What ASISA does

ASISA Portugal is the Portuguese branch operation of Grupo ASISA, a Spanish nonprofit health insurance group, delivering health, dental, life, and personal accident insurance products to individuals, families, and small and medium enterprises in Portugal. The company was established in Portugal in 2015 with dental insurance, expanded in 2018 with the addition of the Vida (life) and Não Vida (non-life) branches that introduced life and personal accident cover, and later layered in a tiered health insurance product (ASISA +Saúde) and a dedicated SME variant (ASISA +Saúde PME's). It is headquartered in Lisbon at Avenida Duque de Ávila nº 185-A and operates as two Portuguese branches registered with the Autoridade de Supervisão de Seguros e Fundos de Pensões (ASF) under registrations 1198 (Não Vida) and 1199 (Vida).

The company's core technology is a traditional insurance distribution and servicing stack: customer portals (notably the myAdvanceCare portal with 72-hour reimbursement processing), an online quote simulation tool, and provider network management systems that connect policyholders with contracted healthcare providers. Service delivery runs through partner-managed networks—AdvanceCare for health providers in Portugal, ADE (Rede de Esteatologia) for dental clinics in Portugal, and Grupo HLA for hospital access in Spain—giving subscribers cross-border Iberian coverage generally without copayments. Product breadth spans ASISA +Saúde (Essencial, Plus, Premium tiers), ASISA +Saúde PME's (SME tiered plans), ASISA Vida+Fácil (mortgage life and pension), ASISA Dental (Individual and Family), and ASISA Acidentes Pessoais Proteção 10+ (fixed 10-year personal accident).

ASISA generates revenue from recurring subscription premiums across these five product lines, with pricing ranging from approximately €3.31/month for the accident product to €144.40/month for the SME Premium tier. Distribution combines direct-to-consumer digital sales via asisa.pt, phone-based inside sales, a recruiter-managed mediator/broker network (with a dedicated broker portal), and SME field sales for corporate group policies. Marketing runs through the corporate website, a content blog, and organic social channels (Instagram, Facebook, LinkedIn). The parent operates under a nonprofit model that reinvests profits into service improvement, which materially shapes the Portuguese branch's positioning.

Name

ASISA

Legal name

ASISA, ASISTENCIA SANITARIA INTERPROVINCIAL DE SEGUROS S.A.U.

Website

https://asisa.pt

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ASISA Portugal is the Portuguese branch of Spanish nonprofit insurance group Grupo ASISA, offering health, dental, life, and personal accident insurance to individuals, families, and SMEs through cross-border Iberian provider networks and multi-channel distribution.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321), Insurance Carriers, Nec (6399), Life Insurance (6311)

akta.pro primary industry

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)

akta.pro secondary industries

Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ), Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

Keywords

• Health insurance services
• Dental insurance plans
• Life insurance products
• Personal accident insurance
• SME group health coverage

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums: ASISA generates revenue primarily through recurring insurance premiums for health insurance products (+Saúde, +Saúde PME's). Premiums can be paid monthly, quarterly, semi-annually, or annually with discounts for non-monthly payment modes. The company operates under a non-profit model, reinvesting profits into service improvement.
2. Life Insurance Premiums: Revenue from Vida+Fácil life insurance products including mortgage protection and pension products. Premium payments can be annual or fractional with pricing based on coverage amounts, age, and health assessment.
3. Dental Insurance Premiums: Recurring premiums from dental insurance (ASISA Dental) providing access to a network of dental providers with discounted rates. Products include Individual and Family plans with immediate coverage and no waiting periods.
4. Personal Accident Insurance Premiums: Revenue from personal accident insurance (Acidentes Pessoais Proteção 10+) offering fixed 10-year term coverage with annual premiums for death and permanent disability benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASISA is the Portuguese branch of Spanish insurance group Grupo ASISA, selling health, dental, life, and personal accident insurance to individuals, families, and SMEs in Portugal. Distribution combines direct digital sales through asisa.pt, a network of insurance mediators/brokers, and dedicated SME sales channels, with the underwriting serviced through Iberian provider networks (AdvanceCare, ADE dental clinics, Grupo HLA hospitals in Spain).

Product overview

ASISA is a health and insurance company operating in Portugal since 2015, offering a portfolio of insurance products including health insurance (ASISA +Saúde for individuals and ASISA +Saúde PME's for businesses), life insurance (ASISA Vida+Fácil), dental insurance (ASISA Dental), and personal accident insurance (ASISA Acidentes Pessoais). The company operates through provider networks including AdvanceCare for health services and ADE for dental services, providing policyholders with access to contracted healthcare providers in Portugal and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• ASISA +Saúde: Flexible and complete health insurance for individuals, offering three tiers: Essencial, Plus, and Premium.
• ASISA +Saúde PME's
• ASISA Vida+Fácil
• ASISA Dental
• ASISA Acidentes Pessoais

