Focus Media
Focus Media Korea operates Korea's dominant elevator TV advertising network, with 65,000+ screens across 4,600+ apartment complexes reaching 7.4 million daily viewers. The company sells data-driven out-of-home advertising to enterprise brands, agencies, and government bodies through cluster-based targeting and offline attribution analytics.
- Company typePrivate
- Founded2017
- HeadquartersYongdungpo, South Korea
- Headcount101–250
- GTM typeB2B
- OfferingServices
Focus Media firmographics
Firmographics- Name
- Focus Media
- Legal name
- 주식회사 포커스미디어코리아
- Website
- https://focusmediakorea.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Focus Media Korea operates Korea's dominant elevator TV advertising network, with 65,000+ screens across 4,600+ apartment complexes reaching 7.4 million daily viewers. The company sells data-driven out-of-home advertising to enterprise brands, agencies, and government bodies through cluster-based targeting and offline attribution analytics.
- Ownership category
- akta.pro rank
Focus Media industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Media & Audience Measurement Analytics (BPAHALAO), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where Focus Media is headquartered
LocationHeadquarters
- HQ city
- Yongdungpo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Focus Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Elevator TV Advertising (승강기 TV 광고): Core revenue stream from selling advertising airtime on Focus Media's network of elevator TV screens installed across apartment buildings and office buildings in South Korea. Pricing is quote-based and influenced by campaign duration, audience reach, targeting parameters, and placement frequency. The model is primarily B2B, with brands and advertising agencies purchasing media placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom quote-based pricing for B2B advertising campaigns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Focus Media product offering
Product offeringCore offering
Focus Media Korea operates Korea's dominant elevator TV advertising network, selling targeted advertising airtime on 65,000+ digital screens installed across 4,600+ apartment complexes and 150+ office buildings in Seoul and greater metropolitan areas. The company's DDOOH (Data-Driven Out-of-Home) platform combines AI-powered audience clustering, an apartment integrated database, and BLE beacon measurement to deliver captively-viewed video ads to approximately 7.4 million daily viewers, with full-funnel campaign measurement including viewership, store visit, and sales attribution for brand advertisers, agencies, and government institutions.
Product overview
Focus Media Korea operates a platform-plus-modules architecture for elevator TV advertising. The core platform consists of approximately 65,000 elevator TV units across apartments and offices reaching 7.4 million daily viewers, built on a DDOOH (Data-Driven Out-of-Home) infrastructure. The product portfolio includes four geographic tiers: Seoul Living Zone (primary apartment product), OfficeTV (office building product), Premium (top 1% income targeting), and High-End (top 0.1% targeting). Supporting the core advertising products are analytics platforms (F.act, Focus Analytics), research products (Apartment Resident Trend Report, Apartment White Paper), and content types (Brand, Cultural, Local Commerce, Public Information). Additional services include content production and the Fomi Box resident promotion program.
Differentiator
Problem solved
Functional benefit
Brands
- 포미박스 (Fomi Box): Resident benefit program offering promotional content and event participation opportunities for apartment residents
- 포커스애널리틱스 (Focus Analytics)
- F.act (Focusmedia Analytics and Consumer Trend)
Products and services
- ElevatorTV (서울생활권 / Seoul Living Zone) Primary elevator TV advertising product targeting apartment residents in Seoul and greater metropolitan areas across 4,600+ apartment complexes. Delivers full-screen video ads in elevator environments with captive, unskippable audience exposure during residents' daily elevator rides.
- OfficeTV Elevator TV advertising product for office buildings targeting working professionals during daily elevator commutes. Covers major Seoul business districts and office-dense satellite cities to reach higher-income urban professional demographics.
- Premium (프리미엄) High-income audience targeting product selecting only apartment buildings where top 1% income residents live based on KCB credit bureau data. Enables premium-priced campaigns for luxury and high-end brands targeting affluent residential demographics.
- High-End (하이엔드) Ultra-luxury audience targeting product for top 0.1% asset holders in Korea. Limited to 7 brands per advertising rotation with full-screen elevator TV exposure, requiring luxury retail presence in major department stores or premium magazine association.
- F.act (Focusmedia Analytics and Consumer Trend) - DDOOH Solution Flagship DDOOH (Data-Driven Out-of-Home) solution enabling full-funnel marketing from pre-campaign target analysis through cluster-based content planning to post-campaign performance measurement including viewership rates, app usage, store visits, and sales data.
- Focus Analytics (포커스 애널리틱스) Proprietary analytics platform that provides advertisers with audience measurement, campaign performance metrics, and data-driven audience insights for out-of-home advertising placements. Co-developed with Macromill Embrain using BLE signals and panel-based methodology similar to TV ratings measurement.
- Content Production (콘텐츠 제작) In-house creative service providing end-to-end content production for elevator TV advertising including location shooting, studio shooting, 2D asset creation, and TVC optimization for vertical display formats. Covers planning, production, and editing.
- Cluster Product (클러스터 상품) Segmented advertising product using apartment integrated database to group complexes by demographic, structural, and lifestyle characteristics, delivering tailored content to each cluster segment. Case studies show up to 2.3x improvement in brand awareness, store visits, and app usage through cluster targeting.
- Fomi Box (포미박스) Resident benefit program that delivers exclusive promotions and event participation opportunities through elevator TV. Features partner brand promotions and prizes that drive resident engagement with advertised brands.
