kelas.com

What kelas.com does

Kelas.com (legally PT. Mega Harapan Mulia) is an Indonesian online learning marketplace founded in 2018 and headquartered in Jakarta. The platform sells HD video courses taught by celebrity and professional Indonesian mentors — including Chef Juna, Raditya Dika, Tere Liye, Merry Liye, Merry Riana, Pandji Pragiwaksono, Ernest Prakasa, Ryan Ogilvy, Darwis Triadi, Mikael Jasin, Didiet Maulana, Sisca Soewitomo, Chris John, and Monica Oudang (Chief HR Gojek) — across topics such as public speaking, cooking, photography, writing, fashion, digital marketing, business strategy, music production, and boxing. Content is packaged as chapter-based modules with 1-year access per purchase.

The platform is built on commodity SaaS infrastructure: Wistia for video hosting, AWS S3 for content storage, and a face-recognition-based biometric verification flow for participants of the Kartu Prakerja government program. Standard courses use simple video playback; Prakerja-branded courses add pre-tests, formative assessments, and post-tests with a minimum passing score and completion certificate. Andrew Tanyono is identified as the founding partner. The company has extended beyond on-demand classes into Kelas for Business (corporate training via kelas.center), Kelas.work Bootcamp, Webinar, and Tes Minat Bakat aptitude testing.

Kelas.com operates a hybrid B2C and B2G revenue model. Individual learners purchase classes at promotional prices of Rp 250,000–500,000 versus regular prices of Rp 490,000–750,000, with 1-year access to all modules. Separately, the company is an approved provider for Indonesia's Kartu Prakerja workforce development program, where participants redeem government vouchers (e.g., Rp 1,500,000 for graphic design) through Tokopedia, Bukalapak, Karier.mu, or Pintar/Pijar Mahir marketplaces. Acquisition is driven by social media, mentor referral networks, and a kelas.work affiliate program; the website serves as the primary self-serve checkout. No funding rounds, headcount figures, or financial disclosures are available.

Name

kelas.com

Legal name

PT. Mega Harapan Mulia

Website

https://kelas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Kelas.com is an Indonesian online learning marketplace founded in 2018 that sells HD video courses taught by celebrity and professional mentors across creative, culinary, business, and lifestyle topics, serving individual learners directly and government-funded participants through Indonesia's Kartu Prakerja program.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Online learning platform
• Video-based courses
• Mentor-led training
• Professional skills development
• E-learning marketplace

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Class Sales: One-time purchase model where customers buy individual classes at Rp 250,000-500,000 per class with 1-year access to all modules in that class
2. Prakerja Government Program: Partnership with Indonesian government workforce development program where participants redeem vouchers through the platform to access training classes

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Kelas.com operates an Indonesian online learning platform that sells individual video-based courses taught by celebrity and industry-expert mentors (e.g., Chef Juna, Raditya Dika, Merry Riana, Tere Liye). Courses are organized into chapters of HD video content priced around Rp 250,000–750,000 per class, with 1-year access to all modules. The platform also serves as an approved training provider for the Indonesian government's Kartu Prakerja workforce development program, allowing participants to redeem government vouchers for skills training.

Product overview

Kelas.com (PT. Mega Harapan Mulia) is an Indonesian edu-tech startup established in 2018, operating an online learning marketplace platform featuring HD video courses taught by professional mentors across diverse subjects including public speaking, cooking, photography, writing, fashion, music production, digital marketing, and career development. The platform offers individual courses (priced at Rp 250,000 per class with 1-year access), complemented by sub-brands including Kelas for Business (corporate training), Kelas.work Bootcamp (intensive programs), Webinar (live seminars), and Tes Minat Bakat (aptitude testing). The platform also integrates with the Indonesian government's Prakerja job training program, allowing participants to redeem government vouchers for courses purchased through partner digital platforms (Tokopedia, Bukalapak, Pijar Mahir, Karier.mu, Pintar). Content is delivered as self-paced video lessons organized into chapters, with supplementary learning features including pre-tests, formative tests, post-tests, independent practice assignments, skills demonstrations, and reflective journals.

