Karier.mu
Karier.mu is the teacher-training sub-brand of Sekolah.mu, an Indonesian online learning platform serving educators via career bootcamps and students (PAUD through secondary) via tiered learning packages through a self-serve web application.
- Company typePrivate
- Founded2019
- HeadquartersCilandak, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Karier.mu does
Karier.mu is the teacher-training and career-development sub-brand of Sekolah.mu, an Indonesian online learning platform operated by PT Semesta Integrasi Digital and founded in 2019 by Najelaa Shihab. The platform serves two primary customer segments: educators and prospective teachers seeking professional development through bootcamps such as 'Ayo Jadi Guru' and 'Homeroom Ayo Jadi Guru', and students ranging from early childhood education (PAUD) through secondary school who access structured learning packages. Underlying technology is a self-serve digital learning management system delivered through the web application app.sekolahmu.sid.id, with backend infrastructure supported by AWS Activate and Google for Startups partnerships.
The product portfolio spans the core Sekolah.mu platform, the Karier.mu sub-brand for teacher career development, the Kampus Guru Cikal partner program for educator training, and tiered learning packages (Paket Belajar) including PAUD and regular online-school offerings for the 2023/2024 academic year. The business model is product-led and self-serve: users discover and purchase bootcamps, courses, and learning packages directly through the web platform without sales interaction. Monetization is primarily one-time license fees per program (Rp100,000 to Rp900,000 for paid bootcamps; Rp100 entry-tier learning packages), supplemented by a freemium layer (multiple free courses) and installment ('cicilan') payment options. Aggressive discounting (e.g., 67% off) and Kominfo government endorsement round out the commercial positioning. The company is headquartered in Cilandak, Indonesia, with 251-500 employees, and has not disclosed any funding rounds or external institutional investors.
Karier.mu firmographics
Firmographics- Name
- Karier.mu
- Legal name
- PT Semesta Integrasi Digital
- Website
- https://karier.mu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Karier.mu is the teacher-training sub-brand of Sekolah.mu, an Indonesian online learning platform serving educators via career bootcamps and students (PAUD through secondary) via tiered learning packages through a self-serve web application.
- Ownership category
- akta.pro rank
Karier.mu industry classification
Industry- Product category
- Online Education Platform
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
Keywords
Where Karier.mu is headquartered
LocationHeadquarters
- HQ city
- Cilandak
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Karier.mu business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Course and Bootcamp Fees: Revenue generated from paid educational programs including bootcamps like 'Seleksi Bootcamp Ayo Jadi Guru' and 'Homeroom Ayo Jadi Guru', as well as various learning packages for PAUD and regular school students.
- Learning Packages: Sale of structured learning packages including PAUD TMR 2 and regular school packages with tiered pricing and installment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Seleksi Bootcamp Ayo Jadi Guru - Discounted rate |
| Freemium | Pay-as-you-go | Teacher Talent - Questioning and Providing Feedback Skills |
| Freemium | Pay-as-you-go | Internal SMM: Pelatihan Pendidikan Keluarga bagi Pendidik |
| One time/ perpetual license | Pay-as-you-go | Homeroom Ayo Jadi Guru - Fase 2 |
| Unit Pricing | Pay-as-you-go | Paket Belajar (Learning Packages) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Karier.mu product offering
Product offeringCore offering
Karier.mu is a sub-brand of Sekolah.mu (operated by PT Semesta Integrasi Digital) that offers online bootcamps, courses, and structured learning packages for Indonesian teachers and students. The platform delivers teacher career-development programs such as 'Seleksi Bootcamp Ayo Jadi Guru' and 'Homeroom Ayo Jadi Guru', along with student learning packages ranging from PAUD early childhood through regular schooling. Both free (GRATIS) and paid educational content are delivered through the web-based platform.
Product overview
Sekolah.mu is an online education platform operated by PT Semesta Integrasi Digital, offering a unified learning ecosystem that includes the core Sekolah.mu platform, the Karier.mu career development sub-brand focused on teacher training programs, partner programs like Kampus Guru Cikal, and various structured learning packages (Paket Belajar) for different educational levels including PAUD and regular online schooling. The platform provides both free and paid educational content through bootcamps, courses, and learning packages.
Differentiator
Problem solved
Functional benefit
Brands
- Karier.mu by Sekolah.mu: Teacher training and career development program for educators
- Kampus Guru Cikal
Products and services
- Sekolah.mu Sekolah.mu is an online learning platform offering a comprehensive education experience with flexible, interactive learning methods designed for students to develop in a conducive learning environment, spanning early childhood (PAUD) through regular schooling.
- Karier.mu by Sekolah.mu Karier.mu is a career development program under Sekolah.mu focused on teacher training and professional development, offering bootcamps and structured courses for prospective and current educators in Indonesia.
- Seleksi Bootcamp Ayo Jadi Guru A teacher selection bootcamp under the 'Ayo Jadi Guru' program aimed at prospective teachers seeking entry into the teaching profession, delivered through the Karier.mu platform.
