PH Homes

What PH Homes does

PH Homes, Inc. is a privately-held residential homebuilder incorporated in Michigan that constructs and sells new single-family homes and townhomes primarily in Oakland County. The company operates two community developments: Preserve at Hidden Lake in White Lake Township, which offers waterfront walkout lots with single-family homes, and Elizabeth Trace Townhomes, a lower-priced townhome community with Walled Lake schools. The company offers approximately 10 floor plans ranging from 1,504 to 2,928 square feet, with 2-4 bedroom configurations including ranch, story-and-a-half, colonial, and two-story designs, with home prices ranging from approximately $380,000 to over $705,000.

The company's core technology is conventional residential wood-frame construction using standard building practices, ENERGY STAR compliance, and features such as 9-foot ceilings, open floor plans, two-car garages, full basements, central air, HVAC, and fireplaces. Construction follows a direct-to-consumer model: PH Homes sells through its own sales office at 988 Preserve Ln. (model hours Saturday-Wednesday, 12PM-5PM) and its main office at 8255 Cascade Ave. in Commerce Township, supplemented by a corporate website (myphhome.com) and Google Forms-based inquiry capture. The buyer mix is entirely individual homebuyers, with both move-in ready quick-occupancy homes and build-to-order floor plans available on community lots or off-site.

Revenue is generated through one-time new home sales with unit pricing that varies by floor plan, elevation, and lot premium (notably for waterfront positions). PH Homes supplements its sales process with mortgage financing partnerships with Independent Bank and Lake Michigan Credit Union/Genisys Credit Union Mortgage. The firm reports 1-10 employees and operates with no disclosed institutional investors, parent company, or external funding.

Name

PH Homes

Legal name

PH Homes, Inc.

Website

https://myphhome.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PH Homes is a Michigan-based residential homebuilder that constructs and sells new single-family homes and townhomes across two Oakland County communities, offering roughly 10 floor plans priced $380,000-$705,000 directly to individual homebuyers.

Ownership category

akta.pro rank

Headquarters

HQ city

White Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: PH Homes generates revenue through the sale of newly constructed residential homes. They sell both quick occupancy move-in ready homes and build-to-order homes on their community lots or off-site locations. Home prices range from approximately $380,000 to $705,000 depending on floor plan, lot location, and customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PH Homes builds and sells new construction residential homes in Oakland County, Michigan. The company offers single-family homes on waterfront walkout lots at the Preserve at Hidden Lake community and low-maintenance townhomes at Elizabeth Trace Townhomes, with both quick occupancy (move-in ready) and build-to-order options across approximately 13 floor plans ranging from 1,504 to 2,928 square feet.

Product overview

PH Homes, Inc. is a Michigan residential new home builder serving Oakland County, offering new construction single-family homes and townhomes through two main communities: Preserve at Hidden Lake (waterfront single-family homes on walkout lots) and Elizabeth Trace Townhomes (low-maintenance townhomes in White Lake). The company provides move-in ready homes and offers 13 distinct floor plans ranging from ranch to two-story designs, spanning 1,504 to 2,928 square feet with 2-4 bedrooms. Floor plans include the Amherst, Stratford, Manchester, Rathmore, Cambridge, Franklin, Modified Franklin, Andover, Lofton, and Meridian models. The company positions itself on value, quality, and trust, targeting buyers in the Oakland County area with financing options through Independent Bank and Genisys Credit Union.

Differentiator

Problem solved

Functional benefit

Brands

• Preserve at Hidden Lake: Community development featuring waterfront lots and luxury homes in White Lake, MI
• Elizabeth Trace Townhomes

