What Forecon Oy does

Forecon Oy is a Tampere-based construction market intelligence firm founded in 2013, with operational roots tracing to a construction market research unit established at the VTT Technical Research Center of Finland in the 1970s. The company monitors, analyzes, and forecasts construction market cycles, building product demand, construction costs, and regional building stock in Finland, the Nordic region, the Baltic states, and broader Europe (through its membership in the EUROCONSTRUCT network of 19 countries). Its core technology is a set of proprietary forecasting models developed at VTT, refined over decades and combined with systematic market monitoring, municipal-level data, and a longitudinal database of more than 50 years.

The product portfolio is anchored by Forecon PRIX, a browser-based subscription service covering material prices, price forecasts, concrete cost index, and bid price index for over 30 raw materials and subcontract packages; this is complemented by the Nordic Total Market Forecast package (Finland, Sweden, Norway, Denmark), the Baltic Construction Forecast (extending to 2028), the EUROCONSTRUCT European Construction Forecast (covering 19 countries), construction product demand forecasting, building stock analyses, customer satisfaction and brand research, and the Tactics real-time market intelligence service. Distribution is primarily direct enterprise sales with a dedicated Head of KAM Finland, supplemented by the Customerweb self-serve portal for license-based subscriptions.

Commercially, Forecon operates a hybrid revenue model combining recurring subscription revenue (license-based data products, PRIX, Nordic and Baltic forecast packages) with project-based revenue from custom research and government advisory engagements. The company is a privately held subsidiary of Hubexo (formerly Byggfakta Group, rebranded October 2024), sitting alongside sister companies Prognoscentret AB (Sweden), Prognosesenteret AS (Norway), and Prognosecenteret (Denmark) in the Nordic network. Customers include major Finnish and Nordic construction firms (Destia, Peab, NCC, Lujatalo, JM, Kojamo, Pohjola Rakennus) and government bodies (Statistics Finland, Ministry of the Environment, ARA, ROTI).

Name

Forecon Oy

Legal name

Forecon Oy

Website

https://forecon.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Forecon Oy is a Tampere-based construction market intelligence firm providing subscription forecasts, construction cost indices, and custom research for Nordic, Baltic, and European construction companies, building product manufacturers, and government clients, operating as the Finnish unit of Hubexo.

Ownership category

akta.pro rank

Product category

Construction Market Research and Forecasting

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Preconstruction, Estimating & Scheduling Services (GC/CM) (IMAFAAAL)

Keywords

• Construction market forecasting
• Construction intelligence
• Building product demand
• Construction cost analysis
• Building stock analytics

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. License-based Data Products: Ongoing subscription-based services delivered via customer portal (Customerweb). Includes market forecast reports, construction product forecasts, building stock analyses, and cost indices updated quarterly or semi-annually.
2. Custom Research Projects: Tailored expert and research services for specific client needs, including market analyses, stakeholder research, and economic assessments for public and private sector organizations.
3. PRIX Subscription Service: Browser-based price service for construction materials, subcontracts, and raw materials pricing. Provides real-time construction cost data for procurement decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Forecon Oy provides construction market forecasts, analyses, and research services for Finland, the Nordic region, the Baltic states, and Europe. Its portfolio includes license-based subscription forecast products (Finnish, Nordic Total Market, Baltic, and EUROCONSTRUCT reports), the PRIX browser-based construction price service, building product demand forecasting, building stock analyses, construction cost analyses, and bespoke expert and research services. Deliverables are accessed through the CustomerWeb portal, Excel databases, interactive dashboards, and PDF/PPT reports.

Product overview

Forecon Oy offers a unified platform of construction market intelligence services built around its core PRIX browser-based price forecasting system. The product portfolio centers on market monitoring and forecasting across multiple geographic scopes: Finland (regional forecasts by municipality), the Nordic region (Total Market report), the Baltic states, and Europe (EUROCONSTRUCT). Supporting services include customer satisfaction and brand research, building stock analyses, construction product demand forecasting, and licensed reports delivered via CustomerWeb. The offering also includes specialized tools like Tactics for real-time market intelligence, SIR address database, construction equipment rental market reports, and expert research services. Reports are delivered as PDFs, Excel databases, PowerPoint presentations, and interactive dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• Forecon PRIX: A browser-based price service for construction materials, subcontracts, and raw materials price development tracking.
• Forecon PRIX

