Virginia Asphalt Association

What Virginia Asphalt Association does

Virginia Asphalt Association (VAA), headquartered at 7814 Carousel Lane, Suite 310 in Richmond, Virginia, is a nonprofit professional trade association founded in 1952 that represents Virginia's asphalt paving industry. Its stated mission is to bridge industry innovation with public infrastructure by representing, leading, connecting, and educating members who build Virginia's roads. The association serves four primary member segments: asphalt contractors and pavers (primary), asphalt suppliers and manufacturers, public-agency personnel (notably VDOT), and career and technical education students. Core products and services include a membership program and member directory, a tiered VAA Partner Program (Black Diamond and Diamond levels), the VAA Scholarship Program, the Virginia Education Center for Asphalt Technology (VECAT), technical resources covering VDOT mix guidelines and porous asphalt specifications, an asphalt-plant-locations directory, an annual Paving Awards program, the VAA PAC for political advocacy, and a recurrent slate of industry events. Its most recent technology initiative is the HeadLight Smartforms platform (announced 2026), developed in partnership with HeadLight, which digitizes VDOT test log forms (TL-56 through TL-143) for density testing and tack coat application rates and is delivered as a web application with iOS support.

VAA monetizes primarily through three streams: recurring annual membership dues from asphalt contractors, suppliers, and related industry companies; one-time event registration fees for programs such as Discussion with the Department ($390/person, members-only) and the Asphalt Open golf tournament ($225 individual / $875 foursome), along with Multi-Atlantic Asphalt Expo exhibitor fees; and corporate sponsorships structured into named tiers ranging from $300 hole sponsorships to $5,000 Albatross and $3,500 Event Sponsor levels. Distribution is regional (Virginia only) and follows a direct, community-led GTM focused on member engagement rather than product sales. Operationally, the organization runs with a 1–10 employee footprint, indicates current organizational buildout through an open Administrative & Operations Specialist role, and is advised by a Board of Directors composed of industry stakeholders. VAA does not disclose revenue, has no subsidiaries, no parent company, no funding rounds, and no public listing.

Name

Virginia Asphalt Association

Legal name

Virginia Asphalt Association

Website

https://vaasphalt.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Virginia Asphalt Association is a nonprofit trade association, founded in 1952 and headquartered in Richmond, that represents Virginia's asphalt paving industry through membership programs, events, technical resources, advocacy, and training for contractors, suppliers, and public-agency personnel.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Business Associations (813910), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Services-Membership Organizations (8600), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)

akta.pro secondary industries

Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB), Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD)

Keywords

• Asphalt industry association
• Trade association services
• Asphalt technical training
• Pavement industry advocacy
• Construction industry events

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from asphalt contractors, suppliers, and related industry companies in Virginia
2. Event Registration Fees: Registration fees for industry events including Discussion with the Department ($390/person), golf tournaments (Foursome $875, Individual $225), and annual expo
3. Sponsorships: Corporate sponsorship revenue from partner programs including Black Diamond, Diamond, and various event sponsorship levels

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Virginia Asphalt Association is a nonprofit trade association that represents, leads, connects, and educates Virginia's asphalt paving industry. It delivers membership services, technical guidance on VDOT specifications, professional training via VECAT, advocacy through VAA PAC, and major industry events, serving asphalt contractors, suppliers, and public agency personnel.

Product overview

Virginia Asphalt Association offers a comprehensive portfolio of membership services, professional development programs, and technical resources for the asphalt industry in Virginia. The organization operates membership and partner programs, provides training through VECAT, hosts major industry events (Asphalt Open, Discussion with the Department, Mid-Atlantic Asphalt Expo), maintains a plant locations directory, and offers technical guidance on asphalt applications. A notable technology initiative is the HeadLight Smartforms program, a digitized quality assurance platform developed in partnership with HeadLight that enables field documentation of VDOT quality assurance tests.

