Destination Motivation
Destination Motivation is a privately held sales-incentive company that sells Vacation Voucher programs — cruise and luxury resort condo stays — to home improvement, home services, and home furnishing contractors across North America and Australia, using the vouchers as emotional closing tools to increase close rates and reduce cancellations.
- Company typePrivate
- Founded2012
- HeadquartersCulver City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Destination Motivation does
Destination Motivation is a privately held, bootstrapped sales-incentive company founded in 2012 by Caleb Nelson and headquartered in Sheridan, Wyoming. The company sells Vacation Voucher programs — Cruise Vouchers valid on Royal Caribbean, Celebrity, Norwegian, and Carnival (3-8 night itineraries across Alaska, the Caribbean, the Bahamas, Mexico, and Canada/New England, with no blackout dates and a 16-month booking window) and Condo Express Vouchers providing 8-day/7-night stays at 4,500+ luxury resorts across 106 countries — bundled with a 16-page 8.5x11 brochure and sold to home improvement, home services, and home furnishing contractors who offer the vouchers to homeowners as emotional closing incentives during in-home sales presentations. Each voucher is positioned to reduce post-signing cancellations and increase close rates, with reported outcomes ranging from 5-15% close-rate lifts and 3-15% cancellation reductions across named clients including Window Nation, LeafGuard, Renewal by Andersen, Long Home, Dreamstyle Remodeling, Jon Wayne, Parker & Sons, Reborn Cabinets, and Men with Tools.
The go-to-market is sales-led and enterprise-field-sales oriented, with a national direct sales force providing hands-on training, customizable marketing collateral, and ongoing coaching to client sales teams. Pricing is quote-based and transaction-oriented, with setup fees, per-voucher unit costs, and dedicated partner pricing tiers for Owens Corning Roofing Contractor Network, TAMKO Certified Contractors (50% off setup fees, $10 per-order reduction, free co-branded collateral, free Cancel/Save Notice enrollment), and Angi Pros (50% off setup fee plus a free voucher). Distribution is supplemented by flagships channel partnerships (Power100, Service Nation, Modernize) and an emerging ecosystem of technology partners (Truvolv, Leap, Ingage, Siro, Get The Referral, OneClick). The company also sells add-on services, including the Rehash Program consulting offering that helps clients monetize past lost leads.
The business has scaled to 1,000+ clients across the United States, Canada, and Australia, earning three consecutive Inc. 5000 placements and three consecutive Power100 #1 Preferred Partner rankings out of 3,600 companies considered, alongside an A+ BBB rating and 3,500+ five-star reviews. Revenue is not publicly disclosed, and the company appears to have grown without institutional funding under a leadership team that includes Caleb Nelson (Founder & CEO), Brett Thornton (President), Jeff Goldscher (CMO), and Corey Cousins (VP, Sales & Training).
Destination Motivation firmographics
Firmographics- Name
- Destination Motivation
- Legal name
- Destination Motivation
- Website
- https://increaseoursales.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Destination Motivation is a privately held sales-incentive company that sells Vacation Voucher programs — cruise and luxury resort condo stays — to home improvement, home services, and home furnishing contractors across North America and Australia, using the vouchers as emotional closing tools to increase close rates and reduce cancellations.
- Ownership category
- akta.pro rank
Destination Motivation industry classification
Industry- Product category
- Sales Incentive Programs
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cruise Retail Travel Agencies (THAKABAF)
- akta.pro secondary industries
- Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG), Communications & Engagement (Invitations, Microsites, Mobile Apps, Messaging) (THAHANAI), Island, Beach & Resort Travel Agencies (THAKAFAL), Villas & Luxury Estates (THAMAAAC), Resort-Style Extended-Stay Properties (THAGAEAL)
Keywords
Where Destination Motivation is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Destination Motivation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Vacation Voucher Sales: Sells vacation vouchers (cruise and resort condo) to home improvement and home services companies as a sales incentive tool. Companies purchase vouchers to offer customers as part of purchase agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | TAMKO Certified Contractors - Special pricing tier |
| Transaction based/ take rate | Pay-as-you-go | Angi Pros special offer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Destination Motivation product offering
Product offeringCore offering
Destination Motivation sells Cruise Vouchers and Resort Condo Vouchers (Condo Express) to home improvement, home services, and home furnishing companies, which then offer the vouchers to their customers as a sales incentive during in-home presentations. The turnkey system is supported by sales training, customizable marketing collateral, and a Rehash consulting program, all designed to help contractor clients increase close rates, reduce post-sale cancellations, and generate referrals.
Product overview
Destination Motivation offers a unified Vacation Voucher Program as its core product, consisting of Cruise Vouchers (valid on Royal Caribbean, Celebrity, Norwegian, and Carnival cruise lines with 3-8 night itineraries to destinations worldwide) and Resort Condo Vouchers (8-days/7-nights at 4,500+ luxury resorts across 106 countries). The program is complemented by the Rehash Program, a consulting add-on that helps companies recover revenue from past leads, and Sales Training Services that provide hands-on coaching for sales team integration. The ecosystem is designed as a turnkey solution for home improvement and home services companies to increase close rates, reduce cancellations, and generate referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Voucher Program A turnkey sales incentive program offering Cruise Vouchers (valid on Royal Caribbean, Celebrity, Norwegian, and Carnival with itineraries of 3-8 nights to destinations including Alaska, Caribbean, Bahamas, and Mexico) and Resort Condo Vouchers (8-days/7-nights at 4,500+ luxury resorts in 106 countries) for home improvement and home services companies to use as a closing tool during in-home sales presentations, designed to increase close rates, reduce cancellations, and generate referrals.
