Petrol Company
Petrol Company S.r.l. is a privately held Italian fuel retailer founded in 1960, operating 30+ service stations across eastern Sicily and southern Calabria with 23% Catania province market share, selling gasoline, diesel, LPG, lubricants, and complementary services through its PetrolPay app and Petrol Più loyalty program.
- Company typePrivate
- Founded1960
- HeadquartersSan Giovanni La Punta, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Petrol Company does
Petrol Company S.r.l. is a privately held Italian fuel retail company founded in 1960, operating a network of more than 30 service stations across eastern Sicily (primarily the Catania and Messina provinces) and southern Calabria. The company transitioned from operating under third-party national brands — Erg, Esso, IP, and Eni — to its own proprietary Petrol Company brand in 2013, and holds approximately 23% market share in Catania province according to MISE data from July 2023. The core business is the retail sale of petroleum products (benzina SP, diesel, GPL) on a per-liter basis, with station-level services extending into lubricants, car wash, ATM access, food service (bar, restaurant, pizzeria), tire repair and sales, and oil changes at select locations. The company is also investing in alternative mobility infrastructure, including electric vehicle charging and photovoltaic canopy installations.
The company operates a multi-channel go-to-market combining physical stations with two digital customer-engagement platforms: PetrolPay, a freemium smartphone application available on iOS and Android that enables contactless fuel payment, station locator, virtual receipts, and prepaid stored-value recharge; and Petrol Più, a free loyalty card program offering immediate discounts on gasoline and diesel plus point accumulation convertible to fuel vouchers. A commercial fleet distribution channel is enabled through partnership with DKV Card. Cross-promotional partnerships with Allianz (insurance), AXPO (energy), and DG Travel (travel) extend customer engagement beyond fuel transactions. The company also sells a proprietary lubricants line including engine oils (5w30, 10w40, 15w40, 2t), AdBlue, ATF II D, Red 20 coolant, and DOT 4 brake fluid under the Petrol Company brand. Marketing includes organic social media (Facebook, Instagram, Twitter), in-station promotional contests such as 'Affari a Ruota 2026' running June 2026 through April 2027, and partnership-driven promotional offers. Revenue is generated through per-liter fuel transaction fees, lubricant sales, and complementary service fees, with no public financial disclosure available.
Petrol Company firmographics
Firmographics- Name
- Petrol Company
- Legal name
- Petrol Company S.r.l.
- Website
- https://petrolcompanysrl.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Petrol Company S.r.l. is a privately held Italian fuel retailer founded in 1960, operating 30+ service stations across eastern Sicily and southern Calabria with 23% Catania province market share, selling gasoline, diesel, LPG, lubricants, and complementary services through its PetrolPay app and Petrol Più loyalty program.
- Ownership category
- akta.pro rank
Petrol Company industry classification
Industry- Product category
- Fuel retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where Petrol Company is headquartered
LocationHeadquarters
- HQ city
- San Giovanni La Punta
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Petrol Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Sale of petroleum products including benzina (gasoline), diesel, and GPL at service stations. Revenue generated through per-liter transactions at both self-service and full-service pumps across the network.
- Lubricant Sales: Sale of branded lubricants including engine oils (5w30, 10w40, 15w40, 2t), transmission fluids, AdBlue, ATF II D, coolants (Red 20), and brake fluids (DOT 4). Products formulated for automotive and commercial vehicle requirements.
- Complementary Services: Additional revenue from car wash, ATM withdrawals, bar, restaurant, pizzeria, tire repair and sales, and oil change services at select stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fuel pricing varies by station, fuel type, and service mode (self/servito) |
| Other | Other | Petrol Più loyalty card - free first issuance |
| Freemium | Pay-as-you-go | PetrolPay app - free to download, prepaid credit model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Petrol Company product offering
Product offeringCore offering
Petrol Company operates a network of 30+ branded service stations across eastern Sicily and southern Calabria that sell gasoline (benzina), diesel, and LPG (GPL) at self-service and full-service pumps. The company also distributes proprietary branded lubricants (engine oils, transmission fluids, coolants, brake fluids, AdBlue) and offers complementary services including car wash, ATM, bar/restaurant, tire repair and oil change at select stations. Customer-facing digital products include the PetrolPay smartphone app for contactless fuel payment and the free Petrol Più loyalty card program for point accumulation and fuel voucher redemption.
Product overview
Petrol Company operates a network of over 30 fuel stations across eastern Sicily and southern Calabria, offering a multi-product portfolio centered on fuel distribution (benzina SP, diesel, GPL). The company provides two complementary digital services: PetrolPay, a smartphone-based refueling and payment application that functions as a rechargeable payment tool, and Petrol Più, a free loyalty card program enabling point accumulation and fuel voucher redemption. The product range is extended by a proprietary lubricants line (engine oils, transmission fluids, coolants, brake fluids, AdBlue) and seasonal promotional contests like Affari a Ruota 2026. The offering combines traditional fuel retail with loyalty programs, mobile payment technology, and automotive care products.
Differentiator
Problem solved
Functional benefit
Brands
- PetrolPay: Mobile app for fuel purchasing and payment directly from smartphone. Functions as a rechargeable payment card associated with magnetic stripe cards or smartphone application.
- Petrol Più
Products and services
- Fuel (Benzina, Diesel, GPL) Sale of petroleum products — benzina (gasoline), diesel, and GPL (LPG) — at the company's network of 30+ service stations across eastern Sicily and southern Calabria. Available through both self-service and full-service (servito) pumps at varying per-liter prices. Targeted at individual motorists and commercial fleet operators.
- PetrolPay Mobile application available on iOS and Android that enables users to find nearby Petrol Company stations, select pump, fuel type and amount, pay contactlessly via prepaid credit, and receive virtual receipts directly in the app. Functions as a rechargeable payment card associated with magnetic stripe cards or the smartphone app. Free to download with pay-as-you-go reload.
- Petrol Più Free loyalty card program issued at participating service stations. Customers accumulate points on fuel purchases and convert them into fuel vouchers, with immediate discounts applied to gasoline and diesel. Open to individual motorists at participating Petrol Company stations.
- Lubrificanti Petrol Company Range of high-performance branded lubricants for engines and transmission systems, formulated to meet vehicle manufacturer requirements. Includes engine oils (5w30, 10w40, 15w40, 2t), transmission fluids, AdBlue, ATF II D, Red 20 coolant, and DOT 4 brake fluid. Targeted at automotive and commercial vehicle users purchasing lubricants at Petrol Company stations.
- Station ancillary services Complementary in-station services including car wash, ATM withdrawals, bar, restaurant, pizzeria, tire repair and sales, and oil change. Available at select Petrol Company stations across the network, targeted at motorists using the stations.
Companies that use Petrol Company
Customer profileSegments2 records
Ideal customer profiles1 record
Petrol Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Petrol Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AllianzminorCross-promotional partnership offering PetrolPay customers one free month of insurance as a welcome gift. Customers can select from home insurance, third-party liability, or pet insurance options at no cost.
- DG Travel (Scout Business Solutions SRL)minorJoint promotion 'PARTI CON PETROL PAY e DGTRAVEL' where PetrolPay customers who recharge at least €50 receive a €50 QR code discount voucher for travel packages at the DG Travel agency located in Via Bologna 7, Catania.
- AXPOminorPartnership offering PetrolPay customers exclusive discounts. Customers can contact AXPO through the Petrol Company landing page or call the provided number to learn about reserved offers.
- DKV CardcoreDKV Card serves as commercial fuel card for fleet operators across the Petrol Company station network. Commercial contact: Valentino Nocita, Sales Representative for Petrol Company network, email [email protected]
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Petrol Company competitors and assessment
Company assessmentBroad incumbents
- Shell Italia: Italian operations of Shell with branded service stations, Shell V-Power fuels, and convenience retail. Comparable as a global major with national Italian presence competing on fuel brand, loyalty programs (Shell V-Power Rewards), and convenience services at the forecourt.