Differentiator

Problem solved

Functional benefit

Brands

• Kelas for Business: Corporate training solutions offered by Kelas.com for business clients.
• Prakerja Program Classes

Products and services

• Kelas.com Online Learning Platform An online education platform where Indonesian learners purchase individual HD video courses taught by celebrity and industry-expert mentors (e.g., Chef Juna, Raditya Dika, Merry Riana, Tere Liye, Ryan Ogilvy) across topics including public speaking, cooking, photography, writing, fashion, music production, business, and digital marketing. Courses are organized into chapter-based modules with 1-year access per class purchase at Rp 250,000–750,000.
• Kelas for Business Corporate training solution offered by kelas.com that packages professional mentor-led video courses for organizational workforce development across hospitality, retail, culinary, digital marketing, and creative industries.
• Kelas.work Bootcamp Intensive structured bootcamp programs offered through kelas.work, providing in-depth training to complement the standard self-paced video class catalog.
• Kelas.work Webinar Live online webinar-style classes delivered through the kelas.work affiliate channel, offering real-time seminar experiences in addition to on-demand course content.
• Tes Minat Bakat An aptitude and interest assessment test offered by kelas.work that helps users identify suitable career and learning paths before purchasing courses.

Quantifiable outcome

• 1 year access to all modules upon class purchase

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Program Kartu Prakerja (Prakerja Government Program)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Kelas.com is an approved training partner for the Indonesian government's Kartu Prakerja workforce development program. Participants can redeem their training vouchers on the platform to access various skills training courses including graphic design, marketing, administration, culinary, and more. The program serves job seekers, laid-off workers, and micro/small business owners.
• TokopediacoreChannel Partner/ Reseller/ DistributorTokopedia serves as a digital marketplace where Prakerja participants can purchase and redeem their training vouchers for Kelas.com courses.
• BukalapakminorChannel Partner/ Reseller/ DistributorBukalapak marketplace partnership for Prakerja voucher distribution and redemption for Kelas.com training programs.
• Karier.muminorChannel Partner/ Reseller/ DistributorKarier.mu platform serves as a distribution channel for Kelas.com Prakerja training vouchers.
• Pintar/Pijar MahirminorChannel Partner/ Reseller/ DistributorGovernment-linked digital learning platform for Prakerja training voucher distribution partnership with Kelas.com.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Udemy: Global marketplace for creator-led video courses sold individually with lifetime/extended access. Same unit economics (per-class purchase, video catalog, instructor-attached brand) as kelas.com, applied internationally.
• Ruangguru: Indonesia's largest edtech platform with video-led courses and a broad content-plus-tutor model. Competes with kelas.com for Indonesian learner spend and operates an adjacent Skill Academy vertical that overlaps kelas.com's skills-training positioning.
• Zenius: Indonesian online learning platform known for video-based lessons taught by named instructors. Comparable to kelas.com's chapter-based HD video delivery and individual-class monetization model, with some overlap in Prakerja-adjacent test prep.
• Skillshare: Subscription/marketplace for short-form creator-led creative and professional skills courses. Closely aligned with kelas.com's lifestyle/creative verticals (photography, cooking, fashion, marketing) and project-based course structure.
• MasterClass: Premium online learning platform built entirely on celebrity/celebrity-expert video courses. Materially comparable to kelas.com's creator-led, name-anchored course marketplace model — kelas.com is essentially MasterClass for the Indonesian market across lifestyle, creative, and professional skills.

Broad incumbents

• Pluralsight: Established online platform for professional and technical skills training, with B2B (Kelas for Business–style) and individual subscriptions. Comparable as a benchmark for kelas.com's professional-skills and corporate-training ambitions.
• Coursera: Large online learning platform offering professional development and credential-bearing courses. Overlaps with kelas.com on professional/business skill content and on serving learners via employer-subsidized channels similar to Prakerja.
• LinkedIn Learning: Video-based professional development library sold to individuals and enterprises. Comparable to kelas.com on career-skill content categories and on the B2B-bundled distribution thesis behind Kelas for Business.

Emerging players

• Cakap: Indonesian online learning platform with live instructor-led courses and Prakerja participation. Comparable in delivery model and Indonesian consumer/SMB targeting, though currently more focused on language learning.
• Skill Academy by Ruangguru: Skills-training vertical from Ruangguru targeted at working professionals and Prakerja learners. Directly comparable to kelas.com's Prakerja-linked workforce skills courses, with stronger cross-sell from Ruangguru's K–12 base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kelasofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kelas.com