Mais Optica
Mais Optica is the Portuguese retail brand of Spain's General Optica group, operating an omnichannel optical and audiology business with 300+ stores across Spain and Portugal. It sells prescription glasses, sunglasses, contact lenses, sports eyewear, and hearing aids to general consumers through physical retail, e-commerce, and franchise channels.
- Company typePrivate
- Founded1960
- HeadquartersLisbon, Portugal
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mais Optica does
Mais Optica is the Portuguese trading brand of General Optica, a Spanish optical retail group founded in 1960 with more than 65 years of operating history. The company sells prescription eyewear, sunglasses, contact lenses, sports eyewear, and hearing aids through an omnichannel model combining more than 300 physical stores across Spain and Portugal with a Magento-powered e-commerce storefront at maisoptica.pt. Its Portuguese store footprint is concentrated in major cities and regional shopping centers — Lisbon, Porto, Braga, Faro, Coimbra, Funchal, Guimarães, Aveiro, and Viseu among others — and is supplemented by a franchising program for third-party expansion.
The underlying technology stack centers on a standard Magento e-commerce platform with three proprietary customer-facing features: a virtual try-on tool (Provador Virtual) for frames, online appointment booking for eye exams and audiology services, and online prescription history retrieval. Mais Optica carries premium third-party brands including Ray-Ban, Oakley, Gucci, Prada, Tom Ford, Carolina Herrera, and Phonak hearing aids, with technical integrations such as Transitions GEN S photochromic lenses. The site supports recurring revenue through a contact lens subscription (Lentes de Contacto NonStop / Packs Poupança) and retention through the Clube Privilege loyalty program and Garantia 360 warranty package.
The business model is primarily B2C retail: one-time sales of eyewear and hearing aids at price points from €69 for prescription glasses, subscription recurring revenue from contact lens plans, and professional service fees for optometry and audiology examinations. The company does not publish revenue figures; 81 direct employees are listed alongside a 300+ store footprint, indicating significant franchise participation. Customer segments are horizontal — men, women, and children across vision correction, sun protection, sports, and hearing assistance — with no disclosed enterprise or B2B exposure.
Mais Optica firmographics
Firmographics- Name
- Mais Optica
- Legal name
- Mais Optica
- Website
- https://maisoptica.pt
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mais Optica is the Portuguese retail brand of Spain's General Optica group, operating an omnichannel optical and audiology business with 300+ stores across Spain and Portugal. It sells prescription glasses, sunglasses, contact lenses, sports eyewear, and hearing aids to general consumers through physical retail, e-commerce, and franchise channels.
- Ownership category
- akta.pro rank
Mais Optica industry classification
Industry- Product category
- Optical and Audiology Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Mais Optica is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices42 records
Markets served
Mais Optica business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Prescription Eyewear Sales: Sale of prescription glasses (óculos graduados) including frames and lenses, with various lens options such as progressive lenses, reading glasses, blue light filter lenses, and Transitions photochromic lenses
- Sunglasses Sales: Sale of non-prescription and prescription sunglasses across multiple styles including sports, polarized, and fashion sunglasses
- Contact Lens Sales: Sale of contact lenses including daily, bi-weekly, monthly, colored, and specialty lenses. Includes subscription service for regular contact lens delivery
- Hearing Aids and Audiology Products: Sale of hearing aids (Phonak, Audio Service brands) and audiology products including invisible, digital, rechargeable, and latest-generation hearing devices
- Hearing Aid Accessories and Consumables: Sale of hearing aid batteries, cleaning products, maintenance kits, and hearing protection accessories. Products include Phonak batteries, cleaning sprays, and travel maintenance kits
- Eye Care Services: Professional services including eye exams (revisão da vista), contact lens fitting, and audiometry services offered at store locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prescription Glasses starting from €69 |
| Unit Pricing | Pay-as-you-go | Hearing Aid Batteries - 6 units from €3.51 |
| Transaction based/ take rate | Pay-as-you-go | Sunglasses with EXTRA20 code - additional 20% off |
| Subscription | Monthly | Contact Lens Subscription (Packs Poupança) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mais Optica product offering
Product offeringCore offering
Mais Optica sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids through more than 300 physical stores across Spain and Portugal and an online store. The company also provides professional eye and hearing examinations, contact lens fittings, virtual try-on tools, online appointment booking, and warranty programs (Garantia 360). A contact lens subscription service and the Clube Privilege loyalty program support repeat purchases.
Product overview
Mais Optica operates as an omnichannel optical and audiology retail company under the General Optica group, offering prescription glasses, sunglasses, contact lenses, and hearing aids across more than 300 physical stores in Spain and Portugal, plus an online store. The product portfolio centers on four core offerings: prescription eyeglasses (óculos graduados), sunglasses (óculos de sol), contact lenses (lentes de contacto), and hearing aids/audiology services. Supporting these are complementary products including sports eyewear, Transitions photochromic lenses, hearing aid accessories (batteries, cleaning products), and services such as virtual try-on, online appointment booking, and the Clube Privilege loyalty program. The company also offers subscription contact lens plans and comprehensive warranty programs including Garantia 360.
