Novillo in the churrasco/grilled-meat category but competes as a much broader incumbent with stronger brand and capital.
- Pollo Tropical: Florida-based Latin-inspired fast-casual chain specializing in grilled chicken and tropical sides. Comparable to El Novillo as a Florida-rooted Latin food brand but operates at a much larger scale in a more limited-service format.
Regional players
- Garcia's Seafood Grille & Fish Market: Long-running Miami seafood restaurant and market on the Miami River with dine-in and takeout. Comparable to El Novillo as a heritage Miami full-service restaurant with strong regional brand and overlap in seafood menu offerings.
Emerging players
- Pincho: Miami-based Latin-inspired fast-casual burger and bowl concept with a younger, more digitally-engaged brand. Comparable to El Novillo as a Miami-rooted Latin food brand, but positioned in a faster-growing, tech-enabled segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
El Novillo Restaurant social profiles
Digital presenceEl Novillo Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Novillo Restaurant leadership team
Management profileNumber of profiles
Profiles2 records
El Novillo Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Novillo Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Novillo Restaurant
What does El Novillo Restaurant do?
El Novillo Restaurant is a traditional Nicaraguan dine-in restaurant operating two physical locations in Miami (Bird Road) and Miami Lakes, Florida. It sells à la carte Nicaraguan cuisine — most notably signature churrasco steak made from grass-fed lean tenderloin, plus seafood, soups, salads, starters, kids' menu items, coffee, and house-made desserts — and separately offers all-inclusive event/party hosting packages for groups up to 150 people at per-person price points.
Is El Novillo Restaurant a public or private company?
El Novillo Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Novillo Restaurant founded?
El Novillo Restaurant was founded in 1984. It employs 11 to 50 people.
Where is El Novillo Restaurant based?
El Novillo Restaurant is headquartered in Chicago, United States, in the North America region.
How does El Novillo Restaurant make money?
One revenue line is on record: food and Beverage Sales.
Who are El Novillo Restaurant's main competitors?
Direct peers on record are Versailles Restaurant, Columbia Restaurant, Pampas Grill Churrascaria, The Knife Restaurant, La Carreta Restaurant and Texas de Brazil. Broad incumbents are Fogo de Chão and Pollo Tropical. Garcia's Seafood Grille & Fish Market is listed as a regional player. Pincho is listed as an emerging player.
Does El Novillo Restaurant have an API?
No public API is recorded for El Novillo Restaurant.
What industry is El Novillo Restaurant in?
El Novillo Restaurant's product category is Nicaraguan Restaurant / Latin Steakhouse. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.