El Green Mall
El Green Mall was the sustainable-technology sub-line of UpHavin, a Berlin-based curated marketplace aggregating independent eco-friendly brands across fashion, beauty, home, children, accessories, and tech for European consumers across 17 countries. The platform announced its closure.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
El Green Mall firmographics
Firmographics- Name
- El Green Mall
- Legal name
- UpHavin
- Website
- https://elgreenmall.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- El Green Mall was the sustainable-technology sub-line of UpHavin, a Berlin-based curated marketplace aggregating independent eco-friendly brands across fashion, beauty, home, children, accessories, and tech for European consumers across 17 countries. The platform announced its closure.
- Ownership category
- akta.pro rank
El Green Mall industry classification
Industry- Product category
- Sustainable E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)
Keywords
Where El Green Mall is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
El Green Mall business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain
Revenue model
- Marketplace Commission: The platform operates as a curated marketplace connecting independent sustainable brands with consumers, likely generating revenue through commissions on sales transactions between sellers and buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
El Green Mall product offering
Product offeringCore offering
El Green Mall is a curated online marketplace sub-brand of UpHavin that connects eco-conscious European consumers with independent, minority-led sustainable brands. It sells eco-friendly technology accessories such as oak wood and organic phone cases, recycled plastic phone cases, and wireless chargers made from organic and wood materials, while the broader UpHavin platform spans sustainable fashion, beauty, home, and children's products across 18+ European countries.
Product overview
El Green Mall is a sustainable technology product category within the UpHavin marketplace. The section offers eco-friendly tech accessories including phone cases (oak wood, organic, recycled plastic) and wireless chargers with organic and wood materials. The products emphasize sustainability through natural, organic, and recycled materials.
Differentiator
Problem solved
Functional benefit
Brands
- El Green Mall: A product collection/category within the UpHavin marketplace focused on sustainable technology products including phone cases and chargers.
Products and services
- Big Wireless Charger - With Organic and Wood Materials A wireless charger made with organic and wood materials, priced at €15.90, offered by MMORE Cases through the El Green Mall collection on UpHavin.
- Oak Wood Phone Case A phone case crafted from oak wood, priced at €31.90, offered through the El Green Mall collection on UpHavin.
- Organic Phone Case - Mountain Stone An organic phone case featuring a mountain stone design, priced at €38.90, offered through the El Green Mall collection on UpHavin.
- Recycled & Recyclable Plastic Phone Case - Transparent A phone case made from recycled and recyclable plastic in transparent finish, priced at €19.80, offered through the El Green Mall collection on UpHavin.
- Wireless Charger - With Organic and Wood Materials A wireless charger made with organic and wood materials, priced from €19.90, offered through the El Green Mall collection on UpHavin.
- UpHavin Sustainable Women's Fashion Collection Curated marketplace category featuring sustainable women's clothing including tops, bottoms, dresses, jackets, sportswear, kimonos, shoes, and socks from independent brands such as OWN OFF WITH NATURE, gust., Avani Apparel, AGAZI, and Qumpi.
- UpHavin Sustainable Men's Fashion Collection Curated marketplace category featuring sustainable men's clothing including tops, pants, shorts, socks, and shoes from independent brands such as OWN OFF WITH NATURE, gust., and AGAZI.
- UpHavin Sustainable Beauty & Care Collection Curated marketplace category featuring vegan makeup, skincare, body care, hair care, dental care, and toiletries from independent brands such as Oquist Cosmetics, Eliah Sahil Organic Care, vary vace, Yas Alpaca, and Beewise.
- UpHavin Sustainable Accessories Collection Curated marketplace category featuring sustainable bags and fashion accessories from independent brands such as The Knotty Ones, OWN OFF WITH NATURE, Duende, AGAZI, and Beewise.
- UpHavin Children's Products Collection Curated marketplace category featuring sustainable children's products including kids' fashion from independent brands.
Quantifiable outcome
- 80% higher operational costs for sustainable brands compared to traditional brands
Companies that use El Green Mall
Customer profileSegments2 records
Ideal customer profiles2 records
El Green Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Green Mall partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
El Green Mall competitors and assessment
Company assessmentBroad incumbents
- Etsy: Global marketplace for independent makers and small brands across fashion, beauty, home, and accessories. Closest structural peer at marketplace level (independent merchants, curated feel), though without sustainability verification gating.
- About You: European fashion marketplace with strong DACH presence and growing sustainable-brand assortments. Comparable buyer demographic and geography for sustainability-aware consumers.
- Zalando: Europe's largest online fashion platform with an established 'sustainable' curated collection. Competes for the same eco-conscious European shopper, although it carries mass-market brands alongside sustainable ones.
- Vestiaire Collective: Large global authenticated pre-owned fashion marketplace with strong European footprint. Adjacent competitor for circular/sustainable fashion mindshare, with much greater scale and capital.
Direct peers
- The Good Trade: Curated directory and marketplace featuring sustainable and ethical fashion, beauty, and home brands. Strong thematic overlap with UpHavin's verified-ethical-merchant thesis, though primarily US-skewed.
- Avocadostore: Germany-based curated marketplace for sustainable and fair-trade fashion, beauty, and home goods from independent European brands. Closest analogue to UpHavin's positioning, geography (DACH/Europe), and independent-brand curation thesis.
- EarthHero: US-based curated sustainable products marketplace spanning home, personal care, fashion, and tech accessories. Directly comparable curated multi-category sustainable model with strong verification and eco-packaging commitments.
- Made Trade: Curated online marketplace for ethically made sustainable fashion, home goods, and accessories. Directly comparable verified-sustainable curation model, although US-focused rather than European.
Emerging players
- Greenspark: UK-based sustainability-focused e-commerce concept combining marketplace and impact commitments. Overlaps with UpHavin's sustainability verification and eco-packaging positioning.
- Earth & Element: Niche sustainable marketplace focused on eco-friendly household and personal-care products. Useful comparable for UpHavin's sustainable-home and eco-beauty adjacency, though smaller scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
El Green Mall social profiles
Digital presenceEl Green Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Green Mall leadership team
Management profileNumber of profiles
El Green Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Green Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Green Mall
What does El Green Mall do?
El Green Mall is a curated online marketplace sub-brand of UpHavin that connects eco-conscious European consumers with independent, minority-led sustainable brands. It sells eco-friendly technology accessories such as oak wood and organic phone cases, recycled plastic phone cases, and wireless chargers made from organic and wood materials, while the broader UpHavin platform spans sustainable fashion, beauty, home, and children's products across 18+ European countries.
Is El Green Mall a public or private company?
El Green Mall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Green Mall founded?
El Green Mall was founded in 2021. It employs 1 to 10 people.
Where is El Green Mall based?
El Green Mall is headquartered in Berlin, Germany, in the Europe region.
How does El Green Mall make money?
One revenue line is on record: marketplace Commission.
Who are El Green Mall's main competitors?
Broad incumbents on record are Etsy, About You, Zalando and Vestiaire Collective. Direct peers are The Good Trade, Avocadostore, EarthHero and Made Trade. Emerging players are Greenspark and Earth & Element.
Does El Green Mall have an API?
No public API is recorded for El Green Mall.
What industry is El Green Mall in?
El Green Mall's product category is Sustainable E-commerce Marketplace. Its primary akta.pro industry code is CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail. Its NAICS code is 455 and its SIC code is 5940.