MacDougalls' Cape Cod Marine Service
- Company typePrivate
- Founded1938
- HeadquartersFalmouth, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MacDougalls' Cape Cod Marine Service does
MacDougalls' Cape Cod Marine Service is a privately held, full-service yacht yard and marina facility headquartered at 145 Falmouth Heights Road on Falmouth Inner Harbor in Massachusetts, operating across five-plus waterfront acres with 100-plus seasonal dockage slips and equipment capable of hauling and servicing vessels up to 120 feet. The company is owned by the Berwind family under the legal entity MacDougalls' Cape Cod Marine Services, Inc., tracing its operational history to a 1938 acquisition from Captain W.W. Phinney, who originally established boatbuilding at the harbor in 1911.
The company's core operations span five revenue lines: (1) marina services including seasonal and transient dockage, fuel dock (gasoline, diesel), pump-out, and boat valet; (2) a comprehensive marine technical services division covering engine, electronics, electrical, plumbing, fiberglass, carpentry, rigging, paint and varnish, and sail and canvas work; (3) Zodiac boat sales as Cape Cod's premiere dealer; (4) Mercury Marine outboard sales as a Platinum dealership covering 4HP to 300HP; and (5) an online merchandise store (MacDougalls' Gear). The technical platform is anchored by the largest paint booth in Cape Cod (up to 80ft LOA, 30ft height), a 75-ton Marine Travel Lift, a dedicated engine repair shop with OEM diagnostic tools, and ABYC Master Technicians certified across Caterpillar, Cummins, Detroit, Yanmar, Volvo, MAN, Westerbeke, Northern Lights, Yamaha, and Mercury, supported by FCC-licensed and NMEA-certified electronics staff.
MacDougalls' sells and services a broad third-party brand portfolio including Yamaha, Volvo Penta, MAN, Cummins, Westerbeke, Onan, Kohler, Seakeeper, Garmin, Furuno, Raymarine, Simrad, B&G, North Sails, EZ2CY, Interlux, Awlgrip, Sea Hawk, and SeaDek, and executes complex refit, repower, and restoration projects (e.g., twin MAN 1200 installations on a 48' Viking, quad Yamaha 450HP repowers on a 41' Regulator, Seakeeper installations on sport fishing and trawler vessels). Customers are primarily individual yacht owners and recreational boaters transiting through Cape Cod, Martha's Vineyard, and Nantucket, with mobile electronics service extending the company's reach throughout New England.
MacDougalls' Cape Cod Marine Service firmographics
Firmographics- Name
- MacDougalls' Cape Cod Marine Service
- Legal name
- MacDougalls' Cape Cod Marine Services, Inc.
- Website
- https://macdougalls.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MacDougalls' Cape Cod Marine Service industry classification
Industry- Product category
- Marina and Marine Services
- NAICS
- Ship Building and Repairing (336611), Marinas (713930), Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Outfitting & Interior Refurbishment (TLAKAKAL)
- akta.pro secondary industries
- Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)
Keywords
Where MacDougalls' Cape Cod Marine Service is headquartered
LocationHeadquarters
- HQ city
- Falmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MacDougalls' Cape Cod Marine Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Marina Dockage & Slips: Seasonal dockage slips (100+) and transient slips for yachts visiting Falmouth Harbor, Martha's Vineyard, and Nantucket
- Marine Service & Repair: Comprehensive marine maintenance and repair services including carpentry, canvas, sail, rigging, paint, varnish, fiberglass, engine, electronics, electrical, and plumbing
- Boat Sales (Zodiac): Sales of Zodiac RIBs (rigid inflatable boats) as Cape Cod's premiere Zodiac dealer offering Mercury and Yamaha power with large stock for immediate delivery
- Outboard Engine Sales: Sales of Mercury outboard engines ranging from 4HP to 300HP with in-stock models ready for immediate delivery and seasonal promotions
- Custom Marine Projects: Complex refits, repowers, and custom marine projects including engine replacements, electronics installations, and vessel modifications
- Merchandise & Apparel: Online merchandise store (macdougallsgear.com) selling apparel, drinkware, headwear, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Marine Engine Technician: $27-$40/hour |
| One time/ perpetual license | Pay-as-you-go | Mercury 50HP FourStroke EFI - Sale Price: $7,475 |
| One time/ perpetual license | Pay-as-you-go | Mercury 300HP FourStroke - Sale Price: $29,925 |
| Transaction based/ take rate | Pay-as-you-go | Fuel Dock Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MacDougalls' Cape Cod Marine Service product offering
Product offeringCore offering
MacDougalls' Cape Cod Marine Service operates a full-service marina and yacht yard on Falmouth Inner Harbor, providing transient and seasonal dockage, fuel, valet, and pump-out services alongside in-house technical services covering engine, electronics, electrical, plumbing, fiberglass, carpentry, rigging, paint/varnish, and sail/canvas work. The company also sells Zodiac boats and Mercury outboard engines as authorized dealerships, completes vessel refits and repowers, and runs an online branded merchandise store.
