Exponent 3

What Exponent 3 does

Exponent 3 GmbH is a Munich-based full-service film production company founded in 1989 by Harald Singer, Dominique Müller, and Tom Fritze. The company produces corporate films, image films, documentaries, event media, immersive cinema, and mediatecture installations for enterprise clients including BMW, Siemens, Deutsche Telekom, the European Patent Office, Deutsche Bahn, Sony, adidas, Daimler, Boehringer Ingelheim, Munich Re, and BASF across automotive, pharmaceutical, telecommunications, government, and industrial sectors. The service offering spans scriptwriting, global on-location filming, post-production (editing, 2D/3D animation, motion design, music, sound design), and event broadcasting including live streaming via SNG broadcast vans.

The company's technical differentiation centers on immersive media production. Under its LivinGlobe label, Exponent 3 produces 360° fulldome films, immersive cinema installations, and VR dome deployments, including R+J (Romeo and Juliet), described as the world's first immersive cinema feature film. The company operates the VIDARIUM sub-brand, which deploys video domes enabling full-body immersion without VR glasses in spa and wellness environments. Founder Harald Singer co-invented the 'mediatecture' discipline in 1991, merging architecture and media for multisensory installations at trade fairs, museums, and exhibitions. Revenue is generated through project-based professional services engagements with enterprise clients, supplemented by hardware-inclusive facade projection turnkey solutions and immersive content licensing.

Commercial positioning is founder-led, relationship-based, and direct-to-enterprise. The company maintains a boutique headcount of 1-10 employees at its Munich headquarters (Winzererstraße 49a, D-80797 Munich), with global on-location production capability across Europe, North America, Asia (Japan, China), and Africa (South Africa). Pricing is project-based and not publicly disclosed. The company has accumulated 35+ international awards between 1992 and 2016 from bodies including ITVA, New York Festival, Corporate Video & TV, and MCA-I, and maintains a 12-year media partnership with the European Patent Office for the European Inventor Award.

Name

Exponent 3

Legal name

Exponent 3 GmbH

Website

https://exponent3.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Exponent 3 GmbH is a Munich-based full-service film production company founded in 1989 that produces corporate films, immersive cinema (LivinGlobe/VIDARIUM), mediatecture installations, and facade projections for enterprise clients across automotive, pharmaceutical, telecom, and government sectors.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industry

Virtual Events & Conferences Live Streaming Platforms (MPACACAL)

Keywords

• Film production services
• Corporate video production
• Immersive cinema
• Fulldome films
• Mediatecture installations

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Film Production Services: Full-service film production including corporate videos, image films, documentaries, portrait films, ceremony films, social media content, and event documentation. Revenue generated through project-based engagements with enterprise clients.
2. Immersive Cinema & Fulldome Products: Production and sale of 360° films, immersive cinema content, and dome installations through LivinGlobe label. Includes concept, production, and deployment of immersive projection spaces.
3. Facade Projection & Mediatecture Installations: Fixed-installation facade projections including hardware (projectors, climate housings, media control) and content production. Complete turnkey solutions for architectural media installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Exponent 3 GmbH is a full-service film production company that produces corporate videos, image films, documentaries, portrait films, and media for awards ceremonies and events. It also develops immersive media experiences including 360°/fulldome films, VR dome installations, facade projection mapping, and mediatecture installations for trade fairs, museums, and corporate spaces. Services span the full production lifecycle from scriptwriting and worldwide filming through post-production (2D/3D animation, motion design, music, sound design) and event media including live broadcasting and streaming.

Product overview

Exponent 3 GmbH is a full-service film production company offering creative films about the world, people, and ideas. The core offering includes corporate films, media for awards and events, portrait/documentary films, facade projections, and Immersive Cinema. The company operates under the LivinGlobe label for immersive and dome projects, including VIDARIUM video domes for full body immersion experiences. Key products include R+J, the world's first Immersive Cinema feature film, and various fulldome productions. Services span from scriptwriting and worldwide filming to post-production including editing, 2D/3D animation, motion design, music, and sound design.

