The Jones Assembly

What The Jones Assembly does

The Jones Assembly is a single-location dining and entertainment venue located at 901 W. Sheridan Avenue on the west end of downtown Oklahoma City's historic Film Row district. The venue integrates three business lines on one physical asset: a full-service restaurant serving refined regional American cuisine (dinner, brunch, coffee, and dessert) with a wood-fired pizza oven; a ticketed live music venue that hosts national touring acts alongside local performers with general admission and a premium T Room mezzanine tier; and private event space comprising the upstairs T Room cocktail bar (capacity ~150 standing) and the downstairs patio (capacity ~400 standing / 150 seated), with full venue buyouts available. A climate-controlled patio system supports year-round indoor/outdoor operation and is the platform for seasonal pop-ups including the winter TJ Apres alpine experience ($15 lift ticket reservations, themed menu, DJ programming). Menu pricing spans $10-$18 starters, $14-$18 wood-fired pizzas, $15-$46 mains, $10-$24 brunch items, $10-$14 cocktails, and $5-$7 specialty coffees; concert and event tickets are sold through Etix and private event bookings through Tripleseat.

The business operates across five revenue streams: food and beverage sales, concert and event ticket sales, private event venue rentals, seasonal experience revenue (TJ Apres), and branded merchandise through a Shopify storefront. Distribution is direct-to-consumer via dine-in, ticketed events, and event rentals. The customer base spans local OKC diners, music fans, corporate and social event bookers, and tourists, with marketing executed through TikTok, Spotify, email, and earned media (local press plus Food & Wine, Southern Living, Wine Enthusiast, Garden & Gun, Thrillist). Key supply and brand partners include Clarity Coffee (house roaster), Lively Beerworks (co-branded concert lager), and High West Distillery (Jan 2026 TJ Apres trip giveaway).

The Jones Assembly is privately held by FJ Music LLC, a Texas-domiciled LLC, and is identified as "A The Social Order Concept," indicating affiliation with The Social Order hospitality group. There is no indication of external private equity or venture capital backing. The venue has accumulated sustained regional brand equity, earning consecutive Best of OKC and Best of 405 awards across music, dining, bar, patio, and brunch categories from 2018 through 2024, plus Yelp's 2021 national Top 100 Places to Eat, with headcount in the 11-50 range appropriate for a single full-service venue.

Name

The Jones Assembly

Legal name

FJ Music LLC

Website

https://thejonesassembly.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jones Assembly is a single-location dining and entertainment venue in Oklahoma City's Film Row district operating a full-service restaurant, ticketed live music venue, private event spaces, and seasonal pop-up experiences for local diners, concertgoers, and event bookers.

Ownership category

akta.pro rank

Product category

Restaurant and Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Regional American cuisine
• Private event hosting
• Craft cocktails and spirits
• Restaurant and bar

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from serving refined regional cuisine, cocktails, craft beer, wine, and specialty coffee. Menu includes dinner, brunch, coffee, and dessert services with items ranging from $10-$46 for entrees. Alcoholic beverages include cocktails ($10-$14), beer ($10), and wine by glass and bottle.
2. Concert and Event Tickets: Ticketed live music events featuring national recording artists. General admission and mezzanine (T Room) ticket tiers available. All shows are primarily standing room only unless specifically advertised as seated.
3. Private Event Bookings: Rental of venue spaces including The T Room cocktail bar (up to 150 capacity), Downstairs Patio (up to 400 standing/150 seated), and full venue buyouts. Available for corporate events, cocktail receptions, showers, and happy hours.
4. TJ Apres Seasonal Experience: Limited-time winter pop-up experience featuring lift ticket reservations ($15 each) that include entry and complimentary apértif. Includes DJ performances on Friday and Saturday nights.
5. Merchandise: Sale of branded merchandise through their online store including apparel and promotional items.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Jones Assembly is a single-location hybrid dining and entertainment venue in Oklahoma City's Film Row district offering full-service restaurant service (refined regional American cuisine, wood-fired pizzas, brunch, craft cocktails, beer, and wine), a ticketed live music concert venue hosting national recording artists, and private event spaces (The T Room and Downstairs Patio) for corporate functions and social gatherings. Revenue is generated through food and beverage sales, concert ticket sales, private event rentals, and branded merchandise.

Product overview

The Jones Assembly is a single-location hospitality venue in Oklahoma City's Film Row district offering three integrated experiences: a full-service restaurant serving refined regional American cuisine with wood-fired pizzas, craft cocktails, and an extensive wine program; a live music concert venue hosting national and local artists with general admission and mezzanine seating options; and seasonal pop-up experiences like TJ Apres (alpine-themed winter patio activation). Private event spaces include The T Room (upstairs cocktail bar, 150 capacity) and the Downstairs Patio (400 capacity). The venue operates primarily as a dining and entertainment destination rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• TJ Apres: An alpine-themed winter pop-up experience featuring food and beverage on the patio at The Jones Assembly, running January-February with ski lodge-inspired menus and DJ performances.

