ClubWorx

What ClubWorx does

ClubWorx is a privately held, family-owned multi-purpose health and fitness facility founded in 2001 and headquartered at 100 South Fitness Drive in Fuquay-Varina, North Carolina. The company operates a single full-service site serving the Fuquay-Varina, Holly Springs, Willow Spring, Angier, and broader Wake County communities, with 101–250 employees. Its offering spans group exercise (85+ instructor-led classes per week, including Les Mills programs, HIIT, yoga, Pilates, and cycling), personal and small-group training, aquatics across indoor and outdoor Olympic-sized pools, a year-round swim school and swim team, and a deep children's programming layer (summer camps, basketball camps, Kids Night Out, GenActive, athletic development, Children's Center childcare from 6 weeks). Adjacent wellness services include nutrition counseling with registered dietitians (insurance-billable through Aetna, Cigna, United Healthcare, and Blue Cross Blue Shield), health coaching, assisted stretch therapy, and senior-specific programming.

The company runs on a diversified subscription- and program-based revenue model. Primary revenue comes from monthly EFT membership subscriptions (single, couple, family tiers) with add-ons (summer swim, Performance Center access), supplemented by fee-for-service programs (camps, swim lessons, swim team, personal training packages, health coaching, workshops, and birthday parties), guest day passes, smoothie bar and retail sales, and locker rentals. A corporate membership channel provides B2B revenue, and high school athletic partnerships (Fuquay-Varina, Middle Creek, Willow Springs) create an institutional revenue stream. GTM is direct-to-consumer and community-led: a 7-day free trial drives first-time conversions, supported by an integrated digital presence (mobile app, website, Instagram, Facebook, TikTok, YouTube), local sponsorships, and community events. The technology stack is a third-party fitness management platform (Trainerize-based ClubWorx app for iOS/Android) handling class registration, pool lane reservations (up to two weeks in advance), workout tracking, and wearable integration with Apple Watch, Fitbit, and Garmin. In-facility partner programs (CrossFit Fuquay, DekaFit) extend the service surface without incremental capex. The company is currently executing a multi-phase facility reinvestment cycle — completed locker room renovation, new Keiser spin bikes and Matrix cardio equipment, and basketball court resurfacing — funded entirely from operating cash flow. ClubWorx is a privately held LLC with no outside funding, no parent company, and revenue is reinvested in facility upgrades and member experience.

Name

ClubWorx

Legal name

ClubWorx LLC

Website

https://clubworx.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

ClubWorx is a privately held, family-owned full-service fitness facility in Fuquay-Varina, NC, offering group exercise, personal training, aquatics, swim school, children's programs, senior programming, and nutrition counseling to families across Wake County since 2001.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Fitness center services
• Group exercise classes
• Swim school programs
• Personal training
• Youth athletic development

Headquarters

HQ city

Fuquay Varina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Subscriptions: ClubWorx generates primary revenue through monthly membership subscriptions with various tiers including single, couple, and family memberships. They offer different membership add-ons such as summer swim upgrades and Performance Center access. Membership fees are drafted monthly via EFT.
2. Program and Class Fees: Revenue from paid programming including summer camps, basketball camps, swim lessons, swim team, personal training packages, small group training, health coaching, nutrition counseling, and specialty workshops. These programs operate on monthly EFT or per-session/per-week pricing.
3. Guest Fees and Day Passes: Day pass fees for non-member guests: $10 for children 12 and under, $15 for guests 13 and older. Corporate membership programs provide additional B2B revenue streams.
4. Smoothie Bar and Retail: On-site smoothie bar generates revenue from food and beverage sales to members and guests.
5. Locker Rentals: Monthly locker rental fees for members who prefer dedicated personal storage space.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ClubWorx is a family-owned multi-purpose health and fitness facility providing recurring memberships, 85+ weekly group exercise classes, personal and small group training, indoor and outdoor aquatics, a year-round swim school and swim team, senior programming, and a broad set of children's and youth programs (camps, Kids Night Out, athletic development, Children's Center). Revenue is driven by monthly membership subscriptions drafted via EFT, paid programming and class fees, swim and personal training services, nutrition counseling, and ancillary on-site sales from a smoothie bar.