Quantifiable outcome
- 7.4 million daily viewers across 65,000+ elevator TV screens
- +2 more outcomes
Companies that use Focus Media
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Focus Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Focus Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Macromill Embrain (마크로밀엠브레인)coreCo-development partnership for the Focus Analytics platform. Macromill Embrain, a leading market research and analytics company, provides audience research data and analytical expertise that powers Focus Media's campaign measurement and attribution capabilities. This is a key strategic partnership that underpins Focus Media's data-driven DDOOH value proposition.
- 로플렛coreTechnology partnership for BLE beacon-based store visit measurement. 로플렛 provides Bluetooth Low Energy beacon infrastructure that enables Focus Media to measure offline store visits resulting from elevator TV advertising campaigns, giving advertisers a critical offline-to-online attribution capability.
- Amazon Web Services, Inc. (AWS)coreCloud infrastructure partnership for data storage and platform operations. Focus Media leverages AWS cloud services to power its DDOOH platform, including the Focus Analytics system, audience database, and campaign delivery infrastructure.
- 케이알파 (KR Alpha)minorGift and incentive delivery partner used for advertiser engagement programs and promotional campaign mechanics. 케이알파 provides gift delivery services that Focus Media can integrate into promotional advertising campaigns.
- 스티비 (STIBI)minorNewsletter and email marketing partner used for client communication and campaign reporting delivery. 스티비 provides email and newsletter services to support Focus Media's client communication and marketing efforts.
- 카카오 (Kakao)minorMessaging channel partnership for customer and advertiser communication. 카카오 provides messaging infrastructure (KakaoTalk) used by Focus Media to reach and communicate with advertisers and clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Focus Media competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: Outfront Media is a major US-based outdoor advertising company with a growing digital OOH portfolio. Comparable as an established OOH operator pivoting toward programmatic and data-driven digital inventory, competing for the same advertiser audiences as Focus Media.
- JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, transit, and digital OOH networks globally including in Korea. While it does not specialize in residential elevator advertising, it competes for the same OOH advertiser budgets and brings scale advantages.
- Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in the US, with a sizable digital billboard and DOOH network. Comparable as a broad OOH incumbent expanding digital capabilities, though primarily billboard-focused rather than elevator/place-based.
- Ströer: Ströer is a leading German outdoor and digital out-of-home advertising operator with a large digital screen footprint. It is comparable as a broad OOH incumbent investing in DOOH capabilities and data-driven audience targeting, similar to Focus Media's DDOOH direction.
Direct peers
- Captivate: Captivate operates the largest digital video network in office elevators across North America, selling targeted advertising in captive elevator environments. Most directly comparable to Focus Media's elevator TV business model and audience environment, though it focuses on office rather than residential buildings.
Emerging players
- VIOOH: VIOOH is a programmatic DOOH marketplace backed by JCDecaux and other global OOH operators. Comparable as a programmatic infrastructure layer for DOOH that signals where the industry is heading and could influence Focus Media's go-to-market evolution.
- Vistar Media: Vistar Media is a leading programmatic DOOH ad platform enabling automated buying of digital out-of-home inventory. Comparable as an emerging technology layer that could either partner with or compete against Focus Media's direct-sales DDOOH model.
- Hivestack: Hivestack is a programmatic DOOH ad exchange and SSP serving global markets including APAC. Comparable as an emerging player bringing programmatic automation to OOH, which could pressure traditional sales-led operators like Focus Media.
- Place Exchange: Place Exchange is a programmatic DOOH SSP connecting publishers with omnichannel demand. Comparable as an emerging infrastructure player in DOOH that intersects with Focus Media's positioning between media inventory and data-driven targeting.
Others
- Broadsign: Broadsign is a DOOH software platform providing CMS and programmatic infrastructure for digital signage networks. Comparable as an enabling/ecosystem partner that could power future programmatic or operational capabilities for Focus Media's elevator TV network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Focus Media social profiles
Digital presenceFocus Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Media leadership team
Management profileNumber of profiles
Profiles6 records
Focus Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Media
What does Focus Media do?
Focus Media Korea operates Korea's dominant elevator TV advertising network, selling targeted advertising airtime on 65,000+ digital screens installed across 4,600+ apartment complexes and 150+ office buildings in Seoul and greater metropolitan areas. The company's DDOOH (Data-Driven Out-of-Home) platform combines AI-powered audience clustering, an apartment integrated database, and BLE beacon measurement to deliver captively-viewed video ads to approximately 7.4 million daily viewers, with full-funnel campaign measurement including viewership, store visit, and sales attribution for brand advertisers, agencies, and government institutions.
Is Focus Media a public or private company?
Focus Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus Media founded?
Focus Media was founded in 2017. It employs 101 to 250 people.
Where is Focus Media based?
Focus Media is headquartered in Yongdungpo, South Korea, in the Asia region.
How does Focus Media make money?
One revenue line is on record: elevator TV Advertising (승강기 TV 광고).
Who are Focus Media's main competitors?
Broad incumbents on record are Outfront Media, JCDecaux, Lamar Advertising and Ströer. Captivate is listed as a direct peer. Emerging players are VIOOH, Vistar Media, Hivestack and Place Exchange. Broadsign is listed as an others.
Does Focus Media have an API?
No public API is recorded for Focus Media.
What industry is Focus Media in?
Focus Media's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 54185 and its SIC code is 7310.