Products and services

• Forecon PRIX Price Service Browser-based construction price service providing material price indices, concrete cost index, bid price index, and price forecasts for over 30 raw materials, materials, and subcontract packages, used by construction professionals for procurement and cost tracking.
• Nordic Total Market Forecast Package Comprehensive Nordic construction market forecast covering Finland, Sweden, Norway, and Denmark, including house building and civil engineering segments by house type and region, delivered with Excel database, interactive dashboard, and webinar.
• Baltic Construction Forecast In-depth analysis of Lithuanian, Latvian, and Estonian construction markets with forecasts extending to 2028 and historical data from 2010, delivered in PDF and Excel formats updated twice yearly.
• EUROCONSTRUCT European Construction Forecast European construction market forecast covering residential, commercial, and infrastructure construction across 19 EUROCONSTRUCT member countries, published twice yearly with comprehensive tables and country comparisons.
• Construction Product Demand Forecasting Service Subscription and project-based demand forecasting for building products including acoustic products, insulation, concrete, facade materials, plasterboard, HVAC products, wood products, cement, and steel, supporting manufacturers' production planning and sales targeting.
• Building Stock Analyses Property portfolio analyses including repair need calculations and repair debt calculations, providing comprehensive building condition assessment for owners and managers of building portfolios.
• Customer and Brand Research Services Customer satisfaction research based on internationally recognized models and brand research using the Brand Equity model to measure company or brand awareness and strength, supporting customer and competitor intelligence needs of B2B clients.
• Construction Cost Analyses Construction cost analysis services including concrete cost index and tender price index, supporting procurement and pricing decisions for construction clients.
• Expert and Research Services Custom research services including business environment analyses, industry reviews, benchmarking, lifecycle and investment analyses, environmental and energy analyses, and housing needs assessments, tailored to public and private sector clients.
• Tactics Real-Time Market Intelligence Real-time market intelligence tool that tracks construction project changes and shifts, supporting contractor and supplier decision-making with timely market signals.
• SIR Property Industry Database Address register reaching property industry decision-makers including building managers and housing company board chairpersons, with over 97,000 contacts, used for targeted outreach in the Finnish property industry.
• Construction Equipment Rental Markets Report Construction equipment rental market analysis covering usage, value, trends, and potential across Finland, Sweden, Norway, Denmark, Poland, and the Baltic countries.
• Pirkanmaa Building Barometer Annual publication on construction and real estate sector business cycles in Finland's Pirkanmaa region.

Quantifiable outcome

• Forecasts updated quarterly or semi-annually ensuring market intelligence remains current
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• EUROCONSTRUCT NetworkcoreStrategic or Co-development PartnerForecon Oy is the Finnish representative of the EUROCONSTRUCT network, which brings together 19 countries' independent research institutes and expert companies. The network provides comprehensive forecasts and analysis of European construction markets, publishing the European Construction Forecast twice yearly. Forecon contributes to the network with its own country report and participates in conferences and research collaboration.
• Hubexo (formerly Byggfakta Group)coreStrategic or Co-development PartnerForecon is part of Hubexo, a global construction data, analytics, and software solutions provider operating in 25 countries with 50,000 customers and 1.3 million active construction projects. Hubexo rebranded from Byggfakta Group in October 2024. Forecon serves as Hubexo's leading Finnish provider of construction market data.
• Prognoscentret AB (Sweden)coreStrategic or Co-development PartnerSister company and Sweden's leading construction market analysis provider. Part of the Nordic network collaborating on the Total Market Forecast for all four Nordic countries.
• Prognosesenteret AS (Norway)coreStrategic or Co-development PartnerSister company and Norway's leading construction market analysis provider. Part of the Nordic network collaborating on the Total Market Forecast for all four Nordic countries.
• Prognosecenteret (Denmark)coreStrategic or Co-development PartnerSister company and Denmark's leading construction market analysis provider. Part of the Nordic network collaborating on the Total Market Forecast for all four Nordic countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMA Research: UK market research firm specializing in construction and building products, offering market reports, forecasts, and bespoke research. Directly comparable to Forecon's market-research and building-product-forecast services.
• Glenigan: UK-based provider of construction project intelligence, market analysis, and forecasting for the UK construction sector. Closest non-Nordic direct peer in construction market intelligence and analytics.
• Prognoscentret AB: Swedish construction market analysis firm and Forecon's sister company under Hubexo. Provides near-identical forecasting, price indices, and subscription products for Sweden, making it the most directly comparable peer.
• Prognosecenteret: Danish construction market analysis firm and Forecon sister company under Hubexo. Same subscription forecasting, price service, and EUROCONSTRUCT representation model applied to Denmark.
• Prognosesenteret AS: Norwegian construction market analysis firm and Forecon sister company under Hubexo. Jointly produces the Nordic Total Market Forecast with Forecon, with the same business model and product structure.

Broad incumbents

• GlobalData: Global market research and analytics firm covering construction, real estate, and building products among many other sectors. Provides competing construction market reports and forecasts at scale.
• Dodge Construction Network: Large US-based construction project data, analytics, and forecasting platform. Overlaps with Forecon in construction market forecasting but operates at a much larger scale and broader product scope.

Regional players

• Construction Products Association: UK industry body producing construction product forecasts, trade surveys, and market intelligence. Comparable in product type (construction industry forecasts) but UK-focused and non-commercial.
• MBS-Gruppe: German-speaking construction market research and forecasting provider serving Germany, Austria, and Switzerland. Comparable in service type (construction forecasting and market data) but focused on a different region.

Others

• Hubexo (Byggfakta): Forecon's parent company and global construction data, analytics, and software platform. Comparable as the broader construction-intelligence ecosystem in which Forecon operates, but a parent rather than a peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarkkuRiihimaki
• LinkedInlinkedin.com/company/forecon

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forecon Oy