Product overview
MacDougalls' Cape Cod Marine Service is a full-service yacht yard and marina facility in Falmouth, MA, operating as a unified portfolio of marina services, boat sales, and marine technical services rather than a single software product. Its core product lines are: (1) a full-service marina offering transient and seasonal slips, fuel, valet, and boat storage; (2) Zodiac boat sales — Cape Cod's premiere Zodiac dealer with Mercury and Yamaha powered models in stock; (3) Mercury Marine outboard sales and service as a Platinum dealership, offering models from 4HP to 300HP; (4) a comprehensive marine technical services division covering engine, electronics, electrical/plumbing, fiberglass, carpentry, rigging, paint/varnish, and sail/canvas work; and (5) an online merchandise store (MacDougalls' Gear). The business also sells and services a wide range of third-party marine brands including Yamaha, Yanmar, Volvo Penta, MAN, Cummins, Westerbeke, Onan, Kohler, Seakeeper, Garmin, Furuno, Raymarine, Simrad, B&G, Interlux, Awlgrip, Sea Hawk, and SeaDek. Key recent projects include vessel refits, repowers, and custom installations such as Seakeeper gyro stabilizer systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Marina Services
Quantifiable outcome
- Mercury Marine Service CSI Award 2024 - score of 94 or higher out of 100
Companies that use MacDougalls' Cape Cod Marine Service
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MacDougalls' Cape Cod Marine Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MacDougalls' Cape Cod Marine Service partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mercury MarinecorePlatinum Sales and Service dealership with Mercury Marine offering repowers, Mercury Portable Outboards, and Mercury Outboards. Open access to Falmouth Harbor, Martha's Vineyard, and Nantucket make the marina a key destination for repowers, repairs, and upgrades. Includes access to Mercury V12 600HP Verado Outboard.
- ZodiaccoreCape Cod's premiere Zodiac dealer offering both Mercury and Yamaha power. Large stock of Zodiacs available for immediate delivery including Nomad, Yachtline, Open, Pro, Medline, N-ZO, and eJET models.
- Casco Bay DieselminorCollaboration on 48' Viking repower project involving twin MAN 1200 engines. Casco Bay Diesel provided engine room preparation and alignment support.
- North SailsminorAuthorized North Sails loft providing new sail production of racing and cruising sails for boats of all sizes as well complete repair, conversions, and cleaning services.
- SeakeepercoreLeading Northeast Seakeeper dealer providing installation and service support. As Authorized Seakeeper installation and service center, can install on sport fishing boats, trawlers, mega yachts, or commercial vessels.
- EZ2CYminorLicensed crystal clear enclosures through the sail and canvas department.
- MAN EnginesminorCummins-brand generator sets and marine engines distributed through MacDougalls. Partnership enables repower projects with MAN engines (e.g., 48' Viking repower with twin MAN 1200 engines).
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
MacDougalls' Cape Cod Marine Service competitors and assessment
Company assessmentOthers
- Zodiac Nautic: Global RIB manufacturer for which MacDougalls' is Cape Cod's premiere dealer (Nomad, Open, Yachtline, eJET lines). OEM supplier rather than competitor; shapes MacDougalls' boat sales and tender service offering.
- Mercury Marine: OEM partner supplying Mercury outboards (4HP–300HP plus the V12 600HP Verado) and awarding MacDougalls' Platinum status. OEM/supplier relationship rather than direct competitor — a key ecosystem dependency.
Direct peers
- Brewer Yacht Yards: Network of full-service marinas and boatyards across the Northeast (CT, MA, ME, NY) providing dockage, storage, and repair services. Direct peer in model and broad regional coverage adjacent to MacDougalls' territory.
