What Lively Beerworks does

Lively Beerworks is a privately held craft brewery headquartered in Oklahoma City, Oklahoma, operating from a single taproom and production facility at 815 SW 2nd St. Founded by Patrick Lively, a born-and-raised Oklahoma City native with nine years of prior brewing industry experience, the company produces a portfolio of core beers spanning IPAs (a 6.5% ABV East-West coast hybrid and a 6.5% ABV Grapefruit IPA variant), lagers (5% Amber Lager and 4.8% Mexican Lager), a 5.8% ABV Milk Stout, and a 5.3% ABV Passion Fruit Tart sour ale. Production uses traditional brewing methods combined with modern techniques, with no disclosed proprietary technology or automation.

The company's business model is anchored in direct-to-consumer taproom sales (open Monday-Saturday 12 PM-10 PM), supplemented by off-premise retail can distribution through local Oklahoma City retailers, a branded merchandise e-commerce store operated via Squareup, and a Mug Club annual membership program that delivers recurring revenue and community stickiness through personalized mugs, members-only tap access, and VIP perks. Marketing relies on the company website, organic Facebook and Instagram, email, and in-person taproom events. The company is bootstrapped and founder-owned, with no disclosed institutional investment or parent company.

Lively Beerworks serves local Oklahoma City residents and craft beer enthusiasts seeking a community gathering space and locally produced alternatives to mass-market beer. The stated value proposition emphasizes drinkable, broadly appealing styles, founder-led authenticity, and a neighborhood taproom atmosphere. The customer base is individual consumers only, with no B2B contracts, no wholesale distribution network of scale, and no geographic footprint beyond the Oklahoma City metropolitan area.

Name

Lively Beerworks

Legal name

Lively Beerworks

Website

https://livelybeerworks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lively Beerworks is a privately held craft brewery in Oklahoma City, Oklahoma, founded by Patrick Lively. It produces a portfolio of IPAs, lagers, a milk stout, and a sour ale, selling primarily through its on-site taproom, local retail can distribution, and an online merchandise store.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Taproom beer sales
• Craft brewery
• Local craft beer
• Packaged beer cans

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Taproom Beer Sales: On-site beer sales at the taproom for direct consumption. Customers can purchase pints and 24oz pours. The taproom operates Monday through Saturday from 12 PM to 10 PM (or 11 AM to 10 PM on weekends per some pages).
2. Package/Can Sales: Retail sales of canned beer for off-premise consumption. Beers available in cans include Amber Lager, Milk Stout, Grapefruit IPA, Passion Fruit Tart, and other seasonal offerings.
3. Merchandise Sales: Sale of branded merchandise including t-shirts through the Squareup online store and potentially at the taproom location.
4. Mug Club Membership: Annual membership program offering perks including a personalized 24oz mug, discounted pours (24oz for 16oz price), access to exclusive member-only taps with early releases, exclusive t-shirt, end-of-year party, and VIP treatment throughout the year.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lively Beerworks is a craft brewery based in Oklahoma City that brews and sells a range of craft beers including IPAs, lagers, stouts, and sour ales. The company distributes its beers through its on-site taproom for direct consumption, through retail canned beer distribution, and via an online merchandise store. It also operates a Mug Club membership program offering exclusive pours, early releases, and VIP perks.

Product overview

Lively Beerworks is a craft brewery in Oklahoma City, OK, founded by Patrick Lively. The company offers a portfolio of core beer products including Grapefruit IPA, Amber Lager, India Pale Ale, Mexican Lager, Milk Stout, and Passion Fruit Tart. These beers are available for on-site consumption at the taproom and in cans for retail. The company also operates a Mug Club membership program offering exclusive benefits, an online merchandise shop via SquareUp, and hosts events at their taproom location.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapefruit IPA A 6.5% ABV India Pale Ale brewed with a generous dose of grapefruit puree, producing a fruity, juicy, slightly sweeter brew with citrus notes and balanced hops. Sold for on-site taproom consumption and in cans for retail.
• Amber Lager A 5% ABV lager with subtle malt sweetness upfront and a crisp finish, designed to be accessible and easy to drink. Available at the taproom and in cans for retail.
• India Pale Ale A 6.5% ABV flagship IPA blending east coast and west coast styles, delivering an extremely fruit-forward aroma with balanced bitterness. Sold on tap and in cans.
• Mexican Lager A 4.8% ABV crisp and refreshing Mexican-style lager, brewed locally in Oklahoma. Available on tap at the taproom.
• Milk Stout A 5.8% ABV easy-drinking stout brewed with milk sugars to balance roasted and chocolate malts, producing a creamy, chocolatey, and smooth beer.
• Passion Fruit Tart A 5.3% ABV sour ale brewed with refreshing passion fruit and a touch of sea salt, featuring bright tropical flavors.
• Mug Club Annual membership program offering perks including a personalized 24oz mug kept at the brewery for one year, 24oz pours at the 16oz price, access to exclusive Members Only Tap with early releases, a members-only T-shirt, an end-of-year party, and VIP discounts.
• Merchandise Shop Online merchandise store selling branded apparel and accessories including T-shirts, hosted on the SquareUp e-commerce platform.
• Taproom Physical taproom at 815 SW 2nd St, Oklahoma City, open Monday through Saturday, serving beer on tap for on-site consumption and hosting community events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bricktown Brewery: Oklahoma City-based brewpub chain with multiple locations producing house beers on-site. Comparable in that it pairs in-house brewing with on-premise taproom service in the same OKC market.
• Anthem Brewing Company: Oklahoma City craft brewery and taproom producing a varied portfolio of IPAs, lagers, and seasonal beers. Same-city direct peer with a near-identical operating model of brewing + on-premise taproom.
• Roughtail Brewing Company: Oklahoma City craft brewery known for IPAs and hop-forward styles with a taproom and regional distribution. Closely comparable in style emphasis (especially IPA) and OKC taproom-brewery hybrid model.
• Stonecloud Brewing Company: Edmond/Oklahoma-area craft brewery operating a taproom and distributing canned craft beer in the OKC metro. Similar regional craft positioning and multi-channel go-to-market as Lively.
• Twisted Spike Brewing Co. Oklahoma City craft brewery and taproom producing a rotating lineup of IPAs, stouts, and specialty beers. Same-city microbrewery/taproom peer at a comparable size band to Lively.
• Marshall Brewing Company: Tulsa, Oklahoma craft brewery with taproom and regional distribution producing IPAs, lagers, and seasonal beers. Comparable Oklahoma craft peer at similar scale, slightly broader distribution reach.
• Prairie Artisan Ales: Oklahoma craft brewery (Krebs/Tulsa) producing IPAs, stouts, and sours with a taproom presence and broad craft distribution. Comparable to Lively in core beer styles (notably fruited/sour and IPA) and craft positioning.
• COOP Ale Works: Oklahoma City-based craft brewery operating its own taproom and distributing cans across Oklahoma. Directly comparable to Lively Beerworks in geography, scale, and taproom-plus-distribution model.

Broad incumbents

• Boston Beer Company (Samuel Adams): Large, publicly traded U.S. craft brewer with broad IPA, lager, and seasonal portfolios distributed nationally. Useful broad incumbent benchmark for category dynamics, pricing, and shelf competition faced by small craft brewers like Lively.
• Sierra Nevada Brewing Co. Nationally distributed craft brewer with flagship IPAs and lagers plus an on-site taproom. Broad incumbent comparable in style emphasis (especially IPA) and taproom-plus-distribution model, but at vastly larger scale than Lively.

Market position

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/livelybeerworks
• LinkedInlinkedin.com/company/lively-beerworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lively Beerworks