Product overview

ClubWorx is a family-owned, multi-purpose health and fitness facility offering a comprehensive suite of fitness and wellness services. The core offering includes group exercise classes (85+ per week), yoga, personal training, small group training (Les Mills programs), and aquatics (indoor/outdoor pools). Specialized programs target specific demographics: children's programming (summer camps, basketball camps, children's center, Kids Night Out, GenActive, athletic development), senior programming, and swim programs (swim school, swim team, private lessons, Masters Swim). Additional services include nutrition counseling, health coaching, assisted stretch therapy, birthday parties, and a smoothie bar. The ClubWorx App serves as the digital hub for class reservations, workout tracking, and wearable connectivity. The facility is currently undergoing major renovations including locker room upgrades, new Matrix cardio equipment, and Keiser spin bikes.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Exercise Classes 85+ instructor-led classes per week including Les Mills lineup, freestyle HIIT, WERQ, virtual options, and water aerobics, designed for members and drop-in participants of varying fitness levels.
• Yoga & Pilates Yoga and Pilates classes including BodyFlow, Les Mills Barre, gentle yoga, detox yoga, water yoga, restorative yoga workshops, and chair yoga for seniors.
• Personal Training One-on-one personalized training with nationally certified personal trainers, including baseline fitness testing, specialized cardio and resistance programming, InBody analysis, and a free 6-week follow-up.
• Small Group Training Personalized training in a small group setting including Les Mills Shapes, Les Mills Strength Development, Strength & Conditioning, and Conditioning programs, available at 4x, 8x, or unlimited monthly cadences.
• Aquatics Olympic-sized indoor and outdoor pools offering aquatic fitness classes (Aqua Zumba, Water Aerobics, Water Tai Chi, Water Yoga), recreational swimming, and reservable lap lane swimming.
• Swim School Year-round swim lessons for children ages 3+ across multiple progressive skill levels (Angel Sharx, Whale Sharx, Mako Sharx, Tiger Sharx, Nurse Sharx, Hammerhead Sharx) taught by certified instructors.
• Swim Team Year-round and summer swim team programs for ages 6 and up focused on stroke development and endurance building, with summer team participation in in-person meets.
• Private and Semi-Private Swim Lessons Year-round private and semi-private swim lessons for all ages in indoor and outdoor pools, with per-session and 4-pack pricing for members and non-members.
• Masters Swim U.S. Masters Swimming affiliated program offering organized coached workouts, competitions, and workshops for adults 18+ with three weekly practices.
• Red Cross Lifeguard Certification
• Summer Camps
• Basketball Camps
• Children's Center (Childcare)
• Kids Night Out
• GenActive (Tween Health Program)
• Athletic Development
• High School Team Training
• Senior Programming
• Nutrition Counseling
• Health Coaching
• Assisted Stretch Therapy
• Birthday Parties
• Memberships (Individual, Couple, Family)
• Corporate Memberships
• Smoothie Bar

Quantifiable outcome

• Member satisfaction rating of 9 or higher across Front Desk Staff Friendliness, Overall Staff Friendliness, Gym/Cleanliness, and Likelihood to Recommend categories (MXM Locations of Excellence Award criteria)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CrossFit FuquaycoreStrategic or Co-development PartnerCrossFit Fuquay operates as a partner program within the ClubWorx ecosystem, offering CrossFit-style training at the facility. ClubWorx promotes CrossFit Fuquay to members seeking specialized CrossFit programming, while CrossFit Fuquay benefits from ClubWorx's facility infrastructure and member base.
• DekaFit (Zetawolffitness)minorStrategic or Co-development PartnerDekaFit partner program offering DEKA training (functional fitness with treadmills, rowing, cycling, and strength training) at ClubWorx facilities. ClubWorx promotes DekaFit as an additional program option for members seeking varied workout formats.
• Peak Lab RescueminorGTM or Marketing PartnerAnimal rescue organization partnered with ClubWorx for community events. Peak Lab Rescue brought puppies for adoption at the Puppy Yoga Workshop + Adoption Event, with proceeds donated to the rescue organization.
• Pooch Pad FoundationminorGTM or Marketing PartnerAnimal welfare foundation partnered with ClubWorx for the Puppy Yoga Workshop + Adoption Event. Foundation receives donations from the event proceeds while providing a community service through pet adoption opportunities.
• The Blood ConnectionminorGTM or Marketing PartnerBlood donation organization partnered with ClubWorx to host community blood drives. The Blood Connection provides blood products to local hospitals and donated $10 per donor to the Fuquay Varina Emergency Food Pantry during ClubWorx-hosted drives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Established national fitness chain offering memberships, personal training, and group classes. Comparable in core membership/PT model but operates at franchise scale rather than single community focus.
• Crunch Fitness: Mid-tier national fitness chain with broad group fitness, personal training, and amenity offerings. Comparable in core membership + classes model, competing in similar suburban demographics.
• Planet Fitness: Low-cost national fitness chain with strong presence in suburban Triangle markets. Competes on price and represents the primary value-positioning threat to ClubWorx's premium full-service model.
• Equinox: Premium fitness club operator with high-end amenities, group exercise, and personal training. Comparable in premium positioning and service breadth but operates in major metro markets rather than suburban community settings.
• LA Fitness: Multi-location mid-market fitness club operator with pools, group fitness, and family-friendly amenities. Comparable as a full-service club offering but with a regional/multi-state footprint.
• Life Time Fitness: Large multi-location premium full-service fitness operator with extensive aquatics, family programming, group exercise, and spa amenities. Operates at greater scale and offers overlapping capabilities but does not focus on a single community the way ClubWorx does.

Emerging players

• Orange Theory Fitness: Boutique fitness franchise specializing in heart-rate-based group training. Operates studios in the Wake County area and represents a specialization-driven competitor for ClubWorx's group exercise and personal training revenue.
• F45 Training: Boutique functional training franchise operating in suburban Triangle locations. Comparable as a group-format fitness option but with a focused 45-minute workout model rather than full-service offerings.

Regional players

• Genesis Health Clubs: Multi-location full-service fitness operator in the Midwest/South with pools, group fitness, and family programming. Comparable as a regionally clustered full-service club portfolio but in a different geographic market.

Direct peers

• YMCA: The most direct peer: a community-rooted, multi-program fitness organization offering memberships, group exercise, swim lessons/teams, childcare, and youth programming. YMCA's neighborhood branch model closely mirrors ClubWorx's locally embedded, family-centric positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClubWorxFV
• YouTubeyoutube.com/playlist?list=PLZIeY9ehJkv6J5y3AtA3lEHdPR0vvRlO2
• Facebookfacebook.com/pages/ClubWorx/308147432774
• Instagraminstagram.com/clubworxfv
• TikToktiktok.com/@clubworxfuquay?lang=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubWorx