Waverly

Name

Waverly

Website

https://waverly.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Waverly is a privately held home fashion and lifestyle brand founded in 1923 and headquartered in Baltimore, MD, serving consumers in the home decor and home textile category with a small 11-50 employee team.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Haven

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

Waverly is classified as a home fashion and lifestyle brand founded in 1923, headquartered in Baltimore, United States. The company is associated with home fashion and lifestyle products, though no specific product catalog, SKUs, or active offerings are evidenced in the available input data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Ballard Designs: Ballard Designs is a home furnishings and decor brand with overlapping customer demographics and product categories to Waverly, particularly in fabric-driven and traditional lifestyle segments.
• Schumacher: Schumacher is a heritage American fabric, wallpaper, and home furnishings brand comparable to Waverly's historical printed-fabric and home-decor positioning. Both brands operate in the premium home textiles category with similar licensing and wholesale models.
• Kravet: Kravet is a multi-generational fabric and home furnishings brand that competes directly with Waverly in the decorative fabric, trim, and home textile wholesale channel, targeting interior designers and premium home retailers.
• Lee Jofa: Lee Jofa is a heritage decorative fabric and wallpaper brand with a comparable wholesale and licensing model to Waverly, serving the interior design and premium home furnishings market.
• Cowtan & Tout: Cowtan & Tout is a heritage decorative fabric and trim brand operating in the same premium home textiles category as Waverly, with overlapping designer-to-trade distribution channels.
• Thibaut: Thibaut is a long-established American wallpaper and fabric brand with a comparable product mix, distribution approach, and premium home decor positioning to Waverly.
• York Wallcoverings: York Wallcoverings has historically been a direct licensee of the Waverly brand for wallpaper products, making it a close peer in the Waverly-branded home decor and licensing ecosystem.
• Laura Ashley: Laura Ashley is a heritage home fashion and lifestyle brand with a comparable century-old identity, fabric/bedding heritage, and licensing-driven business model to Waverly.

Broad incumbents

• Williams-Sonoma: Williams-Sonoma is the parent of Pottery Barn and West Elm and operates broadly in the home fashion and lifestyle category that Waverly targets, serving as a large-scale incumbent benchmark for the space.
• Ralph Lauren Home: Ralph Lauren Home is a broader lifestyle brand with a home textiles and decor line, representing a scaled licensing and lifestyle-brand model that parallels Waverly's heritage-brand home fashion positioning.

Market position

Customer concentration

• Xx.com/inawaverlyworld
• LinkedInlinkedin.com/company/waverly-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waverly