Good Measure Meals
Good Measure Meals, an Atlanta-based brand under the Open Hand nonprofit, delivers FIMC-accredited, dietitian-designed frozen meals tailored to diabetes, heart, kidney, and dysphagia patients across the Atlanta metro area via subscription, B2B wellness programs, and add-on retail.
- Company typePrivate
- Founded2005
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Measure Meals does
Good Measure Meals is a direct-to-consumer, medically tailored frozen meal delivery service headquartered at 1380 West Marietta St NW in Atlanta, Georgia. It operates as a consumer-facing brand under Open Hand, a nonprofit parent organization, and serves individuals managing chronic conditions — including diabetes, heart disease, kidney disease, and dysphagia — by delivering dietitian-designed, condition-specific meals directly to homes across the Atlanta metropolitan area. The catalog is organized around six core product lines: Healthy Balance, Vegetarian, Diabetes, Heart-Healthy, Kidney-Friendly, and Mechanical Soft (IDDSI Level 6), with optional add-ons such as Larger Portions and a Bake Shop.
The operation is FIMC-accredited and HIPAA-compliant, signaling the clinical and data-handling rigor required to participate in medically tailored meal reimbursement programs. Menus are formulated by in-house registered dietitians and produced as frozen entrées through the parent's food production infrastructure, which also powers the MealShare donation program — a social impact channel that has delivered more than 1,527,072 meals to food-insecure individuals with chronic disease. The brand extends beyond pure DTC via an Employee Wellness B2B program and eGift Cards, broadening its acquisition and contract surface.
The business model is subscription-based, with entry pricing advertised at roughly $10 per meal at the 3 meals/day tier, monetized through recurring consumer orders, add-on purchases, B2B wellness contracts, and gift card sales. Revenue is supplemented indirectly via the parent nonprofit's mix of donations, grants, and reimbursement contracts supporting the donated-meal stream. No external funding, headcount, or financial disclosures are available, and geographic reach remains constrained to the Atlanta metro area.
Good Measure Meals firmographics
Firmographics- Name
- Good Measure Meals
- Legal name
- Good Measure Meals
- Website
- https://goodmeasuremeals.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Good Measure Meals, an Atlanta-based brand under the Open Hand nonprofit, delivers FIMC-accredited, dietitian-designed frozen meals tailored to diabetes, heart, kidney, and dysphagia patients across the Atlanta metro area via subscription, B2B wellness programs, and add-on retail.
- Ownership category
- akta.pro rank
Good Measure Meals industry classification
Industry- Product category
- Medically Tailored Meal Delivery
- NAICS
- Special Food Services (7223), Food Service Contractors (72231)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where Good Measure Meals is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Measure Meals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription Meal Delivery: Recurring weekly meal orders delivered to customers' homes. Customers can subscribe for recurring orders with the ability to skip weeks. The subscription model includes bulk order discounts and subscriber perks.
- One-Time Meal Orders: Non-subscription customers can place individual meal orders. First delivery for orders placed online by 11PM can be received within 3 business days.
- Nutrition Consulting Services: Fee-based nutrition consultation services including free 10-minute introductory consults and paid in-depth sessions with registered dietitian nutritionists.
- Employee Wellness Programs: B2B meal programs for employers offering employee wellness benefits, including customized meal plans for corporate wellness initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard Meal Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Good Measure Meals product offering
Product offeringCore offering
Good Measure Meals prepares and home-delivers frozen, medically tailored meals designed by in-house Registered Dietitian Nutritionists for individuals managing diabetes, heart disease, kidney disease, dysphagia, and general health. All meals meet or exceed nutrition standards from ADA, AHA, NKF, and the Food is Medicine Coalition. The service operates as a weekly subscription or one-time order, with 100% of net proceeds benefiting the Open Hand nonprofit under a MealShare model where every 2 meals purchased funds 1 meal donated to a Georgian in need.
