Westwinds Real Estate

What Westwinds Real Estate does

Westwinds Real Estate is a privately-held, founder-owned real estate firm founded in 1992 by Todd Case, operating exclusively in Iowa City, Coralville, and North Liberty (Johnson County, Iowa). The company provides four integrated service lines: residential and commercial real estate sales (transaction-based brokerage), property management for residential and commercial investment units, HOA management for residential and commercial associations, and full-service custom home building and remodeling. The firm serves a mix of individual home buyers/sellers, residential and commercial property investors, tenants of managed units, HOA communities, and construction clients.

The company's operational backbone is the AppFolio property management platform, which delivers a 24/7 online tenant portal (rent payment, maintenance requests, document access) and a separate investor portal providing property-level financial statements and paid-invoice visibility. AppFolio also enables participation in Experian's RentBureau, allowing on-time tenant payments to be reported to credit bureaus. Construction projects are managed in-house by a dedicated 40+ year veteran project manager, supported by an in-house maintenance department with its own manager, technicians, and vehicle fleet. Marketing and customer acquisition are conducted via company website, blog content, email newsletter, organic social media, and select community partnerships.

The revenue model is a blend of four streams: brokerage commissions on real estate sales, recurring management fees (typically percentage-based) on the managed property portfolio, HOA management fees for association clients, and project-based revenue on construction/remodel contracts. Pricing is quote-based and not publicly disclosed. The firm holds no external funding and remains family-controlled, with members of the Case family occupying broker-owner, investment management, property management, and invoicing roles.

Name

Westwinds Real Estate

Legal name

Westwinds Real Estate

Website

https://westwindsrealestate.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Westwinds Real Estate is a privately-held Iowa City firm offering integrated real estate brokerage, property management, HOA management, and construction services for residential and commercial clients across Johnson County, Iowa.

Ownership category

akta.pro rank

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales: Commission-based real estate sales for residential and commercial properties, including home valuations, marketing, and transaction facilitation
2. Property Management Services: Property management fees for residential and commercial investment units, including tenant screening, leasing, rent collection, maintenance, and accounting services
3. HOA Management Services: Homeowner association management including communication, fiscal management, record keeping, and property maintenance for residential and commercial owners
4. Construction and Remodeling: Full-service home building and remodeling with consulting, design, general contracting, and certificate of occupancy securing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Westwinds Real Estate is a full-service real estate firm that brokers the sale of residential and commercial properties and delivers end-to-end property management for residential and commercial investment units, including tenant screening, leasing, rent collection, maintenance, and accounting. The company also provides HOA management services to homeowner associations and full-service home construction and remodeling (consulting, design, general contracting, certificate-of-occupancy acquisition) for homeowners and buyers in Iowa City, Coralville, and North Liberty, Iowa.

Product overview

Westwinds Real Estate offers a unified real estate services platform combining property management, real estate sales, construction, HOA management, and investment advisory. The core offering is property management powered by AppFolio software, which serves as the operational backbone for tenant services, rent collection, and maintenance coordination. Additional services include real estate sales (buying and selling), construction management for home building and remodeling, and HOA management. The AppFolio-powered tenant and investor portals serve as the primary digital interfaces for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Home buying and selling brokerage services for residential and commercial clients in the Iowa City area, including home valuations, property marketing, transaction coordination, and offer negotiation support.
• Property Management Full-service property management for residential and commercial investment units across Iowa City, Coralville, and North Liberty, including tenant screening, leasing, rent collection, 24/7 in-house maintenance, and accounting services for property owners and investors.
• HOA Management Third-party homeowner association management services for residential and commercial communities, including community communication, fiscal management, record keeping, vendor coordination, and property maintenance.
• Construction Full-service home building and remodeling services, including consulting, design, architectural collaboration, general contracting, and certificate of occupancy acquisition, managed end-to-end by a dedicated Project Manager for Iowa City-area homeowners and buyers.
• Investment Management Investment property advisory and portfolio management services for individual investors, led by Teague Case, providing portfolio guidance, rental income analysis, investor reporting, and onboarding of new investors to Westwinds' managed property portfolio.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• TRAIL of Johnson CountyminorGTM or Marketing Partner · 1 January 2019Westwinds Real Estate has been volunteering time to TRAIL of Johnson County since 2019, assisting with general yard cleanup and minor repairs around members' houses who don't have the means to make those repairs. Westwinds helps older adults in the community retain independence and age in place. Listed as a 2020 corporate sponsor.
• AppFoliocoreTechnology or IntegrationAppFolio provides property management software platform enabling online tenant portal, investor dashboards, maintenance request management, and financial reporting. Core technology partner for property and HOA management operations.
• Local LendersminorStrategic or Co-development PartnerWestwinds works with several local lenders and recommends them to clients for real estate investment financing. Lenders help determine affordability and offer loan options including down payment assistance programs through Iowa Finance Authority.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Ruhl & Ruhl Realtors: Regional residential and commercial real estate firm serving eastern Iowa and western Illinois with brokerage, property management, and relocation services. Comparable mid-market full-service model but broader geographic footprint than Westwinds.

Broad incumbents

• RE/MAX: Global real estate franchise network with affiliated brokerages throughout Iowa. Competes on residential sales brokerage with a national brand, marketing platform, and referral network far larger than Westwinds' local team.
• Coldwell Banker: National residential real estate franchise brand with local affiliated brokerages in Iowa markets. Overlaps directly with Westwinds' sales brokerage offering but operates at vastly greater scale and with national brand recognition.
• Keller Williams Realty: One of the largest residential real estate franchises in the U.S., with local Iowa teams competing in the same Iowa City sub-market. Comparable brokerage service line with substantially greater agent count, training infrastructure, and technology investment.
• FirstService Residential: Large North American residential property and HOA management company serving thousands of communities. Competes with Westwinds' combined property management + HOA management offering, but at significantly greater scale and geographic breadth.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, with affiliated brokerages in Iowa. Competes with Westwinds on residential sales brokerage, with stronger national brand and referral infrastructure.
• Associa: Largest U.S. HOA and community association management company, operating nationally with a portfolio of thousands of associations. Direct overlap with Westwinds' HOA management offering but at enterprise scale.

Direct peers

• Lepic-Kroeger Realtors: Long-established Iowa City/Coralville residential real estate brokerage offering sales and property management. Comparable size and full-service model, operating in the same Johnson County sub-market as Westwinds.
• Skogman Realty: Iowa-based regional real estate firm headquartered in the Cedar Rapids/Iowa City corridor offering residential sales, property management, and new construction services. Direct local competitor with overlapping service lines and similar mid-market positioning in the same geography.

Emerging players

• Real Property Management: Franchised residential property management network with local franchisees in many U.S. markets. Overlaps with Westwinds' residential property management service line and represents a potential franchise-format competitor for smaller operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westwindsre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwinds Real Estate