Products and services

• Preserve at Hidden Lake A waterfront single-family home community in White Lake, Michigan, featuring homes on waterfront walkout lots with community amenities including a community lake, walking trails, park pavilion, and community center.
• Elizabeth Trace Townhomes A low-maintenance townhome community in White Lake with Walled Lake schools, offering new construction townhomes of 1,856 sq ft with 3 bedrooms and 2.5 baths starting in the low $380s.
• Quick Occupancy / Move-in Ready Homes Inventory homes that are already completed and available for immediate move-in, including various models at different price points ranging from $386,015 to $649,900.
• The Cambridge Single-story ranch floor plan with 1,935 sq ft, 3 bedrooms, 2 bathrooms, primary suite with private bath and walk-in closet, eat-in kitchen with pantry, and 9-foot ceilings, starting at $582,000 with waterfront walkout lot.
• The Amherst Two-story home with 2,928 sq ft, 4 bedrooms, 2.5 bathrooms, 2.5-car garage, full basement, open kitchen, and second-floor flex space, starting at $705,000 with waterfront walkout lot.
• The Stratford Two-story home with 2,690 sq ft, 4 bedrooms, owner's suite with large walk-in closet, flexible home office space, and entertainment-friendly layout, starting at $660,000 with waterfront walkout lot.
• The Manchester Large two-story home with 2,556 sq ft, open layout with large kitchen and island, eating nook, family room, and 3 elevation choices, starting at $630,000 with waterfront walkout lot.
• The Rathmore Two-story 2,182 sq ft 'Best Value' home with 4 bedrooms, open kitchen, café area, gathering room, and optional loft, starting at $592,000 with waterfront walkout lot.
• The Franklin Ranch layout with 1,711 sq ft, 3 bedrooms, two-car garage, full basement, 9-foot ceilings, and fireplace in family room, starting at $540,000 with waterfront walkout lot.
• Modified Franklin Ranch layout with 1,880 sq ft, 3 bedrooms, large kitchen with island, 9-foot ceilings, full basement, large laundry room, powder room, and walk-in pantry, starting at $566,900 with waterfront walkout lot.
• The Andover Colonial home with 2,010 sq ft, 3 bedrooms, 2.5 baths, two-story foyer, open first floor, second-floor laundry, and luxurious primary bath, starting at $565,000 with waterfront walkout lot.
• The Lofton Story-and-a-half home with 1,901 sq ft, 9-foot ceilings, owner's suite on first floor with private bathroom, and two additional bedrooms upstairs, starting at $560,000 with waterfront walkout lot.
• The Meridian Ranch layout with 1,504 sq ft, 2-3 bedrooms, two-car garage, full basement, 9-foot ceilings, and option for 2 or 3 bedroom configuration, starting at $525,000 with waterfront walkout lot.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Tunnel to Towers FoundationminorStrategic or Co-development PartnerPH Homes supports the Tunnel to Towers Foundation, a charity organization. This appears to be a charitable giving/partnership relationship.
• Home Builders Association of MichiganminorOthersPH Homes is affiliated with the Home Builders Association of Michigan, indicating membership in industry trade organization.
• National Association of Home BuildersminorOthersPH Homes maintains affiliation with the National Association of Home Builders, the primary industry trade organization for residential construction.
• Oakland County BlindsminorChannel Partner/ Reseller/ DistributorOakland County Blinds is listed as an affiliate of PH Homes, likely providing window treatment installation services to homebuyers as an add-on service.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• D.R. Horton: Largest US homebuilder by volume (NYSE: DHI) with broad Michigan operations including entry-level and move-up products. Comparable to PH Homes' townhome and entry-level offerings but at national scale across many states.
• Tri Pointe Homes: National homebuilder (NYSE: TPH) operating premium and first move-up brands across multiple markets. Comparable to PH Homes' positioning across entry-level to premium price points but at much larger scale.
• PulteGroup: Largest US homebuilder focused on first-time, move-up, and active adult buyers (NYSE: PHM) with deep Michigan presence. Comparable product range to PH Homes but vastly larger scale, brand recognition, and community count.
• Toll Brothers: National luxury homebuilder (NYSE: TOL) with Michigan operations including waterfront communities. Comparable to PH Homes' premium Preserve at Hidden Lake positioning but operates nationally with substantially higher price points and scale.
• M/I Homes: Public Ohio-based national homebuilder (NYSE: MHO) with significant Michigan operations. Comparable to PH Homes as a builder of new construction homes in Michigan but operates at substantially larger scale and broader geography.
• Lennar: One of the largest US homebuilders (NYSE: LEN) with operations across Michigan. Comparable to PH Homes as a new construction builder but offers Everything's Included package at vastly larger scale across many communities.
• Meritage Homes: National homebuilder (NYSE: MTH) with a focus on energy-efficient homes and entry-level to first move-up buyers. Comparable to PH Homes on ENERGY STAR positioning and price-band overlap but operates at much greater scale across the Sun Belt and other markets.

Direct peers

• Lombardo Homes: Established Michigan homebuilder with new construction homes across multiple communities in the metro Detroit area. Comparable to PH Homes as a regional builder operating in similar Oakland County-area submarkets with similar product mix.
• Singh Homes: Michigan-based residential homebuilder focused on new construction homes in planned communities in southeast Michigan. Directly comparable to PH Homes in geography, product type (single-family homes and townhomes), and target buyer demographic.
• Robertson Brothers: Family-owned Michigan homebuilder developing new construction single-family homes and townhomes in Oakland County-area communities. Closely comparable to PH Homes in geographic focus, product type, and target buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PH Homes