Differentiator

Problem solved

Functional benefit

Products and services

• VAA Membership Program Annual membership program providing asphalt contractors, suppliers, and related industry companies in Virginia with access to industry resources, networking opportunities, advocacy representation, and a member directory.
• VAA Partner Program Tiered corporate partnership program with Black Diamond and Diamond levels offering branding, event sponsorship, and visibility opportunities for industry suppliers and contractors.
• VECAT Training Program Virginia Education Center for Asphalt Technology providing asphalt technology classes and certification resources for industry professionals seeking technical credentials.
• Technical Resources Library Technical guidance for asphalt industry professionals covering VDOT mix guidelines, porous asphalt pavement specifications, prime coat usage, and summary mix use guidelines.
• Asphalt Plant Locations Directory Searchable directory of asphalt plant locations across Virginia organized by VDOT district, including contact and address information for industry buyers and contractors.
• HeadLight Smartforms

Quantifiable outcome

• Asphalt surfaces 96% of Virginia's primary routes and 94% of U.S. roads

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• HeadLightcoreTechnology or Integration · 1 January 2026VAA partnered with HeadLight to develop Smartforms Technology that digitizes VDOT test log forms (TL-56, TL-57, TL-58, TL-59A/B/C, TL-60, TL-60A, TL-143) related to density testing and tack coat application rates. This web-based application converts paper forms into digital Smartforms for quality assurance documentation.
• Black Diamond PartnerscoreGTM or Marketing PartnerPremium tier partners including AEI Icons, Branscome Paving, Branscome, Carter Machinery, Chemung Contracting, National Asphalt, Superior Paving, Virginia Paving, and W L Construction and Paving
• Diamond PartnerscoreGTM or Marketing PartnerKey industry partners including Allan Myers, Colony Construction, Ergon, Foday, Ingevity, and SL Williamson Company
• VDOT (Virginia Department of Transportation)flagshipStrategic or Co-development PartnerVDOT is the single largest customer of the asphalt industry, requiring more than four million tons of mix per year. VAA organizes annual Discussion with the Department events to facilitate collaboration between VDOT leadership and industry members on specifications, planning, and funding decisions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• North Carolina Asphalt Pavement Association: North Carolina's statewide asphalt industry association. Mirrors VAA's model of representing contractors, suppliers, and engaging with NCDOT on specifications, training, and industry advocacy.
• Maryland Asphalt Association: State-level trade association for the asphalt paving industry in Maryland. Directly comparable to VAA in structure (membership dues, events, technical resources, DOT partnership) and serves a neighboring Mid-Atlantic state with similar regulatory dynamics.
• Flexible Pavements of Ohio: Ohio's statewide asphalt pavement association providing member services, technical guidance, and ODOT specification support. Structurally and functionally analogous to VAA as a state-level asphalt advocacy and education organization.
• Pennsylvania Asphalt Pavement Association: Pennsylvania's statewide asphalt trade group offering membership, technical guidance, and PennDOT coordination. A close functional peer to VAA given the shared Mid-Atlantic geography and DOT-driven specification model.

Broad incumbents

• Asphalt Institute: International trade association focused on asphalt binder and technology. Complementary rather than directly competitive—provides technical and educational resources that VAA's VECAT program parallels at a national scale.
• National Asphalt Pavement Association (NAPA): The national trade association representing the asphalt pavement industry. NAPA overlaps directly with VAA's mission—advocacy, technical resources, training, and events—but operates at the federal level, while VAA is the Virginia state affiliate counterpart.
• American Road & Transportation Builders Association (ARTBA): National transportation construction trade group with broad policy and advocacy reach. Competes for member attention at the federal level and overlaps with VAA's VDOT-focused advocacy mandate on infrastructure funding.

Others

• National Stone, Sand & Gravel Association (NSSGA): National aggregates industry association representing aggregate producers—a key upstream input to asphalt mix. NSSGA members overlap with VAA supplier members (e.g., Branscome) and serves as an industry-adjacent peer.

Emerging players

• Virginia Transportation Construction Alliance (VTCA): Virginia-based association representing the broader transportation construction industry. Partially overlaps with VAA's contractor membership base and VDOT engagement, but covers multiple infrastructure verticals beyond asphalt.
• Associated General Contractors of Virginia (AGC VA): Virginia chapter of AGC representing general contractors. Many VAA contractor members are likely AGC VA members as well, creating membership overlap and competition for advocacy voice on infrastructure policy in Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/virginia-asphalt-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Asphalt Association