- Hinckley Yacht Services: New England-based full-service yacht yard network offering engine, electronics, paint, carpentry, rigging, and refit services for premium power and sailing yachts. Most direct functional peer — same customer base (luxury yacht owners), same full-service yard model, and overlapping geography across Cape Cod and southern New England.
- New England Boatworks: Full-service boatyard in Portsmouth, RI offering engine, paint, carpentry, electronics, and refit services for yachts. Direct regional peer with comparable full-service yard capabilities.
- Newport Shipyard: Premier full-service yacht repair and refit facility in Newport, RI handling complex refits, paint, engine, and rigging work on large yachts. Direct peer operating the same full-service yard model in a comparable New England luxury boating market.
- Conanicut Marine Services: Jamestown, RI-based full-service marina and yacht yard offering transient/seasonal dockage, fuel, and complete repair services. Direct peer in service mix (marina + full-service yard) and in the southern New England yachting corridor.
- Bay Marine: Cape Cod marine service company providing engine, electrical, rigging, and boat repair. Direct local peer competing for Cape Cod service and refit work.
- Allen Harbor Marine Service: Full-service marina and boatyard in Harwich Port, MA on Cape Cod offering dockage, storage, fuel, and marine repair. Direct regional peer operating the same full-service yard model on Cape Cod.
Broad incumbents
- Safe Harbor Marinas: Largest U.S. marina operator with hundreds of locations offering dockage, storage, and service. Broad incumbent — overlapping service capabilities but operating at national scale, not as a single Cape Cod luxury yard.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MacDougalls' Cape Cod Marine Service social profiles
Digital presenceMacDougalls' Cape Cod Marine Service compliance and trust
Trust signalCompliance3 records
MacDougalls' Cape Cod Marine Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacDougalls' Cape Cod Marine Service leadership team
Management profileNumber of profiles
Profiles7 records
MacDougalls' Cape Cod Marine Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacDougalls' Cape Cod Marine Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacDougalls' Cape Cod Marine Service
What does MacDougalls' Cape Cod Marine Service do?
MacDougalls' Cape Cod Marine Service operates a full-service marina and yacht yard on Falmouth Inner Harbor, providing transient and seasonal dockage, fuel, valet, and pump-out services alongside in-house technical services covering engine, electronics, electrical, plumbing, fiberglass, carpentry, rigging, paint/varnish, and sail/canvas work. The company also sells Zodiac boats and Mercury outboard engines as authorized dealerships, completes vessel refits and repowers, and runs an online branded merchandise store.
Is MacDougalls' Cape Cod Marine Service a public or private company?
MacDougalls' Cape Cod Marine Service is a private company. It is classified as family owned and is currently operating.
When was MacDougalls' Cape Cod Marine Service founded?
MacDougalls' Cape Cod Marine Service was founded in 1938. It employs 101 to 250 people.
Where is MacDougalls' Cape Cod Marine Service based?
MacDougalls' Cape Cod Marine Service is headquartered in Falmouth, United States, in the North America region.
How does MacDougalls' Cape Cod Marine Service make money?
Six revenue lines are on record. Marina Dockage & Slips are the primary driver. The others are marine Service & Repair, boat Sales (Zodiac), outboard Engine Sales, custom Marine Projects and merchandise & Apparel.
Who are MacDougalls' Cape Cod Marine Service's main competitors?
Others on record are Zodiac Nautic and Mercury Marine. Direct peers are Brewer Yacht Yards, Hinckley Yacht Services, New England Boatworks, Newport Shipyard, Conanicut Marine Services, Bay Marine and Allen Harbor Marine Service. Safe Harbor Marinas is listed as a broad incumbent.
Does MacDougalls' Cape Cod Marine Service have an API?
No public API is recorded for MacDougalls' Cape Cod Marine Service.
What industry is MacDougalls' Cape Cod Marine Service in?
MacDougalls' Cape Cod Marine Service's product category is Marina and Marine Services. Its primary akta.pro industry code is TLAKAKAL, Marine Outfitting & Interior Refurbishment, with a secondary code of TLAKAKAH, Piping, HVAC & Auxiliary Systems Repair. Its NAICS code is 336611 and its SIC code is 3730.