Product overview
Good Measure Meals is a medically tailored meal delivery service operating as a social enterprise under nonprofit Open Hand Atlanta. The core offering consists of frozen fresh, dietitian-designed meals across specialized dietary categories including Healthy Balance, Vegetarian, Diabetes-Friendly, Heart-Healthy, Kidney-Friendly, and Mechanical Soft meal plans. Additional offerings include the Bake Shop for bakery items, Larger Portions for increased serving sizes, Nutrition Services with in-house registered dietitian consultations, Employee Wellness corporate partnerships, and MealShare social impact program where meal purchases support free meal donations to Open Hand clients. The company operates through a standard e-commerce platform with customer account management and delivers meals directly to customers in the Atlanta area.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthy Balance Meals Medically tailored meals with balanced nutrition for general health and wellness, featuring consistent controlled carbohydrates and limited sodium. Designed by Registered Dietitian Nutritionists.
- Vegetarian Meals Plant-based meal options prepared without meat, fish, or poultry, designed by RDNs to meet vegetarian nutritional needs.
- Diabetes-Friendly Meals Meals specifically designed to support healthy blood sugar management with balanced carbohydrates, high-fiber ingredients, lean proteins, healthy fats, and controlled sodium. Aligned with American Diabetes Association recommendations.
- Heart-Healthy Meals Meals designed to support cardiovascular wellness, lower in sodium and saturated fat, emphasizing lean proteins, whole grains, fruits, vegetables, and heart-healthy fats. Meets American Heart Association standards.
- Kidney-Friendly (Renal) Meals Meals for individuals with reduced kidney function, controlled in protein, sodium (less than 655mg per meal), and potassium (less than 643mg per meal). Appropriate for End Stage Renal Disease or dialysis patients.
- Mechanical Soft Meals Level 6 dysphagia-compliant meals on the International Dysphagia Diet Standardization Initiative scale, with foods chopped and textured for individuals with chewing or swallowing difficulties.
- Nutrition Services Professional nutrition consulting services including free 10-minute introductory consultations and wraparound support packages provided by in-house Registered Dietitian Nutritionists.
- Employee Wellness Partnership B2B corporate wellness meal program allowing employers to provide medically tailored meals as an employee benefit.
- MealShare Partnership Program Give-back program where for every 2 meals purchased from Good Measure Meals, Open Hand provides 1 medically tailored meal free of charge to a neighbor in need.
Quantifiable outcome
- 1,527,072+ medically tailored meals donated to Georgians through Open Hand
- +3 more outcomes
Companies that use Good Measure Meals
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Good Measure Meals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Measure Meals partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Open HandcoreGood Measure Meals is the brand name for meals provided by Open Hand, one of the nation's largest community-based providers of medically tailored meals. 100% of GMM's net proceeds benefit Open Hand to provide meals and nutrition services to Georgians who are homebound and living with chronic illness. This is a social enterprise model where commercial revenue directly funds nonprofit operations.
- Food is Medicine Coalition (FIMC)coreGood Measure Meals is accredited by the Food is Medicine Coalition, a national organization that sets quality and nutrition standards for medically tailored meal providers. Open Hand is a charter member of FIMC. This accreditation demonstrates commitment to ongoing excellence in service delivery, regular client assessment, customized meals for medical conditions, food safety protocols, and customer-centered care.
- American Diabetes Association (ADA)minorGood Measure Meals' diabetes-friendly meals align with nutritional recommendations supported by the American Diabetes Association. The meals include balanced carbohydrates, high-fiber ingredients, lean proteins, healthy fats, and controlled sodium levels.
- American Heart Association (AHA)minorGood Measure Meals' heart-healthy meals meet or exceed rigorous nutrition standards supported by the American Heart Association, including lower sodium and saturated fat with emphasis on lean proteins, whole grains, fruits, vegetables, and heart-healthy fats.
- National Kidney Foundation (NKF)minorGood Measure Meals' kidney-friendly meals align with standards supported by the National Kidney Foundation, designed to control sodium, potassium, phosphorus, and protein for individuals with kidney disease.