Products and services

• The Jones Assembly Restaurant Full-service restaurant in Oklahoma City serving refined regional American cuisine including wood-fired pizzas, seasonal entrees, brunch, coffee, and dessert. Menu item pricing ranges from $10 for starters to $46 for Steak Frites. Serves dinner Tuesday-Friday, brunch Saturday-Sunday, with coffee and dessert offerings throughout. Includes craft cocktail program, curated wine list, and craft beer selection featuring local Oklahoma breweries.
• Live Music Events Ticketed live music concerts featuring national recording artists and local performers. Includes general admission standing room tickets and premium mezzanine (T Room) tickets with private bar access, private restrooms, and outdoor patio access. All shows are primarily standing room only unless specifically advertised as seated. Tickets sold through Etix online platform.
• The T Room Upstairs cocktail bar and primary private event space accommodating up to 150 standing reception (100 indoor, 50 terrace). Available for corporate events, cocktail receptions, showers, and happy hours. Reservable Tuesday-Sunday.
• Downstairs Patio (Private Events) Outdoor patio available for private event rental seven days a week based on seasonal availability. Capacity for 400 standing or 150 seated guests. Suitable for corporate events, cocktail receptions, and large private gatherings.
• TJ Apres Limited-time winter alpine-themed pop-up experience on the climate-controlled patio featuring ski lodge-inspired food and beverage menu, DJ performances, and mountain vibes. Includes $15 lift ticket reservations providing entry and complimentary apéritif, dining tables for 2-14 guests, and lounge seating in patio pods.
• Branded Merchandise Branded apparel and promotional merchandise sold through the Shopify online merchandise store for The Jones Assembly brand.

Quantifiable outcome

• Named Best Music Venue, Best Restaurant, Best Patio Dining multiple years 2018-2024

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• High West DistilleryminorGTM or Marketing Partner · 15 January 2026Partnership with High West Distillery for TJ Apres trip giveaway. Offering a trip for four to Park City, Utah including flights, lodging, ski passes, distillery tour, and whiskey tastings. Contest entries collected at TJ Apres with extra entries for Cleats for Kids donations.
• Clarity CoffeeminorOthersClarity Coffee is the featured coffee roaster at The Jones Assembly. They serve as the house coffee provider for the restaurant's coffee program, including espresso, lattes, and specialty coffee drinks. Staff can provide information about house-made syrups, liqueurs, and milk alternatives.
• Lively BeerworksminorStrategic or Co-development PartnerCollaborative brewing partnership producing The Jones Assembly + Lively Beerworks Lager, a concert beer specifically brewed for live music events at the venue.
• ResycoreTechnology or IntegrationResy is the primary reservation platform for The Jones Assembly restaurant bookings. Both standard dining reservations and TJ Apres lift ticket reservations are managed through Resy.
• EtixcoreTechnology or IntegrationEtix is the ticketing platform for concert and event tickets at The Jones Assembly. All tickets for live music events are purchased online through Etix.
• TripleseatcoreTechnology or IntegrationTripleseat provides private event management software for The Jones Assembly. Used for managing inquiries and bookings for The T Room, Patio, and full venue buyouts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brooklyn Bowl: Brooklyn Bowl is a bowling alley, restaurant, bar, and live music venue that combines full-service dining with national touring acts — the closest direct comparable to The Jones Assembly's hybrid food-plus-concert model.
• City Winery: City Winery operates multiple urban venues combining full-service restaurants, wine bars, and intimate concert programming — a multi-location direct peer to The Jones Assembly's dining-plus-live-music model.
• Belly Up Tavern: Belly Up is a mid-size independent live music venue in Aspen, CO that pairs ticketed national acts with bar service and a strong local/regional brand identity, closely mirroring The Jones Assembly's concert-and-spirits positioning.
• Tower Theatre Oklahoma City: Tower Theatre is a restored historic concert venue in Oklahoma City offering tiered seating and bar service for national touring acts — directly comparable as a same-market live music competitor vying for the same artist routing and ticket buyers.
• Thalia Hall: Thalia Hall is a historic Chicago venue combining a full-service restaurant, bar, concert hall, and event spaces — virtually identical in product mix (restaurant + live music + private events) to The Jones Assembly.
• Cain's Ballroom: Cain's Ballroom is a historic live music venue in Tulsa, OK that programs national touring acts and operates as a regional music destination — a direct Oklahoma-market peer sharing touring relationships and audience demographics.
• Crystal Ballroom: Crystal Ballroom is a historic Portland, OR live music venue pairing national touring acts with bar service and event rentals, comparable as a mid-size regional venue balancing concerts, bar revenue, and private bookings.

Broad incumbents

• House of Blues: House of Blues is a national chain of music venues with integrated Southern-inspired dining and bar service, representing a scaled incumbent of the dining-plus-live-music concept The Jones Assembly operates at a single-site level.
• The Fillmore: The Fillmore is a portfolio of iconic larger-capacity music venues owned by Live Nation that operate bar service and host national touring acts — a broad incumbent comparable on the concert-programming side, though larger scale and lacking The Jones Assembly's restaurant component.

Others

• The Social Order Concepts (Spark, etc.): The Social Order is the parent hospitality group operating The Jones Assembly alongside sister restaurants like Spark — directly comparable as a portfolio peer for understanding group-level economics, cross-concept synergies, and expansion potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@thejonesokc
• Xx.com/theJonesOKC
• Facebookfacebook.com/TheJonesOKC
• LinkedInlinkedin.com/company/the-jones-assembly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jones Assembly