Differentiator
Problem solved
Functional benefit
Brands
- Clube Privilege: Loyalty club program for customers
- General Optica
Products and services
- Prescription Eyeglasses (Óculos Graduados)
Companies that use Mais Optica
Customer profileSegments3 records
Ideal customer profiles3 records
Mais Optica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mais Optica partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PhonakcorePhonak is a major hearing aid brand (part of Sonova Group) providing hearing aids and accessories to Mais Optica. Products include Phonak Audéo hearing aids (M90, M70, M50 models), Virto custom hearing aids, batteries, cleaning sprays, and maintenance kits. Phonak has been in the hearing aid market since 1947 and is a leading global manufacturer.
- Audio ServicecoreAudio Service is a hearing aid manufacturer providing hearing solutions to Mais Optica stores. Products include Audio Service Quix 12 G6, a CIC (Completely-in-Canal) advanced hearing aid for mild to moderate hearing loss.
- Transitions OpticalcoreTransitions Optical provides photochromic lens technology (Transitions® GEN S™) to Mais Optica for prescription glasses. These intelligent lenses adapt to light conditions, being transparent indoors and darkening outdoors within seconds.
- General ÓpticacoreGeneral Óptica is the parent company and the leading optics brand in Spain. Mais Optica operates under the General Óptica umbrella in Portugal. The company leverages shared expertise, brand reputation, and operational synergies across both markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mais Optica competitors and assessment
Company assessmentDirect peers
- Specsavers: UK-headquartered optical and audiology retailer with significant presence in Portugal and Spain, offering prescription glasses, contact lenses, and hearing aids through a partnership-store and franchise model. Competes on price, professional services, and omni-channel convenience.
- General Optica: Parent company and direct operating peer. Mais Optica is the Portuguese trading name of General Optica, operating the same retail model, product assortment, and brand portfolio across Spain and Portugal. Most directly comparable entity given shared ownership and operations.
- Alain Afflelou: French optical retail chain with strong Iberian presence, operating stores in Spain and Portugal under franchise and corporate models. Sells prescription eyewear, sunglasses, contact lenses, and hearing aids — directly comparable category mix to Mais Optica.
- Federópticos: Spanish optical retail cooperative with stores across Spain and Portugal. Direct competitor in the prescription eyewear and optometry services market, with comparable physical retail footprint.
- Opticalia: Spanish optical retail group operating franchise and affiliated stores across Spain and Portugal. Comparable in its multi-brand optical retail model and Iberian geographic focus.
- MultiOpticas: Portuguese optical retail chain operating ~200+ stores across Portugal and Spain, offering prescription eyewear, sunglasses, contact lenses, and audiology services. Direct competitor in the Iberian market with overlapping product mix and physical retail footprint.
Others
- Sonova (Phonak): Swiss hearing aid manufacturer and Phonak parent company. Direct supplier to Mais Optica for premium hearing aids. Adjacent ecosystem participant — not a direct retailer competitor but a critical partner for the audiology revenue stream.
Broad incumbents
- EssilorLuxottica: Global eyewear powerhouse combining lens technology (Essilor) with branded frames and retail (Luxottica, owner of Ray-Ban, Oakley, etc.). Wholesale supplier to Mais Optica and parent of retail brands like LensCrafters and Sunglass Hut. Relevant as both supplier and competitive benchmark.
- LensCrafters: One of the largest optical retail chains globally (owned by EssilorLuxottica), operating in multiple countries. Broader incumbent with similar product assortment — prescription eyewear, contact lenses, and eye exams — but not focused on Iberia.
Emerging players
- Vision Direct: Online-focused optical retailer operating in Spain and Portugal, focused on contact lenses and eyewear at competitive price points. Competes with Mais Optica primarily on the e-commerce side of the business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mais Optica social profiles
Digital presenceMais Optica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mais Optica leadership team
Management profileNumber of profiles
Mais Optica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mais Optica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mais Optica
What does Mais Optica do?
Mais Optica sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids through more than 300 physical stores across Spain and Portugal and an online store. The company also provides professional eye and hearing examinations, contact lens fittings, virtual try-on tools, online appointment booking, and warranty programs (Garantia 360). A contact lens subscription service and the Clube Privilege loyalty program support repeat purchases.
Is Mais Optica a public or private company?
Mais Optica is a private company. It is classified as corporate owned and is currently operating.
When was Mais Optica founded?
Mais Optica was founded in 1960. It employs 51 to 100 people.
Where is Mais Optica based?
Mais Optica is headquartered in Lisbon, Portugal, in the Europe region.
How does Mais Optica make money?
Six revenue lines are on record. Prescription Eyewear Sales are the primary driver. The others are sunglasses Sales, contact Lens Sales, hearing Aids and Audiology Products, hearing Aid Accessories and Consumables and eye Care Services.
Who are Mais Optica's main competitors?
Direct peers on record are Specsavers, General Optica, Alain Afflelou, Federópticos, Opticalia and MultiOpticas. Sonova (Phonak) is listed as an others. Broad incumbents are EssilorLuxottica and LensCrafters. Vision Direct is listed as an emerging player.
Does Mais Optica have an API?
No public API is recorded for Mais Optica.
What industry is Mais Optica in?
Mais Optica's product category is Optical and Audiology Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.