- Ryan White ClinicsminorGMM Registered Dietitian Nutritionists provide nutrition counseling at Ryan White clinics in the Atlanta area, supporting individuals with HIV/AIDS.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Good Measure Meals competitors and assessment
Company assessmentDirect peers
- Mosaic Foods: Frozen plant-based prepared meal subscription brand with national DTC delivery. Comparable on frozen meal preparation, plant-forward menu, and subscription model with national e-commerce distribution.
- Epicured: Medically tailored meal delivery service focused on gastrointestinal, autoimmune, and chronic disease-friendly menus designed by dietitians. Closest direct DTC peer to GMM's condition-specific meal positioning.
- CookUnity: Chef-prepared prepared meal subscription service with national reach. Comparable on the subscription-prepared-meal model and urban professional customer base, though without GMM's medically tailored specialization.
- Mom's Meals: Largest U.S. medically tailored meal provider (PE-backed by GTCR), delivering condition-specific refrigerated meals to health plans, Medicaid, and individuals. Directly comparable product, customer base, and FIMC-aligned operating model, but at national scale.
- Territory Foods: Chef-prepared prepared meal delivery service with regional commissary model and DTC subscription. Comparable on chef-designed meals, regional fresh-meal delivery, and condition/goal-oriented menu options.
- Daily Harvest: Direct-to-consumer frozen prepared food brand (smoothies, bowls, flatbreads) with national DTC delivery. Comparable on frozen-prepped-meal category and subscription ordering, though positioned to general wellness rather than chronic disease.
- Factor: Previously Factor 75, now a subsidiary of Hello Fresh — refrigerated prepared meal delivery service with national DTC distribution. Comparable on subscription prepared-meal delivery, packaging, and consumer-facing health/wellness positioning.
- Splendid Spoon: Plant-based prepared meal subscription (now including some grain bowls and balanced meals). Comparable on DTC subscription meal model and health-conscious positioning; overlapping target customer in the wellness-oriented consumer.
Emerging players
- Diet-to-Go: Prepared meal delivery service focused on weight management and calorie-controlled plans. Comparable on medically/goal-oriented meal positioning and DTC subscription model, with some overlap on dietitian-designed menus.
Others
- Open Hand (parent): Parent nonprofit and charter FIMC member providing the community-based MTM infrastructure that GMM commercializes. Listed as a peer because of the deeply intertwined operations and shared mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Measure Meals social profiles
Digital presenceGood Measure Meals compliance and trust
Trust signalCompliance2 records
Good Measure Meals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Measure Meals leadership team
Management profileNumber of profiles
Good Measure Meals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Measure Meals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Measure Meals
What does Good Measure Meals do?
Good Measure Meals prepares and home-delivers frozen, medically tailored meals designed by in-house Registered Dietitian Nutritionists for individuals managing diabetes, heart disease, kidney disease, dysphagia, and general health. All meals meet or exceed nutrition standards from ADA, AHA, NKF, and the Food is Medicine Coalition. The service operates as a weekly subscription or one-time order, with 100% of net proceeds benefiting the Open Hand nonprofit under a MealShare model where every 2 meals purchased funds 1 meal donated to a Georgian in need.
Is Good Measure Meals a public or private company?
Good Measure Meals is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good Measure Meals founded?
Good Measure Meals was founded in 2005. It employs 51 to 100 people.
Where is Good Measure Meals based?
Good Measure Meals is headquartered in Atlanta, United States, in the North America region.
How does Good Measure Meals make money?
Four revenue lines are on record. Subscription Meal Delivery is the primary driver. The others are one-Time Meal Orders, nutrition Consulting Services and employee Wellness Programs.
Who are Good Measure Meals's main competitors?
Direct peers on record are Mosaic Foods, Epicured, CookUnity, Mom's Meals, Territory Foods, Daily Harvest, Factor and Splendid Spoon. Diet-to-Go is listed as an emerging player. Open Hand (parent) is listed as an others.
Does Good Measure Meals have an API?
No public API is recorded for Good Measure Meals.
What industry is Good Measure Meals in?
Good Measure Meals's product category is Medically Tailored Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals. Its NAICS code is 7223 and its SIC code is 2000.