- Homeroom Ayo Jadi Guru - Fase 2 An advanced teacher training bootcamp offered at Rp900,000, designed to help in-service teachers strengthen homeroom and classroom management capabilities.
- Teacher Talent - Questioning and Providing Feedback Skills A free course on questioning and feedback provision skills for empowered learning, offered through partner program Kampus Guru Cikal.
- Paket Belajar Sekolahmu Structured learning packages for PAUD, primary, and secondary school students including discounted bundles, installment payment options, and regular online schooling subscriptions for the 2023/2024 academic year.
Companies that use Karier.mu
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Karier.mu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Karier.mu partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Google for StartupsminorDisplayed in the security/partability section of the footer, indicating partnership or integration with Google for Startups program supporting the educational platform.
- KominfominorIndonesian Ministry of Communication and Informatics partnership, suggesting government endorsement or regulatory support for the educational platform.
Recent moves6 records
Expansion highlights4 records
Karier.mu competitors and assessment
Company assessmentDirect peers
- Pahamify: Indonesian K-12 learning app offering adaptive video lessons, practice problems, and exam prep. Directly comparable to Sekolah.mu's student learning packages in target segment, age range (PAUD/SD/SMP), and digital-first delivery model.
- Kelas Pintar: Indonesian K-12 online tutoring platform partnering with schools to deliver supplemental learning. Direct competitor to Sekolah.mu's Paket Belajar (regular online school) packages, serving the same student segments via virtual classroom-style delivery.
- Ruangguru: Indonesia's largest edtech platform, offering K-12 tutoring, online learning subscriptions, and teacher content. Directly comparable to Sekolah.mu/Karier.mu across the same Indonesian K-12 and teacher development segments with a much larger user base.
- Zenius Education: Long-established Indonesian online learning platform providing K-12 video lessons and test prep. Directly overlaps with Sekolah.mu's K-12 learning packages in target audience, content modality (video/on-demand), and curriculum-aligned structure.
- Quipper Indonesia: Online tutoring and learning platform with a strong presence in Indonesian schools, providing teacher dashboards and student learning content. Closely mirrors Sekolah.mu's hybrid offering of teacher tools and student learning materials in the same geography.
Emerging players
- Cikal: Indonesian private school network and educator ecosystem, also partnered with Karier.mu via the 'Kampus Guru Cikal' sub-brand. Operates in adjacent educator-training territory and is relevant both as a partner and as a potential competitor for in-person teacher development.
- MasterTeacher Indonesia: Indonesian teacher professional development community and content provider offering seminars, training, and resources. Directly comparable to Karier.mu's teacher bootcamps ('Ayo Jadi Guru') in audience (Indonesian educators) and training-as-a-service model.
Broad incumbents
- Udemy: Global online course marketplace with extensive teacher training and K-12 content categories. Comparable to Karier.mu/Sekolah.mu in the marketplace model for paid self-paced bootcamps and learning packages, though Udemy operates globally rather than Indonesia-only.
- Brainly: Global homework-help platform (with a strong Indonesian presence at brainly.co.id) operating a peer-Q&A marketplace for K-12. Overlaps with Sekolah.mu's K-12 learning audience but monetizes via subscription rather than learning packages.
- Coursera: Global online learning marketplace offering professional development courses and specializations, including teacher training and credentialed programs. Comparable to Karier.mu's teacher professional development bootcamps in offering format (self-paced courses) and target audience (career-driven adult learners).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karier.mu social profiles
Digital presenceKarier.mu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karier.mu leadership team
Management profileNumber of profiles
Profiles1 record
Karier.mu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karier.mu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karier.mu
What does Karier.mu do?
Karier.mu is a sub-brand of Sekolah.mu (operated by PT Semesta Integrasi Digital) that offers online bootcamps, courses, and structured learning packages for Indonesian teachers and students. The platform delivers teacher career-development programs such as 'Seleksi Bootcamp Ayo Jadi Guru' and 'Homeroom Ayo Jadi Guru', along with student learning packages ranging from PAUD early childhood through regular schooling. Both free (GRATIS) and paid educational content are delivered through the web-based platform.
Is Karier.mu a public or private company?
Karier.mu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Karier.mu founded?
Karier.mu was founded in 2019. It employs 251 to 500 people.
Where is Karier.mu based?
Karier.mu is headquartered in Cilandak, Indonesia, in the Asia region.
How does Karier.mu make money?
Two revenue lines are on record. Course and Bootcamp Fees are the primary driver. The others are learning Packages.
Who are Karier.mu's main competitors?
Direct peers on record are Pahamify, Kelas Pintar, Ruangguru, Zenius Education and Quipper Indonesia. Emerging players are Cikal and MasterTeacher Indonesia. Broad incumbents are Udemy, Brainly and Coursera.
Does Karier.mu have an API?
No public API is recorded for Karier.mu.
What industry is Karier.mu in?
Karier.mu's product category is Online Education Platform. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611691 and its SIC code is 8200.