- Cruise Voucher
Quantifiable outcome
- 5-7% reduction in cancellation rates
- +8 more outcomes
Companies that use Destination Motivation
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Destination Motivation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Destination Motivation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Power100core#1 Preferred Partner out of 3,600 companies considered by Power100 for third consecutive year. Power100 is a community of leading home improvement and home services companies.
- Ticket to Dream FoundationcorePartnership with nationally recognized 501(c)(3) nonprofit that has helped over 5 million children in foster care. Through Destination Hope, provides free vacations for deserving foster families.
- Owens CorningflagshipExclusive partnership with Owens Corning Roofing Contractor Network Members. Special pricing and support for contractors using the vacation voucher program.
- TAMKOflagshipTAMKO Certified Contractors receive 50% off initial setup fees, $10 price reduction on all orders, FREE co-branded collateral materials, and FREE Cancel/Save Notice feature enrollment.
- AngiflagshipPartnership offering Angi Pros 50% off setup fee plus one FREE Vacation Voucher with purchase. Special program for Angi Pro service providers.
- WestlakeminorBuilding products partner.
- VendominorParadigm Vendo channel partner.
- ModernizeminorHome improvement lead generation partner.
- Service NationminorService Nation Roundtable Rewards marketplace partner for HVAC, Plumbing, Electrical contractors.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Destination Motivation competitors and assessment
Company assessmentBroad incumbents
- Maritz Travel: Maritz is one of the largest corporate incentive travel and engagement companies in North America, designing incentive programs for Fortune 500 sales channels. It is comparable to Destination Motivation as a B2B incentive travel provider, but operates at a much broader, enterprise scale across many verticals.
- Aimia Inc. Aimia is a loyalty analytics and program operator with the AIR MILES reward program and B2B loyalty services. It is comparable to Destination Motivation as a large-scale loyalty and incentive provider, though Aimia is far broader and serves enterprise clients across multiple verticals globally.
- ITA Group: ITA Group is a large performance improvement company specializing in incentive travel, loyalty, and engagement programs for B2B clients. Comparable to Destination Motivation because it sells travel-based sales incentives to enterprise sales channels, though ITA operates at much larger scale and across many industries.
- Blackhawk Network: Blackhawk Network is a large payments and incentives network offering gift cards, prepaid products, and incentive solutions through partnerships with retailers and consumer brands. Comparable to Destination Motivation as a B2B incentive provider, but operates at significantly larger scale with a much broader product portfolio.
- BIWORLDWIDE: BIWORLDWIDE delivers loyalty, incentive, and engagement solutions to enterprise clients globally, including travel-based incentives. It is comparable to Destination Motivation in offering vacation and travel rewards as sales channel incentives, but serves a much wider roster of B2B verticals.
Direct peers
- Tango Card: Tango Card provides a digital rewards platform used by businesses to deliver gift card and prepaid incentives at scale. It is a direct peer because it sells into the same B2B incentive use cases (sales motivation, customer referrals) as Destination Motivation, although through a digital-first rewards catalog rather than bundled vacation vouchers.
- One10 Marketing: One10 Marketing is an incentive marketing and loyalty company offering merchandise, travel, and recognition programs to business clients. Comparable to Destination Motivation because both deliver travel-based incentive solutions to B2B sales organizations, with similar program design and fulfillment model.
- HMI Performance Incentives: HMI designs and manages sales incentive and reward programs, including travel rewards, for businesses. It is a direct peer to Destination Motivation because both monetize by packaging vacation and merchandise incentives as B2B sales tools, with similar customer profiles and program management offerings.
- Rymax Marketing Rewards: Rymax provides loyalty and incentive marketing solutions including branded rewards, gift cards, and travel incentives to B2B clients. It is a direct peer to Destination Motivation because both compete to provide high-perceived-value rewards (including travel) as sales channel incentives to home services, retail, and contractor-type businesses.
- National Gift Card Corp. National Gift Card operates a large B2B incentive and rewards platform offering prepaid and gift card incentives across thousands of brands. It competes directly with Destination Motivation for the same B2B incentive budget, though its product is gift card–based rather than cruise/resort-voucher-based.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Destination Motivation social profiles
Digital presenceDestination Motivation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination Motivation leadership team
Management profileNumber of profiles
Profiles18 records
Destination Motivation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination Motivation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination Motivation
What does Destination Motivation do?
Destination Motivation sells Cruise Vouchers and Resort Condo Vouchers (Condo Express) to home improvement, home services, and home furnishing companies, which then offer the vouchers to their customers as a sales incentive during in-home presentations. The turnkey system is supported by sales training, customizable marketing collateral, and a Rehash consulting program, all designed to help contractor clients increase close rates, reduce post-sale cancellations, and generate referrals.
Is Destination Motivation a public or private company?
Destination Motivation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Destination Motivation founded?
Destination Motivation was founded in 2012. It employs 1 to 10 people.
Where is Destination Motivation based?
Destination Motivation is headquartered in Culver City, United States, in the North America region.
How does Destination Motivation make money?
One revenue line is on record: vacation Voucher Sales.
Who are Destination Motivation's main competitors?
Broad incumbents on record are Maritz Travel, Aimia Inc., ITA Group, Blackhawk Network and BIWORLDWIDE. Direct peers are Tango Card, One10 Marketing, HMI Performance Incentives, Rymax Marketing Rewards and National Gift Card Corp..
Does Destination Motivation have an API?
No public API is recorded for Destination Motivation.
What industry is Destination Motivation in?
Destination Motivation's product category is Sales Incentive Programs. Its primary akta.pro industry code is THAKABAF, Cruise Retail Travel Agencies, with a secondary code of THAHANAG, Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in). Its NAICS code is 561510 and its SIC code is 7311.