Products and services

• ASISA +Saúde Flexible and complete health insurance for individuals and families in Portugal, with three tiers (Essencial from €10.08/month, Plus from €32.25/month, Premium from €62.89/month) covering hospitalisation, outpatient care, emergency care, dental network access, online medicine, maternity, birth expenses, and overseas coverage depending on tier. Provides access to the AdvanceCare provider network across Portugal and Grupo HLA hospitals in Spain.
• ASISA +Saúde PME's Group health insurance designed for Portuguese small and medium enterprises to protect employees and promote workplace wellness, with three tiers (Essencial PME's from €28.25/month, Plus PME's from €76.91/month, Premium PME's from €144.40/month per employee) including hospitalisation, outpatient care, maternity, dental network access, online medicine, and overseas coverage.
• ASISA Vida+Fácil Life insurance product for individuals, including Vida Hipotecário (mortgage life insurance from €5.15/month with coverage up to €800,000) and Vida Previdência (pension insurance from €20.58/year covering death and permanent disability). Coverage available from €15,000 to €800,000 with death coverage until age 85 (mortgage) or age 75 (pensions).
• ASISA Dental Dental insurance providing immediate, no-waiting-period access to over 850 dental clinics in Portugal and Grupo ASISA facilities in Spain, with 100+ free medical procedures included. Available as Dental Individual from €8.05/month (free coverage for children up to 14) and Dental Familiar from €23.50/month (unlimited household members). Includes home doctor visits and 24h medical assistance.
• ASISA Acidentes Pessoais Proteção 10+ Personal accident insurance offering 10-year fixed-term coverage with no medical questionnaire and worldwide coverage (excluding conflict zones). From €3.31/month with €30,000 initial capital growing 5% annually, covering death and 65% permanent disability (IDPAC 65%), with reduced exclusions compared to standard policies.

Quantifiable outcome

• 2.2 million+ customers served across Spain and Portugal
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• AdvanceCarecoreTechnology or IntegrationAdvanceCare is the primary health provider network manager for ASISA health insurance in Portugal. They operate the network of hospitals and clinics accessible to ASISA policyholders and manage the myAdvanceCare customer portal for claims processing and policy management.
• ADE (Rede de Estomatologia)coreTechnology or IntegrationADE provides dental network services for ASISA dental insurance products. They manage the network of dental clinics in Portugal accessible to ASISA Dental policyholders.
• Grupo HLAcoreTechnology or IntegrationGrupo HLA operates hospitals and clinics in Spain that are part of the ASISA provider network. ASISA Portugal policyholders can access these facilities for healthcare services without copayments.
• BebéVidasupportingStrategic or Co-development PartnerBebéVida provides stem cell cryopreservation services (criopreservação) for ASISA health insurance clients. Clients can store cord blood and tissue for 30 years with 6-year minimum policy requirement, with money-back guarantee if unsuccessful.
• Lifefocus and CedirsupportingTechnology or IntegrationLifefocus and Cedir are clinical units in Portugal that are part of the ASISA provider network, offering various medical services to ASISA policyholders without copayments for covered procedures.
• Mais OpticasupportingTechnology or IntegrationMais Optica provides vision health services to ASISA policyholders with discounts ranging from 10% to 50% on various visual health services.
• OftalvistsupportingTechnology or IntegrationOftalvist is an ophthalmology network in Spain accessible to ASISA policyholders. They offer exclusive tariffs for ASISA clients for eye care services.
• UR (Unidades de Reprodução Assistida)supportingTechnology or IntegrationUR provides assisted reproduction services at Grupo ASISA facilities in Spain. ASISA policyholders have access without waiting lists, money-back guarantee in case of failure, and exclusive prices.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Generali Seguros Portugal: Generali offers life, health, dental, and accident insurance in Portugal as part of a global insurance group. Comparable to ASISA in multi-line product breadth and Iberian parent backing.
• Tranquilidade: Tranquilidade is a major Portuguese multi-line insurer offering health, life, dental, and accident products. Comparable to ASISA in product breadth but with a much larger local footprint.
• Allianz Portugal: Allianz offers health, life, and accident insurance in Portugal as part of a global insurance group. Comparable to ASISA in product mix but with international capital depth and broader distribution.
• Fidelidade: Fidelidade is Portugal's largest insurance carrier, with broad health, life, dental, and accident offerings. It competes with ASISA across all five product lines and dwarfs ASISA in scale, distribution, and brand.
• Ageas Portugal: Ageas is a major European insurance group with significant Portuguese operations including Médis. Comparable to ASISA in offering health and life products to individuals and corporates, with substantially larger scale.

Direct peers

• Médis: Médis is one of the largest health insurers in Portugal (owned by Ageas), offering individual, family, and corporate health plans. Directly comparable to ASISA +Saúde across customer segments and product structure.
• Multicare: Multicare is the leading Portuguese health insurer, part of José de Mello Saúde. It directly competes with ASISA +Saúde and +Saúde PME's in individual and SME health insurance, with an established hospital/provider network.

Others

• AdvanceCare: AdvanceCare is ASISA's primary health provider network manager in Portugal and operates the myAdvanceCare customer portal. It is a strategic partner rather than direct competitor, but also offers health insurance and managed-care services to other insurers, making it both collaborator and adjacent player.

Regional players

• Cigna (Portugal operations): Cigna provides international and expatriate health insurance in Portugal, competing with ASISA's Iberian cross-border value proposition for expat and globally-mobile customer segments.
• Sanitas (Grupo BUPA): Sanitas is a Spanish health insurer (BUPA group) offering comparable dental, health, and cross-border products in Spain and through partners in Portugal. Operates in adjacent Iberian geography with overlapping customer value proposition to ASISA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AsisaPortugal
• LinkedInlinkedin.com/company/asisa-portugal
• Instagraminstagram.com/asisa_portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASISA