Deuba
- Company typePrivate
- Founded2002
- HeadquartersMerzig, Germany
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Deuba firmographics
Firmographics- Name
- Deuba
- Legal name
- Deuba GmH & Co KG
- Website
- https://deubaxxl.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Deuba is headquartered
LocationHeadquarters
- HQ city
- Merzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Deuba business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Revenue is generated through direct online sales of home and garden products to consumers. The business operates on a transaction-based model where customers pay for products at point of purchase. The company emphasizes competitive pricing through efficient supply chain management and multi-stage quality control from production through packaging. Free shipping on all orders is offered, suggesting margins are maintained through product pricing and operational efficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit pricing with volume discounts on select items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Deuba product offering
Product offeringCore offering
Deuba operates the DeubaXXL online shop, a direct-to-consumer e-commerce platform retailing home and garden products across 11 European country storefronts. The assortment spans garden furniture, household items, DIY tools, children's toys, sports equipment, pet supplies, and furniture, sold under proprietary house brands (CASARIA, GARDENBRUK, KINGSLEEVE, SPIELWERK, MONZANA, DEUBA) and sourced third-party brands. The platform offers free shipping, same-day dispatch, purchase on account, and 24/7 chatbot-assisted order tracking.
Product overview
DeubaXXL operates as a large-scale German e-commerce platform offering a diversified portfolio of home and garden products through a single unified online shop. The platform spans seven primary product categories: Garden (Garten) covering garden furniture, greenhouses, tools, and outdoor equipment; Furniture & Living (Möbel & Wohnen) including office furniture, bathroom products, and home décor; Household (Haushalt) with kitchen accessories, cleaning tools, and climate control devices; Children & Baby products; Sports & Leisure including pools and camping gear; DIY (Heimwerker) tools and auto accessories; and Pet Supplies (Tierbedarf). The business complements its retail operations with own brands including CASARIA (garden furniture), GARDEN BRUK (garden tools), KINGSLEEVE (parasols), SPIELWERK (toys), MONZANA (electronics), and DEUBA (general merchandise). Additional services include newsletter subscription, order tracking via their service portal, shipment tracking with 24/7 chatbot support, and educational content through their Ratgeber guide section. International operations extend to multiple European country sites including Switzerland, France, Italy, Austria, Spain, Netherlands, UK, Poland, Belgium, and Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- GARD-EBRUK: The brand for garden tools and garden accessories
- CASARIA
- KINGSLEEVE
- SPIELWERK
- MONZANA
Products and services
- DeubaXXL Online Shop German e-commerce platform offering a comprehensive range of home and garden products, featuring multiple product categories including furniture, household goods, sports equipment, pet supplies, and DIY tools, with integrated online retail functionality, customer accounts, order tracking, and multiple payment options.
- Garten (Garden) Category Extensive garden product category including garden furniture, greenhouses, garden tools, lawn mowers, irrigation systems, garden lighting, grills, and outdoor heating solutions.
- Möbel & Wohnen (Furniture & Living) Category Furniture and home decor category spanning living rooms, dining areas, offices, bathrooms, bedrooms, storage solutions, and lighting products including lamps and fixtures.
- Haushalt (Household) Category Household essentials category featuring kitchen accessories, cleaning equipment, climate control devices, laundry accessories, and home textiles.
- Kind & Baby Category Children and baby products category including outdoor toys, trampolines, sandboxes, bicycles, swings, playground equipment, plush toys, and children's furniture like learning towers.
- Sport & Freizeit (Sports & Leisure) Category Sports and leisure category featuring pools and swimming accessories, luggage and bags, camping equipment, and home fitness equipment.
- Heimwerker (DIY) Category DIY and home improvement category including auto accessories, heavy-duty shelving, workshop equipment, hand tools, power tools, and pneumatic equipment.
- Tierbedarf (Pet Supplies) Category Pet supplies category including scratching posts, dog crates, dog houses, cat transport boxes, small animal cages, and insect hotels.
- CASARIA Brand Own brand line for garden furniture and accessories, offering cozy garden furniture products under the Casaria brand.
- GARDENBRUK Brand Own brand line for garden tools and garden accessories, positioned as a dedicated brand for gardening equipment.
- KINGSLEEVE Brand Own brand for stylish parasols and sun protection products for outdoor use.
- SPIELWERK Brand Own brand for children's toys designed for both indoor and outdoor play.
- MONZANA Brand Own brand offering a diverse selection of electronic household articles including scales, lamps, and other home electronics.
- DEUBA Brand House brand product line covering various household and utility products.
- Shipment Tracking Service Order tracking service available through Deuba Service portal, allowing customers to monitor shipment status via chatbot available 24/7 and live tracking.
Companies that use Deuba
Customer profileSegments1 record
Ideal customer profiles1 record
Deuba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Deuba partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- GARDEBRUKminorBrand partner offering garden tools and garden accessories. Products sold under the GARDEBRUK brand in the DeubaXXL store.
- CASARIAminorBrand partner for garden furniture and outdoor living products. Products sold under the CASARIA brand in the DeubaXXL store.
- KINGSLEEVEminorBrand partner for stylish umbrellas. Products sold under the KINGSLEEVE brand in the DeubaXXL store.
- SPIELWERKminorBrand partner for children's toys. Products sold under the SPIELWERK brand in the DeubaXXL store.
- MONZANAminorBrand partner for electronic household articles. Products sold under the MONZANA brand in the DeubaXXL store.
- DHLcorePrimary shipping partner for package delivery to customers across Germany and Europe.
- DPDcoreShipping partner for package delivery to customers across Europe.
- PayPalcorePayment processing partner providing PayPal Express and PayPal Checkout integration for secure payment processing.
- KlarnacorePayment processing partner providing buy now, pay later options for customers in Germany.
- Pickware GmbHcoreExternal merchandise management system used for contract fulfillment and order processing.
- FSC (Forest Stewardship Council)minorSustainability certification (FSC C134498) for bamboo and wood products sold, ensuring responsible forest management.
- AwinminorAffiliate marketing partner program for partner link tracking and commission-based customer acquisition through publisher websites.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Deuba competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Global online home goods marketplace offering furniture, decor, and outdoor products across Europe. Overlaps DeubaXXL in furniture, garden, and home furnishings online retail at much larger scale.
- OTTO: Major German online marketplace and retailer with a sizable home, furniture, and garden category. Comparable to DeubaXXL on DACH e-commerce leadership and broad home/lifestyle assortment.
- Amazon (Home & Garden EU): Global e-commerce incumbent with dominant home, furniture, garden, kids, and DIY categories in DACH and across Europe. Direct competitive overlap with DeubaXXL across virtually every category it sells.
- IKEA: Global home furnishings retailer with extensive European e-commerce operations covering furniture, kitchen, garden, and kids. Sets the competitive benchmark DeubaXXL must match on assortment, price, and delivery experience.
- JYSK: Scandinavian home goods retailer with 3,000+ stores and a pan-European online shop selling furniture, garden, and household basics. Comparable to DeubaXXL on affordable home/garden assortment and European multi-country reach.
- XXXLutz: Austrian-headquartered furniture and home furnishings retail group with stores and e-commerce across DACH and Europe. Comparable on furniture and home category breadth and DACH-centric customer base.
Direct peers
- Westwing Group: German-headquartered DTC home & living retailer operating a curated online shop across multiple European countries with own-brand and third-party assortment. Closest direct comparable to DeubaXXL in geography, channel, and category mix.
- Maisons du Monde: French-listed home and furniture retailer with strong DTC e-commerce plus store footprint across Europe, focused on affordable, design-led home furnishings. Highly comparable to DeubaXXL in product breadth and pan-European DTC positioning.
- Home24 (XXXLutz eCommerce): European online furniture and home furnishings retailer, now part of XXXLutz, selling across DACH and other European markets via e-commerce. Directly comparable to DeubaXXL in furniture/home assortment and online-only model.
Emerging players
- H&M Home: Lifestyle fashion retailer's home furnishings line sold online and in stores across Europe, focusing on affordable decor and textiles. Comparable to DeubaXXL on accessible price points and pan-European DTC home assortment, though narrower in furniture and garden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deuba social profiles
Digital presenceDeuba compliance and trust
Trust signalCompliance3 records
Deuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deuba leadership team
Management profileNumber of profiles
Deuba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deuba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deuba
What does Deuba do?
Deuba operates the DeubaXXL online shop, a direct-to-consumer e-commerce platform retailing home and garden products across 11 European country storefronts. The assortment spans garden furniture, household items, DIY tools, children's toys, sports equipment, pet supplies, and furniture, sold under proprietary house brands (CASARIA, GARDENBRUK, KINGSLEEVE, SPIELWERK, MONZANA, DEUBA) and sourced third-party brands. The platform offers free shipping, same-day dispatch, purchase on account, and 24/7 chatbot-assisted order tracking.
Is Deuba a public or private company?
Deuba is a private company. It is classified as unknown and is currently operating.
When was Deuba founded?
Deuba was founded in 2002. It employs 101 to 250 people.
Where is Deuba based?
Deuba is headquartered in Merzig, Germany, in the Europe region.
How does Deuba make money?
One revenue line is on record: E-commerce Product Sales.
Who are Deuba's main competitors?
Broad incumbents on record are Wayfair, OTTO, Amazon (Home & Garden EU), IKEA, JYSK and XXXLutz. Direct peers are Westwing Group, Maisons du Monde and Home24 (XXXLutz eCommerce). H&M Home is listed as an emerging player.
Does Deuba have an API?
No public API is recorded for Deuba.