- TotalEnergies Italia: Italian subsidiary of TotalEnergies operating branded service stations, convenience retail, and EV charging across Italy. Comparable as a major oil company competing for the same retail fuel customers, with broader portfolio scale and growing multi-energy offering (EV, LPG).
- Q8 (Kuwait Petroleum Italia): Italian subsidiary of Kuwait Petroleum with a national branded service station network offering fuel, lubricants, and convenience retail. Comparable as a branded fuel retail operator with loyalty programs and proprietary lubricants competing in the same consumer fueling segment.
- Esso Italiana: Italian subsidiary of ExxonMobil operating Esso-branded service stations and Tigotà-adjacent convenience retail. Comparable as a major oil company with national branded stations; notably, Petrol Company previously operated stations under the Esso brand before 2013.
- Enilive (Eni): Retail arm of Italy's largest integrated oil major, operating thousands of branded service stations nationwide with full refining, logistics, and non-fuel retail integration. Directly comparable as Petrol Company's primary national competitor across Sicily/Calabria, but at materially greater scale and with vertically integrated supply.
Direct peers
- Tamoil Italia: Italian fuel retail and refining operator with a multi-regional service station footprint, branded fuels, and lubricants. Comparable as a regionally anchored Italian fuel retailer competing for the same consumer and small-fleet fueling customer base in overlapping geographies.
- IP (Gruppo api): Italian fuel retail operator running the IP-branded network with company-owned and dealer-operated stations across Italy. Highly comparable business model to Petrol Company's, including branded fuel marketing, lubricants distribution, and complementary convenience services. Notably, Petrol Company previously operated under the IP brand before its 2013 rebrand.
Emerging players
- EG Italia (EG Group): Italian arm of EG Group, a European fuel retail and convenience store consolidator with growing Italian footprint through acquisitions. Comparable as a multi-site fuel retail and forecourt convenience operator pursuing aggressive regional roll-up strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Petrol Company social profiles
Digital presencePetrol Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petrol Company leadership team
Management profileNumber of profiles
Profiles1 record
Petrol Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petrol Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petrol Company
What does Petrol Company do?
Petrol Company operates a network of 30+ branded service stations across eastern Sicily and southern Calabria that sell gasoline (benzina), diesel, and LPG (GPL) at self-service and full-service pumps. The company also distributes proprietary branded lubricants (engine oils, transmission fluids, coolants, brake fluids, AdBlue) and offers complementary services including car wash, ATM, bar/restaurant, tire repair and oil change at select stations. Customer-facing digital products include the PetrolPay smartphone app for contactless fuel payment and the free Petrol Più loyalty card program for point accumulation and fuel voucher redemption.
Is Petrol Company a public or private company?
Petrol Company is a private company. It is classified as family owned and is currently operating.
When was Petrol Company founded?
Petrol Company was founded in 1960. It employs 11 to 50 people.
Where is Petrol Company based?
Petrol Company is headquartered in San Giovanni La Punta, Italy, in the Europe region.
How does Petrol Company make money?
Three revenue lines are on record. Fuel Sales are the primary driver. The others are lubricant Sales and complementary Services.
Who are Petrol Company's main competitors?
Broad incumbents on record are Shell Italia, TotalEnergies Italia, Q8 (Kuwait Petroleum Italia), Esso Italiana and Enilive (Eni). Direct peers are Tamoil Italia and IP (Gruppo api). EG Italia (EG Group) is listed as an emerging player.
Does Petrol Company have an API?
No public API is recorded for Petrol Company.
What industry is Petrol Company in?
Petrol Company's product category is Fuel retail. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAK, Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs). Its NAICS code is 45711 and its SIC code is 5500.