What OPEN HAND ENTERPRISES INC. does

Open Hand Enterprises Inc. is a privately held Canadian company incorporated in 2022 and headquartered at 231 Parkhill Main Street, Parkhill, Ontario. It operates under the doing-business-as name EcoActor, a digital sustainability engagement platform launched in beta at ecoactor.ca in May 2024. The company's stated mission is to make sustainable choices easier for individual consumers by aggregating vetted sustainable products, services, DIY hacks, and content, and connecting users with environmental Champions and restoration organizations.

The core product is a web-based platform (built on Wix, per URL patterns) that combines a user dashboard, a profile-based questionnaire for personalization, a points-based gamification system for tracking sustainable actions, and a curated marketplace of vetted sustainable products (e.g., TruEarth laundry products, truLOCAL frozen foods, Friendsheep wool dryer balls, Viori personal care, CONTINEWM HVAC technology). The platform also features a Collaborator Network (acebuddy, TechAlliance, eco-stylist) and a Champions section featuring environmental non-profits such as Ocean Cleanup, Random Acts of Green, Clean Harbours Initiative, A Greener Future, and Litterati. The site is GDPR-aware and uses SSL/TLS encryption for data in transit.

The business model is multi-stream and still nascent. Revenue is intended to come from memberships, subscriptions, advertising, and partnerships (described as affiliate/referral-style arrangements with featured product partners), supplemented by user donations (suggested at $25, $50, $100, $150, or custom amounts via e-transfer or cheque; explicitly not tax-deductible). The go-to-market is product-led and community-led: users self-serve on the website, earn points for engagement, and the company drives awareness through organic social media (Facebook, Instagram, LinkedIn) and an email newsletter. The company identifies as an aspiring B Corp and positions itself for grassroots environmental stewardship, with no disclosed institutional funding, no management team data, and a 1–10 employee headcount.

Name

OPEN HAND ENTERPRISES INC.

Legal name

Open Hand Enterprises Inc.

Website

https://ecoactor.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Open Hand Enterprises Inc. operates EcoActor, a Canadian web platform that aggregates vetted sustainable products, DIY tips, and environmental organizations for environmentally conscious consumers across Canada, monetizing via memberships, subscriptions, advertising, partnerships, and donations.

Ownership category

akta.pro rank

Product category

Sustainability Engagement Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Sustainable living platform
• Eco product marketplace
• Environmental stewardship
• Sustainability engagement platform
• Green community platform

Headquarters

HQ city

Parkhill

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Memberships: Platform memberships offering access to the EcoActor network and enhanced features.
2. Subscriptions: Subscription-based access to platform features and premium content.
3. Advertising: Advertising revenue from promoting sustainable products and services on the platform.
4. Partnerships: Revenue from partnerships with sustainable product and service providers.
5. Donations: Donations from users supporting the platform's mission. Donation options of $25, $50, $100, $150 or custom amounts. e-transfer and cheque options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

EcoActor is a digital sustainability engagement platform that aggregates, evaluates, and organizes sustainable products, services, DIY options, and environmental content for consumers. The platform uses a profile questionnaire to personalize recommendations, a points reward system to gamify sustainable actions, and a curated Collaborator Network to surface vetted sustainable options from partners such as TruEarth, truLOCAL, Friendsheep, Viori, and CONTINEWM.

Product overview

EcoActor is a sustainability engagement platform operated by Open Hand Enterprises Inc. that aggregates, evaluates, and organizes sustainable choices and options for consumers. The platform combines a core user dashboard with points-based gamification, a curated marketplace of sustainable products (TruEarth, truLOCAL, Friendsheep, Viori), and a collaborator network of sustainability-aligned partners. Users access content including sustainable options, energy-saving tips, environmental champions, and inspirational resources. The platform also offers memberships, subscriptions, advertising, and partnership services. The full portfolio includes user-facing products (EcoActor Platform, Points Reward System, User Dashboard), content platforms (Products Marketplace, Sustainable Options, Network Allies, Energy Savers, Champions, Inspiration), and business services (Memberships, Subscriptions, Advertising, Partnerships).

Differentiator

Problem solved

Functional benefit

Products and services

• EcoActor Platform A sustainability engagement portal that aggregates, evaluates, and organizes sustainable options to connect users with choices matching their preferences. Features include a user dashboard, points reward system, and profile-based personalization for environmentally conscious consumers.
• Memberships Membership offerings providing access to exclusive sustainable options and benefits through the EcoActor network.
• Subscriptions Subscription-based access to sustainable products, services, and content updates on the EcoActor platform.
• Advertising Advertising services for sustainability-focused businesses to reach engaged eco-conscious consumers on the EcoActor platform.