Differentiator

Problem solved

Functional benefit

Brands

• Vidarium: Video domes enabling full body immersion without VR glasses. Immersive 360° films in Vidarium domes for spa and wellness environments.

Products and services

• Corporate Films / Image Filme Corporate videos, image films, product films, explainer videos, and trade fair films produced for national and international clients; full-service from scriptwriting through post-production.
• Media for Awards and Events Complete media production for awards, prize-giving ceremonies, events, galas, and trade fairs, including portrait films, ceremony films, social media content, photography, streaming, and motion graphics. Includes SNG broadcast vans and live TV broadcasting via partners such as RT1.TV.
• Portrait / Documentary Films Portrait films about exceptional people, especially inventors and scientists, and creative documentaries exploring how ideas influence the world.
• Facade Projection Video projections and projection mapping as fixed installations for architectural transformation, including hardware, films, projectors, climate housings, and media control for buildings and facades.
• Immersive Cinema Immersive media experiences including fulldome projections, immersive spaces, and 360° films, including the world's first Immersive Cinema feature film R+J (Romeo and Juliet) — a 360° dome film with real actors performing on real sets.
• Mediatecture / Museum / Immersion Multimedia installations merging architecture and media for trade fairs, events, museums, and exhibitions. The "Mediatecture" genre was co-founded by Harald Singer in 1991.
• Cosmic Dance Fulldome Film Inspring fulldome docufiction about the parallels between quantum physics and ancient spiritual wisdom, running 45 minutes. Awarded MCA-I Media Festival 2011 Gold Reel and Fulldome Festival Jena 2010 Honorable Mention.
• Training and Educational Films Training videos, instructional films, and educational content, including 3D animated video instruction manuals for medical devices such as SAMBA II for DRW Diagnostics.

Quantifiable outcome

• World's first immersive cinema feature film (R+J Romeo and Juliet)
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bilderfest GmbHminorStrategic or Co-development PartnerProduction partner for journalistic TV films, working together on science television content for the European Inventor Award

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• UFA GmbH: Bertelsmann-owned German media group and one of Europe's largest film and TV production companies. Comparable as a broad incumbent in German film production, though Exponent 3's niche is corporate/documentary/immersive rather than broadcast entertainment.
• ZEISS Planetariums: Division of Carl Zeiss offering planetarium projection systems and fulldome technology. Comparable as a broad incumbent in the fulldome segment where Exponent 3's LivinGlobe competes, though ZEISS is the technology infrastructure provider rather than a content producer.
• Studio Babelsberg: Germany's most historic full-service film production studio. Comparable to Exponent 3 as a domestic German film production peer, though operating at much larger scale across feature films, series, and commercial production.
• Jung von Matt: Major German creative agency with integrated film production capabilities for enterprise brands. Comparable in producing premium brand and corporate films for the same types of clients, though at much larger scale and with a broader creative services portfolio.

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing events, immersive installations, and branded environments. Comparable to Exponent 3's media-for-events and mediatecture offerings, especially for awards ceremonies, corporate events, and architectural installations.
• RSA Films: Ridley Scott's global commercial and corporate film production company. Directly comparable as a premium director-led film producer serving enterprise clients with brand films, image films, and advertising content of the same caliber Exponent 3 delivers.
• Bilderfest GmbH: Munich-based production company producing corporate films, documentaries, and event media. Directly comparable to Exponent 3 in the German corporate/documentary film segment and a documented co-production partner on European Inventor Award work.
• Cosm: US-based immersive dome experience company operating shared-reality dome theaters. Directly comparable to Exponent 3's LivinGlobe fulldome cinema and Vidarium dome technology on the immersive entertainment side.
• Tool of North America: Creative production company producing commercials, branded films, and immersive content. Comparable to Exponent 3 in the premium film and immersive content production space for brand and enterprise clients.
• optimists inc: Hamburg-based creative production studio producing films, branded content, and immersive experiences for major brands. Comparable as a German-speaking creative production peer with similar mix of premium film work and immersive/experiential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exponent3film
• LinkedInlinkedin.com/company/exponent3
• Instagraminstagram.com/exponent3film

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exponent 3