What The Right Stuff does

The Right Stuff is a manufacturer and direct-to-seller of disc brake conversion kits and related brake system components for classic American vehicles, specifically targeting GM, Ford, and Mopar cars and trucks from the 1950s through the 1980s. Founded in 1989 and headquartered in Westerville, Ohio, the company operates as a brand within the Restoration Parts Unlimited (RPUI) family, which provides the e-commerce storefront, distribution, and customer-facing infrastructure at rpui.com. The product portfolio is organized into four primary categories: Disc Brake Conversions (1,260 SKUs), Pre-Bent Tubing (7,475 SKUs), Cables & Hoses (7,812 SKUs), and Brake Components (680 SKUs), with sub-products including hydro boost units and electric vacuum pumps for late-model classic trucks.

The company's core technical differentiator is its pre-bent tubing line, which uses laser-scanning of original equipment brake, fuel, and transmission lines to produce exact-replication replacements, eliminating the need for custom fabrication by the end user. This laser-measuring process, combined with 35+ years of accumulated fitment data, underwrites a catalog of roughly 9,900 SKUs that is difficult for new entrants to replicate quickly. The Right Stuff sells exclusively direct-to-consumer through the RPUI storefront, with vehicle-year-make-model search functionality that serves bottom-of-funnel, intent-driven traffic from restorers. Revenue is generated through one-time hardware sales at MSRP with tiered discount incentives ($25 off $250, $50 off $500, $100 off $1,000 under the CLASSIC code), with no subscription or recurring revenue component. The company employs 1-10 people and has no disclosed outside investors, operating entirely as a private sub-brand within its parent.

Name

The Right Stuff

Legal name

The Right Stuff

Website

https://getdiscbrakes.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Right Stuff manufactures disc brake conversion kits and laser-scanned pre-bent brake, fuel, and transmission lines for classic GM, Ford, and Mopar vehicles, selling direct-to-consumer through parent Restoration Parts Unlimited's e-commerce platform at rpui.com.

Ownership category

akta.pro rank

Product category

Classic Car Brake System Parts

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters) (IMACAIAD)

akta.pro secondary industries

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)

Keywords

• Disc brake conversions
• Classic car parts
• Pre-bent brake lines
• Automotive restoration parts
• Brake system components

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: The Right Stuff generates revenue through one-time sale of automotive parts including disc brake conversion kits, pre-bent tubing, cables, hoses, and brake components. Products are sold at MSRP with periodic discounts available. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Right Stuff manufactures and sells disc brake conversion kits, laser-scanned pre-bent brake/fuel/transmission lines, brake flex hoses, cables, and individual brake components (calipers, boosters, master cylinders) for classic GM, Ford, and Mopar cars and trucks from the 1950s through the 1980s. The company produces over 9,900 part numbers and operates as a brand under Restoration Parts Unlimited (RPUI), distributing direct-to-consumer via the rpui.com e-commerce storefront.

Product overview

The Right Stuff is a manufacturer of automotive restoration parts specializing in disc brake conversion kits and related brake system components for classic GM, Ford, and Mopar vehicles from the 1950s to 1980s. The product portfolio consists of four main categories: Disc Brake Conversions (full conversion kits enabling drum-to-disc upgrades), Pre-Bent Tubing (laser-scanned, exact-replication brake lines, fuel lines, and transmission lines), Cables & Hoses (brake flex hoses and cables), and Brake Components (individual parts including calipers, boosters, and master cylinders). The company was founded in 1989 and operates as a brand under Restoration Parts Unlimited (RPUI).

Differentiator

Problem solved

Functional benefit

Products and services

• Disc Brake Conversions Disc brake conversion kits that enable upgrading classic GM, Ford, and Mopar cars and trucks from drum brakes to modern disc brakes, offered in manual and power configurations and designed to work with both factory and larger aftermarket wheel sizes. Priced from approximately $131.25 to $2,746.20 per kit, with full conversion kits up to $3,051.00 MSRP.
• Pre-Bent Tubing Pre-bent brake lines, fuel lines, and transmission lines that are laser-scanned from original equipment to ensure exact replication, eliminating the need for custom bending or fabrication in classic vehicle restoration. Kits start at approximately $33.60.
• Cables & Hoses Brake flex hoses and related cable assemblies designed to support brake system functionality in classic vehicle applications.
• Brake Components Individual brake system components including brake calipers (raw or powder coated), brake boosters (from $154.05), master cylinders, and replacement parts for disc and drum brake systems on classic vehicles.

Quantifiable outcome

• Exact replication of original brake lines verified through laser scanning technology

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Restoration Parts Unlimited (RPUI)coreOEM/ Whitelabel/ Licensing PartnerThe Right Stuff is a brand owned and operated by Restoration Parts Unlimited (RPUI). RPUI serves as the parent company providing the e-commerce platform, distribution, and sales infrastructure for The Right Stuff products. The brand is featured as one of RPUI's Family of Brands alongside Trim Parts.

Scale indicators2 records

Expansion highlights3 records

Direct peers

• Wilwood Engineering: Manufactures disc brake kits, calipers, rotors, and master cylinders widely used in classic car and custom vehicle builds, overlapping with The Right Stuff's brake conversion and component offerings for hobbyist restorers.
• Master Power Brakes: Manufacturers brake conversion systems, boosters, master cylinders, and related components for classic car restorations, with directly overlapping product mix and customer segment to The Right Stuff.
• Stainless Steel Brakes Corporation (SSBC): Specializes in disc brake conversion kits and components specifically engineered for classic American cars and trucks, competing head-to-head with The Right Stuff in the drum-to-disc upgrade segment.
• Year One: Catalog retailer and distributor of restoration parts for classic GM, Ford, and Mopar muscle cars, offering brake components alongside broader restoration product lines and serving the same enthusiast buyer.
• Classic Performance Products (CPP): Direct competitor manufacturing disc brake conversion kits, master cylinders, brake boosters, and pre-bent lines for classic GM, Ford, and Mopar vehicles, serving the same restoration enthusiast customer base with overlapping product categories.
• LMC Truck: Specializes in restoration parts for classic Chevy, GMC, and Ford trucks from 1947-1998, including brake components, serving the same vintage truck restoration buyer that The Right Stuff addresses with its disc brake conversions.
• Eastwood Company: Restoration products retailer serving classic car and hot rod enthusiasts with brake, chassis, body, and finishing tools, overlapping with The Right Stuff on brake system components and restoration customer base.

Broad incumbents

• Holley Performance Products: Large, diversified performance and restoration automotive aftermarket brand offering brake components within a much broader portfolio of carburetors, fuel systems, and engine parts, serving classic and muscle car enthusiasts with overlapping but wider scope.
• Summit Racing Equipment: Major automotive aftermarket retailer distributing brake components and restoration parts from many brands, overlapping with The Right Stuff through shared catalog presence and customer reach in the classic car segment.

Emerging players

• Dakota Digital: Manufactures specialty digital instrumentation and related electronic upgrades for classic American vehicles, sharing the same classic car restoration target market while focusing on a distinct but adjacent product category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/getdiscbrakes
• Facebookfacebook.com/rightstuffdetailing
• LinkedInlinkedin.com/company/right-stuff-detailing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right Stuff