Quantifiable outcome

• Reduce drying time by 20-40% with wool dryer balls
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor.

• acebuddyminorStrategic or Co-development PartnerListed as a Collaborator on EcoActor platform. Acebuddy is a network ally offering options for sustainable living.
• TechAllianceminorStrategic or Co-development PartnerListed as a Collaborator on EcoActor platform. TechAlliance is a technology alliance partner supporting the sustainability network.
• eco-stylistminorStrategic or Co-development PartnerEco-stylist certified partner. Listed as a Collaborator providing sustainable styling options and expertise.
• TruEarthminorGTM or Marketing PartnerFeatured sustainable product partner offering eco-friendly laundry detergent alternatives without phosphates, parabens, or plastic packaging.
• truLOCALminorGTM or Marketing PartnerFeatured sustainable product partner offering locally-sourced frozen meats, fruits, and vegetables delivered to consumers.
• FriendsheepminorGTM or Marketing PartnerFeatured partner offering artisanal, fair-trade pure wool dryer balls that reduce drying time and energy costs.
• VioriminorGTM or Marketing PartnerFeatured sustainable product partner offering natural shampoo, conditioner, and body bars. Returns at least 5% of profits to Red Yao partners.
• CONTINEWMminorGTM or Marketing PartnerFeatured partner offering energy-saving HVAC technology that reduces energy use by 25% with patented Japanese technology.
• Ocean CleanupminorOthersFeatured Champion on EcoActor's Champions page. Non-profit organization picking up marine debris worldwide with crews and technology.
• Random Acts of GreenminorOthersFeatured Champion. App that keeps users updated on ways to go green with programs, packages, and resources.
• Clean Harbours InitiativeminorOthersFeatured Champion. Passionate about restoring Newfoundland's harbours by removing tires, trash, and ghostnets.
• A Greener FutureminorOthersFeatured Champion. Since 2016, their Love Your Lake project has inspired thousands of volunteers to collect litter from Lake Ontario shores.
• LitteratiminorOthersFeatured Champion. App that documents litter with photos to build community-specific profiles that inform strategic solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Goodful: Goodful is a digital media and content platform focused on sustainable living tips, DIY hacks, and product recommendations — directly comparable to EcoActor's content-led sustainable options library and DIY hacks offering.
• EarthHero: EarthHero is a curated online marketplace for sustainable products across categories like home, personal care, and pantry — directly comparable to EcoActor's curated Products Marketplace featuring vetted brands like TruEarth and Friendsheep. Both companies aggregate vetted sustainable goods for eco-conscious consumers.
• Package Free Shop: Package Free Shop is a curated zero-waste and sustainable products marketplace targeting eco-conscious consumers with vetted brands across personal care, kitchen, and home — directly comparable curation and audience model to EcoActor.

Emerging players

• Klima: Klima is a consumer carbon offset and emissions tracking app that engages users around sustainable behavior — comparable to EcoActor's gamified points system rewarding eco-conscious actions.
• Joro: Joro is a consumer-facing app that helps individuals track and reduce their carbon footprint through activity logging and behavioral nudges — overlapping with EcoActor's points-based sustainability action tracking and impact measurement.

Broad incumbents

• Grove Collaborative: Grove Collaborative is a larger US-based sustainable household products retailer and B Corp offering curated eco-friendly CPG brands through a subscription marketplace model — comparable value proposition to EcoActor's marketplace but at vastly greater scale and with its own private-label portfolio.
• Truly (formerly Thrive Market): Truly is a large-scale sustainable and ethical products membership marketplace serving mainstream eco-conscious consumers — overlapping with EcoActor's membership/subscription revenue model and curated marketplace offering.

Others

• Watershed: Watershed is a climate and sustainability platform helping companies measure, report, and reduce emissions — adjacent to EcoActor's sustainability engagement mission but serving enterprise customers rather than consumers.
• One Tree Planted: One Tree Planted is a nonprofit environmental organization and Featured Champion comparable to EcoActor's Champions network (Ocean Cleanup, Random Acts of Green) — illustrating the type of cause-based partner that drives EcoActor's community engagement model.

Regional players

• Earth Hero (Canada): Earth Hero's Canadian storefront is a regional peer operating a similar curated sustainable product marketplace model to EcoActor within the same Canadian market, competing for the same eco-conscious consumer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EcoActor
• LinkedInlinkedin.com/company/ecoactor
• Instagraminstagram.com/ecoactor.ca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPEN HAND ENTERPRISES INC.